THE INFLUENCE OF PHOTOGRAPHIC IMAGES    IN ADVERT DESIGN

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ABSTRACT

 

This research project THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERTISING has looked at photograph in relation to their roles in conveying  messages through advertising medium, to also improve on the way photographs are been used in advertising for promotion of products. To successfully do this the illustration aspect, which is the photograph, must be properly used in a way that it must tally with the text aspect in other for the role message to be adequately conveyed to the public. This project also covers the studio process through which photographs are been produced. Furthermore, this research also covers the creative aspect of advertising which are stages that are involved in the task of a successful adverts. In conclusion, the researcher included techniques in photography through which photograph for advert can be produced. Moreso, that the works should be handled by professionals in graphics design to avoid wrong or abusive way of using photograph in adverts, to also make work being done in Nigeria of international standard.

CHAPTER ONE

Introduction

1.0    Background Statement

1.1    Statement of Problems

1.2     Objective of Study

1.3     Significance of Study

1.4      Scope of Study

CHAPTER TWO

Literature Review

2.1      Photo Retouching

2.2      Creative Aspect Of Advertising

2.3      Credibility of Photography

2.4      Functions of Photograph

2.5      The Necessity of the Visual

CHAPTER THREE

• Methodology 14
• Questions
• Responses On Oral Interview
• Production Process
• The Visualizing Stage
• The Illustration Stage (Pectoral Aspect)
• The Finishing

CHAPTER FOUR                     

4.1        Project Analysis

4.2       Project   Execution

CHAPTER FIVE

• Observation
• Recommendation
• Conclusion

Bibliography

CHAPTER ONE

INTRODUCTION

• BACKGROUND STATEMENT

The use of photograph for adverts, which is very important, is a means of communication or passing across message to the public about a particular product for the purpose of sales and promotion. Therefore, the researcher has chosen this topic to bring to light those roles or function photograph plays in advert cannot be overlooked by the advertisers. To make them see why they must imbibe by it and how to go about using photograph in advertising their product. Some advertisers preferred using text only without illustration either photographs or hand made, forgetting that a picture is worth a thousand words, as the Chinese philosopher says. For this purpose, the researcher treats the effective ways of using photograph. As earlier mentioned, the advert predominantly has the written information which is the message and it has ‘shown” information this is the picture content. Picture is very          important in very advert because they aid credibility and other aesthetic value to the advert and most importantly to the text message. In other words, pictures and text message compliment each other. It is almost impossible to imagine what the world look like if photographic process were suddenly taken from us. It is involved directly or indirectly in almost everything, we do. Photography which through photographic camera is a medium completely familiar to today’s youth and they have accepted it as either their own. Everyone is interested in photographic images. Still or movies in black and white or in colour, light or contrived, fantastic or documentary, beautiful or brutal and everyone seems to have at least, one camera. Photography is the language of today; it is the best known medium for adverts.

 

 

 

• STATEMENT OF PROBLEMS:

Subsequently on the fact that language of today is a picture (photograph) the advertisers most especially in Nigeria do not seem to identify with the current trend. While some that seemed to be identifying with the current trend, majority of them made use of hand made illustration that cannot be compared with a real picture. Based on this research I decided to make the advertisers to know the role photograph plays in helping to promote their products and gain the attention of the buyers. The researcher also observed that those that chose to advertise with photograph, their works are being given to non – –professionals. Hence the work are not professionally handled by so doing the purpose of the advert is not fully fulfilled because some of this non professional made use of picture that does not fit n with the text message.

 

• OBJECTIVE OF STUDY

This project work is initiated to correct the wrong insinuation of neglecting the use of photograph for adverts by going for hand made illustration, which is some how archaic in nature. We are in a computer age where everything is being done in a computerized way. Also to discourage the advertisers from giving their adverts to non- professionals and make them see the reasons why a professional should handle their adverts. Equally to correct the abusive use photography in advertising a product.       

 

1.3    SIGNIFICANCE OF STUDY

This research work is designed to give adequate knowledge to the graphics artist on how to make best use to photograph in advertising a product for sales and promotion.

