CAREER OPPORTUNITIES FOR ADULT EDUCATION GRADUATES IN ENUGU STATE NIGERIA.

 

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ABSTRACT

This study aims at identifying the career opportunities open to adult education graduates in Enugu State.
As a guide to the study, some research question is posed based on the following.  Identifying people’s awareness of these adult education graduates and their job potentials.
Whether they are embracing this new programme in the field of learning with enthusiasm.  And if they are aware of job opportunities available for them.  Whether the employers of labour are also aware of these people content in this regard. Questionnaires items are used to obtain data from four groups of people, who are: employers of labour, adult educators, adult education undergraduates and adult education graduates.
The data collected are analyzed using chi-square statistical formula to analyze them.
The following among other things are:-

1. The graduates (adults) are not aware of their job potentials and even where they can find such job other than teaching.
2. People are aware of these people’s potentials including the employers of labour.
3. That people embraces the programme with enthusiasm.

Based on the above findings the following recommendations were made:
That NUCAE should be involved in creating awareness to people and the employers.
There should be oneness in teaching sector to avoid non-indigene syndrome.
Companies should send their staff for further training to take jobs that are storage to them.
There should be constant review of teaching style in these instructions to match the even increasing change of today’s affairs.  And many others.

CHAPTER ONE

1. 1. Introduction
   2. Background of the study
   3. Statement of the study
   4. Purpose of the study
   5. Scope of the study
   6. Research questions
   7. Research hypothesis
   8. Significance of the study
   9. Definition of terms

References

CHAPTER TWO

1. Literature review

2.1     Adult and adult education

1. 1. Career guidance/education
   2. Career within an organization
   3. Career dilemma and career plateau
   4. Adult literacy and career motive

References

CHAPTER THREE

1. Research design and methodology

3.1     Research design
3.2     Area of the study
3.3     Population of the study
3.4     Sample and sampling procedure technique
3.5     Instrument of data collection
3.6     Validation of the instrument
3.7     Reliability of data study
3.8     Method of data collection
3.9     Method of data analysis

CHAPTER FOUR
4.0     Data presentation and analysis

1. 1. Presentation and analysis of data
   2. Testing of hypothesis
   3. Summary and results

References

CHAPTER FIVE
5.0     Discussion, recommendation and conclusion

1. 1. Discussion and result/findings
   2. Implication of the research findings
   3. Conclusion
   4. Recommendations
   5. Suggestion for further research

Reference
Bibliography
Appendix
CHAPTER ONE

1. 1. INTRODUCTION

Education as a hallmark in this writing has to be originally talked about before conceptual purpose with which the researcher wants to write about Education.
Education in the broad science means more than intellectual aspect of it.  A.B Fafunwa (1991) knowledgeable states that in the beginning of the world, Adam saw the animals first before he named them therefore, no study of history of education particularly in Africa is complete without adequate knowledge of the traditional or indigenous educational system prevalent in Africa before the important religion which have influenced Nigeria education in no small measure are of recent development compared with the indigenous system of education which is as old as man himself in Africa.
Dr P. Eya (1993) on the same note said that, every society, simple or complex has it’s own system for training and educating it’s youth, and education for the good life has been one of the most persistent concerns of men.
Based on this acceleration, the period between 1976-1980 witnessed an unprecedented growth at the level of education – primary, secondary and tertiary institutions in Nigeria, which in the same vein witnessed the emergency of adult education in this different learning sector.
Adult education is such a relatively new field of social practices that is still in the process of forming new identity.  Adult education describes the process of adult learning in its broadest sense.  It encompasses practically all experiences of matured men and women by which they acquire new knowledge, understanding, skills, attitudes, interests of values.  It is a process used by adults on their self development, both alone and with others which is also used by institutions of all kinds for the growth and development of their employees, members and clients.
Adult education when compared with other discipline within the field of education has just emerged unlike older disciplines which have enjoyed systematic research and training.
This exercise is tackled individually based on orientation, environment, motives, privileges etc.  It could even occur as restraining in an organization or even for some other motives irrespectively.

Adult education is also a concept.  The acquisition of reading and writing skills which are to be applied for the development of the community.  Adult education is concerned with social welfare of agricultural extension and community development.  Adult education can be seen to contribute immensely to the growth and development of a society.  It is a lucrative profession that extends in many directions and not only in teaching profession, hence listing of job potentialities of adult educators.

