THE INFLUENCE OF NEWSPAPER POLITICAL REPORTS ON THE VOTING BEHAVIOUR OF ENUGU LOCAL GOVERNMENT ELECTORATES
1.1 Background of the study
1.2 Statement of Research
1.3 Objective of the study
1.4 Significance of the study
CHAPTER TWO: REVIEW OF LITERATURE:
2.1 Source of literature
2.2 The review
2.3 Summary of review
BCHAPTER THREE: GENERATING RESEARCH QUESTIONS:
3.1 Research hypothesis
3.2 Assumption of the study
3.3 Scope and Limitation of study
3.4 Conceptual Definition
3.5 Operational Definition
CHAPTER FOUR: METHODOLOGY:
4.1 Research methodology
4.2 Research Design
4.3 Population and sample
4.4 Data collection
CHAPTER FIVE: DATA ANALYSIS AND RESULT:
5.1 Data analysis
5.2 Test of hypothesis
5.3 Interpretation of data
CHAPTER SIX: SUMMARY AND RECOMMENDATION:
6.1 Summary
6.2 Recommendation
Notes / Bibliography
ABSTRACT
This study is aimed at finding out the influence of Newspaper political Reports on the voting Behaviour of Electorates. It aimed at determining through opinion survey, the degree at which the voting behaviour of electorates is effected by their exposure to newspaper political report, using Enugu state local Government Areas (North and South) as a case study.
An empirical survey of five (5) of the twenty (20) wards in Enugu local Government was conducted. Two newspapers Daily Star and the Newsman were used while collecting the data in determining the influence, their political reports have on the voting behaviour of their audience readers.
The sample was randomly selected across five of the twenty wards to find out those who voted during the Governorship Election of March 2003, using stratified sampling technique in terms of the location.
For the theoretical framework and guide for the study, related literature especially in mass communication, psychology and political science, were extensively reviewed. Moreover, three-research hypothesis were tested and analyzed, using statistical table and simple percentages.
As regards the results, it has been discovered through this study, that newspaper political reports have some effects on the voting behaviour of Enugu electorates.
Similarly the exposure of the electorates to newspaper political reports creates certain awareness on them.
Meanwhile, the study showed that a combination of factors like interpersonal communication, party affiliation, information from other media, in addition to newspaper political reports, were the principal determinants of the voting behaviour of Enugu electorates. Finally, the finding of this study will be of help to politicians, political reporters and media executives in determining how to channel their political messages to achieve desired effects.
CHAPTER ONE
INTRODUCTION
- Background of study:
It is a commonly held view that mass media play unquantifiable roles in matters of public interest, public opinion and formation of attitude. According to James Curran et al (1977), “pioneer investigators accepted popular impressions of the media as omnipotent and capable of being employed for manipulative purposes”, Thus, Edwin Emery et al (1974), said, “newspapers everywhere are available channels through which political leaders express their views and seek to rally public backing for their policies”.
Many researchers have been conducted on the effects of mass media on the audience. The unfortunate thing, however, is that none of these studies has bothered on the effect of newspaper political messages on the audience. This is pertinent, especially as newspaper predates all the other media of mass communication as well as exerts tremendous impact on the society.
The newspaper performs the primary functions of informing, entertaining, educating, and serving the propaganda needs of the society, with regard to the propaganda needs of the society, the newspaper generally plays a critical role in National development, especially during political elections.
The powerful role of the press in political institution has also been highlighted by the great American leader, George Washing ton. He once remarked that if he were asked to choose between a government without the press, or press without government, he would opt for the latter. According to Sunday Olagunju, a columnist with the Times International (September 23, 1985), “great leaders such as Lenin of Russia, Bismarck of Germany, Attorturk of Turkey, Napoleon Bonar parti of France and even Chamberlain of Britain, succeeded because of their unalloyed recognition of the powerful role of the press”.
The tremendous political knowledge generated by political reports in newspapers have probably had a lot of impact on the growth, quality and development of political activities in the society. This is given credence by frank Ugboaja, who asserted in his “communication policies in Nigeria” (1980), that “Nigeria therefore had its newspapers to fight the cold wars that eventually led to the lifting of the shackles of colonialisne on 1st October, 1960, after having been under British colonial tutelage for nearly half a country. Consequently, Nigeria gained her political independence on the powerful “wings” of the press.
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