 

 

• SCOPE OF STUDY

For the purpose of proper accomplishment of this project, I decided to limit my research with photograph being under execution by snapping

 

 

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MOBILE PUBLICITY USING WIND VANE

USING A VANE ON A MECHANISM WITH FOUR CARDINAL POINTS FOR THE USE OF WIND VANE TO SHOW WHICH WAY THE WIND IS BLOWING, ALSO TO PUBLICIZE SCULPTURE GARDEN.

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PREFACE

 

The main purpose of executing this project – The Wind Vane is to combine the scientific and Artistic approach in the construction/installation of the vane.

The Artists should not get confused for executing a weather instruments which the mythologists and Geographic’s use in study weather wind.

The project is significantly designed in a modified way to perform beyond its normal function which is for the detection or wind direction such as sign post (campaign) for easy geographical locations within the I.M.T Campus 11. This will help the foreigners to locate certain places of great important within Campus 11.

However, the mythologists and the Cerographists use the wind vane for wind detection only, but now, the Artist is using it not only to study the wind direction, they use it as sign-post (campaign) and as bearing capes.

Perhaps, I am or the opinion and that this particular project may be modified further with a new approach by students of Fine and Applied Arts since the modern art embraces the scientific inventions and discoveries. In addition, write up is aimed at being a source of information for any person who may want to know the detailed idea or the project itself. It will be of immense help for the researchers and critical writers.

 

CHAPTER ONE

1.1     1ntroduction

1.2     History of wind vane

1.3     Statement of the problem

1.4     Aims and objective

1.5     Research scope

1.6     Delimitation

1.7     Limitation

1.8     Implication of the project

1.9     Definition of Terminologies

CHAPTER TWO:

Literature Review

CHAPTER THREE:

3.1     Project Execution

3.2     Medium / media Description

3.3     Application of the medium / media

3.4     Project Development

CHAPTER FOUR

Project Analysis

CHAPTER FIVE

5.1     Conclusion

5.2     Achievement and Recommendation

 

Bibliography

CHAPTER ONE

 

The general term wind is air in motion. It’s speed measured by an instrument know as an Anemometer. The direction of the wind is measure by a windvane or a wind Cock.

Wind vane is an instrument used for detecting the direction of the wind. It is functional where there is presence of the four cardinal points, east, west North and South. The wind vane consists of a pole, fixed frame works indicating the four cardinal points with the use of different sections in fine and Applied Arts also publicity campaign on it.

Wind vane usually erected in an exposes place free from tree and tall house / buildings. At the wind blows, the arrow or vane rotates freely and indicates the direction of the wind. The compass points are fixed and stationary. The arrow or vane points to the east, west north south depending on the direction of the prevailing wind.

 

THE SIGNIFICANCE OF INTRODUCING WIND VANE:

It was invented in other to detect the wind direction so that one could easily have the knowledge when weather is changing to dry seasons. It is noted that the arrow in the wind vane points to the direction or the winds when the wind blows from south to west or north to East, there I a tendency that rainy or dry season is coming respectively.

1.1 HISTORY OF WIND VANE

 

Wind is air in motion. It’s speed or velocity is measured by an instrument know as an anemometer. The direction of the wind is measured by a wind vane or a weathercock. He wind is not seen out felt especially when threes swings, dust particles moves, and when curtain and flags moves. Wind varies from alight breeze to advantaging hurricane, it has both direction and speed.

 

A wind vane consists of a horizontal-rotating arm pivoted on a vertical shaft, a pole, fixed framework indicating the four cardinal points.

It is functional where there is presence of the four cardinal points.

It is functional where there is presence of the four cardinal points: East, West, North and South. It is usually erected in an exposed place free from tree and tall house / buildings /. Functioning: – when the blows, aim swings / rotates until the pointer faces is the direction of wind at that particular time.

