CREDIBILITY OF NIGERIA BROADCAST MEDIA (A CASE STUDY OF NTA ENUGU)

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ABSTRACT

This will be research work designed to take a look at credibility of Nigeria Broadcast media with special emphasis on NTA Enugu in Enugu State.

This study is attempts of evaluate the position of Nigerians towards the Nigeria Television Authority (NTA) it is intended to prove empirical data on NTA, and how media play a vital role in the life of people.

Reviews of related literature clearly examine in great detail the factors surrounding the credibility of broadcast media.

Several data gathering techniques were employed; these included a survey of opinion of television viewer’s questionnaire and direct personal observation.

The finding indicates that broadcast organizations and its programmed use to be trust and accepted to the people for their truth objectivity and elimination of boas they met. It also indicates that although Nigerians accepts other media as an organs of information dissemination, people in Uwani prefer and rely more on NTA television network for reliable and dependable news.

Based on these finding, this study recommends broadcasting objectives which other media will follow to redeem its image enhance acceptability.

CHAPTER ONE

INTRODUCTION

The media play a vital role in communication and understanding of service to a wide audience. Both broadcasters and Journals can benefit from a constructive, relationship, based on a mutual respect for each other’s respective role broadcasters can assist research in going public recognition for their work.

Credibility of Nigeria broadcast media is the key to success of Nigeria broadcast. The NTA must continue to have editorial independence to produce and accurate, objective and comprehensive programming. People will listen to the broadcasters only if they believe them. Credibility in Nigeria broadcast media depicts the honest and competence of NTA when it commerce to commenting on a particular issues. Although, there may be opinions about a range of topic

• BACKGROUND OF THE STUDY

For the purpose of this study, the researches considered UWANI metropolis, Enugu, because of its strategies location.

Television newer ship has fallen off in recent years, credibility ratings for the major TV news outlets have remained relatively stable. As was case in 1998 and 1996, NTA is related the most credibility TV news source. Roughly four in ten people in Uwani who are able to rate it (39%) say they can believe all or most of what they see and hear on NTA.

Since the mid-1980’s, Nigeria have become increasingly skeptical of what they see, hear and read in the media and almost no major news outlet has escaped this trend. For many media outlets there has been little change in public evaluations in the last four years but ratings for some continue to inch downward.

Different studies in different countries have found that developing countries need the media for evolution of new psychological personality, learners study of the middle East, pools study of the media, Rogers diffusion of innovation, all bear clear and eloquent testimony to the crucial role of the mass media to national development.

Leading credence to this assertion, Wilbur Schramm in his graphic message concludes “Communication is always at the very center of existence, for any society, developing or not that countries in a hurry cannot afford the luxury of an inert mass”.

Defleur Dennis on his part, oberserves, “Traditional societies with limited mass communication tend to develop slowly but when mass media are introduced, changes take place. This is because the society has grown all the more complex and this has made direct simple communication alone less relevant.

The way media performs its functions would go to support or undermine the claim that they are contributing to national development. This point is well made by Wilson P. Dizard when he observes that television in some countries has proven a mere boondoggle.