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THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES.(A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE).

 

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COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

 

ABSTRACT
This project work examine the “impact of transportation cost on customer goods retail process”.
The population addressed were the wholesaler each was drawn.  Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic.
The data generated were analyzed using descriptive statistical tool, mainly frequency distribution with accompanying comments.
The major findings made include:
1.     Cost of transportation affects agricultural goods retailers than manufacture goods retailers.
2.     Profit maximization was not always the desire for most dealers particularly those who have retired and set no retail business in order to avoid being ideal.  The reported recommended that:
dealers should strive to procure goods from the one source in order to develop transporters.
       
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
STATEMENT OF THE PROBLEM
OBJECTIVES OF THE STUDY
RESEARCH QUESTIONS
SIGNIFICANCE OF THE STUDY
SCOPE AND LIMITATION OF STUDY
CHAPTER TWO
LITERATURE REVIEW
THE GARRIKI MARKET
TRANSPORTATION OF GOODS
YAM SPECIES
YAM MARKETING AND DISTRIBUTION
NATURE AND OPERATION OF PHYSICAL DISTRIBUTION
MODULE FOR PRICE
DEFINITION OF TRANSPORT
YAM PRODUCING AREAS
CHAPTER THREE
RESEARCH METHODOLOGY
SOURCES OF DATA
PRIMARY SOURCE OF DATA
SECONDARY SOURCE OF DATA
POPULATION OF THE STUDY
DETERMINATION OF SAMPLE SIZE
CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
APPENDIX I
APPENDIX II CHAPTER FIVE
SUMMARY OF FINDINGS
RECOMMENDATIONS
SUGGESTED AREAS FOR FURTHER STUDY
CONCLUSION
BIBLIOGRAPHY
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
As life started mankind begin to nurse the need for basic necessities of life for physiological satisfaction as food, shelter, safety, among other things.
At first man tried to provide the necessary things to satisfy his needs to engaging in hunting, fetching some selected plants for food and find shelter among tree shades as well as applying plants leaves to cover his nakedness.
In the process of advancement man learnt that he could not provide all his needs by himself.  Then the exchange process started.  This began as an exchange of goods for goods otherwise called trade by barter.  The person who has a particular product in excess of his need of that particular moment would look for the person that has a need for his excess. Produce and at the same time has the produce he lacked so that an exchange could take place.

 

 


So the earliest trading or buying and selling practices were done on retail basis through the barter process.
When a common medium of exchange could monthly was inverted the practices of trade by barter became less relevant in the exchange process.  When barter was in vogue buyers and sellers did not take a conscious account of the cost and burden of carrying the goods around in search of a market.  As money became the means of payment even the service of carrying marketable commodities tot eh market was paid for.
Price has to be put on every commodity using money as the standard of measurement.  The seller in calculating the expenses of this business has to add the cost of transporting product from the point of production to the point of consumption.
In the ancient times, man used mostly the bests of burden to carry his goods from the point of production to the point of consumption, transportation nowadays has become more sophisticated, convenient, and faster.  Some of the mode of transportation include transport on railway, motor vehicles on road, ship, boats, canoes paddling though water and the airoplane flying I the airway.  The nature of production items of the order as well as the location of the market and the type of the market will determine the mode of transportation to employ.  (Onyebunagu 1995).
Transportation is involved in every level of production and distribution until the product reaches the final users.
Industrial revolution came into place and led to increasing productive capacity.

 


Most manufacturers and sellers want to enjoy the benefit of the economy offered by large-scale production and distribution.  They also aspire to explore large markets and operate at competitive levels.  They have to manage costs and process to be able to operate with efficiency and remains a float.  In the Nigerian case, these distribution cost specifically transportation costs are sometimes viewed as some of the factors that account fro increasing prices of goods.
This study “the impact of transportation cost on consumer goods retail prices”, a case study of yam prices at the garriki market Enugu south L.G.A, Enugu State will discover whether cost of transportation constitute significance proportion of the price of consumer foods, particularly yams in the Garriki market.
1.2  STATEMENT OF PROBLEM
There has been a continuous increase in the price of consumers goods in Nigeria for many years now.  These price increases have been alleged to be as a result of increase in the cost of raw materials, transportation, rent, capital and labour.  Among these variable, this study will attempt to determine the degree to which cost of transportation affects process of consumer goods, particularly this study tries to find out the following:
The consumers allege that the increasing price are indication of the profiting attitude of sellers.  On their own side, the seller level the blame of increasing prices on the increasing cost of input materials and facilitating agents.  The difficulty now becomes how to determine which of the claims is the truth about increasing prices.
It has been reported that the increasing price have confirmed to make many families unable to fetch their three saure meals daily.  The government, labour and consumerists have show concern and made some efforts to bring the price increase under control without making any tangible headway.

PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES

PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES.

 

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COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

TABLE OF CONTENT

CHAPTER ONE:      INTRODUCTION

    1. Background of the Study
    2. Statement of the problem
    3. Objective of the Study
    4. Research Questions
    5. Significance of the Study
    6. Scope of the Study
    7. Definition of Terms

CHAPTER TWO:    
LITERATURE REVIEW

    1.   Use of Out Reach/Satelite Campuses
    2. personnel Selling And ESUT
    3. publicity And Educational Institutions

CHAPTER THREE: RESEARCH METHODOLOGY

    1. introduction
    2. area Coverage of the Study
      1. Sources of Data
      2. Secondary Sources of Data
      3. Population of the Study
    3. Determination of Sample Size
      1. Sample Size for Staff
    4. Method of Data Analysis
    5. Selections And Construction of Research Instrument
    6. Administration of Questionnaire

CHAPTER FOUR:  
PRESENTATION ANALYSIS AND INTERPRETATION OF DATA

    1. Presentation and analysis of data
    2. Test of Hypothesis

CHAPTER FIVE:    SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION

    1. Summary and Findings
    2. Recommendations
    3. Conclusion

Bibliography
Questionnaire
CHAPTER ONE
INTRODUCTION

    1. BACKGROUND OF THE STUDY

The establishment of business including non-profit
organization and educational service requires that the firm make key decision. This decision effects the total marketing programmes of the firm simply put the marketing strategy.  However, one vital area of such decision which demand proper attention is the promotional strategies educational institution must initiate promotional policies and programmes to inform persuade, and educate it’s target audience of the existence of the organization and their services.  Although creation of demand for a firms product services may be the ultimate objective.
The firms must put in place a set of activities aimed at stimulating demand for the services.  This may involve determining the optimal combination of the promotional mix, advertising, sale promotion, personal selling, publicity, public relation, direct marketing and packaging to achieve its promotional objectives.  The optimal blend is a function of the promotional resources, nature of the product just to mention but a few.
Adirika, Ebue and Nnolim (1996:35) see promotion as the component used by the organization to inform, educate, and persuade the market regarding their companies offerings, advertising personal selling, sales promotion, publicity and public relation and the major variable of promotion.
Promotion is a vital ingredient of survival and development without adequate promotion, product may not sold where they sell, their continuality is not in doubt.

 


The art and science of marketing promotion, which comprises of advertising personal selling sales promotion public relation and direct marketing is often associated with glamour and flamboyance.
Infact, most of the budget of some companies is spent on promotion because of the need to service in the competitive marketing environment (Oppo.J. (1972:201) confirm that the promotional tools to serve as supreme vehicle in competition and provide the only way a market researcher can hope to penetrate on established market.  He went further to state that for a company must value the importance of promotion, educational institution engages in promotional activities in order to increase patronage.
With the proliferation of educational institution in Enugu State, there is the need to appraise the promotional strategies used by the educational institution in facing competition in the industry which is becoming keener everyday.
Manufacturers and producers of good and service including tertiary are now aware that promotion does not only inform and persuade but can strive towards profit making through increased sales.  It is in this light of this importance attached to promotions these researcher seeks to look at promotional strategies the marketing of educational services with particular interest on ESUT operation in Enugu Metropolis.

