THE INFLUENCE OF NOLLYWOOD MOVIES ON THE LIFE STYLE OF STUDENTS OF THE INSTITUTE OF MANAGEMENT AND TECHNOLOGY, ENUGU

ABSTRACT

The research work which have examined the influence of nollywood movies on the life style of students of institute of management and technology (IMT) Enugu is presented. There are five chapters, each deals with different perspective and hours  reasonable fact could be drawn as in what way nollywood movies has been beneficiary to students of higher institution. In the first chapter which deals with general introduction. This gives us the highlight of the problems aim and objective likewise its importance. This chapter also explain how nollywood movies affected and brought changes and unstoppable materialization one of which is the adoption of styles of living by the Africa continent and Nigerian most especially. However, the gospel truth first remains that the society is misplanning its values, cultural heritage and at the center of all our students in tertiary institution who are undoubtedly leaders of tomorrow whether they are possessions of quality personality or on the contrary. In the chapter two of this research work which deals the part work done in this are and the system used in the working of the project. In this chapter many scholars in the field of movie writing and production, such persons as Tunji so timi, fred Amata, Zeb Ejiro and host of others. It also review that cinema that gave birth to nollywood in Nigeria begin showing film during the early 1910, and it was introduced by the colonial imperialist to brainwash Africans dehumanized them and destroy their cultural values so as to achieve their exploitative objective. Chapter three of this research word, it lays emphasis on the process, system and procedure of getting information fro the purpose of arriving at a dependable solution on the research topic. This chapter three handles the methodology used where the sources of data for this research work done. In chapter four focuses in the information generated to present a feature data on the topic. It also explain the method used for this research work and the questionnaire was applied and administered to the respondents who answered and return them. Chapter five of this research work which is the last chapter focuses on the overall summary, nutshell analyze the research work. Also conclusion elaborates on the challenges encountered during the course of the project and some remarks. While recommendation encompass the various facts generated and presented as to use if to charge the general societal miss values most especially in on tertiary institution in Nigeria using institute of management and technology (IMT) Enugu as a case study.

CHAPTER ONE

INTRODUCTION                                                   1

• Background of the Study 1
• Statement of the Research Problem 5
• Objectives of the Study 6
• Significance of the Study 6
• Research Questions 8
• Research Hypothesis 9
• Theoretical Framework 10
• Scope of the Study 12
• Limitation of the Study        13

Reference                                                       14

CHAPTER TWO

LITERATURE REVIEW                                           15

• Sources of Literature 15
• Review of Relevant Literature 15
• Summary of Literature 20

Reference                                                       21

 

CHAPTER THREE

METHODOLOGY                                                    22

3.1  Research Design                                              22

3.2  Research Population                                                22

3.3  Research Sample Size                                       23

3.4  Instrument of Data Collection                            24

3.5  Method of Data Collection                                 25

3.6  Method of Data Analysis                                   25

3.7  Expected Results                                             25

References                                                      26

 

 

CHAPTER FOUR

PRESENTATION AND INTERPRETATION OF FINDINGS

• Data Analysis and Results 27
• Analysis of Research Questions 35
• Discussion of Result 38

References                                                      41

 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

FOR FURTHER STUDY                                           42

• Summary of Findings                            42
• Conclusion 43
• Recommendations 43

 

Bibliography                                                    46

Appendix                                                        47

 

 

 

 

CHAPTER ONE

 

INTRODUCTION

1.1  BACKGROUND OF THE STUDY

The influence of nollywood movies on the life style of students of institute of management and technology (IMT) Enugu. Today nollywood movies has dominates the life of man kind and it has been upgrade to a level where all things happen without using energy as it was in the case of past centuries. This century had brought along changes and unstoppable materialization which is the adoption of styles of living by the Africa continent an Nigeria most especially, it is obvious that the advent of technology has really affected societal norms and values.

However, the truth remains that the society is misplacing its values, cultural heritage and the center of all our students in tertiary institution who undoubtedly leaders of tomorrow whether they are poriessians of personality or on the contrary. The Nigeria nollywood moves are been formed the undesirable habits of watching every home video released into the market have there have been a monitored of criticisms being leveled on these home vides for their failure to promote morality in our higher institution of learning.

