THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING.

( A SURVEY OF THE OPINION OF SELECTED COMPUTER –LITERATES IN ENUGU METROPOLIS)

CHAPTER ONE:

INTRODUCTION

1.1     Background of the study

1.2     Statement of problem

1.3     Objective of the study

1.4     Research question

1.5     Hypotheses

1.6     Delimitation of the study

1.7     The significances of the study

1.9     Definition of terms

 

CHAPTER TWO

 REVIEW OF LITERATURE

 

CHAPTER THREE

RESEARCH METHODOLOGY

3.1   The design of the study

3.2    Area of study

3.3   The population of the study

3.4   The population of study

3.5    Instrument of data collection

3.6   Validation of instrument

3.7    Method of data collection

3.8    Method of data analysis

 

CHAPTER FOUR

DATA  PRESENTATION AND ANALYSIS

 

CHAPTER FIVE

DISCUSION AND CONCLUSION OF RESULT

• Discussion of findings
• Conclusion of the study
• Recommendation
• Implication of the findings
• Suggestion for further studies
• Limitation of the study

References

Appendices

                                                   

LIST OF TABLE

 

Table 1:      opinion on weather Internet promotes international marketing.

Table 2:      preference of either traditional or Internet marketing methods.

Table 3:      opinion on whether Internet quickens international marketing communication

Table 4:      respondent opinion on whether internet is used by Nigeria international markets.

Table 5:      opinion on whether Nigeria is highly connected to internet.

 

 

ABSTRACT

 

The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.

The following findings were made in the course of the study.

Nigeria accepted that Internet promote international marketing

Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens international marketing, that Nigeria international marketing or marketers make use of Internet services and unfortunately, Nigeria is not yet highly connected to Internet.

CHAPTER ONE

 

INTRODUCTION

• BACK GROUND OF THE STUDY

The Internet is a network of computer that communicates using a common language. It was designed to enable computer system of different manufactures at different location any where in the word to be linked to it so as to share or exchange data and information.

Internet began in 1960 through an experiment by the united state of American department of defense to help scientists and researchers from widely dispersed areas, work together by sharing scarce and expensive computer and their files.

Internet, the new information super highly way, circles the globe, welding ideas, people and culture into a massive village. Internet marketing is gradually replacing traditional marketing approaches such as phone, fax, mail, and face-to-face meetings. Forester research has it fact termed” the Internet as the fourth marketing channel” internet offer a unique opportunity for companies in developing countries to break the barrier into rich markets of the united state, Europe and Asia.

A recent survey of 12 Zimbabwean companies with home page in the internet found that over 40 percent had generated new business as a direct result. Internet marketing concentrate on providing valuable information and services as part of effort to sell product and services. By creating an information services, business men can very successfully market product and services. It also offer potential client the opportunity to interact with your information, to ask question, to leaves message and even to order product directly.

The interest provides environment efficient interactive communication with large groups of potential customers.  The use of world wide web allows the user to view advertising read technical literatures and other products. The internet provide a capacity only at depth that the print media can duplicate only at a great cost in bulk paper and postage.

The internet prohibits unsolicited advertisements but it does permit information reach value added approaches to marketing.

Although currently most marketing information is text based but the situation  is change rapidly with the use of the new tools.  In the internet you must place your company information on an internet web sever, a  computer that is permanently connected to the internet 24 hours per 7 days a week.

This internet server can be located any where  in the world and any internet user through the world can have full access to it.

Many companies have embraced the use of internet in their marketing or advert sing activities.

Many companies in the united states have already began using their internet sites opt take customers order and handle order tracking and is likely to become one of the fastest growing aspects of  business internet use.

Initially results indicates huge cost savings in the order of 60 to 70 percent over  traditional marketing  such as phone and tax.

In addition to cost savings there is also significant increase in customers services as the interest based approach provides instantaneous response and is available 24 hours per 7  days in a week.

 

1.2     STATEMENT OF RESAERCH PROBLEM

The  largest growth area of the internet is the business sector. Business of all type and sizes in advanced counters have found that internet can serve many of their needs including marketing advertising customers and vendor support, exchange of information and joint ventures for resaerch and development.

With the aid of internet companies can also develop product take order receive doctrine publication and document and retrieve data for special  data base.

The technological development cannot be conveniently ascertained hence these problem led to the conducting of the study.

1. Most Nigerian marketers do not believe that internet can be used to promote international marketing.
2. Nigerian marketers practice traditional marketing more than international which is the talk of the day.
3. Nigeria marketers are still ignorant of the fact that internet quickens international marketing
4. The extent Nigeria marketers know that international marketing make use of internet service cannot be ascertained
5. The essence of this research therefore is to examine the nature and extent of the knowledge of the use of internet in international marketing among Nigerian who are in international business and Nig. Level of connection.

