MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY

(A CASE STUDY OF EMENIT NIGERIA PLC.)

Download our android mobile app for more materials

ORDER NOW

COMPLETE MATERIAL  COST  N2,500 Or $10.  FRESH  PROJECT MATERIAL  COST 50,000 NAIRA FOR UNDERGRADUATE, OTHERS 100,000 -200,000 NAIRA.

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

ABSTRACT

A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Workers almost in every sector of the economy are being kind of everyday.  Civil service is being reviewed frantically, but the yield/income don’t seem to be coming fast enough.  The quest to motivate the workers with the available resources by federal, state and local government manufacturing industries becomes pertinent for efficient and increase of out put.  Newspaper, researchers and management consultants are teaching with comment and recommendations about motivation for incentives to worker. Several seminars are equally being organized on the subject.

 

Motivating workers for higher productivity has become a vial tool aimed at enhancing higher productivity.  It is against this background that I took up by choice, the study of motivating technical sales people for higher productivity – a case study of Emenite Nigeria Plc. I choose to look at the performance of the workers as they constitute the majority of the work force in the company.

 

A choose to study how the incentives so far granted to these class of workers has affected and will affect their productivity and also under what delimare the workers performing to meet up with the aspiration of their management.

 

A conducted a library research in which a picked my way through a great lot of current writing on the subject.  Then I planned and wrote out my program and administered questionnaires followed by oral interview for cross classification of my facts. I get my data in ultimately and analyzed them, using progression analysis that are easy to understand.

 

I studied the Emenite Plc. In Enugu metropolis.  The research held oral interview extensively with eh technical sales people as they are the people who been all the pressures and anxieties caused by unexpected frustration and problems.

 

The work is divided into five chapter, chapter one gives the general introduction which seek to place the technical sales people problems with their macro economic context, chapter two report our review of literature, chapter three describes the actual process and the methods of research that I carried out.  In chapter four, details of data analysis, finally, in chapter five summary of major findings, recommendations, conclusions and possible areas of further research are recorded.  I do hope that someday my recommendation will get to someone where it matters and arouse serious thought on the policy issues touched upon.

Perhaps, that may be sooner than I dare to imagine.

TABLE OF CONTENTS

Chapter One – Introduction

Background of the Study

Profile of Emenite Plc.

Statement of Problems

Objectives of the Study

Research Question

Hypothesis

Significance of the Study

Limitation and Scope of the Study

Definitions and terms

Chapter Two    –       Literature Review

The Influence of Cultural Value and

Perspective in relation to work

The effect of the External Environment of

The Organization and Morale

Review of Related Literature

 

Chapter Three

Research Design and Methodology

Sources of Data

Area of Study

Population of the Study

Analytical techniques

 

Chapter Four

Presentation Analysis and

Interpretation of Data

Chapter Five

Summary of Findings, Conclusion & Recommendations

Summary of Findings

Conclusions

Recommendations

Bibliography

Questionnaire

                         CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Attitude to work is one of the most researched and discussed subject areas in both private and public sectors.

Researchers have sought to explain how and why people are activated to behave in a manner supportive for organizational goals.

Motivating Technical Sales People for higher productivity has been a great concern in most industries all over the world because they constitute the main work force of these industries.  To motivate a worker is to enhance his output and his productivity so that the overall result or performance of the organization can be improved upon.

It is crystal clear that no matter how good or efficient an organization is, nothing happens until the people who make up the organization are motivated to perform.

This impetus may be totally internal to the employees, but often it requires the employee to except out external stimulus.

Traditional theories take note of the improved salary and working conditions.

Employee’s attitude to work has been of great concern also to the Nigerian management practitioners and workers.

The influence of cultural values and perspectives in relation to work in Nigeria, one noticed that Nigerian factory workers that depend on paid employment for their livelihood are mostly lazy, indifferent to work and sometimes dishonest while Nigerian working in the villages or doing community work are agile, delight efficient, honest and loyal.  This could be because they prefer paternalistic leadership to any other style of leadership practiced in the typical Nigerian business organization.

This paper is an attempt to find a satisfactory answer, to important question such as what does a technical sales people of Emenite Plc. Want from their job? And how best can it be given to them with a view to motivating them for higher productivity.

 

 

 

PROFILE OF EMENITE PLC.

The foundation store of the company was laid on 3^rd October, 1961 prior to that period however, the company was incorporated Cement (Nig.) Ld.  The cop any was owned by Turner and Newall Ltd. ( A Manchester Uk based company) and the Government of Eastern Nigeria.

The reasons for sitting the company at it’s location at Emene Enugu are due to proximity.