What is being showcased and obtained in Nigeria nollywood movies in nutshell are cased of violence, prostitution, money laundering, armed robbery and photography as could be extracted from this film “the senator” the film propagate double standard, lack of honesty, cultism, wrong societal value, black mail success through dubious means and lack of respect for parents. As a mirror to the society, the film has been labeled to send a wrong message to the minds of students of higher institution. It misplaced the universal standard of how an average students ought to go about in his/her sojourn in tertiary institution, making thieves, armed robbers, cultists from our generation of students.

Nigeria nollywood movies instead of being messages, story liens that could promote our cultural heritage and good values have deviated in adding more problem instead of trying to solve them. Some films introduced prostitution as the only way out for a female students whose infirmity could not pay her school fees, as if prostitution is the answer to poverty. They failed to show some students that are in such situation that the normal thing to do may be through menial jobs and other sources.

The video “THE SENATOR” brings out social vices and deviant behaviour in the truth of matter remains that the important such film is having on students of tertiary institution is of negative. Now some believe that getting to the top is by joining secrete cults or becomes blank mailers. Such videos creates conflict of reasoning and most time changes ideas and orientation hereby causing violence in our higher institution.

Today, our institutions are dumping ground of mediocre, there you will find prostitutes, armed robbers, homosexuals, lesbians, cultists. Whose still is that home video promote the ills, finding, its way into our campus and after scrutinizing every home videos can hardly find one that promote hard work, intelligence, respects, peace, development, education or promote moral education that is to say the nollywood producers gives our student foreign disguise through our local actors and actresses. Our nervousness now is that the continual extent hard adverse social and moral decadence in our campuses which are cannot risk and afford if our future should be guaranteed.

Therefore, the essence of this study is very important because whether it should be given a thought or not. It is believed that our youth, most especially students in tertiary institution are being impacted with home video with unacceptable ways of life obviously opposed by our cultural heritage and societal norms and values. Have what touches a finger must spread to the hand this means that the ugly behaviour being exhibited by our student in higher institutions as a result of watching nolllywood movies will certainly effect Nigeria if not today surely we cannot escape of tomorrow.

 

1.2  STATEMENT OF THE RESEARCH PROBLEM

This research work tries to x-ray the impact of home videos are having on students of institute of management and technology (IMT) Enugu. Nollywood movies offer time channel wrong information to these students hereby causing anomaly in campus. This films are deviating from acceptable success goals instead they impact social vices as success goals.

Most of these films are rated for general viewing and indicating that some are unhealthy for children but what does these audience including students stands to gain. What impart will it be making in their lives? Is it necessary at all to watch nollywood movies? Does it promote morality especially in pursuance of excellent moral standard in our tertiary institutions.

 

1.3  OBJECTIVES OF THE STUDY

Moral standard are assumed not to be promoted in institute of management and technology (IMT) Enugu, and the purpose of this study is to verity the truthfulness of this assumption among the aims are:-

• To identify the problems being portrayed by the watching of noallywood movies by students.
• To print out some positive impact of nollywood movies.
• To find out level of efficiency on nollywood movies in life style of student in IMT.
• To proffer solutions to the challenges facing students of IMT through nollywood movies.

 

1.4  SIGNIFICANCE OF THE STUDY

The influence of nolywood movies on the life style of students of (IMT) is very important to the society now, that most students in their leisure time enjoy watching nollywood movies.

The researchers are convinced that there are immeasurable significance of home videos on the students. Every day lives are lit of violence in our campus. Our higher institutions are dumping grounds of prostitution, armed robbers etc.

These students exhibits what they see as local and foreign movies. As each day passed, negative information continues to influence the way of life of the students in IMT.

This study will thoroughly examine and analyze critically the introduction of nollywood in Nigeria and its goal aspiration, motives purpose and achievement so far. Not only that it will also look at the impact of this films on its viewers most especially students and to what length has it contributed to the social ill in our campus.

With the enormous adverse effects of present home videos, the output of this research work is expected to be of immense benefits to the society in general. This work will succulently expose the inherent dangers of exposing our future leaders to all sorts of nolly wood movies.