 

One may ask how wind vane came about. It is necessary for one to discuss about the origin of wind vane and brief history to back it up. It was reckoned that in 19^th century, a great – scientist, Sir Isaac Newton, who was under serious study of motion paved way for him to arrive at point that every goes up must eventually come down on he earth surface. He herefore propounded the gravitational law. The law according to Newton states that every object that goes up must be pulled down by a force. One may also ask why law of gravity first rather than dwelling in the wind – vane origin.

Perhaps, 4241B. C during the early Egyptian, they managed to come out with the first calendar on earth, and is the first event in the history of the world that can be giving a definite method of days and seasons, that is the rainy or dry season.

The Egyptians hrught that it takes the earth 365 days to complete one revolution of the earth round the sun, and after it is finished the season begin all over again. Thoughts hey were unable to detect the specific date by which a season begins.

After all series of scientific discoveries and studies, it was observed that warm air is denser than coil air in the atmosphere. When air in the atmosphere becomes as a result of gravitational force hot, it will sink down while the cold air will rise up in to the atmosphere thereby causing air to

There is serious study about the weather which Sir Stephenson were the great intellectuals. Sir Stephenson Later invented the wind vane in order to the knowledge when weather is changing from dry to rainy seasons. It is noted that the arrow in the wind vane points to direction of the wind.

1.2    STATEMENTS OF PROBLEM

The Artists should not get confuse for executing a weather instrument which the Metrologiests and Geographists use in study of weather.

The project is significantly designed in a modified way to perform beyond its normal functions. And at the same time, to publics the FAA / sculpture garden.

I am of the opinion that this particular project may be modified further with a new approach by the students of fine and Applied Arts the modern art embraces the scientific inventions and discoveries.

 

1.3 AIMS AND OBJECTIVES

The main aims and objective is to detect the wind direction so that one could easily have the knowledge when weather is changing from dry or Harmathan to rainy seasons. It is noted that the arrow in the wind vane points to the direction of the wind, when the wind blow from south – west or North – East, there is a tendency that rainy or dry season is approaching.

 

This work is further aimed at serving as a guide to other students that may want to writer or research on related topic.

It help to educate the masses.

 

1.4 RESEARCH SCOPE

This project is designed to detect the wind direction so that one could easily have the knowledge when weather is changing from one direction to another season.

It is also a publicity campaign which publics / gives information or action intended to attract the public to someone or something.

 

1.5 DELIMITATION

This research is aimed at covering these areas for the purpose of achieving a dependable research work. The work is limit to windvane, one may detect the direction of the wind by smearing saliva on one’s finger feels colder is the direction of the wind.

 

1.6 LIMITATIONS

This work encountered the following:

 

1. Times factor: The period of the work was so short that the much-needed standard could not be attained.
2. financial factor:

This work demanded money beyond what I would expert. This has know doubt affected quality of the project.

 

 

 

1.7 IMPLICATION OF THE PROJECT

This project work is produced to show the need of art in the world. Previously, people look down on arts in general, in recent time, the interest or love art has reached the peek so much that even the Layman now wants at least one art work in the house.  With wind discovery, invention of various type are being made by the artists so that the customers would have one in the compound. This project work which in kind of a new introduction will create a sensation.

 

1.8 DEFINITION OF TERMINOLOGIES

• Gravity: It is the force, which makes fall when you drop them.
• Detect if you detect something, you notice it or find it.
• Anemometer: This is an instrument used for measuring speed or velocity of wind.
• Arrow: It is a long thin weapon with a sharp point at one end, which is shot from a how.
• Horizontal: some thing that is horizontal is flat and level with the ground, rather than at an angle to it.
• Hurricane: A hurricane is very violent wind or storm.
• Publicity: It is advertising, information, or action in tended to attract the public’s attention to something.
• Shaft: A shaft is vertical passage, for example in a mine or a place where a lift goes up two ropes or chains from metal frame or tree.
• Swing: A swing is a seat hanging by two ropes or chains from metal frame or tree.
• Vane: A vane is flatablaue, for example on a propeller, which is parting of drive a machine.