–              To the cement factory Nkalagu

–              To the airport

–              To the railway line

–              To a river (Ekulu River)

Production started in 1983 with the company manufacturing

asbestos cement pipes, roofing and ceiling products.

During the Nigerian Civil was (1965 – 1968) with the absence of the British management Nigerian managed the company under the supervision named Igbo man

Due to the 1973 indigenization decree the share holding of the company changed the Turners and Newall Ltd. and Government of Eastern Nigeria.  The name was changed later to Turner building products (Emene) Ltd. and local quarter moved from Lagos to Emene Enugu.

By 24^th March, 1998, Turners and Newall Ltd. transformed it’s share holdings to Eterantremer Society Anoyme of Belgium (New Eter groups S.A Belgium) the ultimate holding company/technical partners, while Imo, Anambra, Abia, Enugu and Ebonyi States share the remaining percentage and the company changed its name to the present name Emenite Plc.

The company centered the Nigerian Market scene with a range of products notably:

 

a.     roofing Products:

–       Big six corrugated sheets (grey and coloured)

–       Standard corrugated sheets

–       Ultimate corrugated sheets

–       Villatile Sheets

–       Long span (Aminatus) sheets

 

 

 

b.     Ceiling Products:

        –       Emceil flat sheets

–       Duraceil                                    Decoration ceiling tiles

–       Emlux

–       Qualite

 

c.      Garden Items

–       Flower ports of various designed and dimension

The products are sold through a wide range of distribution network to ensure availability even in the remotest areas.They undergo strict quality control processes that are in accordance with international standard to ensure that customers derive full benefit from the products.

For customers to enjoy full benefit of the products, the company offers at no extra cost, full technical advisory service before and after sales.  This is through as team of well trained engineers and technicians.

The service ensures that customers enjoy high quality and problem free installation.

To make it’s impact felt in the market and ensure steady production more people were employed.  This is to ensure they remained been a leader in roofing product.

The end points was that the directory referred to as a motivator orients management whereby the head of the department must be boss but a leader with great zeal and energy.

 

STATEMENT OF PROBLEM

The problem being studied is how well and under what constraint is the technical sales people operates.  The task is watching the technical sales people at work with a view to ascertaining their out put when motivated and when their morale is low.

This will help to assess the effect is that workers should be encouraged to do as well as they can do.  To say this, it might seems to non counter to renewable principles of work ethics viz that the building of morale.  Workers should make themselves do or be made to do things they do not like doing especially for the lazy workers.

A renewed psychologist, William James in his charming and persuasive way, advice employers of labour to keep the faculty of efforts alive by a little gratuitous exercise every day since every one has his/her own optimal level of difficulty and optimal level aspiration.

The problem of both public and private sector organization in Nigeria include poor attitude to work, poor performance and generally how morale is been built among their staff as stated earlier as a result, some of these organization do not meet their expected production targets.  The revenue accruing to the organization becomes low and consequently the stock holder will not get adequate returns for their investment.

It is no secret that in this country, a lot of businesses have folded up because of the indifference as the management to their staff in terms of motivation.  The researcher, therefore went ahead to know how far the Emenite Plc., Enugu motivates her staffs and the impacts of such motivational tools.

It has been estimated that rough 35% of the work force is weakly motivated, yet effective motivation of people offers one of the most direct and powerful means for increasing organizational performance.

Many industries spend large amount of time and money researching the behaviour of potential customers while neglecting to study the motivation and behavhour of their own sales people.  As a result, sales managers have generally had to develop their own approaches to motivating the sales force, base on a mixture of intuition, folklore, industrial traditions, managerial role modles, and their own experiences.

 

OBJECTIVES OF THE STUDY

 

MARKETING PROMOTION IN A DEPRESSED ECONOMY PROBLEMS AND PROSPECTS

A CASE STUDY OF MTN NIGERIA.

Download our android mobile app for more materials

ORDER NOW

COMPLETE MATERIAL  COST  N2,500 Or $10.  FRESH  PROJECT MATERIAL  COST 50,000 NAIRA FOR UNDERGRADUATE, OTHERS 100,000 -200,000 NAIRA.