Based on the above knowledge of adult education worldwide which is newly spreading up like a wide fire, the state is not left out in this educational exuberance, it is on this that in the year 1973 emerged the ABC university of the air with a view to be co-operating with the Institute of Management and Technology Enugu and University of Nigeria Nsukka Programme respectively.  The name is popularly known as School of Staff Development and Distance Education (SDDE) UNIAIR.  Then, it has time table and courses for the students.

1. 1. BACKGROUND OF THE STUDY

The UNIAIR, in other words, Staff Development and Distance Education (SDDE) of adult education unit of Institution of Management and Technology (IMT) Enugu, and being the unit on an integral point considered among others in Enugu Metropolis for the purpose of the writing.
This sector of the discipline started in 1978, (SDDE IMT) in conjunction with University Nigeria Nsukka with a view to have combined programme.  Their aim is to achieve the following objectives:-

1. To include academic, political, scientific, social religion and economic knowledge in students in particular and the public in general.
2. To create a general desire for knowledge
3. To aid teachers in schools
4. To supplement the work of teachers in the class
5.  To create an awareness of acceptable life goals and values
6. To provide extra opportunity for learning
7. To explain National Educational policies to people who might benefit from them.
8. To provide a form of education for educational planners to know what people think about their plans.

However, it was in paramount effort to achieve the sixth objectives above that then Anambra Broadcasting Corporation Institute as (SDDE) department.
The school has presently the following ND/OND certificate to offer with lecturers in the diverse course in the department.

1. ND/HND Uru Mr Business Administration and Management (BAM)
2. ND/HND UNIAIR Accountancy
3. ND/HND UNIAIR Secretarial Administration
4. ND Man Power Development
5. ND UNIAIR Mass Communication

They also other the same number of courses with their counterparts in the full time programme in the above listed certificate programme.
The school has risen the inception, turns out barges of graduates.  All these departments are under the school of continuing education IMT Enugu which adult literacy was the conceptual aim with which it was established.
This acceleration period of 1976-1980 unprecedented growth in education of both junior and adult education, included the school of continuing education SDDE, UNIAIR Programme in IMT etc.  This growth is witnessed by other institutions of higher learning who indulge in the same adult education programme exercise OKO Polytechnic, UNN, Esut, etc are all in the game.

See:   Diagram of Departmental Heads

 

                                                                   HOD
HOD SDDE                                                PRELIM               HOD Part-time

 

BAM          Accountancy                                               Accountancy
Extra Moral         Evening programmes
Studies

          Sec. Administration

Mass                                        Manpower                               Basic studies
Comm.                                    Development

JAMB POLY

1. 1. STATEMENT OF THE PROBLEM

In the recent past, the Federal Government of Nigeria launched education for all by the year 2000.  To this gesture, Adult education exercise prompted up in many institutions of higher learning in Nigeria but the main aim with which this was launched, is still lingering.  These adult education graduation graduates who are opportune to gain from they still find it difficult to make career opportunities in the fields.
They, in most cases do not even know on identify the possible employment opportunity options available to them other than teaching career.  These graduates also complained that the employers are ignorant of the purpose and content of the adult education programme, thereby refusing to employ them in other jobs they are qualified for.
This overwhelming ignorance which embrace the whole aspect of the sector of education is also due to lack of efficient and effective guiding principle by the adult educators who in their own ignorance do not know even how to start to blend the education of adult and the subsequent awareness to the masses so that the participants in the programme and employers themselves will be well aware of these people’s ability in handling jobs and to avoid reluctance in participation by these adults.
In the light of the above facts, this study is designed to investigate career opportunities available to the adult education graduates in Enugu State.

THE GROWTH OF INDIGENOUS FIRMS IN NIGERIA, PROBLEMS AND PROSPECTS: 

(A CASE STUDY OF AJAOKUTA STEEL COMPANY LIMITED IN KOGI STATE)

 

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ABSTRACT
This research was embarked upon to gain institute into growth of indigenous firms in Nigeria.   This is specifically an attempt to investigate the impart of indigenous firms among others.   The objective are not only to acquaint equitable growth for indigenous firm and also to cheek the problems and prospects and to equally highlight its relevance among indigenous firms review of relaxed literature and theoretical framework also is arranged in logical sequence for the purposed of this study secondary sources, this data was analyzed using simple percentage and chi square.   The researcher also found out that the growth of indigenous firms also affects the scope-economic growth of our economy.   It is clear to note that indigenous firms have create impact on the country economy through export promotion financial institution and industrialization development strategies. Finally, the summary of findings conclusion and recommendation where not left out, they are expected to serve as a basis for further researchers.
TABLE OF CONTENTS
CHAPTER ONE:         INTRODUCTION

