Category Archives: Marketing project topics and materials preview

Marketing project topics and materials preview

Product development in the cable industry problems and prospect.

Leave a comment

Product development in the cable industry problems and prospect.

(a case study of cutix cable plc nnewi anambra state)

Abstract

This research work is aimed at identifying some of the variables affecting new product development in the cable industry using cutix cable plc. Nnewi as a case study.  A look at this problem has show that customer’s wants and needs should be put into. Consideration before deciding on the new product to be produced, and the firm should make some that they have enough raw materials to meet the quantity ordered by her customers to avoid the problem of stock-out in the company. This research is made up of five chapters, chapter one is centered on the introduction of the study, the purpose and the variables affecting product development.  Chapter two deals with the works of some intelligent scholars who had done some research on new product development and some of the likely problems one can encounter when developing a new product. Chapter three dealt with the research methodology, the design of the study, questionnaires and method of data collection.  Chapter four looked into the findings and analysis while chapter five gave insight on the summary of difficulties involved before a firm finally come out with a new product in the market and the recommendations given to the cable industry to achieve the production of new products, without difficulties.  It also contains the limitation of the study and suggestions for further study.

 

Chapter one

Introduction:

The product or watchword for marketing has to be associated to “innovation or die.

This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (stanton w.s 1981).

Definitions

  1. Offering new improved products for present markets.
  2. A strategy of selling a new product to existing markets.
  3. A state of creating new products that moves the product from concept to test phase and also involves the development of marketing mix (promotion, distributions and prices)
  4. A product market growth strategy in which a company develops new products to sell to its existing markets.
  5. Consist to of the companies seeking products for its current markets.

Development is often referred to as the technical side of business only.  This interpretation or emphasis is not too concise as development itself is more than the application of scientific planning to ensure the progress of the enterprises as a whole

a clearer idea of the development  functions is concerned with word “ improvement.”  A firm that has decided to go into the manufacturing of a product that is in someway an improvement on those there competitors.  If the firm wishes to have any success hey must exercise the development function right from the start.

The established business must pay a needed attention to give he product a better position in the market, otherwise    it would be outrunned or out stripped by vibrant competitors.  Improvement in design performance, materials and processes by a progressive firm may have direct impact on their product.  Again, the demand for a certain circle may be of  uncertain demand especially where fashion is involved and hence product development is paramount and of vital importance.

New product may be introduced to checkmate or replace again (obsolete) or unsuccessful ones.  The need to smoothout seasonal sales fluctuation, exploring new opportunities and using or maximinising excess plant capacity.  A new product can be a minor modification to the existing product features or in the packages of the product.  The

Product development can as well meaning item which is “totally” new in concept.  The term “new” product depends on the view of the firm or company concerned.  What may not be looked at as a new product by the leader in the industry may be referred to as “new” by some other companies within that particular industry.

the need for product development can also be seen when we realize that

30 to 40 percent of a firms current value .

Sales and products do same from products that were not in the firms product portfolio twice years ago.  New results to either utilizes excess plant  capacity or as a need to have enough products to have care of the seasonality in sales.

  • Background of the study

Developing a product to satisfy the desire of the customers is always an up-hill task and most times a night more to most to most manufactures.  Some manufactures are confronted with problems because of there incapacitations to handle product development.

cutix plc is a company located at nnew-anambra state.  Whose responsibility is to produce durable cables?  The company is an employer of many workers. Cutix plc isa well know manufacturing outfit with credible excellent perfance in its corporate and social responsibilities.  They are experts in electric cables and wires.  The firm enjoys a commandable return on investment despite this, the firm still need to strengthen their market show byway of givens priority to further product development.

according to w.k meniru, development is often understood and referred as the technical side of business and it also involves the application of scientic planning to ensure the programs of the enterprises as a whole. In developing the product, a firm will also mercase its market share and the sales volume of the firm will also increase.

Some products of cutix cable came to a decline stage                           and this is as  result of poor product development. Improvement in design performance, materials process by a progressive company may have direct impact on the sales of the competing enterprises and this may render the product absolute.

Cutix cable plc nnewi was incorporator with the chater to make and produce durable and high quality wires and cables using maximum local resources. The employed 100% indigenous manpower, uses local inputs in machinery and adopts rapid integrated programmes for its work-force.

The reason for choosing cutix plc as a case study is that out of 100 different types and sizes of cable manufactured in nigerian cable industry, by cutix plc only forty (40) were successful in the market. Therefore, this study is aimed at identifying problems and prospects that leads to these massive product failure and to profer solutions.

