MOTIVATION OF CUSTOMERS AS ESSENTIAL TOOL IN FINANCIAL INSTITUTION

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ABSTRACT
This research work clearly brings out the motivational tools used by financial institution for attainment of financial goal. The topic “motivation of customer as essential tool in financial institution” is very essential to be used by institution. For it least for profit maximization. This motivation is applied to retain and gain more customers for institution like Banks.

TABLE OF CONTENTS
CHAPTER ONE
1.1 Problem identification 1
1.2 The Rationale of study 1
1.3 Significance of study 2
1.4 Definition of Terms 3
CHAPTER TWO
2.1 Review of Related Literature 5
2.2 Motivational techniques 10
CHAPTER THREE
3.1 Statement of hypothesis 13
3.2 Methodology of study 15
3.3 Sources of Data 16
CHAPTER FOUR
4.1 Presentation of Data 19
4.2 Analysis of Data 22
CHAPTER FIVE
5.1 Summary 27
5.2 Conclusion 28
5.3 Suggestion 29
Bibliography 30
CHAPTER ONE

INTRODUCTION
1.1 PROBLEM IDENTIFICATION
Motivation of customers is a very important tool to be used by financial institution like banks.
Therefore I want to investigate the benefits of banks if they (customers) are being motivated by banks.
Banks can motivate customers by giving sales promotion, increasing the interest rate of depositors especially those that operate savings account, giving loans to prime customers when such cases instruments or article for example, “treasury bills, certificates for deposit”. These financial instruments should be issued at a lower rate to customers, also reducing the interest rate of loans can motivate customers to petronise such institution e.g. bank.

1.2 THE RATIONALE OF STUDY
The rationale of this study can be said to be very essential, assuming we are to understand and influence motivation. The important reason of this study could be said to be: guiding against past experience. Not maintaining good relationship with customers an render such a financial institution at liquidation, therefore the past experience of not patronizing banks could be brough to its abrupt end if this study will be absolutely followed.
This study provide an avenue for banks to amend past experience.