1. 1. General Background to the Subject matter
   2. Problem Associated with the Subject Matter
   3. Problem(s) that the Subject will be Concerned with
   4. The Importance of Studying the Area
   5. Definition of important Terms
   6. Reference (using APA Method)

CHAPTER TWO:        LITERATURE REVIEW

1. 1. The Origin of the Subject Area
   2. School of Thought within the Subject Area
   3. The School of Through Relevant to the Problem of Study.
   4. Different method of Studying the Problem
   5. Summary.
   6. Reference.

CHAPTER THREE:        CONCLUSION

1. 1. Data Presentation (high light of the study)
   2. Analysis of the Data
   3. Recommendation
   4. Conclusion
   5. Reference.

CHAPTER ONE
INTRODUCTION

1. 1. GENERAL BACKGROUND TO THE SUBJECT MATTER

One of the major economic backwardness of the most third world countries like Nigeria is the over prolonged sojourn of private foreign divestment in them.    The predatory exploitative orientation and activities of foreign monopoly capital, it inherent tendency to resist and hamper local industrialization and to perpetuate merchants capitalism and its determination and deliberate efforts to retard the growth of endogamous entrepreneurship all this have heavily influenced Nigeria economic history for well over a century.
This foreign dominance of commercial activities in Nigeria was made possible by restrictive practices employed by the established merchant firms.  It is important to note that commercial banking is a major source of credit (capital) was solely owned and controlled by foreign elements.   Their policies were made towards satisfying the needs of foreign enterprise, indigenous entrepreneurs merely subjected on the crumbs that fell on the gable.
(Ezeigwe .J. O) Nigerian government in the 1950s operated mainly an open door policy which attempted to live foreign investors into the country.
After the civil war, experiences showed that the issue of indigenous participation in the Nigerian economy once can be re-opened.   The dubious role played by foreign investors at various stages of the civil war and the acute shortage of essential commodities at the same period and the spirally inflationary trend that followed post war reconstruction and rehabilitation programmes had contributed to inform the government that there was the necessity to allow the indigenes of Nigeria and government a hand in deciding their economic fortune.   The government was further persuaded by radical agitation of the politician s and the masses to do something about their economic difficulties.
With these pressures and economic difficulties mounting higher and higher, the government decided to whittle down foreign dominance of the economy on 23rd February 1972, the military government promulgated the Nigeria enterprise promotion Decree No. 4 of 1977 popularly known as the indigenization decree the following were the objectives.

1. To create opportunity for our people
2. To raise the proportion of indigenous firms and ownership of the productive sectors of the economy.
3. To maximize local retention of profit
4. To involve more Nigerians in the management and decision making process of business enterprises.   All in an effort to enhance indigenous growth of Nigeria firms.

1. 1. PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER

A number of problems have been identified as being responsible for the backwardness and retardation in the general growth of Nigeria indigenous firms the persistent set back in the growth of the indigenous firms have been assumed to center on the followings:  Inadequacy of capital, poor technological manpower deficiency, mass illiteracy, management incapability and marketing in competency (National and internationally) etc there are many more that form the cove problems of the growth of our indigenous firms.
It is the intention of the researcher therefore to take a critical examination of the internal and external factors affecting the growth of our indigenous firms.  There is a general contention that the rate of growth of our indigenous firms, especially since the pushing aside of the aliens, has been sow.   This statement in the growth of indigenous firms in Nigeria, problems and prospects will be investigated and possible recommendation given as to the solutions.

THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS

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ABSTRACT
This research is aimed at going the enhancement high productivity in BEECHAM PLC To guide this study there are problem associated with the study which are passed on finding some major finding are that the staff training and development needs are not determined the objective of the training development programme could not be achieved to some extent employees are not motivated to increase their capabilities; and the study also seek to answer  the question of how well has training and development help the overall productivity of SmithKline Beecham Nigeria PLC; the method employed in the training and development of staff within the organization: what contribution have training and development made to solve the problem of low productivity in SmithKline Beecham Nigeria PLC
Based on the above finding some may recommendation were made for major recommendation were made for effective implementations.