1.2 statement of the problem

Product development is usually a complex situation that requires tactfulness. It is an inbill task for most firms, this is because companies developing products are not even sure of its acceptance or success in the market. Companies or firms that do not consideration seems to be taking some avoidable risks.

such companies may finally see their products falling victim of changing consumer taste and need and at the same time face domestic and foreign competitions. Some of the problem associated to product development tends to have contributed to the inability of cutix 15 adequately handle the process and the problem could be traceable to poor marketing research, poor marketing efforts, inadequate marketing analysis and fragmented marketing of new products at a smaller market segment rate than the mass market.

physical factors as product quality and packaging is part of the problem. For cutix plc nnewi their may dilemma is the identification of which factor among these constitute bottle-neck in their product development. This is one of the challenges of this study.

1.3 purpose of the study

  1. To identify the processes involved before cutix plc could come out with a new product development (idea generation, and ands with commercialization).
  2. To identify the problems militating the various stages of product development with respect to cutix plc nnewi.
  3. To axertain how government policies can influence cutix cables in developing a new product.
  4. To find out how cutix can develop a product that would command market a leader.
  5. To sort out alternative measures, of which if implemented by the marketing department of cutix would lead to innovation of a viable product at the lowest minimum cost.

1.4 significance of the study  

due to the economic condition of the country change in consumer needs and preferences, technological changes and increase in competitions. In the cable industry in nigeria with particular attention to cutix plc, this research becomes paramount and ultmost importance in order to carry out a thoroughly study on the problems and prospects that cable manufacturers encounter in developing a new product. On completion of this work, it recommendations will be made available to cable manufacturer in nigeria.

this in turn would enable the manufacturers to respossition their products in a more attractive way, have a good market share and indeed maintain its position as a product innovation. This result would also enable cutix cable plc in the following ways:-

  1. To achieve sales growth and profit maximizations.

Ii.     Attract positive consumer reactions to its products.

Iii.    To replace the aging in successful products.

Iv.    To smooth out seasonal sales fluctuations.

  1. To explore new opportunities and using excess plant capacity.

1.5 research questions

  1. Does poor market analysis affect the development in the cable industry?
  2. Does poor timing of products introduction affect product development in the nigerian cable industry?
  3. Poor feasibility studies does it affect the development of products?
  4. Does the product satisfying the need of her target market audience?

1.6 hypothesis

  1. Null hypothesis (ho) lack of raw materials does

Not affect new product development in cutix cable plc.

  1. Alternative hypothesis (h1) lack of raw material affects new products development in cutix cable plc.
  2. Null hypothesis (ho) the products of cutix cable plc does not satisfy the need of her target market audience.
  3. Alternative hypothesis (h1) the products of cutix plc satisfies the need of her target market audience.

1.7 scope of the study

the economic and social justification for the existence of business in the ability of the business to meet to the needs of her customers profitably. A firm or company can meet this basic responsibility to the society through constant product development. This research is therefore designed to identify those problems and prospects an organization (cable manufacturers) encounter when developing a product in a developing economy like nigeria, where there is high cost of capital acquisition, frequent changes in consumer behaviours, high cost of electricity, and high cost of labour and manpower.

cutix cable plc nnewi was chosen by the researcher as the base for this study on problems and prospects of product development in the cable industry due to the fact that it was discovered that out of hundred (100) products developed by cutix plc, only forty (40) were able to reach commercialization stage successfully.

1.8 definition of terms

The terms used in this research which have unique meaning is subjected to different readers of the project. The definitions are as follows:-

market     a market is a set of actua and potential buyer

Of goods and services. It is also defined as      people with need, with money, with willingness and ability to buy.

marketing     marketing is a unique function of

Business concerned with finding and   satisfying customers needs wants on the basis of benefits (ugonwanyi w.)

innovate     to introduce something new.

innovator       somebody that introduces new thing or

first users.

innovation        changes, change is the only thing that

is constant.

economic      deals with production, distribution and

Consumption of goods and services. It also  deals scarcity and how to cope with it. Attention of resources and effort to make a living as well as provision of burn and needs.

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

Marketing project topics and materials preview

Small-scale industries development problems and prospects.

Leave a comment

Small-scale industries development in Anambra state: problems and prospects.

(a case study of awka and nnewi industrial areas)

Chapter one

Introduction

1.1   background of the study

1.2   statement of problem

1.3   purpose of the study

1.4   significant of the study

1.5   research questions

1.6   hypotheses

1.7   scope of the study

1.8   definition of terms

 

Chapter two

Literature review

2.1   brief introduction

2.2   review of current literature

2.3   summary of literature review

 

Chapter three

Methodology

Brief outline of the chapter

3.1   design of the study

3.2   area of the study

3.3   population of the study

3.4   sample of the study

3.5   instrument for data collection

3.6   validation of the instrument

3.7   distribution and retrieval of the instrument

3.8   method of data analysis

Chapter four

Presentation and analysis of data

Brief introduction of the chapter

4.1   presentation and interpretation of data according to research questions and hypothesis

4.2   findings

4.3   discussion of the findings

Chapter five

Summary, conclusion and recommendation

5.1   summary of findings

5.2   conclusion

5.3   recommendation

5.4   limitations of the study

5.5   suggestion for further studies

References

Appendix a – letter of request

Appendix b – questionnaire

 

List of tables

Table 1:    do you think that the provision of infrastructure, power supply, availability of land will solve the problem of industrial development.