 

1.3     OBJECTIVE OF THE STUDY     

Through this study the researcher aimed to assess the knowledge and opinions of selected computer literate Nigerians on the use of internet in international marketing. Specifically the study has the following objectives.

1. To find out the whether Nigerian believe the use of the internet in promoting international marketing.
2. To find out the preference scale of Nigeria on internet marketing and traditional marketing strategies
3. To find out whether Nigerian believe that internet quickens international marketing
4. To know the extent of Nigerians awareness of the fact that international marketing make use of internet services.
5. To know if Nigeria is imply internet connected fining of the study

 

• RESEARCH QUESTIONS

For the purpose off carrying out this study the following questions were put forward to direct the efforts of the researcher

1. Do Nigerian believe that the interest can be used to promote international marketing?
2. Do Nigerian prefer internet marketing to traditional marketing strategies?
3. Do what extent do Nigerian know that international marketing make use of internet services?
4. Is Nigerian imply internet connected?

 

1.5     RESEARCH HYPOTHESIS

Ho:     Nigeria do not believe that the internet promote international marketing

Hi:      Nigeria believe that the internet promote international marketing

Ho:     Internet  marketing methods are not preferable to traditional marketing

Strategies

Hi:      Internet  marketing methods a preferable to traditional marketing strategies

Ho:     Internet does not quicken international marketing

Hi:      Internet quicken international marketing

Ho:     Nigerian do not know that international marketing make use of internet service very well

Hi:      Nigerian know that international marketing make use of internet service very well

H₄       Nigerians know that international marketing make  use of  internet services very well

Ho:     Nigeria so not highly internet connected

H₅       Nigeria is highly internet connected

 

• DELIMITATION OF THE STUDY

A survey of this nature does not determine the  whole gamut of the effects of use of internet as a communication tools in international marketing.

This resaerch work covered only the computer literates in Enugu metropolis. The researcher restricted the investigation to the estimated number of people that are computer literate in Enugu metropolis information derived from them was used to make a generalization on the use of internet as a communication tools in international marketing.

 

• SIGNIFICANCE OF THE STUDY

Resaerch is usually a reliable step to findning answers to peculiar problems

This resaerch will therefore be of immense help to the government organization and institutions and individual in finding the best way opt encourage  computer literacy and the use of internet in marketing and other sectors of the economy in Nigeria.

It will also serve as an eye opener to anyone who has been using the traditional methods of marketing, which does not yield much but takes a lot of time energy and  other resources.

This research work will satisfy the academic internet of student in the use of internet as a communication tools in international marketing.

It will help to boost the sales purchase of computer systems hence the need cannot be over emphasized.

The work will also be of a great help to other research as the resaerch will add to pool of knowledge existing in the field of study.

The research work will also help anyone that comes across it to understand that the world is a global village as long as computer internet services is concerned hence international marketing is in evitable in any viable society.

 

• DEFINITION OF TERMS

Definition to terms is the explanation of some words that are prone to many interpretation or those that are technically used. Terms are defined in this work in the conceptual and operational forms.

USE:  To serve for a purpose this term also refer to the application of internet services in the computer in international  marketing.

INTERNET:  A network of computers and other telecommunication device looking individuals groups and corporate bodies institutions tog ethers for the purpose of exchange of information across the globe.

It is also the ability of computer to convey information through networking opt different parts   of the world, thereby making the world a global village other and in turn endeaviour to be understood by them.

In this ocntext communication is also used as a dynamic on going transactional process of creating awareness of wining the good will of the target audience towards accepting a given idea product or service.

Tool this means a thing used for working on something. It is also an instrument for international marketing.

INTERNATIONAL: This means between nations or countries it also means a sort of relationship or transaction that exist between or among countries.

MARKETING:   This means buying and selling of idea products (good) and services marketing is also used in this context as management activities responsible of identifying anticipating and satisfying customers need and wants through exchange processes it is also the transactions of business that involves selling and buying of ideas good and services between or among people institutions governments or organizations.

ADVERTISING:       The act of making things known to people by printing notice in newspaper or by other means like radio or television advertising is also a process of increasing the acceptance and  of any good or service placed on the internet by the advertiser or market of customer.

COMPUTER:      An electronic apparatus analyzing or storing data making calculations etc computer is also an electronic channel through which international marketing is carried out by the helps of the internet services there in.

MEDIA:  Channel through which things are passed media also mean the channel through which international or traditional marketing made possible.

LITERATE: Ability to read and write literate is used in this work as the ability to operate a computer system and make use of the internet service via the computer.

GLOBAL:   Global also mean the nearness of every parts of the world to one another by the help of the computer internet service,  it also means the extent of coverage of computer internet services.

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