1.2 STATEMENT OF THE PROBLEM

Inadequate customers patronage are often given by
entrepreneur as major cause of their failure.  A careful review of their circumstances often reveals abnormal ignorance of need for promotional skill or deliberate neglect of the necessary strategies.
Quite often, marketers are very optimistic about sales (patronage) they conceive the wrong motion that their good will sell themselves forgetting that even the best product services still need to be stimulated in order to move out of the stores infact the creation of effective promotional strategies are on essential move towards creating a market.  The above statement applies equally to tertiary institution.  Despite the numerous advantages inherent in effective Dr-miro as a result of proliferations of educational institutions, and the battle to wine customer (students) there is need to take serious look at promotion as one of the survival strategies tools.  Most of the potential students are not aware of educational institution like tertiary institution.  This is as a result of many education al institution in the country and lack of coordinated promotional strategies .
In this project the researcher will look at the promotional strategies in the marketing of educational service with particular interest on ESUT – Enugu.

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT
(A Case Study of NASCO Marketing Company)

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

ABSTRACT

Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the extent to which advertising is considered a central in delivering the company’s corporate objectives. The population for this study consist of (1,000) out of which a sample size of one hundred and Ten (110) is chosen for this study. In addition the following hypothesis have been tested and proven in this project:Ho: Advertising is insignificant in the new product development and marketing process especially in NASCO group of companies Jos. H1 Advertising is significant in the new product development and marketing process especially in NASCO group of companies Jos. Based on the test carried out using the chi-square techniques the calculated x2 hypothesis has a higher rating of 15.3, than the tabulated value and thus H1 is accepted. The study further found that despite the important role of advertising in influencing customer purchase decision on NASCO products, the over reliance on TV commercial advertising is not ultimate as other advertising media are also important in a competitive marketing environment like Nigeria. It is thus, recommended that urgent steps must be taken to asses media preferences of consumers with a view to adopting other effective media strategy for the company.

TABLE OF CONTENT

CHAPTER ONE

  • Introduction –       –       –       –       –       –       –       –       – 1

1.1    statement of problem         –       –       –       –       –       –       – 2

  • Objective of study –       –       –       –       –       –       –       – 3
  • Significant of study –       –       –       –       –       –       –       – 4
  • Scope of the study –       –       –       –       –       –       –       – 4
  • Limitation of the study –       –       –       –       –       –       – 5
  • Statement of hypothesis –       –       –       –       –       –       – 6
  • Definition of terms and concepts. – –       –       –       –       – 7

 

CHAPTER TWO

  • Review of related literature –       –       –       –       –       – 10

2.1    definition and concept of advertising          –       –       –       – 10

  • Concept of advertising –       –       –       –       –       –       – 12
  • The proportion of income to be allocated for advertising a product. –       –       –       –       –       –       –       –       –       – 15
  • What is a new product –       –       –       –       –       –       – 18
  • Classification of new product –       –       –       –       — 19
  • Why the need for new product –       –       –       –       – 21     –       –

 

CHAPTER THREE

  • Research methodology –       –       –       –       –       –       – 25

3.1    definition of target population and sample size –         –       – 25

  • Definition of collected methods – –       –       –       –       – 26
  • Primary data (a) the questionnaire

(b) personal interview   –       –       –       – –       26

  • Statement of hypothesis –       –       –       –       –       –       – 29
  • Description of data analysis procedures –       —      –       – 30

 

CHAPTER FOUR :Presentation And Analysis

  • Introduction –       –       –       –       –       –       –       –       – 32

4.1    data analysis     –       –       –       –       –       –       –       –       – 33

  • Oral interview analysis –       –       –       –       –       –       – 40
  • Analysis of management questionnaire –       –       –       – 41

 

CHAPTER FIVE

  • Introduction –       –       –       –       –       –       –       –       – 49

5.1    Discussion of result –       –       –       –       –       –       –       – 49

5.2    Test Of Hypothesis             –       –       –       –       –       –       – 51

  • Comment on the result of analysis –       –       –       –       – 57

 

CHAPTER SIX

  • Introduction –       –       –                –       –       –       – 59

6.1    summary —      –       –       –       –       –       –       –       – 59

  • Conclusion – –       –       –       –       –       –       –       – 60
  • –       –       –       –       –       –       – 61

Bibliography      –       –       –       –       –       –       –       – 64

Appendix 1        –       –       –       –       –       –       –       – 65

Appendix 2        –       –       –       –       –       –       –       – 70

CHAPTER ONE

  • INTRODUCTION

In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuasion nature to existing customers or the generality of the populate. In communication system (through whatever means can deliver its message to recipient or receiver in a way and manner that the receiver will receive and perceive the message.