Table 2:    do you agree that government creation enabling environment such as allowing the importation of raw materials and given tax holding to industries among the solutions to the problems?

Table 3:    do you think that find can be obtained in the following sources to finance industrial development, bank loan, government grants loan, borrowing from friends or relatives and personal savings?

Table 4:    do you agree that skilled manpower will be attracted due to availability of funds?

Table 5:    do you consider the rural set-up of the industries as one of the problems of lack of skilled manpower.

Table 6:    do you see lack of skilled manpower as one of the problems militating against the development of industries in your area?

 

Abstract

This research is aimed at small-scale industries development in anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small-scale industries is needed for speedy growth and development especially for abilities to boost the larger industries, social infrastructure, agriculture etc. Small-scale enterprises is however faced with a lot of problems. It is against this background that this project is undertaken to take a critical look at small-scale industries in awka and nnewi. In chapter one which is the introduction, the researcher discussed the statement of the problem, purpose, significance of the study, research questions, hypothesis, scope and definition of terms. Chapter two death much on various literature review, problems and prospects and summary of the literature review. Chapter three reviewed the methodology of data collection. Chapter four shows how data was collected, presented the summary, conclusions, recommendations and references.

Finally, my opinion based on the findings of this project, small-scale business is the mainstay of the nigerian economy, providing almost seventy percent (70%) of employment to the society in the anambra state.

Chapter one

Introduction

       the dynamic role of small-scale industries as engine of growth in developing countries has long been recognized. According to ukeje (2004:108). It’s accelerative effect in achieving macro-economic objectives such as full employment, income distribution development of local technology, as well as diffusion of management skills and stimulation of indigenous entrepreneurship has been well documented in economic literature. Their importance has become such as to make them a pivotal focus of economic development.

that was exactly what nigeria did since the second national development (1974-1979) that is development jof industries, because they have seen the need to be self-reliance which will lead to genuine development and survival as well as improve the effective management of local resources, both human and materials.

development of small-scale industries was encouraged in the document found in the third and fourth national development plan, with the aids of providing empowerment opportunities, management of local resources, thereby recording rural urban migration. The above plans emphasized that paying attention to agriculture, manufacturing, education, manpower development, infrastructural facilities will improve the quality of life for average nigerians

1.1  background of the study

economic history of various developed countries have shown that industrial revolution has been the led by small-scale industries which are indeed the bedrock of an industrial growth.

nigeria as a developing nation is battling for her economic survival, which can however not be achieved without acquisition of industrial and technological power and enough manpower both skilled and unskilled to cope with the struggle.

nigeria economy has in the last two decades passed through various phases, starting from the oil boom in the seventies and followed by the era of unplanned and reckless spending our wealth. This is followed with the emergence of economic doom which has necessitated the introduction of austerity measures and structural adjustment programme (sap).

the industrial growth of the nation has no scientific approach. The planning in some measures did not analyze the backwardness in the economy. This is noted, as the various government did not provide adequate encouragement to industrial development of nation.

before our economic problems, foreign capital was cheap and the business of importing and selling of finished products was most profitable. These importers generated excess liquidity and invested their funds making in acquisition of landed property. Investment was merely neglected because of tortuous process of establishing in nigeria.

during the boom, therefore most industrial projects were sponsored by multinationals and the governments, small industries were neglected as there were little incentives in manufacturing at low level.

with the introduction of austerity measures and structural adjustment programme (sap) import trade business become more difficult as many commodities were banned or put on license with high import tariff to conserve foreign funds and encourage local manufacturers.

many businessmen therefore, started thinking of industrial ventures to produce their wares locally. Hence, the massive investment on small-scale business.

1.2  statement of the problem

  1. Insufficient finance
  2. Low technical base enabling environment and logic supply.
  • Lack of managerial expertise
  1. Communication difficulties
  2. Inadequate infrastructures.

1.3  purpose of the study

  1. To increase the capital accumulation of the indigenous entrepreneurs in anambra state.
  2. To increase the dispersal of industries
  • To improve the technological skills and capabilities available in the state.
  1. To motivate inter-local government area relationship through industrial products patronage.
  2. To provide greater employment opportunities

1.4  significance of the study

  1. It will unveil some of the major problems facing the development of small-scale industries.
  2. To give the reader an overview of the problems, and the role developing small-scale industries play.
  • To benefit both economists and students who may like to carryout further research.
  1. The findings and recommendations will be of great value to the small-scale industries as a way of improving and reducing such problems.
  • Research questions
  1. How much money did you start your business with?
  2. Do you think you have really progress if you compare your initial with the amount you have now?
  3. What type of business do you operate?
  4. Do people patronize your industry very often?
  5. How efficient are your staffs?
  6. Do you think there will be need to employ more people in your industry?

