THE INFLUENCE OF MASS MEDIA ON VOTING PATTERN OF NIGERIAN ELECTORATES (A CASE STUDY OF EMENE AUTHORITIES COMMUNITY)

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ABSTRACT

This research work border on the influence of mass media on voting patern of Nigerian electorate using Emene autonomous community as a case study.

This study took a deep look at such question as to ascertain if journalisty encounter problem in sustaining democracy and if Nigeria journalists makes any concerned effort to sustain democracy in Nigeria. It further examined the ownership pattern of the mass media and the content of mass media message on voting pattern of Nigeria electorate particular in Emene Enugu state during the last general election in Nigeria.

I used surely method in the actual execution of the study where by various aspects of information or data needed for the study were obtained. I conducted interviews among various people to which helped me to find how easily voter at Emene have their access to media and how they understand the massage particularly during general election in Nigeria.

In taking appropriate consideration of my work I decided to use simple ramdom sampling to enable each eligible voter in the population of equal chance of being selected. That was why I arranged my work in such a manner that could easily be understood. For instance chapter one is an introduction of the research work. Chapter two discussess “literature Review” while chapter three is the “Research methodology” chapter four talks about data analylsis and results where as the final or last chapter (five) takes a deep look at the summary and recommendation of the study.

TABLE OF CONTENTS

Title Page

Approval Page

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

• Introduction

1.1     Background of the study

1.2     Statement of the research problem

1.3     Objective of the study

1.4     Significance of the study

1.5     Research question

1.6     Research hypothesis

1.7     Conceptual and operational definition of terms

1.8     Assumption

1.9     Limitation of the study

CHAPTER TWO

2.0     Review of related literature

2.1     Source of literature

2.2     The review of the literature

2.3     Theoretical framework

2.4     Selected and related concepts

2.5     Summary of literature

CHAPTER THREE

3.0     Research Methodology

3.1     Research Method

3.2     Research Design

3.3     Research Sample / Population

3.4     Measuring Instrument

3.5     Data Collection

3.6     Data Analysis

3.7     Expected Results

CHAPTER FOUR

4.0     Data Analysis and Result

4.1     Data Analysis

4.2     Result

4.3     Discussion

CHAPTER FIVE

5.0     Summary and Commendation

5.1     Summary

5.2     Conclusion

5.3     Recommendation

References

Bibliography

PROPOSAL

What we looked proposal in the chapter on project writing, it was seen as a write up on the overall intention of the research in which a researcher is able to put out clearly

1. What the study is all about.
2. How he intends to carry out the study and
3. What he expects at the end of the study”

( okenwa:1998:74)

In this research work, we will take a look at the background of the study by identifying the problem which Nigerian electorates in Emene autonomous community, encounter during elections.

Such problems will includes,

1. To know the extent of public relation activities that influence the voiting partern of Nigeria electorates in emene autonomous community
2. To know if there is a relationship between mass media and public relations. If yes,
3. To know if Nigeria electorates have access to media.
4. To know if ownership of public relation organization affect the content of public relations massages.
5. To know if there is two way communication flow between the electorates and those to be elected into different office in Nigeria.

Other problems not stated here might as well be looked into as the research work proceeds.

Another important step to be taken during this research work is to state the objective / purpose of this study. The objective / purpose of the study is to find out if public relation activities influence the voting pattern of Nigerian electorate, with particular reference in Emene Autonomous community.

If this research work is completed, it must use of appropriate research tools. These research tool includes such method of gathering data like, interview, questionnaire and appropriate consultation of expert work (printer materials) on this topic of study.

The researchers will use survey research method in carrying out this study. This will enable them to collect data for the purpose of describing a population too large to be observed directly.

The research ability to use this research method is also to interviews in such a manner that, they would be subjected to statistical analysis for the purpose of reading conclusion and providing solution to identified research problems.

Though, this research work will give the research some constraint eg time, money and limited research tools, the researchers having considered this, decided to use Emene autonomous community, as their scope of study.

They will also use theories that have a lot to do with the research topic in this study. Such theories live, agenda setting, theory, gate keeping theory uses and theoretical framework of this study.

At the end of this study, it is expected that enough logical conclusion would lead to the fact that, public relation influence the voting pattern of Nigeria electorates.