TABLE CONTENT

CHAPTER ONE

1.       Introduction

1. 1. General background to the subject matter;
   2. Problems associated with the subject matter;
   3. Problem (s) that the study will be concerned with;
   4. The improtant of studying the area;
   5. Definition of important terms;
   6. (Chapter) reference [using APA method]

CHAPTER TWO

2.       Literature review

1. 1. The origin of the subject area
   2. School of thoughts within the subject area;
   3. The school of though relevant to the problem of the study;
   4. Difference methods of studying the problems
   5. Summary
   6. References

3.       CONCLUSION

1. 1. Data presentation [highlights of the study]
   2. Analysis of the data
   3. Recommendation
   4. Conclusions
   5. References

CHAPTER ONE
INTRODUCTION
In managing an organization many process or techniques are  employed (for instance recruitment training and development staffing etc) one of the objective of any organization whether profit or non-profit oriented will be to have maximum productivity.  This the improtant of human resource management in the accomplishment of organization goal is involved in production or services the labour input is    vital to its success given the significant influence which employee have on productivity without one effective productivity of employees the organization will produce good or services so inefficiently that the survival of the company might be threatened
Nevertheless training and development is not looked in terms of “one and for all activity;  However it is an on-going process as new employee are trained and also longer serving employee who are  transferred to other job being promoted ( or when new equipment are hired to purchased) it required some forms of  training and development.
The aims of providing education and training of member   of the organization may be seen as the advantage derived from such training e.g. high productivity low accident and grievance and rate and labour turnover
It could then be mentioned that training and development is aimed at correcting mistakes of the  organization caused by employees work performance such low productivity high labour turnover, high grievances rate and absenteeism
Organization often engages in the regular training and development of the employees because it is assured that organization problem like productivity, profitability etc. can be solved through these activities this a more realistic approach is to ensure that training does exist and that other problem solving approaches  such as motivation job environment programme for the training to achieved its objective of productivity.
One of the most fundamental ways by which human resources can be maximized is through carefully designed and properly implemented employee training and development.

1. 1. GENERAL BACKGROUND TO THE SUBJECT MATTERS

Training is not modern invention the handling down of important skill like the use of tools and implement such as knives ropes and nets have always been necessary for the survival of the family tribe and ultimately the human race. The emphasis, right form the distance past has been skill and the apprenticeship idea which is for older than the recent formal western system.
The general pattern was then a simple one young boys (not girls) were taken on by master craftsmen were thought the use of equipment and other techniques. In Josiah Wedgwood  time  (1744) for example the master was required to teach him the “Art misery occupation or employment of throwing and handling” this talk of “art” and “misery” dates to the middle ages and even earlier. Additionally, there was other less manual skills based areas of training.
In religion (particularly for those becoming priests the service of the law of the state is bureaucratic (indeed in ancient china to be able to write beautify  poems was a good recommendation of high public office)
However it was easy (and common) for apprentices (and other trainees) to be used as cheap labour being exploited and used as a general run about for his master not always being taught the art and misery very well
We can say about his training activity that:

1. It was neither organized not consistent from trainees to trainee; nor were there any usual or national standard attainment agreed upon or recognized by group of masters
2. Such training was specific to a trade or profession (job oriented)
3. Very few people in the whole population actually received such training.

A significant impetus for change came with the industrial revocation. There was need for an ever- increasing number of  skill people to undertake the complex tasks of running and maintaining machinery.  Engineering as opposed to construction or coopering became the prime industry for apprenticeship. To help in the training mechanics institutes or night school were founded the forerunners of  today’s technical colleges and polytechnics.
Further more very significant changes in training took place as a result of two world wars.  In each war large number of men were taken from factories to serve in the aimed forces and other peoples some men but mostly women filled vacant job in the factories. Lessons never learned in training of large numbers of people to reach certain minimum standard in a short time.

THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS

(A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)

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ABSTRACT
The aim of this research project is to know the essence of radio commentaries and its impact on the listeners.
The project stars with information which given insight into the historical  back ground of news commentaries. It processed to examine the impact news commentaries creates to this listens and the distinguishing features.  It then derives into detailed exposition of relevant literature formation of research question and hypothesis.
The research question was formulated to properly address the problem on radio commentary in relation to its listens.  Questionnaire were administered to the sampled respondents. The findings on the study reveled that news commentaries have less impact on some resident of the country as a result of low level of awareness and illiteracy.
The research recommended that radio news commentaries should create enough awareness to control the effect of illiteracy level of respondent and also further studies should be encouraged.