 

1.7  hypothesis

Ho:   insufficient finance does not affect the development of small-scale in anambra state.

H1:  insufficient finance affects the development of small-scale in anambra state.

Ho:   lack of managerial skills does not affect the growth of small-scale industries in anambra state.

H2:  lack of managerial skills affects the growth of small-scale industries in anambra state.

Ho:   inadequate infrastructures does not affect small-scale industrial development in the state.

H3:  inadequate infrastructures affects small-scale industrial development in the state.

Ho:   low technical base does not affect the development of small-scale.

H4:  low technical base affects the development of small-scale.

1.8  scope of the study

       this research work carried out in awka and nnewi in anambra state, which makes it suitable for carrying out marketing research work on small-scale industrial development.

1.9  definition of terms

Small-scale:         central bank of nigeria (cbn) defines small-scale business as one which annual sales turnover is less than half a million naira.       

Finance:              the initial capital used to start and maintain a business.

Business:                any organization established for economic purpose.

Management:        the process of planning, organizing, directing and controlling the work done by members of an organization, utilizing available resources within the organization to achieve its main goal.

Development:        it has to do with the changes in positive direction in order to improve in a country.

Objectives:             it is goal that has a comparative short life span and specific measurable achievement.

Industry:                it is where raw materials are converted into finished goods, or it could be people and activities involved in producing a particular thing or services.

Manufacturing:       it refers to industries that produce goods in large quantity in factories.

Problem:                 it is a difficult situation

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

Marketing project topics and materials preview

The impact of advertising on the marketing of banking services.

Leave a comment

The impact of advertising on the marketing of banking services.

 (a case study of micro finance bank oko)

Chapter one

Introduction                                            1

  • Background of the study                         3
  • Statement of problem 5
  • Purpose of the study 6
  • Significance of the study 7
  • Assumption of the study 8
  • Research questions 9
  • Hypotheses 10
  • Definition of terms         11

 

Chapter two

  • Literature review                                 13
  • A brief introduction                         13
  • Review of current literature 13
  • Summary of literature review 32

 

Chapter three

Methodology

3.0   brief outline of the chapter                             33

  • Design of the study 34
  • Area of the study 34
  • Population of the study 35
  • Sample of the study 35
  • Instrument for data collection 36
  • Validation of the instrument 37
  • Distribution and retrieval of the instrument 37
  • Method of data analysis 38

 

Chapter four

Data presentation and analysis             39

4.0   brief introduction of the chapter                    39

  • Presentation and interpretation of data according to research questions and

Hypothesis                                                      40

  • Findings 60
  • Discussion of findings 61

 

Chapter five

5.0   summary, conclusion and recommendation    76

  • Summary of findings 76
  • Conclusion 77
  • Recommendations 78
  • Limitations of the study 79
  • Suggestion for further research 79

References                                                      81

Appendix a                                                      83

Appendix b                                                      84

Questionnaire                                                  85

 

Abstract

this research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using micro finance bank plc oko as a case study. As a matter of fact, financial industries are banks and other insurance firms.

advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsors. This look at the various types of advertising that is required for the success of the service in the market.

in the first chapter, the researcher defined what a micro finance is and its operation in nigeria. In the same chapter the researcher stated the research problems, the objectives declaring his intentions for carrying out this survey. Continuing the research also explained the significance of the study and eventually stated the research hypothesis, which was also tested and proves that the researcher analyzed data.

the second chapter has to deserve it traces down explaining how versatile the contribution of the advertising has been in the world economic developments. Following it up comes the literature works of eminent scholars their views were used to back up the personal and arguments.

the chapter three is headed with the research design and methodology. The sample take for this study revolves around 30 people. The researcher also reflected here the percentages table and chi-square were used too for description of data analysis and hypothesis testing.

in chapter four were the presentations and analysis of data. The researcher consider its important, to test the four hypothesis at this stage, also solutions to the problem was found. Findings also were made which the firm should consider.

chapter five, shows the summary of the research findings, recommendation gearing that advertising help to build up firms good services or ideas.

Chapter one

  • Introduction

Advertising and banking industry (micro finance bank)

Banking are economic decision units that are set up for the provision of financial services and products to targeted market. This service tendered to both public and private sector of the economy includes: collection of deposits, clearing of cheques and other exchange, granting of loans and over drafts guarantee of joint financing by two or more banks foreign exchange transaction, fund transfer and insuring drafts services rendered include safe keeping facility and financial advice to customers.