Velocity:  velocity is the speed at which something moves

 

 

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Continue reading MOBILE PUBLICITY USING WIND VANE USING A VANE ON A MECHANISM WITH FOUR CARDINAL POINTS FOR THE USE OF WIND VANE TO SHOW WHICH WAY THE WIND IS BLOWING, ALSO TO PUBLICIZE SCULPTURE GARDEN. →

MIX-MEDIA IN SCULPTURE (A CASE STUDY OF EDE-ANO FESTIVAL IN ABAGANA, NJIKOKA LOCAL GOVERNMENT AREA)

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PREFACE

 

Ede-aro festival of Abagana has remained unknown to many people for just for the fact that well known authors have not taken proper insight on the works and cultural heritage of the people of the area. I developed the interest in carrying out this research project on this topic when I realize that nothing has been done on the Ede-aro festival in Abagana.

A town that cannot properly recall its historical past may not be able to define its stand today. Since then, it has been my intension to find out about the trend of Ede-aro festival and its implications on the community life.

For organizational convenience, this research project is divided into six different chapters. Chapter one which is an introduction presents in a parsimonious way the historical background of the study. It also looks at the method of research and general objectives of the study.

Chapter two studies the origin and historical background of Abagana location and people, while chapter three looks at the major event and activities of Ede-Aro festival, preparatory state.

Chapter four outlines the effects of the festivals on the social life of the people. Chapter five examines the input of foreign culture on Ede-Aro festival. While chapter six was the conclusion.

CHAPTER ONE

• Introduction

1.1     Preparation by the shrine priest

1.2     The life of an Aro priest

1.3     Statement of the problem

1.4     Aim and objectives

1.5     Research problem

1.6     Limitation

1.7     Definition of terminology

1.8     Tools

CHAPTER TWO

2.1 Literature Review

CHAPTER THREE

3.1     Project execution

3.2     Preliminary sketches

3.3     The Amature

3.4     Mounting and Finishing

CHAPTER FOUR

4.1     Project analysis

CHAPTER FIVE

Conclusion

 

 

CHAPTER ONE

 

1.0     INTRODUCTION

Among the Igbo and other ethnic groups, festival is one of the most important forms of cultural phenomenon. According to lindwood Frederikson; throughout the history of human culture, certain days or period of time have been set aside to communiurate, ritually celebrate or reenact or anticipate events or season (agricultural, religious or socio-culture) that give meaning and cohesiveness to an individual and to his community, (1908: 1977).

A festival comprises a time set aside for a public celebration and its activities whether religious or secular. It is a special time which is separate from ordinally times. The festival identify with the duration of the special time.

There are different types of festival in Abagana like the Ede-Aro, Ofala and new yam. Ichekeotu, iyazi festuival and others, which are celebraretd in Abagana alone.

The special time is sacred. Thus a participant in a festival identifies himself with the sacred time through ritualistic re-enactment of the events that inform man about his origin, identify and destiny (Frederickson, 1908-1977) has observed a festival in identified with the duration of the special time- a day or period of time. Regardless of the duration, each festival has all or some of the facets: a performance of a kind or rite: passage rites, sacrificial rites, seasonal or commemorative observation and rites celebrating the end of fact or fast period, at the shrine, an actor or any other solemn spot.

1. People gathering together at a community center, market place or any other spot.
2. Communal eating and drinking
3. Dramatic dancing, music playing and athletic displays

Festival are periodic recalling days or seasons of gaiety or merry-making set aside by a community, tribe or clan, for the observance of sacred celebrations, religious solemnities or musical or traditional performance of special significance occurance like to conquest of a neIgbouring village in war. The festival can take form of a religious celebration during which sacrifices are offered to the different gods having power over rain, sunshine, marriage and good harvest.

There are merry- making traditions associated with festival. This may imply that masks draw the attention of the public and by so doing create a forum for social interaction. Expressing the role of masquerades in “things fall apart”, Achebe stresses that the masked spirit in the traditional Igbo society was a vehicle of much more than manners. It was the repository of all that was held secret, mythical, mysterious, magical, and supernatural in Igbo culture. Wole soyinka shares the same view with Achebe in his use of masquerade in the play titled “the road”. From the sources available and accessible to me I found out that Ede-Aro festival in abagana has not been documented and as such deserved detailed study. Masquerade and their perfomance are usually displayed at a place called afor square (arena) which is a traditional version of a stadium.

