ROLE OF NIGERIAN TELEVISION AUTHORITY (NTA) IN PROMOTING GENDER EQUALITY

(A STUDY OF  AKPUGO COMMUNITY IN NKANU WEST LOCAL

GOVERNMENT AREA ENUGU STATE).

 

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CHAPTER ONE: INTRODUCTION
1.1	Background of the Study	1
1.2	Statement of Problems	5
1.3	Objectives of the Study	6
1.4	Significance of the Study	7
1.5	Research Hypotheses	8
1.6	Scope of Study	9
1.7	Limitation of the Study	9
1.8	Definition of Terms	9
CHAPTER TWO: LITERATURE REVIEW
2.1	Sources of Literature	11
2.2	Review of Relevant Literature	11
2.3	Media and Gender Stereotyping	12
2.4	What Causes Inequality	16
2.5	Theoretical Framework	19
2.6	Summary of Literature Review	20

 

 

 

 

CHAPTER THREE: RESEARCH METHODOLOGY

 

3.1	Introduction	22
3.2	Research Method	22
3.3	Area of Study	24
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3.4	Population of the Study	24
3.5	Sample Size	25
3.6	Sampling Technique	25
3.7	Instrument of Data Collected	26
3.8	Method of Data Collection	26
3.9	Method of Data Analysis	26
3.10	Expected Result	27
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1	Introduction	28
4.2	Testing of Hypothesis	37
4.3	Analysis of Research Questions	40
4.4	Discussion of Findings	42

 

 

 

 

CHAPTER FIVE: INTRODUCTION, SUMMARY, CONCLUSION AND

 

RECOMMENDATION

 

5.1	Introduction	44
5.2	Summary	44
5.3	Conclusion	45
5.4	Recommendations	45
	References	47
	Appendix I
	Appendix II

 

 

 

 

 

 

 

 

LIST OF TABLE

 

Table 1:          Sex of Respondent                                                                  28

 

 

 

Table 2:          Marital status of the respondent.                                           29

 

 

 

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Table 3:	Age Bracket.	29
Table 4:	Occupation of respondent.	30
Table 5:	Academic Qualification.	30
Table 6:	Do you Agree that Nigerian Television Authority (NTA)
	Programme in women in focus promote the quest for
	gender equality.	31
Table 7:	Do you watch Nigerian Television Authority (NTA)
	Women in focus programme.	31
Table 8:	Do you believe that the astute and vibrant nature of women
	in Akpugo is associated with Nigerian television authority
	(NTA) Programme in gender equality.	32
Table 9:	Do you believe that Nigerian Television Authority (NTA)
	on foot print programme can help to promote gender equality. 32
Table 10:	Do you think that Nigerian television authority (NTA) play a
	vital role in promoting gender equality in Akpugo
	community.
33
Table 11:	Do you Agree that Nigerian Television Authority (NTA)
	Enugu face challenges in promoting gender equality in Akpugo
	community in Nkanu West Local Government Area.	34
Table 12:	Do you believe that the participation of women in
	development programme in Akpugo could be associated with
	Nigerian Television Authority foot- print programme .		12
Table 13:	Do you think that the leadership style in the Nigerian
	Television Authority (NTA) can cause gender imbalance.		35

 

 

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Table 14:	Do you agree that the location of Akpugo in Nkanu West
	Local Government Area  is a hindrance to Nigerian Television
	Authority (NTA) Enugu to effectively inform the people of gender
	equality.	36
Table 15:	Do you think that women are being victimized by the
	Nigerian Television Authority (NTA) Enugu.	37

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Abstract

 

This study centers on finding out the Role of Nigeria Television Authority (NTA) in promoting gender equality. Using Akpugo community in Nkanu West Local Government Area Enugu State as a study area. The researcher used survey research method as the method of data collection. This is so because it is very appropriate in studying population like Akpugo community that is too large to be studied. Directly the population of the study area is estimated as 72,264 people from which the sample size 278 was selected. Random sampling techniques were used to select individuals whose opinions and views were used to draw interference to the entire population. Data gathered from the study were analyzed, tested and interpreted using simple percentage, frequency tables and chi-square goodness of the fit test which is used to test the hypothesis. Findings from the study show that there is still disparity on the issue of gender balancing. The theory that led support to this work is agenda setting theory. Summary of findings, conclusion and recommendation were made on the study for further studies. One of the recommendation is that more attention should be paid to basic education, programmes for women especially women in rural and moonshines areas.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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CHAPTER ONE

 

 

INTRODUCTION

 

 

• Background of the Study

 

 

Nigerian Television Authority is related to mass media because without mass media Nigerian television authority cannot perform in vacuum or be well known. So mass media apart from its Educating, Entertaining is a very important tool of communicating through which information is passed to the even to the farthest end of the world.

 

Mass media enable us to communicate with each other by helping us over come the barrier of time and space. They perform both primary and secondary functions for the society.

 

Mass media functions in various ways, first mass media keep us well informed of the happening around that is about day to day happening in our society or community. The mass media also persuade us mostly through advertisement. As we can see newspaper, magazine and television are fill with all kinds of powerful persuasive advertisement which tempt us to buy their product.

 

Also the mass media gives us entertainment. Television and Radio broadcasting provides us with a big variety of programs which both educate and entertain us.

 

Through mass media one can easily be mobilized .mass media has really help us in our society because of this reason society cannot exist without mass media, it also makes one to be more knowledgeable.

 

So because of this programs commercials, reports, broadcasting etc are either done by men or women which they feel promotes such media function by getting more audience to view,

 

 

 

 

 

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read and listen in other to be informed about day to day happening in our community or society.

