AN ANALYSIS OF NEWSPAPER READERSHIP PATTERN AMONG THE YOUTHS (A CASE STUDY OF I.M.T STUDENTS)

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ABSTRACT

This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other media was minimal.

Against the background of seemingly lack of readership among the youths, questionnaires were drawn and administered to ascertain the extent of reading habit formed by this group.

The students of the Institute of management and Technology Enugu were used as case study. This was good sample as they represent the youths found all over the country.

They all experienced similar socio-economic dilemma. They are also faced with financial crisis as well as education problems.

250 respondents were sampled randomly and data analysed and presented as percentages in frequency distribution tables.

The work traced the reading habits found among the youths. Research questions and hypotheses were used as guides for analysis and conclusions respectively.

The work reviewed other literature on the topic and found out what their results were. The conclusions drawn were based both on other related works of literature and the results gathered form the questionnaire.

The result showed that there were indeed readership patterns among the youths. They showed that students read newspapers and they also buy them on regular basis. The majority of the respondents bought and read when they found convenient. Only a small group hardly bought or read.

Results also showed that students who bought were both more financially and academically favoured than others that had lower reading habit.

It was also found out that sex was on barrier to who read and what was read. The female students read more than the male students, but they both reads the same contents in their favourite newspapers.

Male youths read entertainment news in equal proportion with the female youths. There was also equal reading proportion in contents that have to do with features politics, world news, etc.

At the end of the study, recommendations were made about activities that will help the youth to develop their readership pattern for the newspaper and other media.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY
• PROBLEM STATEMENT
• OBJECTIVES OF STUDY
• SIGNIFICANCE OF THE STUDY
• RESEARCH QUESTIONS
• DEFINITION OF TERMS
• ASSUMPTIONS
• LIMITATIONS OF STUDY
• SUMMARY

REFERENCES

CHAPTER TWO

• LITERATURE REVIEW
• SUMMARY

REFERENCES

CHAPTER THREE

RESEARCH METHODOLOGY

• RESEARCH METHOD
• RESEARCH DESIGN
• RESEARCH SAMPLE
• DATA COLLECTION
• METHOD OF DATA ANALYSIS
• SUMMARY

REFERENCES

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

• INTRODUCTION OF DATA ANALYSIS
• RESEARCH QUESTION
• DISCUSSION

REFERENCES

CHAPTER FIVE

CONCLUSION AND RECOMMENDATIONS

• CONCLUSION
• RECOMMENDATIONS
• APPENDIXES

BIBLIOGRAPHY

QUESTIONNAIRE

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF STUDY

The explosion of youth in the population of Nigeria generally has been a cause of interest to the economists as they study consumerism.

This branch of economics helps to determine the consumer patterns and behaviours

Communication is very vital to the growth and development of the psycho-social make-up of a man. This in turn equips the total man in fitting into healthy patterns modeled for definite objectives in national polity.

The background against which this study is being set up includes issues like literary level, the role of the newspapers (interest for the development of man). Other primary concerns are the factors that influence the purchase of the Newspapers, factors that influence the Newspapers, factors that influence the choice/preference of news content.

Sex dependent variables among the study of age brackets, etc. It is in view of this that a remote understanding of the history, mechanics and principles of communication is deemed vital to this study.

Since the existence of man varies, the other forms of communication have been invented to include intra/inter-personal, group, public and mass communication with each characterized by peculiar and specific channel of information dissemination. These channels have further been modified and divided into radio. Television, satellite and the Newspaper, magazine, books. The newspaper being one modified channel of information dissemination, present the element of research for this study.

Because of its important role in the development of the man. Since its invention in the neighbourhood of the 17^th century, it has undergone changes in both content and form. These aspects are worthy of note as they are structured to the readership pattern of the cross section of the society.

The mechanics of communication, which include pictures, cartoons and literate information, become a remote but powerful factor in creating an interest – pool from which a semi-pattern consequently emerges.

The principle of communication in the sense used in this work speak only of the laws of good communication, some of which are good grammar and syntax appropriate use of literary devices that are not hackneyed etc.