ASSESSMENT OF NEWSPAPER AND MAGAZINE READING HABIT AMONG NIGERIAN STUDENTS

(A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU)

ABSTRACT

This study: Newspaper and magazine reading Habits among Nigeria Students;

A case study of institute of management and technology (IMT) Enugu

The main objective of the study was to:

(a)     Find out whether student’s course of study influences their newspaper and magazine reading habits

(b)     Whether student’s economic background affects their newspaper and magazine reading habits.

©       To asses whether male students read newspaper and magazine more than the female students and to know what content of the page students prefer most.

A       20 questions questionnaire was used as an instrument for gathering data. The data for thus study came from a sample population which comprised of hundred (100) students of institute of management and technology (IMT) Enugu. Random sampling method was used.

Some of the findings of the study revealed that 25 present read newspapers and magazine for information, 7 percent read for enlightenment while 68 percent responded to all of the categories. It was therefore recommended that some percent should provide their hard with adequate financial aids to enable them buy newspapers and magazine. Also newspaper and magazines should be provided in all the departments of the institution.

Finally, the library should be stocked with national newspapers and magazines to be used by the students.

CHAPTER TWO

INTRODUCTION

1.1     Background of study                                                               1

1.2     Statement of problem                                                              3

1.3     Objective of study                                                                             3            

1.4     Research question                                                                             4

1.5     Significatance of the study                                                      4

1.6     Limitation of the study                                                           5

1.7     Definition of terms                                                                   5

 

CHAPTER TWO

REVIEW OF THE LITERATURE

• Introduction                                                                              7
• Brief history of the development of newspaper and magazine         7
• Review of attiudual behaviours towards newspaper and magazine 14
• Theoretical frame work                                                           21

 

CHAPTER THREE

METHODOLOGY

3.1     Introduction                                                                                      22

3.2     Target population                                                                             22

3.3     Sample size                                                                             23

3.4     Sample technique                                                                     23

3.5     Source of data                                                                          24

3.6     Instrument for data collection                                                 24

3.7     Method of data analysis                                                           24

 

 

CHAPTER FOUR

1.4     Data analysis and discussion                                                 25

 

CHAPTER FIVE

SUMMARY, CONCLUSION, AND RECOMMENDATION

5.1     Summary and conclusion                                                        37

5.2     Recommendations                                                                             39

         

References                                                                               40

Bibliography                                                                           41

Questionnaire                                                                           43

 

CHAPTER ONE

 

INTRODUCTION

• BACKGROUND OF STUDY

Several investigative and analytical studies have been carried out on student’s views on newspapers and magazines. Equally their readership among our tertiary institutions with, reference to institute of management and technology and (IMT) and Enugu? This enormous work as was know has been embraced by a plethora of man with varying degree of intellectual property.  Some tried to make a difference by the shape and colour of bath; others created the mental and physical picture of the content of the papers in terms of thee type of information being circulated by such papers. Honored, this study in addition to seek deference information on newspaper and magazine readership habits among our tertiary institutions, finds out thee astray age, sax, income and educational standard hare contributed to the discrepancies in their readership knowing fully thee some media organization and born with the nitration of housing some kinds of information, some are rooted towards educational aplifcmenl, some politicked and other religiously propagated. I am poised to know how these facers influence students’ readership with particular reference to institute of management and Technology and (I M T) and Enugu.

Meanwhile thee newspaper as meet doggie and (1977; 10) rightly pointed out, is institution developed by modern civilization as a means of information dissemination and to cedar public opinion and furnish that check upon government which it has never been able to provide. Magazine in its own nature means a sort of bound material with a paper caver and usually large-sized pages which contains write-ups, photographs and advertisements usually, on a special subject and sold weekly or monthly

According to Hilliard and (1956;7), it is acclaimed that the first prototype newspaper was established about 1909, probably in Braymer, paper and magazine in the would only  in 1959 did one spring up in our country-Nigerian. As a mat car of history, journalism made its giant stride in the country by 1859, with the establishment’s tofu Iwe-iromia, a bi-mouthy newspaper published by Reverend Harry Townsend. This newspaper nastiest printed and published in abaokuya in the Nigerian language of Yoruba by the Christian society press. The objective of the first newspaper, according to Reverend Harry Townsend was to gal the people to read, seek and disseminate information. Knowing the importance of education in building the socio-cultural elm-education status of the country, iweirofrin pared way or acted as an inspirational objective to other newspapers which later surfaced before it’s demist in 1867.

