PUBLIC RELATIONS, AS A TOOL FOR ERADICATING CULTISM IN NIGERIAN TERTIARY INSTITUTIONS (A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU

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ABSTRACT

Evaluation is a prelude to strategic action. Strategies once identified must be evaluated to determine whether it is serving the purpose.

However, this topic is based on “The use of public relations as a tool for eradicating cultism in Nigerian tertiary institutions: A case study of institute of management and technology IMT, Enugu”. The main data-gathering instruments were questionnaire questions. Frequency and percentages were utilized in analysis of data.

The major findings of the study were:

1. Cultism activities are spreading like wild in all the institutions in the country.
2. Immediate implementation of strategies has to be put in place to control the spread.
3. Government should assist school authority in fighting the war.
4. Identified cult members should be expelled from school without concession
5. Cultism is a crime to man and God. So, should be avoided.

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

The study is on public relations as a veritable tool for eradicating cultism in Nigeria tertiary institutions having the institute of management and technology, IMT, Enugu as a case study. To say how public relations could achieve this feat, examining its history becomes inevitable. This is justified in George Santayama’s quotation when he said, “those who cannot remember the past are doomed to repeat it”. As long as this study focuses on public relations as a tool for eradicating of secret cult in Nigerian tertiary institutions especially in IMT, it is then essential to examine the history of secret cult, their mode of operation, their aims and objectives, their method of recruitment and their names and headquarters in Nigeria. It is when all these facts about secret cult and public relations are being taken into consideration that solution to it could be recommended in IMT using public relations as its chief tool.

Public relations is as old as mankind. Public relations affect almost everyone who has a contact with other human beings. All of us, in one-way or the other practice or experience public relations daily.

In the ancient times, priests served as public relations advisers to their kings. They were experts in public opinion and persuasions. The kings consulted them before any major decision or important ceremonial events were under taken. Also the priests conducted literature, poems of praises and lamentations and edicts to govern the people.

Julius Caesar was a master of persuasive techniques, faced with an imminent battle; Caesar would rally public support through assorted publications and staged events. There were also the establishment of the daily newspaper called the “ACTA BIURINA” or daily record containing government decrees and other information.

The public relations in Nigeria has come a long way, its beginning has been linked with the Second World War.

As presented by Nigerian institute of public relations (NIPR) 1988 anniversary publication “25 years of public relations in Nigeria”. The colonial government before World War II was concerned with collection of taxes and the running of a police force to maintain law and order in three protectorates amalgamated into Nigeria in 1914. If there was any public relations practice before the World War II, it was merely maintenance of relationship with the traditional rulers world war however, the need arose for the colonial government to set up an information officer, which was later known as the public relations officer of the government. According to Adebola 1992) “the public relations office was primarily set up to publicize the colonial war and to encourage the youth to join the war.