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

CHAPTER ONE

INTRODUCTION

1.1     Background of the Study

1.2     Statement of Study

1.3     Purpose of Study

1.4     Research Question

1.5     Scope of Study

1.6     Hypothesis where Application

1.7     Significance of Study

CHAPTER TWO

Review of Literature

CHAPTER THREE

3.0     Methodology

3.1            Research Design

3.2     Area of Study

3.3     Population for Study

3.4     Sample and Sampling Procedure

3.5     Instrument for Data Collection

3.6     Validity of the Instrument

3.7     Reliability of the Instrument

3.8     Method of Administration of the Instrument

3.9     Method of data Analysis

CHAPTER FOUR

Data Presentation and Analysis

CHAPTER FIVE

5.0     Discussion, Implication and Recommendations

5.1     Discussion of Result

5.2     Conclusion

5.3     Implication of the Result

5.4     Recommendations

5.5     Suggestion for Further Study

5.6     Limitation of the Study

References

Appendices

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF STUDY

Man has been in marketing promotion for a time being.

Marketing promotion is that something extra that can arouse interest, create a buying desire, spark an immediate reaction from customers, middlemen or company sale force.

Marketing promotions which most times referred to as marketing communication is one of the marketing mix variables marketing communication is define as the efforts by a company to design and disseminate information about it’s product existence features and terms and the benefits to the target market.

Marketing promotion is made up four promotional took which include advertising, personal selling, sales promotion and publicity programmes.

They are called the promotional tool or the promotional mix variable or communication mix. Promotion means to advance an idea in such a way as to gain acceptance and approval for it. As goods and service proliferate in the economy competition for the customer’s dissenctionary income pronounced and marketing promotion become a handy weapon to sell goods and services.

In an economy marketing promotion has always played key challenging roles to reconcile buyer and sellers of goods and services together for purposeful business opportunities.

Depressed economy by the UND is the lowest point a business cycle can reach. In a depressed economy the Gross National products fall to its lowest point. In this situation Business State is poor, people cannot fund work to earn their living they cannot sell their product, at times some of the business fold.

Another definition of depressed economy is the one that is economically depressed, characterized by high rate of unemployment, low consumption of consumer goods and services and declining number of retail outlet. The promotion practitioner has to incur increased costs in carrying out excessive information, persuasion and influencing people to buy. They may have problem in a depressed economy if the good and service are not available for consumption. There might also have problem if the people found out that the foods they are promoting are not available for purchase.

 

1.2            STATEMENT OF PROBLEM

Marketing promotion in depressed economy is facing various problems.

1.       All marketing promotions do not perform the same functions to consumers

2.       Marketing promotions do not have positive effect on the profit of industry in-spite of the depressive state of the economy.

3.       Marketing promotions do not increase consumers demand of product in a depressed economy

 

1.3            PURPOSE OF THE STUDY

THE ROLE OF CONSUMER PROTECTION COUNCIL IN THE PROTECTION OF CONSUMERS RIGHTS IN NIGERIA

 

 

. PRICE 5000 NAIRA ONLY. BUY NOW

                                      

ABSTRACT      

 

 

This research work is a very crucial study of the role of consumer protection council in the protection of consumer’s rights in Nigeria was motivated by the necessity to establish the extent of the need for the protection of consumer in  Nigerian market.

Precisely, the study addressed the following issues:

–                     The subject matter of consumer protection, the current development on how consumer rights have been abased, the role of the consumer protection council and if three are any law backing consumers in Nigeria market.  To solve the research problem, both primary and secondary data were collected.  The instrument used to collecting the data are personal interview with the divisional officer of Domestic trade promotion, information and complaints, oral interview with some consumer on product adulteration and related literatures.

The data collected from four (4) zones in Enugu metropolis were tabulated into frequencies and percentages.  Chi-square statistics was used to analyze and test the various hypothesis.

Data  interpretation and analysis gave the finding that consumers are actually protected, that the efforts to protect consumers are more now than before, but the consumers are not properly informed about the protection laws, and that most consumers do not know agency (ies) responsible for their protection.

Based on these findings, the researcher made the following recommendation, that a stringent measure should be taken to ensure legislation in the  country, that the consumer should be well informed about existing consumer laws, and that consumers complaints should be strictly followed  up by those incharage without any form of bureacracy. It is in this regard, that the researcher concludes that it has been found that consumer protection council has not been really in Nigeria despite the various strategies designed by the council to educate the public and proted the interest of the consumers

.Nevertheless, the problem at hand is so wide, that it will  take the commitment of the general populace to fight this ill that is eating up the society by way of abusing  the right of the consumer by the exploitative manufacturers.

