A SURVEY OF THE VIEWERSHIP OF TELEVISION PRGRAMMES IN ENUGU STATE (A CASE STUDY OF ENUGU URBAN)

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ABSTRACT

This research work was carried out in order to find out what the populace of Enugu Urban thinks or feel about television programmes in Enugu state. The research also attempted to look into other people’s work related to the research topic.

In doing this; the work is systematically ranged in fine chapters. Chapter one deals with the introduction, which contains background of the study, problem statement, objective of the study, significance of the study, research question, research hypothesis definition of terms and limitation of study.

Chapter two deals with the literature review. Chapter three deals with the research methodology in which survey method was used.

Chapter four deals with data analysis and results.

Chapter five deals with findings, conclusion and recommendation.

TABLE OF CONTENTS

Title page

Dedication

Preface & Acknowledgement

Abstract

List of tables’

Approval page

CHAPTER ONE: INTRODUCTION                                                     

• Background of the study
• Statement of problem
• Objective of the study
• Significance of study
• Research Questions
• Research Hypothesis
• Limitation of study
• Definition of terms
• References

CHAPTER TWO: LITERATURE REVIEW

• Literature review

2.2     Summary of literature

2.3     References for literature review

CHAPTER THREE: METHODOLOGY

• Research method
• Research design
• Research sample
• Data collection
• Method for Data analysis
• Measuring instrument

CHAPTER FOUR: DATA ANALYSIS AND RESULTS

• Data analysis
• Results

CHAPTER FIVE: FINDING AND RECOMMENDATIONS

• Findings
• Conclusions
• Recommendations

Bibliography

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

Television broadcasting was first introduced in 1930s as an “expected occurrence. Since then, television has been growing as a medium of mass communication.

In 1959, Nigeria first television was established at Ibadan on the account of denial of access to Chief Obafemi Awolowo and his party to defend his party from the accusation of the federal government through National Broadcasting Commission NBC).

Television as a medium of mass communication is composed of highly heterogeneous audience / viewers with distinctive features, different socio-economic strata and different interests.

Based on the heterogeneity of audience, it is obvious that preference of medium as well as the content of the mass will differ among members of mass media audience. While some use a particular station or programmed, others depend on the other. Some may want to watch entertainment programmers like News, current Affairs, Commentaries or documentaries depending on their likes.

One of the obvious ways in which an audience is active is through the use of selective exposure. It is the tendency of accepting to expose you to communication that goes with your own value system, attitudes and viewpoints. The concept of self-selective exposure helps the watches, what he listens to and read; selevctive watching, selective attention and selective reading and listening are the functions of selective exposure.

You can buy the newspaper of your choice, you can go to mollies you like, you can choose from many television programmers and radio, and if you find yourself watching something you do not like, you can tune to another channel.

Different views have been presented in an attempt to determine why people watch a programmed. This can be identified with the following, selective exposure which include selective perception, selective retention and selective interpretation and the escapism.