TABLE OF CONTENT
CHAPTER ONE
INTRODUCTION

1. 1. Background of the study
   2. Statement of problem
   3. Objective of the study
   4. Significance of study
   5. Research question
   6. Research hypothesis
   7. Definition of terms
   8. Assumption
   9. Limitation of the  study

CHAPTER TWO
LITERATURE REVIEW
2.1     Source of literature

1. 1. The review
   2. Summary of literature review

CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1     Research  method

1. 1. Research design
   2. Research sample
   3. Data collection
   4. Data analysis

CHAPTER FOUR
Data  analysis and result

1. 1. Data analysis
   2. Result
   3. Discussion

CHAPTER FIVE
Summary & recommendation for further study

1. 1. Summary
   2. Recommendation
   3. Conclusion

Bibliography
Appendix
Questionnaire

CHAPTER ONE
INTRODUCTION
The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter.  The audience has thrilled by these live commentaries run by various pioneer commentators. Ever since the tradition of running radio commentary has remained with radio to this day. In presidential democracy such as ours news commentary whether on the  radio newspaper or television do not only serve as surveyor of public opinion but also serve as a requisite for bridging the credibility gap between government and the governed. Perhaps, it might be necessary to draw a line of distinction between news and news commentary. A news caster presents straight news without additional comment.  While a news talk provides background information to the new.  Writing on the uses of radio, Richard Aspinall said that:
“with limits radio can persuade   and effectively influence large  audience thereby contributing substantially to the thinking of the nation”
in the Nigeria media house today news commentary has become a ferment feature.  Airtime is allowed to news commentary immediately after major news- bulletins perhaps as an attention gaining strategy.   The media house not only give air space to commentaries written by its own staff but also uses those written in the additional headlines of various  new papers this giving freedom of expression a chance.
Today the media house news- commentary not only interpret the news but sometimes comment on societal problems but what happens to the problems or issues of the society and the views expressed by the news- talk after these Tracie broadcasts as in the media house?
Do they influence the attitude and an opinion of the country’s listening public?

1.1     BACKGROUND OF THE STUDY
Perhaps 50 percent of each radio news commentary listeners who forget to fund their radio during commentary do so are more accustomed to the news paper additional page to which they can easily refer may be and may be not we shall find cut through survey in the subsequent chapters.
Owing to the fact that news- commentary are aired to  listeners and are not seen we have therefore taken it upon ourselves to present at least except of two news commentary aired by ESBS  and FRCN
Is it not often said that seeing is believing? Indeed sight or vision is an indispensable in learning and retention –vision is said to aid the memory to produce previously retained content.  And for quick remembrance of past new-talks by respondents these excerpts shall serve as basis for our analyses.  We shall present them to our respondents for answers

1.2     STATEMENT OF PROBLEM
A country like Nigeria with diverse culture and human resource & need radio commentaries or news talk capable of interpreting events bordering global and societal issues. Obviously these news-commentary are staunchly provided to listeners on a daily basis Unfortunately about 80% of radio listeners ignore news- talk once they have listened to actual news broadcast but radio listeners are 100% attentive to sport commentaries. If all radio commentaries are said to interpret events occurring earlier on illuminating the hidden fact (news behind the news) to the layman then it is  to be preferred to actual broadcast. Moreover generally the Nigeria audience seems not to appreciate radio commentaries as their western counterpart who listen to radio and write feedback to their radio stations such as BBC which in turn  offers them a round the clock service.

URBANIZATION A PROBLEM TO FOOD PRODUCTION AND AGRICULTURAL DEVELOPMENT.  A CASE STUDY OF ENUGU STATE.

(A CASE STUDY OF MILO FOOD DRINKS)

 

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ABSTRACT

This research work on the management and administrative effects and means of creating awareness on radio and television for beverages was carefully carried out based on the essential lateness in business administration and management courses.

I was also able to recognize the fact that there are some management and administration functions that need to be justified in order to have a good successful outcome.

Other significant changes have been effected in the project arrangement when I found out that creating awareness plays an objective roles in administration and management aspects in promotional strategy of a firm in clearing its main objective.

