PUBLIC RELATIONS AS A TOOL FOR INDUSTRIAL HARMONY (A CASE STUDY OF CONSTRUCTION INDUSTRY IN ENUGU STATE)

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND OF STUDY

        It is the responsibility of every industry to have a cordial relationship with their employees and their external environment ie the general public. With reference to relationship as regards the employees, it involves a harmonious co-existence between the employees and the management for external environment ie the general public, it is done by feeding the public with the necessary information they need about the industry as well as making their polices and programmes clearly understood.

According to British institute dictionary; “ public relations is defined as a liberate, planned and sustained effort to establish and maintain understanding between an organization and it’s public”. Again, another definitions was put forth by Philip Leslay. According to him, public relations is a thing that helps an organization and it’s public accommodate each other”. Moreso, the American association of public relation practitioners defined public relations as “Doing the right thing and letting people know about it ie applying the golden rule in our every day activities.

From the above stated definitions, it is worthy of note that the importance of public relations department in an industry cannot be over –emphasized. Thus, it aids in the sustenance of understanding and harmony amongst the employees of an industry as well as that of the general public. Moreso, it makes much for industrial harmony especially during a period of crises and depression. Furthermore, there is need for public relations department in both public and privately owned industries. This is because this department acts as a link between the industry and the audience in that it monitors the feedback process and applies the necessary tools and techniques needed towards the achievement of mutual understanding through constant communication.

This research is aimed at working into the importance of public relations department in an industry, the practice, activities and objectives of public relations in an effort to maintain industrial harmony amongst the industries and the general public the problems encountered by this department and the possible solutions to those problems.