TABLE OF CONTENTS

CHAPTER ONE: Introduction

1.1            Background  of the study                                              1

1.2            Statements of the problem                                             7

1.3            Objectives of the study                                                  8

1.4            Hypothesis                                                                              9

1.5            Significance of the study                                                         9

1.6            Scope/Delimitation of the study                                    11

1.7            Definition of terms                                                                  12

CHAPTER TWO: Review of Related Literature

2.1            Consumer protection and consumerism                        15

2.2            Marketing concept versus consumer protection            17

2.3            The Nigeria  concept                                                      19

2.4            The need for consumer protection in Nigeria                          22

2.5            Abuse of the consumer rights in Nigeria                        24

2.6            The establishment of the consumer protection council 27

2.7            Functions of consumer protection council                     28

2.8            Problems of consumer protection Nigeria                      30

 

CHAPTER THREE: Research Methodology

3.1            Research Design                                                            41

3.2            Sources of Data                                                             41

3.3            Population of study                                                       42

3.4            Sample  size determination                                            43

3.5            Sampling technique                                                       45

3.6            Sample Instrument and questionnaire  design               45

3.7            Questionnaire Administrative                                        47

3.8            Method of Data  treatment                                            49

 

CHAPTER FOUR

Presentation, Analysis and Interpretation of  Data

4.1            Analysis of consumer  questionnaire                                       58

4.2            Testing of hypothesis                                                    72

 

CHAPTER FIVE:  Summary of findings, Recommendation and  Conclusion

5.1            Summary  of Findings                                                   83

5.2            Recommendations                                                                   85

5.3            Conclusion                                                                     87

 

Bibliography                                                                           89

Appendixes                                                                                       91

 

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND  OF THE STUDY

          The  consumer protection council (CPC) was  established under Decree 66 of 1992.  The CPC has its  head  quarters of A2, Herbert Macaulay  way plot 2215 Wuse, Zone, 6, Abuja.  It  is set up,  to perform the followings as contained in the  decree:-

1. They provide speedy redress to consumer complaints through negotiation, mediation and conciliation.
2. Seeking ways and means of removing or eliminating from the markets hazardous products and causing offenders  to replace such products with safer and more appropriate alternatives.
3. They cause an offending company, firm, trade association or individuals to protect, compensate, provide relief and safe guards to injured consumers or communities from adverse effects of technologies that are inherently harmful, injurious, violent or highly hazardous.
4. Ensure that consumers interest receives due consideration at  appropriate time and to provide redress to obnoxious practices  or the unscrupulous exploitation of consumers by  companies, firms trade associations or individuals.

In the exercise of its functions under this decree, the council shall  have power to:

1. Apply to court to prevent the circulation of any product which constitutes an imminent public hazard.
2. Compete a manufacturer to certify that all safety standard are met in their products.
3. Cause as it deems necessary, quality tests to be conducted on a consumer product.
4. Demand production of  label  showing data and  place of manufacturer  of a commodity as well as certification of compliance.
5. Compel manufacturers, dealers  and services companies  where appropriate, to  give public notice of any health hazard appropriate, to give public notice of any  health hazard inherent in the products.
6. And ban the  sale distribution and advertisement of products which do not comply with safety of health  regulations.  (consumer  protection council Decree  No 66 of 1992).

 

Consumer protection with emphasis on the protection of the rights of the consumer from the injustices in the market place are increasingly becoming a crucial topic in marketing with a lot of implications for business.  The CPC sees the need to protect the interest of the citizens in Nigeria as a  result, the government agrees that consumer supremacy or the Latin (word)maxim “ Caveat Emptor”, a hoax because it has a constitutional obligation to protect the citizens who are  consumers in one  way or the other.  The CPC  therefore intervenes in the market system to  effectuate control over business activities through legislature and regulatory processes.

Consumer protection is prompted by the allegations of abuses of consumer rights in the market place.  Consumer rights in this regard are, the rights  of consumer to some basic entitlement in the  goods  and services they consume.  This basic  entitlement includes standard weight and measurers, adequate and appropriate quality of goods and services as well as right to consumer  information competitive choice, redress and environment protection.

The CPC has the following rights made known to consumers:

1. The  right to be informed:  Business should make of full and accurate disclosure  of their information (facts) on quality, longevity and materials  including basic prices, administrature costs, warranty limitations etc.  They should prepare and make available fact  sheets, manuals, and bulletins on use, application and installation on all consumer products or services including limits, alerts and restrictions. They should provide assistance by sales services and consumer relation personnel on the notification of all purchasers as to who will provide services support, advice,  guidance costs and  needed counseling, were and how to  abstain help, hours available and special  information on providing application.  The necessary background information  should be supplied to the requesting consumer.
2. The  rights to safety:  The consumer has the right to   expect that his health and safety  be taken into account when industry or business develops any  service or  product preparing instructions for and limitations on its use and designing  or proposing the potential environment.  The consumers should expect  business anticipation of danger against them.  To provide protection from injury misuse and parameters of its limitations business should assume a responsibility for those failure, injury or  damage  when attributing  directly to its areas of inherent responsibility.
3. The right to choose:  The consumer has the right to expect business to provide a broad enough spectrum of opportunity that he can obtain for a satisfactory package opportunity spectrum should provide choice, which meet his individual  needs.   They demand that the opportunity  spectrum should  provide  choice, which will  be satisfactory to all their wants.   The  responsibility for  Judging  what he can do an d his  true  limits is primarily the individuals.  He may need  assistance guidance and advice.  He  may be mentally incompetent.
4. The right  to be heard:  The consumer  has the right  to expect business provision of a rapid convenient means for his registering his dissatisfaction.  Assuring that his complaints are heard by competent, responsible management and evaluated objectively, resolving his reasonable, realistic demands, quickly and satisfactorily.  Business unresponsive to consumers grievances, impersonal altitude in selling should be avoided.  There  should  be assurance that consumers  interests would be considered.

Despite  the  above rights of consumers, the consumers ae constantly abused and permanently remained unresponsive to various forms of trade malpractice discharge concept.  Nigerians consumers  rights have been ignored.  Professor Uche said that the poor consumers are treated like an orphan before his birth”.  The forces are ignorance,  probably the fee economy.

 

 

1.2     STATEMENT OF THE PROBLEM

In spite of the CPC intervention in the protection of consumer right, there  are still rumblings of dissatisfaction  among consumers.  There are reflected in the incessant exposition by journalist of unethical business  practices, business  insensitivity to the aspiration of the consumer in one of our Daily’s (The punch).  It was resorted that a woman bought a packet  of omo only to get home and discover  that it was half   of saw-dust and sand-what an ill in the society.

Many sellers and producers in their craze for quick money  indulge in selling substandard and expired products to the consumers, selling  of adulterated or fake or dangerous products by these unscrupulous business men and women is now the order of the  day.  It has therefore increased the rate of f food poisoning in our society.  You can hardly go to Aba and buy anything that is of quality; all you get is fake and adulterated product.  The Onitsha head bridge market has been raised by  law enforcement agent, a number of times  to stop those who use all kinds of substances in the name of drug productions.  The list is endless and virtually all the products we have in the market  could be involved is subject to adulteration.

Drawing from above examples, one can pose  a question which hinges  on whether infact the Nigerian Consumer need protection by way of more government legislation? Is the consumer aware of the existing consumer protection laws, agencies and rights of consumer and to what  extent has he  re-coursed to them when ripped off  in the market place? Is the CPC really working enough or designing programmes that will aid consumers? What other  steps have the council taken to ensure the consumers complain are solved?

 

1.3     OBJECTIVES OF THE STUDY

–                     To examine the subject matter of consumer protection with a new to ascertaining the extent of consumer protection in Nigeria.

–                     To unravel the various  laws backing  up consumers in Nigeria

–                     To examine the role of the consumer protection council in protecting of  consumer rights.

–                     To  unravel the rights of consumers in the society.

–                     To draw out critically  on how the right of consumers has been abused in  Nigeria.

–                     To bring out the guideline for  handling product liability problems in the  field.

–                     To make necessary recommendations on how the adulteration of products can be cubed.

MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU STATE.

ABSTRACT.

Download our android mobile app for more materials

ORDER NOW

COMPLETE MATERIAL  COST  N2,500 Or $10.  FRESH  PROJECT MATERIAL  COST 50,000 NAIRA FOR UNDERGRADUATE, OTHERS 100,000 -200,000 NAIRA.

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

ABSTRACT 

This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state.  The study also looked into various benefits that accrue form using the channel system as a meaning of marketing petroleum products.  Franchising as a strategy for managing petroleum products channel was also treated. The researcher used open close ended questions to click responses form the dealers and the companies on various issues of the subject.  Also, in order to active the object of this study, the researchers reviewed related literature on Petroleum products marketing, marketing channels, channel of distribution in Petroleum product marketing and also carried out a study on some of the shareholders in the Petroleum marketing industry.

 

However, it was found that the incessant Petroleum scarcity always witnessed in the state is as  a result of vandalisation of oil pipelines along Port Harcourt – Aba road, it was also found that two channels exit for the marketing companies and independent marketers, and three channels of the petroleum packaged produced, those that are the above mentioned channels and motor oil marketing comprise otherwise known as the big eight.

