THE ROLE OF MASS MEDIA IN PROMOTING FAMILY WELFARE PROGRAMMES

(A CASE STUDY OF ENUGU METROPOLIS)

ABSTRACT

In the  olden  days, it was  a well  known  fact, that a  rich  and wealthy  man is  known  by the  number  of  children  and  yam  barns he  had  but  recently, the  reverse  is the  case  in that  a rich  and  wealthy  man is  known  as  a man  with  lesser  number  of   children  who  he  taken  greater  care of.

The  mass media  had  played s a  contribute  role  recently  to educate  parents  in  particular and  the  public  in general  in family  welfare  through  family  planning  programme. This  work  however , is  no  how  the  mass media  family  planning  programme have  reached  the  target  audience  and  moreover, how  they  feel  about  it.

The  research  work  has some  to  prove  that  the  family  welfare  programmes  as  shown  on the  screen  or  published  by the  audience  had in on  way  or the  other  charged  the  attitude   of some  families  positively  towards  eradicating  poverty.

CHAPTER  ONE

• Background of the  study                                                      1
• Statement of the  research  problem                                      2
• Objectives of the  study                                                                   3
• Significance of the  study                                                     3
• Scope of the study                                                                             4
• Research hypothesis                                                               5
• Assumptions 7
• Concept and definition  of  terms                                          7

 

CHAPTER  TWO

• Literature review                                                                                11
• Role of the media  and  programmes  strategies                    17
• Summary of  literature  review                                                          25

CHAPTER  THREE

• Research method                                                                               27
• Research design                                                                                 28
• Research sample                                                                                 28
• Research instrument                                                               29
• Data collection                                                                                   29

 

CHAPTER FOUR

• Analysis of  demographics                                                     31
• Results                                                                                               34
• Discussion 35

 

CHAPTER FIVE

Summary and recommendation                                                          36

Bibliography                                                                           40

Appendix                                                                                            42

 

CHAPTER ONE

 

1.1       BACKGROUND  OF  THE  STUDY

The  family  welfare  as a concept  of  a  world  social  order  is as well as  man  himself. It  could be   said  to be  means  poverty  eradication  and   family  caring. The  term  family  welfare “ was  carried  out  by  the  family  planning  programmes  only  to  applied  to the  ageless  phenomena  when the social effect  abandoned  bodies. Due to  illegal  misconduct  and  problems  of poor  family  began  to  bother  the  minds  of  sociologist,  health   organizations  and  government.

Through  family  planning  that  family  welfare  received  media  coverage  around the  world  since  its  inception in 1966. initially  people  reacted  against  it  due to  misconception  and  ignorance  of  their  objectives  and  values  of  family   welfare   organization , but  as  the  a issues  developed  of  reveal  to people  and their  relationship  with  family  welfare  become   cordial  and  their  reception  more  enlightened. Internationally, the  United  Nations (UN) through  an  agency, the  world  health  organization  ( WHO)  has   championed  the  publicity  campaign  for  the  introduction and  the  development   modification and  sometimes  outright discontinuation  for  some  aspect  for the importance  for the  world   demographic  and  economic  ranging.

 

1.2       STATEMENT  OF  PROBELM

It is  important  to  make  it  clear  that  welfare  is  just  for  satisfaction of   wants  only  but  that  is  also for  economic  development  and  health  caring  service  including  child  training.

In Nigeria, evidence  show  that  family   welfare  is  understood  as  limiting  child   birth  and  economic  distribution   but  it  is  rejected  a by  some  segment  of  the  society  ( religious  and d traditional  beliefs) who  believe  that  it is  sinful  to  integer  with  God’s  plan  for  economic  classification  that  poor  to serve  the rich  and  women  should  giving  birth  to all the  children  in her  womb.

The  government  evidentially  considers  family  welfare  as  indispensable  factors  in controlling  the  population  and  economic  growth   in the  country.

 

1.3       OBJECTIVES  OF THE STUDY

The  objective  of this  study  is to  of examine  the  role  of  mass media  in  promoting  family  welfare  programmes  and the  effect  of such  coverage  on the  attitude  of  family  in Enugu  State  towards  the  media.

 

1.4       SIGNIFICANCE OF THE STUDY

The  research  work is  aimed  of  findings  out   whether  media  coverage  of  family  welfare  programme  in  Enugu  state  metropolis  has   helped  the  people  to  know  their  conditions  or  welfare  and  adopts  it.

