IMPACT OF CHANNEL O MUSICAL PROGRAMMES ON THE CULTURAL BEHAVIOR OF IDAH POLYTECHNIC STUDENTS

 

 

	TABLE OF CONTENTS
Abstract		x
CHAPTER ONE
INTRODUCTION
1.1	Background of the Study	1
1.2	Statement of the Research Problem	3
1.3	Objectives of the Study	3
1.4	Research Questions	4
1.5	Research Hypotheses	4
1.6	Significance of the study	5
1.7	Delimitation of the Study	5
1.8	Assumptions of the Study	6
1.9	Limitation of the Study	6
1.10	Operational Definition of terms	6
CHAPTER TWO
LITERATURE REVIEW
2.1	Sources of Literature	8
2.2	Review of Relevant Literature	8
2.3	Theoretical Framework	16
2.4	Summary of the Literature Review	19

 

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CHPATER THREE
METHODOLOGY
3.1	Research Design	20
3.2	Area of the Study	20
3.3	Population of the Study	21
3.4	Research Sample and Sampling Technique	22
3.5	Instrument used for Data Collection	22
3.6	Validity of the Instrument	22
3.7	Method of Collecting Data	23
3.8	Method of Data Analysis	23
CHAPTER FOUR
4.1	Date Analysis and Presentation	25
4.2	Hypotheses Testing	32
4.3	Discussion of Findings	35
CHAPTER FIVE
5.1	Summary	39
5.2	Conclusion	40
6.3	Recommendations	41
6.4	Suggestion for further Studies	42
Appendix		44
References		48

 

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ABSTRACT

 

This study probes the impact which TV has on the cultural behaviour of idah polytechnic students. It specifically tackles the impact of channel O musical TV programes on the cultural behavior of idah polytechnic students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among idah polytechnic students, kogi state is significantly associated with their perception of western culture and exposure to channel O musical TV programmes. The assumption that foreign media content has direct powerful effects that is shared by optimistic modernization theory. The research applies the theory of acculturation along with the culturation hypothesis. Acculturation of Nigeria youths take place as a result of exposure to western TV (channel O) which influence the perception of TV reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to TV will tend to identification of western television stars as models. H2: The improvement of Local TV movies industries will

 

increase Nigerian youths’ preferenceproduct. forResearchlocal T hypotheses 1 and 2 received statistical support from the analysis of

 

collected data using the survey research method for proper analysis, descriptive and inferential statistical tools of measuring data were used in findings of the study, its shows that a positive relationship which means that as television explosive tends to go up, identification with western television stars especially American television stars also tends to go up. It is also confirm that students discard Nigerian norms and values and become manifestly consistently with western behavior in keeping with their perception of cultural values. From the conclusion, the researches of this research problem have shown that youths of Nigeria can confront the problem of channel O musical programmes destroying our cultural values. A policy should be formulated to ensure that only professionals take change of the business of films movies production. Recommendations to check the cultural genocide for further research were preferred.

 

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CHAPTER ONE

 

INTRODUCTION

 

 

• Background of the study

 

This study is on Impacts Of Channel O Musical Television Programmes On The Cultural Behavioural Of Federal Polytechnic Students Idah. The term culture has been defined differently by different people. The different definitions attached to culture are based on the differences in the orientation of the people.

 

According to Ekeh (1989), culture is construct used in an attempt to analyze and integrate events and ideas in broad spectrum of areas of society. Jekayinka (2002), states that from wider perspective, culture includes the total repertoire of human action which are socially transmitted from generation to generation. Obiora (2002), says the transformation of culture is gradual and not sudden. He contends that culture is a continuous process of change. It changes exactly the same way as the human being change. It is dynamic, learned, acquired, transmitted or diffused through contact or means of communication flow from generation to another. The Nigerian culture is observed to be fading out as a result of

 

the acceptance and adaptation of the modernist’ underdevelopment. One of such theories which relates to this subtle

 

method of assault international communication is given by Lerner (1956).

 

In his concept of “empathy”, Lernerhird sta world nations must learn to empathize with the West for modern

 

transformation of their societies to be possible. Schramm (1964), on the other hand, developed an interesting model in which he equates the level of social development of communication to various nations. Access to these modern mass media (Radio, Television, films, telephone, and

 

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newspapers) is linked to individual modernity. Nigeria and other third world countries have reacted to these finding by inventing a substantial amount of their foreign exchange earnings to import radio and television transmitters and sets. The television programmes especially provide many powerful models for children and abundant opportunities for observational learning.

 

The television programmes include:

 

. Depiction of sex

 

.  Violence

 

. Drug and Alcohol used

 

. Vulgar Language –behaviours that most parents do not want their children to imitate.

 

Studies  (www.encarta.com) have been found by early adolescence that the average Nigerian children have watched thousands of dramatized murders and countless other acts of violence on television. For many years, psychologists have debated the question of whether watching violence on Tv have detrimental effects on children. A number of experiments both inside and outside the laboratory have found evidence that viewing Tv violence is relayed to increased aggression in children.

 

Nigerians as exemplified by trends in Idah Polytechnic, Kogi State where Western exports of television entertainment and information are shown in NTA Idah, ESBS Television, Minaj Channel, Cartoon Network, ESPN –

 

“Expanded Sports programmes Network” ch satellite transmission operators as DSTV, Multi – Choice, Music

 

television, Euro –sports, etc, have raised Nigerians eyebrows to such Western television programmes. Such exposure make students to behave like them, associate with them and even speak like them. Even our generation that is shown on NTA Asaba and the youth perspective on

 

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ESBS/TV are presented by youth and replete with music video of Western origin dominated by rape stars as (Late) Tupac, Nicky Minaj, The Game, 50- Cent, Sean Paul, Lil Wayne, Snoop Dogy Dog, etc. It is the

 

researcher’s believe that channel O m American television exports have a stra power the cultural values of Nigerian youths.

 

 

 

• Statement of the research problem

 

Impact of channel O musical television programmes on the cultural behaviour of Idah Polytechnic students have been said to be a serious problem facing Nigerians. Some of these problems are:

 

. Inadequate policy to guard the youths towards Western Tv programmes.

 

. There is an erosion of the cultural values.

 

. The imitation of Western cultures especially the American  cultures.

 

. The Nigerian youths are faced with brain wash.

 

Therefore, if the above problems are not been taking care off, it will lead to a total destruction of the Nigerians culture

 

 

• Objectives of the study

 

The researcher’s objectiveanin-depthresearchis on tothe conduc…

 

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