THE INFLUENCE OF AIT COVERAGE ON POST 2011 ELECTION SENTIMENTS AMONG RESIDENTS OF KABALA DOKI, KADUNA

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ABSTRACT
This research work focused on the influence of AIT coverage on post 2011 election sentiments among the residents of Kabala Doki, Kaduna. The research was conducted on 100 residents of Kabala Doki. It was found that most of the broadcast stations including AIT are found with airing things that might provoke sentiments to the prospective audiences in regards to the election. To minimize this problem, we suggest that journalist should bear in mind the interest of the entire country, rather than influencing the interest of the section of the country. We also recommend that media should abstain from use of discriminating and insultive statements and expressions when reporting other groups.

TABLE OF CONTENTS
CHAPTER ONE
Background of the Study – – – – – – – 1
Statement of the Problem – – – – – – – 2
Purpose of the Study – – – – – – – – 3
Significance of the Study – – – – – – – 4
Scope of the Study – – – – – – – – 5
Research Questions – – – – – – – – 5
Operational Definition of Terms – – – – – – 6
CHAPTER TWO
LITERATURE REVIEW
Introduction – – – – – – – – – 8
Theoretical Framework – – – – – – – 8
History of Africa Independent Television – – – – 10
Review of Related Literature – – – – – – 12
CHAPTER THREE
RESEARCH METHODOLOGY
Introduction – – – – – – – – – 21
Research Design – – – – – – – – 21
Population – – – – – – – – – – 23
Sample Technique – – – – – – – – 24
Sample Size – – – – – – – – – 25
Methods of Data Collection – – – – – – – 25
Instrument for Data Collection – – – – – – 27
Method of Data Analysis and Interpretation – – – 27
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
Introduction – – – – – – – – – 29
Administration of the Questionnaire – – – – – 29
Presentation and Interpretation – – – – – – 30
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
Introduction – – – – – – – – – 36
Summary – – – – – – – – – – 36
Conclusion – – – – – – – – – – 37

CHAPTER ONE
BACKGROUND OF THE STUDY
The Mass Media remain one of the most potent weapons in influencing time. This is why it has been observed that no event is considered significant if it failed to attract the attention of the media.
Denis McQuail (1982) noted that “the media take the particular colouration of the environment they operate.”
Media Organization in Nigeria both the print and electronic have tended to sentiment as the motivating factor for the members of a particular place or area of the country to propagate their ideas and the same time protect their interests be them political, economical or social. Sentiment means an exhibition hostility to people outside one’s regional group within a state as well as prejudicial judgment of issues concerning sentiment groups. These phenomena among others have polarized the country’s media into two major groups, South and North.
The press is best with the social responsibility of uniting, informing and entertaining without bias, Salami Muhammad (2000:26) explain that “The role of the press in modern day society where the world has become a global village” cannot be overemphasized. The press educates, informs and entertains the people so much that if influences public opinion on a number of issues.
This research focuses on the influence of AIT coverage or post 2011 election sentiments among residents of Kabala Doki, Kaduna. The objective is to identify manifestation of sentiment of AIT coverage of post election violence.

STATEMENT OF THE PROBLEM
Media are established to protect and promote certain interest or ideologies. Therefore, reporting other groups than the owners could reflect some of the reasons for which the media were established. It could also be to support or oppose particular sectional point of view.
Such interest may sometimes coincide with that of the wider national interests, such as integration, unity, cooperation and progress of all groups. At times however, the objectives of establishing may be at variance with the interest of other competing components of the society, such as regional, religion or ethnic groups. In such situation, the media assume function of serving mainly the parochial interest of the owners. If the media are found to resort to such parochial role, their potential in educating, entertaining and informing the general public are greatly curtailed. This is particularly so in a plural society such as Nigeria where the media are expected to serve as the chief agents of national integration.
The research focuses on the sentimental role of AIT’s coverage of the post 2011 election violence. Where there is manifestation of sentiments in the Nigerian media with view to understand how such sentiment in the media may impact on the polity.
As McQuail (1981) note that “the media take