Again, what   more  could  be  alone  and in   what  areas  to reach  the  people  with  enough  and d timely  information  and  facilities  on  family  welfare. Since  the  families  of  most  poor  people  in Enugu  are  known  as  to  be  over  populated  and  low –  income  earners,  the  application  of  family   principles  is  considered  of  importance d cutting  down  on the  tide  of the  excessive  family  level.

A  national  population  growth  and  employment  scheme  enhance  by family  welfare  programme   is  believed d to  be  necessary  to make the  government  realize  the  objectives   of  efficient  and  even  development  of the  nations  on all  phase  of  life. The  results  of  this  research  will  help  family   welfare  organization  such as  national  poverty  eradication  programme  ( NAFAP) and  United  children  education   fund( UNECEF) to  know the  most  effective  strategies  in disseminating  information  concerning  families.

 

 

 

1.5       SCOPE OF THE STUDY

Enugu metropolis area  is  the  case   for  study. The  result  of  the  study  will be  generalized  for d the  state. The  study is  believed  to  have  high  validity  in that  it  can  carried  out  in  an  other   place  with a  reasonable  identical  result  provided  that  factors  like  social,  religious  economics  political  influencing  the  values  system  of  each  are  taken  into  consideration  and  adequately  adjusted.

 

1.6       RESEARCH  QUESTIONS

1. In what ways  have the  media  helped  families  in  Enugu
2. How does   some  families  in  Enugu  adopt  the  techniques of  family  welfare  that  are   being  promoted  through   FRCN, ESBC, NTA  and  Cosmos Fm.
3. How many  number  of  time  one  visited d family  welfare  organization  programme?
4. Are viewers  of  television  campaign  against  family  welfare
5. TO what extent  does  education  affect  the  adopting  of  this  family  welfare programmes.

 

1.7 HYPOTHESIS

Hi:       The  media  played  a major  role  in promoting    welfare  programme in  Enugu  metropolis.

Ho:      The  media  have  not played  a major  role  in promoting    welfare  programme in  Enugu  metropolis .

 

H2:      The  mass  media  have  motivated  some  families  on  adopting  of  family  welfare  programmes.

Ho:      The  mass  media  have not motivated  some  families  on  adopting  of  family  welfare  programmes.

 

H3:      The  number  times, one  visited  family  welfare  clinic  changed  one’s  attitude   of the  adoption  of  family  welfare programmes

Ho:      The  number of  times, one  visited  family  welfare  clinic  changed  one’s  attitude   of the  adoption  of  family  welfare programmes.

 

1.8       ASSUMPTIONS

The  research  assumed  that the  respondents  of this  study  have  across  to  radio,  television, newspaper,  and  magazines. It is  also  assumed  that  they are  exposed  to media  programmes  on family  welfare.

There  is  also an,  assumption that  the   media  education campaign  has a  very  high  research  objectives d of  reaching  all  its  target  advices.

 

1.9       CONCEPTS AND  DEFINITIONS  OF  TERMS  CONCEPTUAL

1. MEDIA: It is the   means  of  communicating  with  large groups  of  people  who  lack  reinformity  especially  television, radio newspaper, etc.
2. 2. MEDIA STRATEGIES: These  are  plan  designed  by the  media  for  achieving  a  particular
3. FAMILY: It is a group  consisting   of  one  or  two  parents  their  children
4. FAMILY WELFARE: It is a  process  of  proceeding  a range  of  free d services  to people  who  need  them   like  child being  and  financial  help.

 

 

 

 

OPERATIONAL

1. MEDIA

Media  is used  in  this  research  is all  form of  mass   information  dissemination. They  include  radio,  television, newspaper,  magazines d posters, and  books.

 

 

 

2. 2. MEDIA STRATEGIES 

In this  research,  it  means  the  various   techniques  by the  media  to  attract  their  target.

 

3. FAMILY

A  regard in this  work, it  means a  primary  social  group  consisting  of  parents  and their  offsprings.

 

4. FAMILY WELFARE

It is  a means  by  which  government  and d private  organizations  provide  free  services  to  many  families  and  also  encouraging  them for  economic  and  health  development.

 

5. FAMILY WELFARE  PROGRAMME

In this  research, it d means  those  programme  of  FRCN, ESBS, COSMOS FMN and  NTA  used  in  promoting   family   welfare  objectives.

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