• PREPARATION BY THE SHRINE PRIEST EDE-ARO AND THE MASQUAREDES.

Ozo ezenwokwe the present aro priest is engage in a series of preparation designed to make the occasion successful. He scarifies to the auxriary gods and soliticites their protection over the people throughout the duration of the festival. He also implores the gods to grant him the will and health to perform his duties creditably. The masquerades that are organized by the elders visits the Aro (priest) a night before to find out if Aro (the gods) has granted his permission so that the festival could be celebrated. They also give thanks to the deity for his protection in the previous years and seen assurance that protection in the previous years and seen assurance that he would continue to do until the next festival. Most of the dangerous masquerade appear in the night in order to perform at the Aro square between 12 mid night and 3am. Some perform in the day time at the same Aro square while other worship at the aro shrine.

During this period, the council of elders is summound by the priest to the Aro shrine to assertain the most appropriate date which should be announce to the public for the ceremony. This is done through divination “igba-afa”. It is the responsinility of the diviner to foresee all the ills that might be fall anyone or all and ensure all the necessary ritual are performed for the success of the festival.after ascertaining the appropriate date which must fall on an oye market day, this is announced to the public.

Manipulation which is organized and communicable and it culturally transmitted from the above definition, one can realize that art is not only also the exposition and transmission of cultural significance to the society in a visual form.

Art is indispensable to indigeneous cultural organization whose role were either social, political, religion, entertainment or a combination of all or some of these. In order to control the society to enforce the acknowledgement but unwritten laws-“Omenala” to ensure justice and fact-play, art was put in service of men.

 

1.2     THE LIFE OF AN ARO PRIEST (SHRINE PRIEST)

The priest (eze mmo) the worshipper of Ede-aro shrine is slim in nature. Fair in complexion, some time have grey hair and in the middle of his head are brow hair. They are beautiful and also fanciful. They decorate their body with drawing of animals and other beautiful traditional material. They usually put on tiny rope which shows haven an ozo title. They are very respectful to their society and communial in general. Their mode of dressing is by tieing cloth material on their waist(ewa-ogodo0 using using nso (white cloth) to design their face and body which make them to look fearful and ugly. They also put beeds around their neck to beautify it. In their shrine they don’t put on slippers, they put on a cow leather or any other animal in order to beautify the shrine. They were known for the small calabash (sawser) use in putting kola nut, offer cacrifice to the gods. They have nzu (Nzu is a white substance given to people in a person’s house as a sign of welcome. Nzu is avery important thing in Igbo social order. Nzu goes before kola nut. People are not allowed to enter into the shrine where the priest is

 

1.3     DEFINITION OF TERMINOLOGY

A work work like this will not be complete without the author defining some of the specialize terms. The following are some of the terms we come across in the course of this project, and their meanings.

1. Aro welding machine:

This can be defined as an electrical insulator that passes current with the of electrode melt metal or iron together to form ore. It is done by melting two metals together, and then with the help of the eletrode will join them together. The process is known as fabrication. It was the major machine in this metal construction project.

1. JIG SAW

This is a machine used in the cutting of those flat bar metals. It is one of the fastest machines used in cutrting of metals and woods.

1. ABRASSIVE GRINDING MACHINE

This machine is used for the sampapering of arts

1. ROD BENDER

This is metallic object used in the bending of irons and rods.

 

• HAND TOOLS

1. HACK SAW:

This is a metallic flat material in C shape used in cutting of metals and rods.

1. BOLT CUTTER OR (AKPABIO)

This is a plier like metal but bigger in size metal object. It is used in cutting of rods.

1. FLIERS

This is a rubber head metal material used in the clipping of tiny rods to avoid hot metal

 

 

 

1. CUTTING CHISEL

This Avery hard metal material used in the cutting of rod and metals.it is used by beating a hard hammer on the head to enable it cut easily.

1. WIRE CUTTER:

This material is used in