 

Thereby in Eliminating gender inequality in media report or programs. Getting the balance right is an illustrated resources handbook by UNESCO which deals with gender issues in media, the document access the key challenges faced by female journalists and the need to create policies for ensuring more equality in mainstream media Collen Lowe Morna (2002) in his book, promoting gender equality in and through the media said that women in developing nations are finding that whatever they gains in the traditional media, such as print and broadcasting, a lack of training opportunities in new technologies and difficult in accessing expensive equipment increase the marginalization of women in the new electronic media, it went further to say that men traditionally are early adopters, especially when it comes to social media women are at the fore front. This assertion shows that men and women have their part or area of specialization in the world of communication and technology.

 

 

 

Therefore the Nigerian Television Authority (NTA) has to study both sexes in trying to perform it’s Thismediaresearchworkfunctionsisbuiltavarious.analysis on report all over the world about the role of Nigerian Television Authority in promoting gender equality in Akpugo community in Nkanu west local government Area.

 

Akpugo community in Nkanu West Local Government Area Enugu State is a very large community in Nkanu. It is located in Nkanu west local government Area of Enugu state. They share boundary with Agbani, Ugbawka, Amagunze, Ihuokpara, Akpofu, Ugwuoji, Oruku and Emene Nike etc..

 

The population is about 72,264, the adult among them are mostly subsistence farmers and petty traders, and they have a market where people are selling their product instead of

 

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hawking their products. They do not have factories or any other establishment that can get people employed, they only have small scale business and for this reason most of their youths migrate to the cities in search of better life and greener pasture, that is they prefer to go to the city in search of white man cola job.

 

In Akpugo community they have elite people, they are Educated and learned. They have professionals to the extend that the professor of Electronic where born in Akpugo village but

 

his late now. Akpugo people are highly ind people and they are fearless human being and because of this they can survive in any

 

environment they found themselves.

 

 

Akpugo people do observe all the culture of the Nkanu land, they observe Igbo tradition and other thing that Amechi people do like chieftaincy title, New yam festival, Coronation of Igwe (king) and also their land is very fertile. Akpugo community was existing before the coming of colonial master. They cultivate water yam, palm wine, palm kernel they have in abundant Even up to today, they produce the best palm oil in the whole Nkanu.

 

 

 

In the south East, Akpugo palm oil is the best .they have the freshest palm oil and palm wine to the Extend that people do go to Akpugo community to buy palm oil or palm wine to sell to the people living outside the community..

 

Akpugo people is a unique people, they are popular there is no place you will go to that you will not see Akpugo man or woman, but they have problem which is still disturbing them

 

up to date, the problem is that they don’tserving likepeople,they don’t believe in people, they believe in themselves. They have pride in them and because of their pride they

 

cannot be under anybody or serve anybody.

 

 

 

 

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Akpugo people does not have good infrastructure like good road and good water etc. but they have many professors and personnel who are well known like our father founder .so this is little I know about Akpugo community.

 

This project work shall therefore look into how Nigeria television authority (NTA) fix men and women in programs, seminars, commercials and reports and also analysis on the various roles men and women play in the society or media reporting and broadcasting gender equality, we will discussed asatopical under this research. But before I will like to discuss

 

History                   of   Nigeria   authority   Nigeria   ‘NTA’   b

 

 

Brief History of Nigeria Television Authority (NTA)

 

 

Nigerian Television Authority popularly known as NTA is the oldest broadcasting station in Africa. Nigerian Television Authority is a government owned news broadcasting station that is mainly incharge of airing latest news around Nigeria.

 

Nigerian Television Authority was inaugurated in 1977 according to Nigerian Television Authority claim that they are the largest African stations.

 

Idowu Ifedoyin comfort says that the Nigerian television authority is one of the outstanding television station in Nigeria, it is the oldest television station that has its name changed to NTA formally by general Olusegun Obasanjo. This station posses all qualities to be a broadcast station that is accurate, objectivity, fairness and truthfulness etc and also it is the only television station that has it’s instationalmostallthecities in the country.

 

Nigerian Television Authority have branches in the following cities in Nigeria but my main focus is on Enugu’sNigeriastationTelevisionAuthority ( NTA).

 

The Nigerian Television Authority is the largest television network in Africa as well as one of the oldest and most accomplished indigenous broadcast outfits in Nigeria. Nigerian

 

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Television Authority has over the years distinguished itself as a force in the field of television broadcasting globally. It is equally programmes has received numerous awards at international competitions and festivals which include the following..

 

1. Ist prize the drama category at the URTNA competitions in Algiers, Senegal etc with cock crow at dawn moment of truth.etc

 

1. Ist prize for drama in us prized pieces festival with things fall apart.

 

1. Ist prize   in   documenting   category   with   a   la

 

 

TAM-TAM international video competition in Italy among other laurels.

 

 

The authority is equipped with a new state of the are digital facilities which has additionally enhance it’s competitionbroadcastindustry advan worldwide.

 

 

 

Here in conclusion what am trying to explain is that NTA is a very large station that informs, educate and entertain people.

 

1.2 Statement of Research Problem

 

 

The success of Nigerian Television Authority depends on how it places men and

 

women            in   it’s,commeprogrcialammesnews   and   it’s   broadc

 

 

Inspite of the progress made over the last 25 years, NTA still churns out female stereotype that limit the power of women in the society.

 

In many countries, women are strongly presented in news room but media is still very much male dominated when the top positions are examined it is very difficult to find a man working in a news room, it is mostly female that work in a news room.

 

 

 

 

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Another problem identified in this course of research is that women being marginalized in the news both in the context of the jobs they do and in the opportunity they have to make their way in the unions that represent them .battles for equality are being taught in every part of the country and this has really bring fight and problem in our country today ,men has really discriminate women from what they want ,by not allowing them to get exact work they want, men beli