THE EFFECTS OF CARTOON ADVERT ON CHILDREN (A CASE STUDY OF TOM AND JERRY)

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ABSTRACT

It has been observed by researchers that many children today are being influence by what they view or see on the television, especially when it comes to cartoons production.

For instance, there are reported cases of children misbehaving after their exposure to television programme, of cartoon type. Based on the above observation, the researcher investigated the effects of cartoon advert on children.

Tom and Jerry, a type of cartoon children enjoy watching, was chosen as the case study, with sample drawn from pupils of uwani primary and (University of Nigeria Enugu campus) primary schools.

The study investigated three hypotheses namely

1. Children learn something from the cartoons they watch
2. Children do understand some of the message of cartoons
3. Children should be encourage to watch some cartoons

Will be used to answer the research question on the effect of cartoon advert on children.

The survey research was used in order to generate data from the respondents. The review of related literature and limited direct

interview will be carried out to strengthen the findings of the study. Structured questionnaire will also be administered to 120 pupils of both primary schools mentioned. Data analysis will be carried out using frequency distribution table and simple percentages.

Based on the analysis of data and testing of hypothesis conclusion will be drawn. The results of the finding will be unfolded. Above all parents and guardian will find the research useful, as they will be better opportune to be selective on the kinds of cartoons their children watch. This will enable them to generate the desired influence of cartoons on the life of these children.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

• INRODUCTION                                                                

1.1     Background of the study

• The statement of the problem
• Tom and Jerry what it is
• Objective of the study
• Research question
• Research Hypotheses
• Assumption
• Significance of the study
• Scope of the study

References

CHAPTER TWO

2.0     LITERATURE REVIEW

• Meaningful of cartoon
• History and current trends of cartoon
• Cartoon concerns

2.4     History of Tom Jerry

CHAPTER THREE

3.0     RESEARCH METHODOLOGY                                       

3.1     Design

3.2     Population

3.3     Sample size

3.4     Instrument used ion data collection

3.5     Administration of instrument

3.6     Method of data analysis

• Method of data collection

Reference

CHAPTER FOUR

• DATA PRESENTATION AND ANALYSES                       

4.1     Introductions

4.2     Test of hypothesis

CHAPTER FIVE

• SUMMARY OF MAJOR FINDINGS, CONCLUSION AND

RECOMMENDATION                                                             

5.1 Summary of findings

5.2 Conclusion

5.3 Recommendation

5.4 Appendix

Bibliography

CHAPTER ONE

1.0 INTRODUCTION

Children have become much more interested in cartoons, over many years and it has become a primary action to some lives. Typically, Children begin watching cartoons on the television at an early age of six months, and by the age two or three children enthusiastic viewers.

This is one of the reasons why Steve Hostler in his edited write up-mental and psychological effects of children’s cartoons opined that to many children are watching too much television and the shows that they are watching (even if they are cartoons) have become violent and addictive.

The marketing of cartoons has become overpowering in the United State and so has the subliminal messaging. The marketing according to Steve Hostler in his edited write-up from the Internets is targeted toward, the children to cause them to want to view the cartoons on a regular basis, but the subliminal messaging the “cartoon” This is unfortunate because children watch cartoon on the television and they see material that is not appropriate for their age group.

Steve Hostler also alludes that children who watch too much cartoons on television are more likely to have mental and emotional problems, along with brain and eye injuries and unexpectedly the risk of a physical problem increase.

1.1 BACKGROUND OF THE STUDY

According to Oxford learner’s dictionary. Cartoon is defined as an amusing drawing in a newspaper or magazine especially one about politics current events picture. It is (animated cartoon) a film made of by photographing a series of gradually changing drawings so that they look as if they are moving.

The word “cartoon” from the world encyclopedia of comics, derives from the Italian word “cartone” which is a drawing used in the preparation of a fresco. However following the invention of the printing press, it expanded to include both a technical and contextual meaning for printed line drawing were often caricatures are included in political and pamphlet and broadsides.

Twentieth century serial comics, and to a greater extent, animation has tied the word’s contemporary meaning to children’s humour, cartoon has long existed on the periphery of broadcast televisions, consigned to the

Shadowy region of week day afternoon and Saturday morning. The networks evening programming has been remarkably empty of cartoon series that have lasted more than two seasons. Many of the cartoon character according to Jeremy G. Butter in him write up cartoon’s with which people are most familiar were not actually designed for television, but rather were exhibited initially for in cinema theatres.

Cartoons initially evolved in the teens, but their development was slowed down by their prohibitive cost.

Animation became more economically feasible in 1914 when Earth Hurd patented the animation Cell. The Cell is a sheet of transparent celluloid that is placed on top of a background drawing. Legal wrangling, however, slowed the acceptance of the cel and comparatively few silent cartoons were made.

Steamboat Willis (1928) was the first significant cartoon with synchronized sound and flowers and Trees (1932) was the first to use, the

three – colour Technicolor process (which became the cinemas principal colour process in the late 1930s). The final key to the success of the cartoon was an effective distribution system. During the silent era, according to Jeremy G Butler in his write up, small studios had created

cartoon with limited access to cinema theatres. In the 1930s, Major studios such as Paramount, Warner, Universal and MGM signed distribution deal with the cartoon studios, or created their own cartoon departments. The late 1930s, to 1950s were a “golden era” for the cartoon and it is from this era that the most theatrical cartoons on television are drawn.