The operation of micro finance bank initially community bank were perceived to be incorporated for efficient sustainable economy. Micro finance bank help to provide financial assistance and credit to its customers, including formal and informal self – help groups, individuals and association: except public sector deposits from government agencies.

To this end, micro finance bank have to come up with more efficient and effective services for example, full-fledged computerization becomes the order of the day, processing of loans and advances reduction in member of clearing day for clearing instrument.

However, to communicate these services effectively in enhancing profitability the need for advertising in micro finance bank becomes inheritable. Advertising which until this time had little or no significance in the banking industry becomes strong information and persuade tool to reach target customers.

 

  • Background of the study

Advertising is one phrase that has been given different definitions by authors. A critical analysis of all the variable definitions shown that they have something in common.

Talking about the importance and relevance of financial services in every one’s life. This includes ordinary life circle events like, birth, marriage and deaths; it also includes the possibility to invest, to increase our wealth.

Micro finance target people who do not have access to the formal financial sector and are under-banked at the moment. This affects not only their economic activities but also improves their health, education and living circumstances. In the end, the overall objectives are to elevate poverty.

The practice of micro finance is not new and has probably been around for as long as currency itself has. Informal credit and savings services probably formed around social services where the members got together to help one another as a community. Savings and credit groups that have operated for centuries include the “susus” of ghana, “chit fund” in idia, “tarda” in mexico, “asian” in indonesia, “cheetu” in sri lanka tontines” in west africa, and “pasanaku” in bolivia

 

  • Statement of the problem

Generally speaking, the use of advertising is cost effective for promoting, bank services. Most crises, even executives in services firms see advertising as a massive waste and neglect its need when assessed against results.

there is also argument that advertiser designed to indulge customer against their wish. It is further argued that successful firms use heavy advertising to create a barrier to entry of smaller firms, to these successful firms gain monopoly of the market. These advertising view and crusade do not see the need for advertising in organization and the economy as a whole. These and some other problem are what the researcher set out to solve.

 

1.3  objective of the study

The researcher intends to find out the following:-

–       whether advertising is important to banking services especially micro finance bank oko branch, anambra state.

–       ways of improving the present use of advertising by micro finance banks.

–       media selection factors

–       the best of combinational mix appeals.

–       what makes customer to patronize the bank.

 

1.4  significance of the study

this research work will be great relevance and benefit to various categories. First, the banking industry, particularly the bank under the study can access the application of advertising to a service organization, like in view of new land on the industry, competition being a top phenomenon, and secondly, customer, which form the bedrock of any business is also taking into account in the research. They too will benefit as reaching them with the right combination of advertising programme action and result message sill stimulate action and result in the desire satisfaction they seek to derive from the industry.

thirdly, lectures, students will derived maximum benefit from this research as the member of brokers and literature available looks scanty.

 

  • Assumption of the study

These problems placed limitations on the author, though; they did not permanently render the study success. Thus areas the following assumption regarding the investments:

  1. That the respondents cooperated by giving the required information
  2. That the responses to the questionnaires were to the best of the respondents knowledge true and accurate.
  • That the head of the marketing unit or the bank has adequate knowledge of the banks marketing practices.
  1. That the responses to the questionnaires in the branches chosen were representatives of the other branches not student.

 

  • Research question
  1. What is the customers knowledge of the product or service in terms of its features?
  2. What is the degree of awareness of the product service or advertising campaign we have invested in?
  • How acceptable is the advertising to the consumer?
  1. What is the image of the product or service in terms of whether the advertising has strengthened or weakened its image?
  2. What is recalled and it is essential in providing the customers with the relevant reassurance?
  3. Which aspects of the communication messages persuade the consumer to buy the product or use the company service?

 

  • Hypothesis

Null hypothesis:

Ho: the use of advertising does not enhance the quality of services to your business

Hi: advertising enhances the quality of services to your business.

Ho: workers effort is not justified with advertising.

Hi: advertising justified the effort of workers

Ho: the use of advertising does not reduce cost in financial industry

Hi: the use of advertising reduces cost in financial firms.

Ho: efficiency does not measure the advertising services

Hi: efficiency measures the advertising services.

 

  • Definition of terms

Impact: according to longman advance learners dictionary of contemporary english defines impact as the effect or influence that an event, situation e.t.c. Has on someone or something.

Advertising: defined as non-personal form of communication, presentation and promotion of ideas, goods and services by an identified sponsor.

Bank: this is an organization that comes out business of banking such as keeping money and lending services.

Micro finance: financial institution that receives savings and giving of loans or credit to sme at a small interest rate.

 

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

Marketing project topics and materials preview

The role of accountant in the economic development of organization

Leave a comment

The role of accountant in the economic development of organization

(a study of Nigerian bottling company Onitsha)

Chapter one

1.0   introduction                                                    1

  • Background of the study 1
  • Statement of the problem 7
  • Purpose of the study 8
  • Research question 9
  • Research hypothesis 10
  • Significant of the study 10
  • Scope of the study 11
  • Definition of terms 12

 

Chapter two

2.0   literature review                                             15

2.1   preamble or introduction                               15

2.2   theoretical/conceptional frame work             16

2.3   current literature based on the variable       20

2.4   the need for accounting information to be

Kept in the economy and then based on the variable                                                           26

2.5   summary of the literature review                  30

 

Chapterthree

3.0   research methodology                                    32

3.1   research design                                              32

3.2   area of study                                                   33

3.3   population of the study                                  34

3.4   sample of the study                                        34

3.5   instrument of data collection                         35

3.6   validation of the instrument                          36

3.7   distribution and retrieval of instrument        37

3.8   method of data analysis                                 38

 

Chapter four

4.0   data presentation and analysis                      39

4.1   finding                                                             49

4.2   presentation and distribution of the finding  51

 

Chapter five

  • Summary, conclusion and recommendation 53
  • Summary of the finding 53
  • Conclusion                                                 54
  • Recommendations                                         56
  • Limitations of the study 57
  • Suggestions for further research 58

Reference                                                        59

Appendix                                                         61

Questionnaires                                               62

Abstract

The main purpose of this project is to find out the role of accountants in the economic development of nigeria with particular reference to the nigeria bottling company onitsha. The role of accountants in the management of business organization varies and highly challenging. The accountants who make use of the concepts and principles of account concerns themselves with the recording, analysis, directing and co-operate the preparation of forecast, budget and other financial plans. Since the work of accountants has been identified as a necessity in the economic development of nigeria, nbc in particular, this research is tailored towards identifying and recommending appropriately, the salient things which all users of accounting information must watch out for in all matters concerning the improvement of their organization. In all, hypothesis were formulated based on the specific components or facts of the accountants in nbc onitsha and some final year students. Accounting related information were collected through review of relevant literature. From these, a questionnaire was designed and distributed to 50 employee of Nigeria bottling company onitsha and 30 final years of accountancy students. Out of these a total of 30 and 10 respectively were recovered. A careful analysis of the responses revealed that accountants have a great significant role in the economic development of Nigeria. As a result of this findings of recommendations, organizations are advised to make the best use of accountants in their daily financial transaction in order to sustain the life of their business and forestall available misuse of funds and resources. To this effect, it is very expedient to employ well meaningful accountants in all organization, Nigeria bottling company in particular to ensure effective growth and development of our economy as a whole.

 

 

Chapter   one

1.0  introduction

1.1  background of the study

Role of accountant in economic development of nigeria, it has to do with the role in which accountant plays in the economic development of nigeria.

The concept of economic development has to with innovation and improvement in the quality of life of the people it is about sustained rise in the standard of living of the people overtime, whether in advance or less developed countries, nations, government superiors state of affairs or superiors they currently enjoy.

To achieve this, deliberate efforts are to be made in other to implement people–oriented policies that would raise their capacity to produce and earn more. This will manifest in the form of growth in the cross domestic product (gap) of the economy, and extension improvement in the size of per capital income. When this occurs on a sustain basis with positive impact on the citizens, quality of life. Development is said to have taken place.

Since 1960 when Nigeria gained it independence, for instance the place of economic growth and development has not yet meet the aspiration of founding fathers of the nation in spite of the many development and rolling plans that have been meticulously draw up by the government. Although a lot of resources have been committed to the development of some economic projects, the results have been dismal. In fact, that the Nigeria economy is presently in a quagmire, is enough evidence of the failure of past effort to pull the nations up by its bootstrap through the instrumentality of development and rolling plans.

Thus:- the basic thrust of development policies, in a less developed country like Nigeria is to provide as many people as possible with the means of overcoming the helplessness and misery arising from a lack of food, health, education, security of life and property which pose serious challenges to their longevity.

Here lies the justification for the choice of topic which seeks to consider the role of accountants in the economic development.

Firstly, accountant is a person skilled in keeping, examining, recording or inspecting the accounting of an organization or a nation. Accountants plays a very vital role in the development of Nigeria economy. They also contribute efficiently to the development of some business organization in Nigeria example (Nigeria bottling company). The role of accountants can never be looked down if the aim and purpose of the country are to be achieved.

According to agbebiyi (2000), it is obvious that accounting as a scientific process is about provision of financial information needed to take economic decisions particularly in respect of the acquisition and use of scarce corporate resources as well as the elimination of waste in the wealth creation chain. It is this professional discipline that involves systematic gathering classification, recording analyzing, interpretation and transmission of information based on data that are of monetary in nature. Such resources that is the relationship between its assets and liability, the productive activities and profitability of a business a required by owners and managers alike in order to assess the health of the organization and ascertain the changes in the stock of the wealth of shareholders.

According to professor charles magers, accounting incorporate four major functions which are communication, measurement control and decision making. Accounting as a means of communication involves the submission of financial reports to various units in the economy. In terms of measurement, accountancy through the use of account, arts as a major of wealth based on the original cost of an objective which lately developed in measuring efficiency of operation and performance.

Accounting as a means of control is exercised by the creation of book-keeping record and legislation and by the standing of the professional body to act as an independent witness and carryout and audit function.

As a result of activities, information is communicated on the basis of standardized system of measurement and results which can be relied on when making decision. Government may use published accounting information to know the extent of providing social amenities to the public; they can also use this information in knowing what is due in taxation and government tribute.

This accounting information can equally be used in preparing the country’s budget and determining how to generate income and ways of revenue expenditure. Accounting information, also are required in an economy to meet up with the stated objectives and purpose (making profit or gain) in the economy and it is the duty of an accountant to prove such an accounting information.

Beyond the role of providing information to the public, proprietors even government, the accountant has over time played the following crucial roles in the economic development process of the nation they are record keeping which assisted the merchant in determining the value he has added to his wealth at a given period. Providing financial information, internal control measures, attestation function, and tax functions professional leadership among others.

Furthermore, accountants gives financial report of a nation to ascertain the financial position of such nation, perform some audit function, evaluation of financial reports and finally, recommends measures and strategies to enhance the performance of the economy.

 1.2  statement of problem

  1. To find out the extent at which the accountant, provide audit reports. Do audit reports still add credibility to today financial statement?
  2. Are the information provided by accountants still effective in making business decision today?
  3. Are the audited aliting information provided helpful to tax official in assessing the taxable in an organization?

 

1.3  purpose of the study

       as a result of the prevalent condition of Nigeria economy and dwindling of most business in recent times there is need to realize how significant the role of an accountant was in order to develop to economy efficiency. And for this reason, there are also need to study the importance of accountant in the economic development of Nigeria.

The purpose of this study is this:-

  1. To find out how production of correct accounting information has led to profitable economic decision.
  2. To determine how the proper accountability is a means of safe guarding the assets of the establishments.
  3. To investigate the influence of nations ability to employ the services of qualified or professional workers in economic development.

Importance and significance of the study the findings of the study will throw more light on the importance of accountants in the economic development of Nigeria and why it is good for every economy to have accountants in its management.

This study will be directed towards the following:

  1. It will enable the people to know the profitable economic decision
  2. It will help the economy in safe-guarding the assets of the establishment.
  3. With the knowledge of the role of accountant in the economic development, it will minimize the source of the problem encountered in the Nigeria economy.

 

1.4  research questions

For the purpose of effective investigation on the sole of accountant in economic development of Nigeria the following research questions have been raised:-

  1. Does audit report still add credibility to today’s financial statements?
  2. Are the information provided by accountant still effective in business decision making today?
  3. Are the aliting information provided helpful to tax official in assessing the taxable income of organization?

 

1.5. Scope/delimitation of the study

The role of accountant in the economic development of Nigeria could have been very vest tedious as mostly research as mostly research work to undertake, but the topic has been limited to a particular area, Nigeria bottling company onitsha, which made it researchable for the researcher.

like every research work a bit of things posed as delimitation to the researcher. This work also can be limited to the basic concepts, theories, are principles and procedures employed by accountants in the performance of their duties so as to uplift the nations economy.

 

1.6  definition of terms

Accountants:

this is a person trained and skilled to keep examine or inspect the financial accounts of organization.

Development:

the act of improving the quality of life of people and sustained rise in the standard of living of the people overtime. It is also an act of bringing out the economic responsibilities of a nation or an economy.

Organization:

an economic group of people deliberately created for the purpose of achieving some specific objectives and measuring economic performance.

Tax assessment:

To determine the amount that is payable by tax payer through the tax assessment authority (taa).

Financial statement:

a summary of figure facts showing the financial condition of a business which includes assets (what the business owns) liabilities (what the business owes) and the net worth of capital account (the owners equity in the business).

Gross domestic product:

It is the gross value of the national output produced by domestic factors of production or indigenous factors of production. We get the gross domestic products by subtracting all the domestic output produced by foreign factors and add the foreign output produced in the country by Nigeria factor.