 

The word advertising is derived from the Latin word advertero and meaning it turn literally, it means to turn people’s attention to specific thing”. Nothing definite can be said to how ad is the method of advertisement. It was originally used to warn public against something either drive or attract the public from something bad or good. It is presumed that the first advertisement was sometime in the form of stenciled. Inscription which were found on earthen bricks prepared by the Babylonians above three thousand years before Christ

 

In the olden days, the advertisements were more passive and extremely limited in scope. The earliest forms where signboards and writing on the walls of prominent buildings. The art of printing further aided in the technique of advertising through hand bills magazines and newspapers pamphlets and hand book.

 

In a free or capitalist economics, promotions play an important rule. This is creating awareness for new product. This fact has been established by marketing experts. As a tool, promotion can be used for not only creating product awareness but also in estimating demand through a variety of techniques. The techniques are advertising, personal selling, publicity and sales promotion. Firms can use any of these or a combination of one or more to achieve their promotional goals, depending on the nature of the product, the firm financial strength etc.

Due to springing up of soap manufacturing industries in recent years, with existing of the imperfect competition and different brands in the soap market there is the need for effective advertising strategy which will not only informs and persuade, but also remind the customers to maintain the brand.

 

In the present day competitive environment in our business set up especially in toilet soap industries in Nigeria, it is absolutely imperative for the strategy resembles and immeasurable investment to the organization in which a return is expected. The NASCO Marketing company limited should find it necessary to design advertising campaign in such a way that will attract the attention of customers invariably this will end and the strength of its product line and sales.

 

This research is therefore intended to analysis the extent to which NASCO marketing company limited is using advertising strategy to market its new product beauty soap in the face of its competitors offering the same toilet soap, it also intended to highlight any constructive alternative or suggestion for over coming any advertising bottle neck that might arises.

 

1.1    STATEMENT OF PROBLEM.

The basic problem for research is to justify the effectiveness or impact of advertising to adopt make sales especially during the introductory stage and why is it that during introductory stage of the product life cycle a new product dies not reaching the growth or maturity stage. What method(s) of advertising are to and whether those methods are actually effective enough to achieve the desired goals.

 

Over the years, many organization in Nigeria seems to believe that once goods or services are produced, there is ready market for such goods and services. As they do not seem to recognize or appreciate the place or role of advertising towards achievement of their organizational profit or sales objectives.

 

1.2    OBJECTIVES OF THE STUDY.

In the kind of adventure, there must

An Assessment of Physical Distribution in the Performance of an Organisation

An Assessment of Physical Distribution in the Performance of an Organisation

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

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ABSTRACT

This project work is centered on stock control as a measure for ensuring profitability in an organisation a case study of Kaduna refinery and Petroleum chemical. It begins with the first chapter that deals with the background of the study which gives brief introduction about the subject matter under study. Statement of problem which is the reason why the researcher under take the study to exploit such problem and come up with recommendation which will be beneficial to the organisation and entire society. Research question is drawn up which is in line with the objective of the research work to be open up to get variables for questionnaires to be administered. Chapter two deals with the review of previous work carried out by other authors on a similar topic. Chapter three deals with the research methodology with research design correlation studies to establish the relationship between stock control and profitability. The study have a sample size of 50 which is 20% of the population of 250 drawn from materials management related department and the sample size selected randomly and questionnaire were administered to them for their response. The findings of the study show that stock control have relationship with the profitability of the organisation. Thus it was concluded that stock control in KRPC is not properly carried out, because replenishment drive is not according to actual materials requirement. Therefore recommended that stock control unit should be established and the use of actual materials requirement should be the principle upon which material replenishment is carried out to ensure that materials are not hold in excess and also not.

