THE INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ABOUT AIDS ON THE NIGERIAN YOUTHS.
ABSTRACT
The purpose of this study was to discover the influence of AIDS, campaigns hundred respondents were randomly selected for the study in institute of management and technology. Questionnaire were distributed to them by hand.
To accomplish the task, the following hypothesis were tested.
H1: Influence of broadcast media campaign message on AIDS help to alert youths on the imminent dangers of AIDS.
H2: The potency of informative efficiency of the broadcast media in reducing the spread of AIDS among Nigerian youths.
H3: The tendency for increase (mortality rate in the future due to non-challant attitudes of Nigerian youths towards AIDS message.
H4: AIDS campaign message are more likely to restructured the sexual attitude of the youths.
The tabularized, percentage and chi-square statistically technique was used to test the above formulated hypothesis.
After a careful conducted analysis, it was discovered that four of the formulated hypothesis received statistical support and significant chi-square value.
Based on the findings, the researcher discovered that AIDS campaigns message have helped to alert youths on the imminent dangers of AIDS.
The second hypothesis which states that informative efficiency of the broadcast media tends to reduce the spread of AIDS among Nigerian youths also gained empirical support.
The researcher recommended among other things that greater emphasis by the broadcast media on the inherent dangers of AIDS to be steadily and consistently portrayed by using local dialects to educate the public adequately and that more studies should be done on the impact of AIDS to the adolescents and married couples within the rural and urban settings.
The researcher also suggest that to reduce the spread of AIDS among the married couples and children, that screening centers in all hospitals in the country should be established to screen blood transfusion and test conducted between two individuals getting married to each others.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
Chapter one
Introduction
- Background of the study
- Objective of the study
- Significant of the study
- Statement of the study
- Research Question
- Research Hypothesis
- Conceptual and operational definitions
- Assumption
Chapter two
- Review of literature
2.1 Source of the literature
- Nigerian youths in Relation to AIDS
- Broadcast media communication on AIDS and sex
- Influence of broadcast media: media effects
Chapter three
- Methodology
3.1 Research method
- Research design
- Research sample
- Sample instrument
- Data collection
- Data Analysis
Chapter four
- Data analyses and results
4.1 Data analysis
- Results: test of hypothesis
- Discussion
Chapter five
5.0 Summary and Recommendations—
for further study
- Summary
- Recommendations for further study
References or Bibliography
Appendix.
CHAPTER ONE
INTRODUCTION
In Nigeria as well as other countries of issue of public interest including government programmes or policies could not be regarded as mere fallacy but rather they involves ideas, messages on existing public events that happened to people based on experiences, beliefs and other factors included in the socio-economic and educational backgrounds.
It is on this note that the federal government in collaboration with other countries of the world, through the world Health organization (WHO) decided to embark on the country, hence broadcast media campaign is a guider means diversified population.
The study may not look into the AIDS control programmes or the imminent dangers inherent in AIDS and so on but will xray the information management and the use of information or campaigns to facilitate proper public understanding of the message under which the campaigns is conducted.
This study will examine the degree at which Nigerian youths have reacted to the AIDS issue and to what extent these campaign have helped to alert them on the dangers of AIDS.
Before delving into the study proper, it is reasonable to make recommendations as ways of improvement in dissemination of information about AIDS.
Enhancement of AIDS in Nigeria
As part of its efforts to eradicate this deadly scourge which has defied medication, the federal Government through the ministry of Health in 1986 established the National AIDS control programmes in response to public concerns raised about the presence of Human Immuno Deficiency virus (HIV) infestation in Nigeria.
In response to the increasing evidence and the intense public debate on the existence of AIDS in Nigeria, the then minister of Health, professor Olukoya Ransome Kuti in 1987 instituted the National Expert Advisory committee on AIDS (NEACA) and was charged with the responsibility of establishing whether or not AIDS exists in Nigeria. They were mandated to advise the government as well as drawing up programmes strategies and activities to prevent HIV infection in the country. The committees report made it clear that HIV/AIDS was in Nigeria and warned that unless immediate steps were taken to prevent and control its spread, the country will be faced with a major public health problem. This necessitated the establishment of AIDS co-ordinating units and over 21 HIV testing facilities in the various states of the federation. Training was undertaken for personnel to control these centers as well as public enlightenment production of educational programmes and materials like posters, headbills, bulletin and books on AIDS were embarked upon.
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