 

From the findings, it was commended that government should set up a monitoring team to monitor our oil pipeline.  And also a public alignment campaign should be flagged –off immediately, using a slogan like this “DON’T TOUCH THE PIPELINE, IT IS THE HEN THAT LAYS GOLDEN EGGS”.

                               TABLE OF CONTENTS

CHAPTER ONE

1.0      Introduction

1.1  Background of the Study

1.2      Statement of the Problem

1.3      Objectives of the study

1.4      Formulation of Hypotheses

1.5      Significance of the study

1.6      Scope of the study

 

1.7      Limitation of the study

1.8      Definition of terms

 

 

CHAPTER TWO

2.0      Literature |Review

2.1  Petroleum Product Marketing: An Overview

2.2      Definitions of channels system

2.3      Management of channels

2.4      Conflict in channels management

2.5      Co-operation by channels participants

2.6      Channels of distribution in petroleum product marketing.

2.7      Factors affecting petroleum products channel selection

2.8      Managing marketing channels of Petroleum products

 

CHAPTER THREE

3.0      Design of the study

3.1  Source of data

3.2      Population of the study

3.3      Sampling Technique

3.4      Research Instruments used

3.5      Method of Data Treatment and analysis

3.6      Method of distributing questionnaire.

 

 

CHAPTER FOUR

4.0      Presentation, Analysis and Interpretation of Data

4.1  Presentation of Data

4.2      Testing of Hypothesis.

 

CHAPTER FIVE

5.0        Summary of findings, Recommendation and Conclusion

5.1   Summary   of Findings

5.2      Recommendations

5.3      Conclusion.

5.4      Bibliography.

 

 

 

 

 

 

 

 

 

 

CHAPTER ONE

INTRODUCTION

1.1      BACKGROUND OF THE STUDY

This study evils the channel relationship existing between the Petroleum products marketing companies and the Petroleum products marketing Dealers.

This study would provide a general appraisal of the channel system in petroleum product marketing industry in Enugu State.

 

This topic was chosen because the researcher fact that Petroleum marketing has become very important in recent years especially in post civil war Nigeria of 1970’s when the era of oil boom set in.  The oil boom made many people wealthy and this led to unprecedented increase in the transport sector, with many people owing many cars.  The demand for Petroleum products therefore increased tremendously, leading to may Nigeria owing petrol filling stations and the established major oil marketing Companies increasing the number of their retail outlets.

 

The increase in number and sophistication of ventricle in Nigeria also meant that more  demand in efficiency by the retail outlet management was needed.  There is therefore need to know if the dealers and Companies had fared well in this regard.   As there was a dearth of research in this line, the research was therefore an exploratory one. The distribution channel in the petroleum marketing industry depend to a large extent on inter-dependent agencies charge with the task of moving the petroleum product tot he consumers and performing function of adding activities of time, place and possession.

This study is essentially a study in franchiser/franchise relationship.  The franchising system was introduced in the Nigerian economy by the automobile and petroleum industry early in nineteen century.   Producing firms contracted with independent business men who agreed to sell their brand exclusively.

 

However, from the franchisee’s point of view, the franchise package represent a compromise between complete autonomy and reduction in this risk of failure. The individual gives up certain element of operational independence in return for special forms of security, assistance and information from the franchise.

 

It is this from of relationship that exist among the major oil marketers, independent marketers and dealers in Nigerian and Enugu State in particular.

 

 

1.2      STATEMENT OF THE PROBLEM

This research topic “Managing the channel system in petroleum products marketing in Enugu state” is a pertinent one because of the incessant and constant storage of petroleum products in Nigerian and Enugu state in particular.  Rarely does any Month pass without one witnessing petroleum products scarcity in Enugu State.

 

This research therefore, to examine the source (s) of such scarcity; is form the Nigeria National Petroleum Corporation (NNPC) depot at Emene, whether it is from the petroleum products major marketers or from the retail outlets.

 

Also the research considers the relationship that exists among the major petroleum markets, independent marketers and Company dealer in the state.

 

Meanwhile, Considering the economic and social implication of such scarcity, this research is considered very imperative.

 

1.3      OBJECTIVE OF THE STUDY

The objectives of this research cannot be over estimated, these include:

The study was embarked to find out how petroleum products channels are managed in Enugu State, considering the people responsible for the management and means adopted to managed the channels.

 

The researcher embarked on the study to find how effective the petroleum products channels are and at the same time considering what can be done to make them more effective.

 

One of the Cardinal objectives of this work was to find out how channel members are motivated by the channel captains.

 

Also, considered in the work is the cause and sources of incessant petroleum scarcity always witness ion the state.

 

Summarily, one f the objectives of this study was to find out efforts made by the petroleum products  marketers towards the availability of the product at the right place, time quality and quantity.