 

• STATEMENT OF PROBLEM

The development of mass media has invariably emphasized a basic problem faced by human beings; the problem of accounting available time among the various things they have or need to do. Students are not left and of this problem. There have been doubles on the readership habits of Nigerian students which could be as a result of their economic backgrounds, sax, and newspaper and magazine canyons. Despite the nigh level of readership of newspaper and magazine among students, people are stile of the view that their readership habit is in law ebb. The issue now. Is, if it is low, why is it so? Therefore the basis of this study is to find out thee extort studier’s course of study influence their newspaper and magazine reading habits. To what extent does the economic background of students affect their newspaper and magazine rending habits? In addition, to examine the relationship between sax and rending habits of students and where contact of the newspaper and magazine interacts student’s mast.

 

• OBJETIVE OF THE STUDY

(1)  TO determine to what extent the student’s course of study influence their newspaper and magazine reading habits.

(2)  To examine breather stonecats economic background affects their newspaper and magazine reading habits.

(3)  To assess breather the make students read newspaper and magazine more than the female students.

(4)    To assess the cortex t of the page students preferred most.

 

1.4    SIGNIFICANCE OF THE STUDY

The researcher is of the  view that much  studies have been carriers out on studies readership habit as it ought to be it is this reason that gingered the researcher going into ‘’ Students Readership Habit’’. A case study of institute of management and Technology (I M T) Enugu. This study is necessary because thee auditors the press and the students will benefit from it this study will in no small massacre help the auditors to know what their readers like in their publication  and why they read it with this at the back of their mind they will re-structure their magazine and newspaper content. It would offer justifies basis for assessing students reading habit. Basso the general public would cure a lot from this. It will be of importance to people carrying out a research on similar topic.

 

1.5     RESEARCH QUESTION.

(1)     To what extent do students course of study influence their newspaper and magazine reading habits?

(2)     To what extent does the economic background of the student affects their newspaper and magazine reading habits?

(3)     Is their any relationship between sex and reading habits of the students?

(4)     Does newspaper and magazine when as students reading habits?

 

1.6     RESEARCH HYPOTHESIS

It is important to bring up some of the hypothesis or hypothetical statement which forms the basis of the study while, conducting this study. It is in attempted to find solutions or gather still validate or refute this hypothesis that girds justification of the conclusion dawn in this study. Hypothesis itself is once of crux. The main aspects that will man or undermine the study are:

Hi:    student’s course of study influence their newspaper and magazine reading habit.

H₀:    students course of study dogs not influence their newspaper and magazine reading habit.

H₂:    Economic background o f student affects their newspaper and magazine reading habit.

H₀:    Economic background of students does not affect their newspaper and magazine reading habit.

H₃:    There is relationship between sex and rending habits of students.

H₀:    There is no relationship between sex and reading habits of students.

H₄:    Newspaper and magazine enhances student’s readership habit.

H₀:    Newspaper and magazine does not enhance students reading habits.

 

 

• LIMITATION OF THE STUDY

In this course of study aerating problems will be encounters and such is usually the case with all human and devours. For the fact that the researcher is amateur and this is her first attempt at caring out a scientific study on her own, there are situations where respondent will be reluctant to answer questions. And where they so, they so it haphazardly and related tenthly and art after insincere in their responses. Secondly, the school library is in adequately stroked with books for refinance purposes. There is also the problem of time watt to the short duration of this semester, have there is hardly any time for any manifold research on this topic. Finally, the financial constraints have also posed a serious drawback. There is no money to visits other places where materials for this project round have been collected like interact.

 

• DEFINITION OF TERMS

CONCEPTUALLY.

NEWS PAPER

This means a set of large printed sheets of paper containing news, articled advertisement and published everyday or every week.

MAGAZINE 

It is defined by the severed learners Dictionary of current English as periodic publication of large this book with a paper cover that you can buy every week or month, containing arties photographs, advertisement etc. after on particular topic-headline.

 

AUDIENCE

The groups of people who have gathered to watch or listen to something like a play concert or somebody speaking.

 

OPERATIONALLY

                             NEWSPAPER

It implies to this work as periodicals containing informational material of studier’s interest. The newspaper can also be defined as a who some package of news, events and views of a day in a given area of circulation or readship of students frequeray of publication is mainly daily or weekly.

 

 

MAGAZINE      

          Here, it implies a sort of bound material with a paper cover and usually large sized pages which contains write-ups, advertisement etc. usually on a special subject and product for targeted group of students, printed and sold week, weekly, or monthly.

 

AUDIENCE

The group of people who have gathered to watch or listen to something like a ploy, concert or somebody speaking.

 

 

 

 

 

 

 

 

 

REFERENCES

 

1. Nwuneli, D and Olatuaji, D Mass communication in Nigerian {ed} fourth Dimension publishing limited Enugu 1977, P 80.
2. Sadetter, L public Opinion in Sumerian socially, New York, Harper and Brothers publishers 1969, P 2, 8.
3. Ogunsiji, M. A. introduction to print Journalism Ikeja, Nelson publishers, 1989 P. 50
4. Klapper, J. The Effect of mass communication Glencoe, Illinois, the free press.

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