 

 

TABLE OF CONTENTS

Chapter I: Introduction

1.1    Background of the study       –       –       –       –       –       –       1

1.2    Statement of the problem     –       –       –       –       –       –       4

1.3    Objectives of the study –       –       –       –       –       –       –       5

1.4    Scope of the study       –       –       –       –       –       –       –       6

1.5    Definition of terms       –       –       –       –       –       –       –       6

Chapter II: Literature Review

2.1    Physical distribution      –       –       –       –       –       –       –       13

2.2    Distribution channel/systems –       –       –       –       –       –       15

2.3    Organizing management functions  –       –       –       –       –       20

2.4    Sitting supply points     –       –       –       –       –       –       –       21

2.5    Routing delivery vehicles       –       –       –       –       –       –       27

2.6    Scheduling deliveries    –       –       –       –       –       –       –       29

2.7    Containerization in distribution       –       –       –       –       –       30

Chapter III: Summary, Conclusion and recommendations

3.1    Summary    –       –       –       –       –       –       –       –       –       39

3.2    Conclusion –       –       –       –       –       –       –       –       –       40

3.3    Recommendations        –       –       –       –       –       –       –       41

Bibliography        –       –       –       –       –       –       –       –       –       43

 

 

 

 

 

Chapter I: Introduction

1.1   Background of the Study

Business organization must deal with distribution to achieve a set goal. Distribution is not completed until the goods gets to the final consumers.

 

Physical distribution comprises the tasks that is involved in planning and implementing the physical flow of materials and good from the manufacturing point to the distributors or the consumer for their own consumption purpose or the aim of making profit.

 

Distribution of materials is one of the functions of material management in procurement and stores. The over all objectives of distribution is to provide a service to the procurement, marketing, stores and the production function by holding and delivering of goods and services (products) efficiently and economically.

 

Further more, it can also be related to warehousing, delivering and planning the distribution system. Warehousing is principally a service or production, being designed to hold products for manufacturer to transform stock from production units to marketing (Sales) units and to assemble loads for delivering to consumers/customers.

 

Distribution also makes the best used of the resources that are available and to keep investment of a reasonable levels of products.

 

Planning the distribution system, it must be designed to coordinate warehousing with delivering to advice on the location of the factories, warehouses and depots to route delivering vehicles to schedule deliveries and to control operations in accordance with requirements.

 

The supply site, must be designed and decided, (to suit the type of business) routes are needed to develop for supplying of good to the customers.

 

The different types of transportation or routes are rail, road, sea, air and pipeline. These routes must be considered so as to select the one that provides the best services.

 

Purchasing by Kenneth Lysons 4th editions logistics management which is the same as distribution the author defined it as “the process of strategically managing the acquisition, movement and storage of materials, parts and finished inventory (and the related information flows) through the organization and its marketing channels in such a way that, the current and future profit ability is maximized, through the cost effective fulfillment of orders (Gattona).

 

Supply chain management (purchasing by Mallam Hassan Mohammed) defines distribution as a “concept that involves the integration of all the value creating elements in the supply, manufacturing and distribution processes of an organization, from the raw materials extraction, through the transformation process to end users consumptions” (pp.16).

 

Distribution is also a system which is to provide a service to customers who pay to receive goods as ordered.

 

Distribution channel is the path a product takes as it moves from the producer to the user. The objectives generally, is to select the most effective, efficient and profitable pathway.

 

The term physical distribution is part of the working vocabulary of every business many finds it difficult to defines its meaning because a wide range or variety of interpretation are available in the literature of the subject.

 

  • Statement of the Problem

Most organization adopt indirect marketing strategy because of its size. The number of products were too many and the organization described to apply the funds to something else.