 

1.4      SIGNIFICANCE OF THE STUDY

This study “Managing the channel system in petroleum products marketing in Enugu State” is of immense important, as the researcher have the following people in mind:-  marketers, both major and independent marketers, customers, nations economy and the researcher themselves.

 

The knowledge of reactions of petroleum dealers would be of immense benefit to there major marketers in managing their channel members.

 

This study is immense important to independent marketers as the study cut across petroleum products marketing legal environments.  (i.e legal enactment guiding petroleum product marketing in Nigeria)

 

Some of the suggestions made in this work would help government in checking the activities of vandals in the country.

 

This study would help consumers appreciate the efforts made by the petroleum marketer towards their satisfaction.

 

This work would always be source of information to readers both in marketing and other management course, because the researchers gave an indepth into how channel systems are managed in Enugu state.

 

If the suggestions recorded in this work are carefully adhered to, it would in no small measure help our economy forward.

 

However, in the course of writing this work, the researcher have grasp a lot of knowledge for which this work speakers for itself.

 

THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES IN ENUGU METROPOLIS

( A CASE STUDY OF GLOBA –COM).

Download our android mobile app for more materials

ORDER NOW

COMPLETE MATERIAL  COST  N2,500 Or $10.  FRESH  PROJECT MATERIAL  COST 50,000 NAIRA FOR UNDERGRADUATE, OTHERS 100,000 -200,000 NAIRA.

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

ABSTRACT

        This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective.

1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com
2. To determine the Impact of promotional strategies on customers patronage of Globa-Com in Enugu Metropolis.  For additional information extensive literature review was conducted, researcher reviewed text books, journals magazines and News papers that are related to this study.  In order o achieve thus objective three set if questionnaire were prepare and administered to a population comparison staff/management distributors and customers of Globa-Com Plc within Enugu Metropolis.  The sample size of the study was determined using Topman’s formula to determine the sample size for customers, while census were used or the relevant staff management.

The data collected were presented on statistical table, analyzed and interpreted.

The hypothesis were tested using chi-square based on the analysis he following finding were made that the personal selling strategy has much impact on customers disposition and patronage.  That Globa-com Plc have not fully designed an optimal combinations of promo-tools to enhance their  performances.

The researcher wants the coverage of  GSM facilities to extent to more areas, particularly the towns and village to engender wider communication in the country.

The researcher recommended that the capacity of Globa-Com should be up grade urgently to enable it support efficient service of GSM in Nigeria.

TABLE OF CONTENTS

CHAPTER ONE

1.1      Background of the study

1.2      Statement of problems

1.3      Objectives of the study

1.4      Formulation of hypothesis

1.5      Scope of the study

1.6      Significance of the study

1.7      Definition of terms

 

CHAPTER TWO

2.0      Literature review

2.1      Meaning of marketing Promotion

2.2      An overview of a new products

2.3      Objectives of promotion

2.3.1 Component of Marketing promotion

2.3.2 Advertising

2.3.3    Sales promotion

2.3.4    Personal selling

2.3.5    Public relation

2.3.6    Direct marketing

2.4          The Impact of promotion on the marketing of new service in Enugu Metropolis

2.5          The Impact of promotion on the marketing of Globa –Com.

 

 

CHAPTER THREE

3.0      Research Methodology

3.1   Sources of data

3.2      Research Instruments used

3.3      Population of study

3.4      Sampling technique

3.5      Determination of sample size

3.6      Method of questionnaire distribution

3.7      Method of data analysis

3.8      Limitations of the study

 

CHAPTER FOUR

4.0      Presentation Analysis, and Interpretation of Data

4.1   Presentation and Analysis of data

4.2      Testing of hypothesis

 

 

CHAPTER FIVE

5.0      Summary of findings, Recommendation and Conclusion

5.1   Summary of findings

5.2      Recommendations

5.3      Conclusion

 

Bibliography

Appendix

 

 

 

 

 

 

 

 

CHAPTER ONE

1.1      BACKGROUND OF THE STUDY

Establishment of business including communication services requires that the firms make key decision.  These decision affects the total marketing programmes of the firm, simple put the marketing strategy.  However one vital area of such decision which demands proper attention is the communication strategy.

Communication industry must initiate promotional polices and programmes to inform, persuade and educate its target audience of the existence of the organization and their products.

Although creation of demand of a firm product may be the ultimate objectives of a company’s marketing promotion, this  objective  is never achieved at one full swoop.  The firm must put in place a set of  activities aimed at stimulating demand for their products.