Mandatory measures would have be taken and organization where responsibilities include censorship would generate information that will make them come alive to their responsibility.

Summarily not only the students that will gain but also government, organization individuals, private sector etc. we hope that this work findings suggestions are recommendation will change our campuses for the betterment of tomorrows.

 

1.5  RESEARCH QUESTIONS

1. To what extent does nollywood movies effect students of IMT?
2. Does students drive anything positive from watching nollywood movies?
3. To what extent does nollywood movie promote social vices in our society?
4. Does it reflect our very nature essence?
5. To what extent does nollywood movies have positive impact on life of student?

 

1.6  RESEARCH HYPOTHESIS

The hypothesis to be tested ion this study include:

H₁:  Nollywood movies affects the students to the extent that mould their way of life.

Ho:  Nollywood movies does not affect the student to the extent that it mould their way of life.

H₂:  Nollywood movies is a reflection of our society which the campus is part of.

Ho:  Nollywood movies is not reflection of our society which the campus is part of.

H₃:  Nollywood movies by every means promote and aggravates violence.

Ho:  On the contrary of promote co-existence.

H₄:  Nollywood movies has very little impact on students whether positive or negative.

Ho:  It has significant impact on them.

1.7  THEORETICAL FRAMEWORK

The vary nature of movie generally makes it influential on people because of direct behaviour. It has been credited with ability to change attitude, norms, values and perception. This is why it is important to extract a proper documentation of its impart on the students of tertiary institution so as to enable government fashion out its policy. Because the advance are vary active they tend to choose for themselves the nollywood movie to watch.

Ousmane Sambene (1977) observes that the majority of films shown in Nigeria are products of cultural transfers. This we know is capable of affecting the society both in behaviour and cultural patterns.

Films produced by Africans for African and their way are shown extensively to African should serve as antidotes or otherwise an oppositions to colonial/foreign movies being transferred to African rather than copying their story line.

Consequently, printing ugly image for ourselves and creating immoral films as if our society celebrate such. In their own study Bandima and Ross (1973), observed that people who watch aggressive films are likely to be more aggressive (1948) London conference comments that its natural therefore that people should be concerned conscious of the effect of movies in which it had been invested and interpreted that films in Nigeria encompasses considerable high damage.

In an article, the guardian newspaper of June (1993) said this “what good for Europe should not be applicable to Nigeria policy. Makes in the film industry are to be faulted for they have permitted this for long, using script or story line in London, for instance, for produce for Nigeria viewing (P10) can hardly affect such person. In or present generation we have films on “crime and blue films” films such as the senator 1 x 2.

Though many watchers of home videos said there movies are entertaining in nature, kill stress and have strong motivation. The public recognized the potentials of home videos its the antidote for stress, loneliness, boredom, depression, etc.

 

1.8  SCOPE OF THE STUDY

This explains human behaviour as it occur as a natural response to stimulus and observes such response. Hence of explains her beahviour and attributes this explanation to herself.

Audience needs is generated by their individual and group differences for example the way one adopted messages is quite different from the way others will.

These features that exist in all societies, finally, people selectively choose the content of nollywood movies the way they want to understand it, which means people want to choice individually, what is applicable to persona “A” may be different to person B. This is called SELECTIVE PERSPECTIVE in communication.

1.9  LIMITATION OF THE STUDY

I believe the supervisor took certain concentration on our behalf such as finance and home limitation that is why he constrained us to only IMT environment.

Also practical and class assignment have not afforded the researcher enough time to carry out extensive research on the theme.

REFERENCES

Okoye Joseph (2010), Public Opinion Formation: Mal 331 (Lecture Notes) Enugu, Nigeria: IMT Enugu.

Eze Charles (204), Elements of Feature and Article Writing-Enugu, Nigeria Providence Press.

Eze, Mark, (2008), Dynamics of Communication Research, Enugu Nigeria: Cheston Agency Ltd.

Ugboajah, F.O. (1987), Language Culture and the Western Nation Model in Ugboaja, Nwosu and Adaba (ed) Communication Training and Practice in Nigeria: Narobi, Alle.

Obasi, I.N. (1999), Research Methodology in Political Science, Enugu: Academic Publishing Company.

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