ROAD TRANSPORTATION MANAGEMENT AND CUSTOMERS SATISFACTION (A CASE STUDY OF PEACE MASS TRANSIT, PEACE PARK ENUGU ROAD NSUKKA, ENUGU STATE.)
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CHAPTER ONE: Introduction
- Background of the study 1
1.2 Statement of the problem 2
1.3 Objectives/purpose of the study 4
1.4 Research question/hypothesis 5
1.5 Significant of the study 5
1.6 Scope of the study 6
1.7 Limitation of the study 6
1.8 Definition of special terms 7
References 8
CHAPTER TWO: Review of the Related Literature
2.1 Theoretical framework 11
2.2 Historical background 15
2.3 Current literature on theories postulated above 16
References 37
CHAPTER THREE: Research Design and Methodology
3.1 Research design 38
3.2 Sources of data 38
3.2.1 Primary source of data 38
3.2.2 Secondary source of data 39
3.3 The population of the study 39
3.4 Determination of sample size 40
3.5 Methods of data collection 41
- Questionnaire design, distribution and
collection of responses 41
3.6 Methods of data presentation and analysis 42
CHAPTER FOUR: Data Presentation and Analysis
Data presentation 43
Demographic characteristics 43
CHAPTER FIVE: Summary of Findings, Recommendation Conclusion
5.1 Summary of findings 61
5.3 Conclusion 62
5.2 Recommendation 63
Bibliography 64
Appendixes 66
LIST OF TABLE
PAGE
Table 4.1.1 Distribution and retrieval of
Questionnaire 43
Table 4.1.2 Sex distribution of respondents 44
Table 4.1.3 Age distribution of respondents 44
Table 4.1.4 Distribution of respondents by
marital status 45
Table 4.1.5 Distribution of respondents by
academic qualification 46
Table 4.1.6 Distribution of respondents on
duration of patronage 47
Table 4.1.7 Distribution of respondents on the
relationship between management
and customers 48
Table 4.1.8 Distribution of respondents on
assessment of the management 49
Table 4.1.9 Distribution of respondents on
assessment of the drivers 50
Table 4.1.10 Distribution of respondents on the
goal of the company 51
Table 4.2.0 Distribution of respondents on
assessment of the vehicle they have
entered or traveled with 52
Table 4.2.1 Distribution of respondents on whether
drivers travel with manifest 53
Table 4.2.2 Distribution of respondents on what
they say about the services being
given or received from Peace Mass
Transit 54
Table 4.2.3 Distribution of respondents on
having opportunity to patronize
somewhere else 55
Table 4.2.4 Distribution of respondents
on their opinion of the problem
facing the enterprise 56
Table 4.2.5 Distribution of respondents on
whether Peace Mass Transit has well
trained and efficient staff 57
Table 4.2.6 Distribution of respondents on the
role of transportation management 58
Table 4.2.7 Distribution of respondents on
whether transportation company has
adequate modern technology 59
ABSTRACT
Road Transportation was viewed by the researcher as a sine qua non in the economy whether developed or developing. Road transportation is seen as the engine of an economy. It links producers, suppliers, consumers and commuters. But poor, ineffective and inefficient road transportation system have crippled development and the collapse of many economic and social activities which have resulted in dissatisfaction among the customers in the industry. This is characterized by poor management that has resulted in the loss of life and property including damages worth unquantifiable amount of money. The researcher used primary and secondary sources and methods of data collection in the study. The researcher presented the data in tables and used simple percentages to analyze the data obtained. The findings of the research among others were that road transportation is very essential for the movement of goods and people. Inefficient roads all over the country make commuters uncomfortable. Lack of maintenance culture by drivers always result in breaking down of vehicles and poor services rendered to customers causes dissatisfaction. The researcher recommended that good roads must be put in place to address the situation. Regular maintenance of vehicles and roads and provision of quality customer services that will satisfy the commuters who constantly use the roads and vehicles for their economic activities. Drivers who operate vehicles through the use of road can be improved by;
1. Regular workshop for them on the use of roads.
2. Motivational provision such as allowances for accident free driving in a period of time
3. Other allowances for vehicle maintenance, provision of uniform and bonuses especially during feast days like Christmas are also recommended as incentives and motivational tools.
4. Prefencial system of payment..
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Road Transportation is a necessary end right from early history. The mobility of people and materials especially in the present days become one of the greatest needs that have to be adequately satisfied on our society and economy at large.
Transportation is referred to as the engine of the economy (Kunri 2005:79). This means that with out transportation management system, the entire economy will suffer stagnation. Transportation helps to bridge the gap between producers, suppliers and industrials users as well as individual commuters.
Research has shown that transportation alone account for about 46% of the total physical distribution costs for manufacturing companies and 28 % for reseller companies
It is important to note that not much success can be accomplish in manufacturing, distribution of goods and services including the movement of people without transportation.
It is as a result of the great importance attached to transportation that man has over the years developed various transportation modes in other to facilitate the movement of people and materials. The mode of transportation selected will greatly depend on price, time, delivery, condition and destination, customer’s patronage, and past purchase satisfaction.
This poor transportation management can therefore jeopardize the source of procurement of materials; goods and services, movement or people and even course increase in prices and loss of lives.
1.2 STATEMENT OF THE PROBLEM
Poor road transportation management is one major problem that is affecting the growth of the economy. Poor road transportation management has led to the ineffectiveness and collapse of the Nigerian road system that suppose to carry bulky goods from one city to another and has made inflation to be high. This in turn has bounced as