This may involve determining the optional combinations of the promotional Mix, advertising sales promotions, personal selling, publicity, public relation Direct marketing and packaging to achieve its promotional   objectives.   This optional lend is a function of the promotional resources nature of the product, just to mention but a few.

Adirika, Ebue, and Nnolim (1996: 35) see promotion as the component used by the organization to inform, educate and persuade the market regarding the company’s  offerings.  Advertising personal selling, sales promotion, publicity and public relations are the major variables of promotion.

Promotion is a vital ingredient of survival and development, without adequate promotion products may not sell, when they their continuity is in doubt.  The art and science of marketing promotion, which comprises advertising personal selling sales promotion, public relations and direct marketing is often associated with glamour and flamboyance. Infact most of the budget of some companies is spent on promotions because of the need of survive in the competitive marketing environment.

Edoga and Ani (2000:243) noted that marketing success does not, just depend on good product, good price and efficient distribution. It is also vital that organisation communicates its, so offerings to that advertising, personal selling  sale promotions public relations, publicity and direct marketing can be used to inform prospective buyers about the benefit of their products persuade then to try and remind them later about the benefits they will desire by using the product.

Modern marketing companies are increasingly recognizing the value of an effective communication and promotion programme for their entire public including G.S.M Global communication.

Ebue noted that modern marketing does not shop at developing a good product, pricing it attractively and making it really available to target customers. The company must communicate to its target audience, tell good stories, disseminate information about the products existence, feature terms and benefits to the target market.

Coppo. J. 91992: 201) confirms that the promotional tools serve as supreme vehicles in competition and provide the only way a market nicher can, hope to penetrate on established market. He went further to state hat for a company to excel above others in the competitive market such a company must value the importance of promotion.

Global-Com is one of the G.S.M service providers in Enugu. The company, has its branch of at Ebeano Estates,  since its inection about two years ago. The company has been doing very well. But Global –Com as at now is facing a lot competition from other G.S.M service providers like dropped as a result of this competition form other G.S.M service providers like dropped as a result of this competition, it is necessary for Global-com to appraise its promotional strategies in order to fight competition in the marketing x-rays.

It is the in light of this that the research the promotional on the marketing if new product in Enugu Metropolis.  A Case study of Global –Com.

 

1.2      STATEMENT OF PROBLEM

Inadequate sale are often given by entrepreneur as major causes of their failure.  A careful review of their circumstance often reveals abysmal ignorance of the need for promotional skill or deliberate neglect of the necessity for co-ordained promotional strategies.

Quite often marketers are very optimistic about sales (patroage0 they conceive the wrong motion that their will sell themselves, forgetting that even the best product /service still need to be stimulated in order to more out of the store.  Global –com with its newness in Enugu metropolis need to effectively promote its product because it is new and there is high competition in the market, Infact, the creation of effective promotional strategies is an essential more towards creating a market.

The above statement applies equally to Global-Com services.  Despite the numbers advantages inherent in effective promotion, The availability of promotional facilities, the need to use promotional to fight competition in this industry, the use of co-ordinated effective promotional tools in Global –Com operation is barely evident and is negatively impacting on their operation.  It is in the light of the importance attached to promotion, that the researcher seem to find out the best promotional activities that could be used by GSM operators like global-Com for improved performance in Enugu Metropolis.

 

1.3      OBJECTIVE OS THE STUDY

1. To determine the effectiveness of promotion on sales of Globa-Com in Enugu Metropolis.
2. To determine customers patronage of Globa-Com in Enugu Metropolis.
3. To determine the Impact of promotional strategies in Creating consumers awareness of global com in Enugu Metropolis.
4. To determine the impact of promotional strategies on customers patronage of Global Com in Enugu Metropolis.
5. To appraise he promotional strategies adopted by global com in Enugu Metropolis for increased profitability.

1.4      FORMULATION OF HYPOTHESIS

1. Ho:  Promotional strategies adopted by global com in Enugu Metropolis do not create consumers awareness of their  services.

Hi:  Promotional strategies adopted by global com in Enugu metropolis create consumers awareness of their  services.

1. Ho:  Promotional activities of globacom does not encourage customers patronage.

Hi:  Promotional activities of globacom encourage customers patronage.

1. Ho:  Promotional activities of Globa Com do not lead to increased sales volume of the G.S.M services.

Hi:  Promotional activities of Globacom leads to increased sales volume of the G.S.M services

4.   Ho:   The promotional actives of Globa-Com do not lead
to increase profit of the organisation

Hi  The promotional activities of Globa-Com lead to increase profit for the organisation.