THE INFLUENCE OF GOLD CIRCLE CONDOM  TELEVISION ADVERTISEMENT ON THE BEHAVIORAL  PARTIAL OF NIGERIAN MEN

ABSTRACT

Nigeria today  is faced with the problem of checking the uncountable cases of sexually transmitted diseases, unwanted pregnancies, HIV/AIDS and illegal abortions etc. There is also  the  nation’s population to ensure that it does not exceed the nations natural resources least we battle one another.

With this background, we set to ascertain the influence of  Gold circle condom television advertisement on the behavioural pattern of Nigerian men.

To  do this, were  hypothesized  that :

1. Males who are exposed to Gold circle Condom television campaign report a higher incidence of use of condom prior sexual relationships than males who were not similarly exposed.
2. That males who were exposed to Gold Circle condom television campaign tend to be more favourably disposed towards family planning, sexually transmitted diseases, HIV/AIDS etc message than those who were not similar exposed.
3. There is a significant variation in the perception of the relevance  of gold circle  condom television  campaign among males  of different educational  background.
4. Among those exposed to Gold circle condom television campaign, younger adults tend to have a higher utilitarian perception of  the message of  the campaign  than  older adults.

Factors such as level of  exposure to Condom television  advertisements, prior use of condom before sex, relevance  of condom advertisements level of Education and perception  of usefulness of the campaign were examined using  percentages and tables so as  to establish their relatives impact on the influence of  condom advertisement on Nigerian men under study.

The survey research method was utilized. The measuring  instrument was questionnaires  and the sample size, 160 (32 private sector employees, 32, Government employment, 32 for people in commerce, 32 for Artisans  and 32 for students). It was  a convenient sapling  method and the 160 questionnaires  were returned.

Based on the analysis, hypothesis was accepted showing that men who were exposed to Gold circle condom Television campaign tend to be more favourably   disposed towards  family planning  messages than those  who were not similarly exposed. The 3 other  hypothesis  were accepted as the  results  showed  that  age, educational background and exposure to condom Television campaigns do have  significant  impact on usage of condom prior to behaviour and sexual relationship.

We therefore recommend that the  government, manufacturers and concerned Health   Organizations should insist  on production if high- quality condom at subsidized rates as well as  encouraging discussions  of sex- oriented  issues, introducing  sex-education to senior  secondary schools and ensuring  that the  various campaign messages reach the  grass-roots, in the  language  they would understand  so as to influence their  behaviour. It would  be necessary if the  government, manufacturers and concerned  Organizations set-up research in the use of  interpersonal communication  as opposed to Mass Communication  for health related campaigns.

CHAPTER ONE

• BACKGROUND OF THE STUDY                             1
• STATEMENT OF RESEARCH PROBLEM 11
• OBJECTIVES OF THE STUDY 14
• SIGNIFICANCE OF THE STUDY                            15
• RESEARCH QUESTIONS                                      16
• RESEARCH HYPOTHESIS                                   17
• DEFINITION OF TERMS                                      19
• ASSUMPTIONS 22
• LIMITATIONS OF THE STUDY 23

 

 

 

 

CHAPTER TWO

REVIEW OF THE LITERATURE       

• SOURCE OF LITERATURE                                    24
• THE REVIEW 25
• SUMMARY OF LITERATURE REVIEW 40

 

CHAPTER THREE

RESEARCH   METHODOLOGY

• RESEARCH METHOD 43
• RESEARCH DESIGN                                           43
• RESEARCH SAMPLE 44
• MEASURING INSTRUMENT 46
• DATA COLLECTION 46
• DATA ANALYSIS                                                47
• EXPECTED RESULTS 48

CHAPTER FOUR

ANALYSIS, PRESENTATION AND INTERPRETATION OF DATA50

 

CHAPTER   FIVE

SUMMARY AND RECOMMENDATIONS

• SUMMARY 69
• RECOMMENDATION 71

BIBLIOGRAPHY                                                       73

APPENDIX                                                                 76

Download our android mobile app for more materials

ORDER NOW

COMPLETE MATERIAL  COST  N2,500 Or $10.  FRESH  PROJECT MATERIAL  COST 50,000 NAIRA FOR UNDERGRADUATE, OTHERS 100,000 -200,000 NAIRA.

THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE