APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY
(A CASE STUDY OF SUNGLASS LTD KADUNA)

 

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Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

ABSTRACT
This research work attempt to appraise the applications of marketing concepts in manufacturing organization. In view of the relevance of the marketing concepts in an organization, but it is discovered that manufacturing organization operate below capacity. Marketing deals with price, promotion, product, and distributions where as marketing concept is the philosophy that when applied efficiency will be attained The researcher tried to find out the root causes of these problems, considering the country’s large population, available resources and relatively large number of manufacturing firms, yet, those organization encountered problem. The researcher is hoping to add more light on proper applications of marketing concepts as well as to help students to know more about it. Research questions were used and responses were gotten which shows that manufacturing organizations faces problems which include lack of creating awareness, government policies etc. marketing research should be carryout in order to know consumer’s behaviour towards products so also, careful study on government policies because as government changes, policies changes too. Some policies will favour manufacturing organizations while some doesn’t favour them, as such they have find a way of managing government policies so as to have maximum capacity utilization. Finally, the researcher summarized, concluded, and recommended on the better way in tackling even more effectively the problems associated with the applications of marketing concepts as well as operating below expectation as earlier identified and enumerated in this project work

TABLE OF CONTENTS
Title Page – – – – – – – – – – i
Declaration Page – – – – – – – – ii
Approval Page – – – – – – – – – iii
Dedication – – – – – – – – – iv
Acknowledgement – – – – – – – – v
Abstract – – – – – – – – – – vi
Table of content – – – – – – – – vii

CHAPTER ONE Introduction
1.0 Background of the study – – – – – 1
1.1 Historical background of the case study – – – – 4
1.2 Statement of General Problems – – – – – 5
1.3 Objectives of the study – – – – – – 6
1.4 Significance of the Study – – – – – – 7
1.5 Research Questions- – – – – – – – 7
1.6 Scope of the Study – – – – – – – 8
1.7 Limitation of the Study- – – – – – – 8
CHAPTER TWO – Literature Reviews
2.0 Introduction – – – – – – – – – 9
2.1 Marketing- – – – – – – – – 10
2.2 Basic Concepts of Marketing- – – – – – 12
2.3 The Rapid Adoption of Marketing Concept- – – 19
2.4 Channels of Distribution- – – – – – 20
2.5 Types of Goods- – – – – – – 21
2.6 Channels for Industrial Goods- – – – – 23
2.7 Channels for Consumer Goods- – – – – 23
2.8 Factors Determining the Choice of Channels- – – 24
2.9 Importance of Marketing Concepts in Marketing- – 24
2.10 The Impediments of the Application of the Marketing
concepts- – – – – – – – – 27
2.11 Summary of the Chapter- – – – – – 31
CHAPTER THREE – Research Methodology
3.0 Introduction – – – – – – – – 33
3.1 Research Methodology – – – – – – 33
3.2 Area of the Study- – – – – – – – 33
3.3 Population of the study – – – – – – 34
3.4 Sample Size and Sample Technique – – – 34
3.5 Method of Data Collection – – – – – – 34
3.6 Validity and Reliability of Instrument- – – – 34
3.7 Administration of the Instrument- – – – – 35
3.8 Method of Data Analysis- – – – – – – 35
CHAPTER FOUR – Presentation and Analysis of data
4.0 Introduction – – – – – – – – 36
4.1 Presentation of Data – – – – – – 36
4.2 Major Findings- – – – – – – – 40
4.3 Discussion and Summary of Findings- – – – 41
CHAPTER FIVE – Summary, conclusion and Recommendation
5.0 Introduction- – – – – – – – – 43
5.1 Summary – – – – – – – – – 43
5.2 Conclusion – – – – – – – – 45
5.3 Recommendations- – – – – – – – 45
Bibliography – – – – – – – – – 47
Appendix – – – – – – – – – 48
CHAPTER ONE
INTRODUCTION
1.0 Background of the study
Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Staton (1964) defines marketing “as a total interaction of business activities designed to plan, price, promote, and distribute want satisfying products and services to present to potential customers.

Schew and Smith (1982) saw marketing concept as the philosophy of business or attitudes of management which maintain that the local point of the entire firm is the consumer. These marketing activities are called the marketing mix which basic function includes product development, packaging branding, pricing, placement, and promotion clearly, marketing activities should be carried out under a well thought out philosophy of efficient, effective, and socially responsible marketing. Kotler (2001) how ever maintains that there are five competing concepts under which organization conduct marketing activities, the productions concept, product concept, selling concept, marketing concept and societal marketing concept.

All business administrators recognize that marketing is important for the success of a business and that customers want satisfactory is the economic and social justifications of a company’s existence. All company’s activities are devoted to determine what the customers want and then satisfy these want. While still maintaining reasonable profit marketing is one of the major activities that determines the success or otherwise of every organization. As such marketing plays a vital role in attaining organizational objectives organizations therefore; need marketing concepts in order to achieve greater productivity as well as satisfying consumer wants.
It is far easier to sell goods or services that properly match the needs or wants of buyers than to sell the products that do not, and since sound knowledge of consumers need and wants provide information base to effect this match, application of the marketing concept should result in greater sales which assumes efficient and effective management of costs subsequently result is greater profit. Consumers communicate their needs and wants by buying or refusing goods and services offered to them by retailers and other intermediaries . If the offering are satisfying sales occur and more order will be made, but if the product are not satisfying no sales will occur which will show that the products have not gotten acceptance from consumers.

A successful organization is that which recognize consumer’s desire and therefore adjust its activities to meet those needs and adjust its activities to meet those needs and wants. As always says “consumer is a king” therefore, for any organization to live successfully must consider its consumers by doing what is standard to them. The success of organization therefore, depends on the success of her product or services which in turn is tied to the effectiveness of marketing mix. Marketing mix and tools that keep producers to continue to acquire large share of the market for its products, the longer the market the longer the output hence leading to full resource utilization (capacity utilization), with these tools organizations can able to hit target of their marketing as well as operating at full capacity.

Each and every organization have concept that will best match their products. Some organization believe in production in large quantity and wait for buyer to buy (production concept) and some produce and go out to persuade consumers to buy (Selling concept), while some produce in order to satisfy its consumer as well as making profit (marketing concepts) and so on. All these applications depends on the nature and of product organizations is producing as well as how those products get acceptance in the market.

1.1 Historical Background of Sunglass Nigeria Ltd.
Sunglass Nigeria limited as one of the manufacturing organization in Kaduna was incorporated as a limited liability company in the year 1992 to under take the business of producing glass containers. After incorporation the company bought over the assets of the former Ballapur Glass limited which explains why sunglass is occupying the premises vacated by the defunct Ballapur Glass.

Sunglass employs over 500 persons directly and many more indirectly. Source its raw materials about 85% locally (Katsina, Kogi, Abuja, Borno, and Plateau) which constitute Sand, Marble powder, Dolomite, feldspar, Barytes.
Sunglass Nigeria limited has started producing glass containers on the 15th of November, 1995, to its consumers within and outside the state. And it is doing averagely in the industry. Sunglass is equipped with high speed automotive machines that produce up to 260,000 glass bottles daily,

1.2 Statement of the Problem
Several philosophers of business affairs have propounded different producers on how to administer the affairs of business efficiently. Marketing as one of the business aspect i.e one of the aspect of business management has its own procedures (theoretical principles for business applications). Nigeria as a developing nation blessed with abundant natural resources that can feed the manufacturing industries to work at ful