 

Indirect marketing is defined “as a process of marketing that uses personal media with or the influence of sale’s man to influence and effect sale’s

AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION

 AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGANISATION

(A CASE STUDY OF UNITED WIRE PRODUCTION LIMITED KADUNA)

 

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form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

CHAPTER ONE

INTRODUCTION

1.1     Background of the Study –         –         –         –         –         –         1

1.2     Statement of the Problem –         –         –         –         –         –         4

1.3     Aims and Objectives        –         –         –         –         –         –         7

1.4     Statement of Hypothesis  –         –         –         –         –         –         7

1.5     Significance of the Study –         –         –         –         –         –         8

1.6     Scope of the Study –         –         –         –         –         –         –         9

1.7     Limitation of the Study    –         –         –         –         –         –         9

1.8     Historical Background of the case Study       –         –         –       10

  • Definition of Terms –         –         –         –         –         –       15

CHAPTER TWO

LITERATURE REVIEW

2.1     Market Segmentation Defined-            –         –         –         –         17

2.2     Market Segmentation in a Contemporary Consumer Market-      20

2.3     Bases of Segmenting Consumer Market        –         –         –         23

2.4     Requirements for Effective Market Segmentation    –         –         26

2.5     Industrial Markets Segmentation-        –         –         –         –         32

2.6     Segmentation Strategies-            –         –         –         –         –         46

2.7     Benefits of Markets Segmentation-      –         –         –         –

2.8     Problems of Market Segmentation

2.9     Elements of Markets Segmentation Strategy

2.9.1 Analytical Approach in formulation of Market Segmentation

2.9.2 Production planning

CHAPTER THREE

RESEARCH METHODOLOGY

3.1     Research Design –            –         –         –         –         –         –         51

3.2     Research Population        –         –         –         –         –         –         52

3.3     Sample Size and Sampling Techniques-        –         –         –         53

3.4     Method of Gathering Data        –         –         –         –         –         54

3.5     Justification of Method Used     –         –         –         –         –         56

3.6     Method of data Analysis            –         –         –         –         –

3.7   Justification of Instrument Used –         –         –         –         –

 

CHAPTER FOUR

PRESENTATION OF DATA AND ANALYSIS

4.1     Data Presentation  –         –         –         –         –         –         –         57

4.2     Data Analysis        –         –         –         –         –         –         –

4.3     Tested of Hypothesis       –         –         –         –         –         –         67

 

 

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

5.1     Summary of Findings      –         –         –         –         –         –         70

5.2     Conclusion  –         –         –         –         –         –         –         –         72

5.3     Recommendations –         –         –         –         –         –         –         73

Bibliography          –         –         –         –         –         –         –         76

Personal Data         –         —       –         –         –         –         –         79

Questionnaire        –         –         –         –         –         –         –         82

 

 

 

 

 

 

 

 

 

 

 

CHAPTER ONE

INTRODUCTION

  • BACKGROUND OF THE STUDY

Market segmentation is a vital issue in marketing strategy.

Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district marketing mix.

Kotler (2008) opines that market is a place or a geographical area where buyers and sellers meet and function, goods and services are offered for sale and transfer of ownership of title occur.

The aggregate market is so huge that any single market needs to capture only a small portion of it to be very successful hence, the strategy employed.

Limsitursti (2009) define marketing strategy can be viewed as the techniques, styles and way that a distributing, developing and selling of their products in order to attract the attention of its customers.

It is interesting to note that, each major variable, for the entire firm’s offering requires careful research and studying before short and long term marketing plans can be evaluated. Therefore, the needs for this study goes a long way in re-organization that people as buyers and customers differ in their need, taste, family and cultural background, motivation lifestyle, and attitude towards products and purchases.

It is relevance to the present time in that, this set of buyers should process distinguishing characteristics so that they may be used as marketing targets product are positioned to meet segment customer need, and a marketing mix appropriate to a particular segment may selected . Kotler (2008) in his view, market segmentation offers an efficient way for marketers to plan for attaining the desire goals and set objectives.

1.2 STATEMENT OF THE PROBLEM

One of the obstacles that often lead to businesses failure is the inability of some marketing executives to formulate, plan their strategies, they operate without taking into cognizance the factors or the element both internal and external to the forms which they operate. This research work is primarily concerned with studying marketing company has given and how market are been segmented in order to improve. Its operational performance thereby providing the consumers with adequate products as to how, where, what or getting them.

 

 

1.3     OBJECTIVES OF THE STUDY

The importance of market segmentation in any business organization cannot be over emphasized. Every business organization is faced with the impact of selecting a suitable market of that will be follows to entire