 

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

Marketing project topics and materials preview

THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY

Leave a comment

THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY
A case study of the Coca cola Bottling Company

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

 

ABSTRACT
The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people which out of the entire population the researcher made use of 50 sample size to be a representative of the entire population. It revealed that price fixed by organization on its product have an impact on its sales and it equally revealed that price is not indicator of higher quality product it is concluded that price has a strong impact on sales and profitability in the beverage industry. It is thus recommended that, Coca-Cola should reduce their prices by little percentage in order to induce customers to buy more of their products as this will increase sales and maximize profit of Coca-Cola Bottling Company.
TABLE OF CONTENTS
CHAPTER ONE
Introduction
1.1 Background of the study 1
1.2 Statement of the problem 5
1.3 Objectives of the study 6
1.4 Significance of the study 7
1.5 Research Questions 8
1.6 Scope of the study 8
1.7 Limitation of the study 9
CHAPTER TWO
Literature Review
2.1 Introduction 11
2.2 Marketing and Pricing concept 12
2.3 Pricing and Marketing Objective 15
2.4 Price Determination in a Competitive Market 21
2.5 Internal Factor Affecting Pricing 30
2.6 External Factors Affecting Formation of Pricing 33
2.7 Economic Factors Affecting Pricing 35

CHAPTER THREE
Research Methodology
3.1 Introduction 39
3.2 Research Design 39
3.3 Area of study 40
3.4 Population of the study 41
3.5 Sample 41
3.6 Instruments for Data Collection 42
3.7 Validation of the Instrument 42
3.8 Reliability of the Instrument 43
3.9 Method of Data Collection 44
3.10 Methods of Data Analysis 44

CHAPTER FOUR
Presentation and Analysis of Data
4.1 Introduction 46
4.2 Respondent Characteristics 48
4.3 Presentation of Data Analysis in Tables 50
4.4 Discussion of finding 59

CHAPTER FIVE
Summary, Conclusion and Recommendations
5.1 Summary 61
5.2 Conclusion 62
5.3 Recommendations 65
Bibliography 68
Appendix 70
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
The subject under study is the effect of pricing policy on sales in beverage industry, the principle, of pricing entails that companies be cautious and efficient in setting up price for their product. Price as one of the four Ps of marketing, demand good attention, because it plays a major role in the successful marketing of a company’s product, customers or consumers decide either to buy or not to buy a particular product judging the nature and characteristics of the product and their purchasing power through its price.

Therefore, price of product is the major determinant, of the market demand for such product, price is one of the most powerful weapons that are available for or to a market to beat down competitors. Customers are likely to patronize company’s product whose prices is satisfying and psychologically fair to them. Effective strategy and policy must be adopted in order for the company’s to succeed in its marketing programme so that it will result to an effective implementation of pricing.

Pricing is an area of primary importance in marketing and it is central to the profitable operation of a business, its marketing activities without critically monitoring and controlling it’s pricing system profit can only be made if consumer buy what the company produce, on the other hand consumer will only buy at the price that satisfies them. In the past many firms did not under stand the theory and concept of pricing. This is very peculiar to developing economy especially Nigerian. They merely set prices that suit their purpose and interest without viewing it from customer point to view.

This is because there were no or not enough competitive firms. Many firm have to realize the importance of pricing as one of the most important element that helps to determine the success of any business enterprise.

In managing the pricing of product which is part of company’s marketing mix, management must first of all decide on its pricing goal, policy and strategy about a given product to satisfy consumers, efficient pricing of goods and services which is often a critical factor in successful operation of any business enterprise. Pricing has many definitions as there are many definitions given by some price authors;
– price, is defined by Stanton (1985) as the “”amount of money charged for a product or services.
– Brown and Jalques (1995) sees it as the amount of money which will be accepted in return for legal transfer of a product and services.
– A.D Umar, M. Tanko Y.A. Hashim (2005) described price as the “Values of a product (good and services) expressed in a monetary term”. The above definitions do not consider price or pricing in relation to the physical product alone, this is due to the fact a seller usually price or is pricing the constituent of the physical product severed services as well as it satisfying benefits for instance one model of an automobile may at a stated price included ratio power steering, tinted glass, are condition, metallic door are services of same for another model of the same make these six listed items may be priced separately.

To this end Kotler (2000) defined price as “the amount of money needed to acquire some or a combination of a product and its accompanying or separate services.

Pricing is there fore the parallel of the total product offered to a buyer for a price and receives not only the product of offering but may include installation. Maintenance services and repair of a brand / new which may be helpful in future for promotion. This question here is how are price arrived at: historically in a competition environment (market) through bargaining with each other sellers would offer more than they expect to set from buyer who will in turn offer less than they expect to pay.
They would arrive at a mutually acceptable price through bargaining.

1.2 STATEMENT OF THE PROBLEM
Many companies do not handle pricing as it should be. The most common mistake is that pricing is too cost oriented, it is not revised often enough to capitalize on market changes, it is also set independent of the rest of the marketing mix other then as an interior element of market positioning strategy and price is not varied enough to different product item. Therefore, many companies find it difficult to break even due to largely the