CHAPTER ONE

1.0            INTRODUCTION

1.1            General background of the nestle milo

1.2            Problem associated with the subject matter

1.3            Problems that the study will be concerned with

1.4            The importance of milo food drinks

1.5            Definition of important terms

Reference

CHAPTER TWO

2.0     LITERATURE REVIEW

2.1     The origin of the nestle food drinks

2.2            Schools of thought within the subject area

2.3            The school of thought relevant to the problem of study

2.4            Different methods of studying the problem

2.5            Summary

References

CHAPTER THREE

3.0     CONCLUSION

3.1            Data presentation

3.2            Data analysis

3.2            Recommendation

3.3            Conclusions

References

CHAPTER ONE

1.0     INTRODUCTION

Business administration and management implies all those human foundation performed to satisfy consumer need and management through the production and exchange process, firms, which have adopted the marketing concepts, mostly because of the aim at finding what the consumer need and wants, providing such needs and wants to the consumer effectively and efficiently as possible. Normally, know matter how qualitative a product may be, it cannot sell itself in the market because consumer must be aware of the product attribute so that the competitive market will not be allowed to competitor the product with the other product in the market.  Hence the need for advertisement comes to play.

The creation of awareness on goods and services is a powerful administrating and communication tool used by the organisation to fulfill a specific promotion task.  It is an impossional form of communication or presentation of goods and services and idea conducted through paid from media under an identified sponsorship.  The media of creating awareness is significant to marketing tools which helps to sell goods and services, image and idea through information for persuasion.

Television and radio are the fastest cursing for media.  It also combine vision and audio with movement.  It has proves to arrest attention, television audience to broad (whole family).  Radio on the other hand, allows the customer to do other things while listening, that is why nestle food makers of milo food drinks has decided to use these media for creating awareness.

1.1     GENERAL BACKGROUND OF THE NESTLE (MILO) FOOD PLC

The background of economic changes brought about the high demand for consumer product like food drinks in the manufacturing sector of the economy that made a call to duly in many manufacturing industries of which nestle food Nigeria Plc began simple trading operation in Nigeria in 1961 and had today grown into a leading food manufacturing and marketing company.  It is publicly quoted that company’s listed since 1978 on the Nigeria stock exchange with about 11,500 (eleven thousand five hundred) Nigeria share holders participating in 60% (sixty percent) of the company’s equity is owned by the nestle S.A. of Switzerland.

Moreover there are other food drink manufacturing companies like Christies plc, maser plc/Cadbury etc., located all over the country.  Inspite of these companies nestle food companies had continue to service the strong competition with its branches evenly devastated throughout the country.

1.2     PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER

Remember we discussed earlier the reason why organisation embark on creating awareness.  Carrying home to our project/research topic we identified the makers of beverages (and of course milo food drink) embarking on radio and television means of creating awareness.

To sustain the product (milo) which has already gained acceptance in the Nigeria market.

To secure sales lead is also another problem and when they are all modification to the customer.

Other reasons are as follows:-

To introduce a new price policy education consumers demand other product in the category, introduce special offer, create/build retail stores etc, can be an objective of creating awareness depending on situation circumstances.  However, reasons load to objective and therefore the objective for creating awareness via radio and television could be one or all the above.

1.3     PROBLEMS THAT THE STUDY WILL BE CONCERNED WITH

How the creating awareness of milo food drink via radio and television helped in making consumers buying decision.  How to makes consumers believe the product is the best through creating awareness via radio and television.  Which period of duty is best suitable for creating awareness of milo food drink.  Major criticisms against these radio and television in creating awareness of milo food drink.

1.4     THE IMPORTANCE OF MILO DRINKS

The importance of the milo food drinks includes the followings:-

1.       The research intends to check the truthfulness of radio and telvision, as it influences the marketing of food beverages (milo) on purchasing b=habit of consumer.

2.       It helps to find out the methods of budget allocation to radio and television an awareness creating by the company (nestle food drinks) makers of milo food drink.

3.       Radio and television are the major media used by the milo food drink manufacture (nestle food drink)

1.5     DEFINITION OF IMPORTANT TERMS

1.       ORGANISATION:-     This is a structure that enables people to work together in order to achieve a common started aim

2.       MANAGEMENT:        These are programme basing much on managerial planning operation and appraisal in having each manager set object in referable terms and assessing his or her performance against the achievement of the objectives.

3.       MANAGER:       These are those who undertake the task and function of management at any level in any kind of enterprises.

4.       OBJECTIVE:     The ends towards which activities is aimed at is the end point of planning.

5.       SUPERVISOR:-  These are the same as manager but ordinary used to apply to managers at the lowest level.