THE USE OF ELECTRONIC MEDIA FOR CULTURAL PROMOTION IN NIGERIA

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CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated. The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment. This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential tools for the direct projections of ideas, thoughts and information.

According to Becker L. (1983, 20) “The choice of behaviour, policies and services which help people to select and construct picture of the world around then tend largely to depend on communication and its pattern of handling information”.

SCHRAMN, W. (1963; 2), in his own view aligned indirectly with the belief of the above writer that “All sorts of technological innovations have accompanied the explosion of the electronic media, which opened sources and resources for information and entertainment, to support cultural and social changes”.

Despite the world-wide increase in the studies of the televised cultural programmes, little is known of how people perceive such programme; the major reason for this study is to find out if electronic media is an effective instrument for cultural propagation, since the electronic media reach millions of individuals daily and reflect societal values, these media have become targets for heavy scrutiny by researchers interested in determining the effects of cultural programmes on people. There is also strong evidence that at least some dysfunctional activities have been brought through interactions with Television and Radio. That is why CHUKUKERE, G. (1988; 148) in her own view stated “The electronic media have become a major force in Nigeria socio-cultural, political and economic development”

Melton, G. et al (1987; 20) on his own side rightly put it that “All media have the potential to affect culture and socialization”.

With all these we can see that the influence of the electronic media goes a long way in our national heritage, most especially the cultural propagation of Mgbidi town.

A BRIEF HISTORICAL BACKGROUND OF MGBIDI TOWN.

Prior to the Institutionalization of Mass Communication , in its present form, community development had progressed form one generation to another generation.

In the days of old, communities or villages groups undertook various forms of projects such as villages, halls, Village Square with “juju” shrines and various other traditional projects peculiar to different communities. Such developments were usually initiated by age-grades in conformity with established traditions of the local area. The scale of such projects depended on the size of the community and the community’s quality of leadership and also available resources.

THE ROLE OF APCON IN PROMOTION OF ADVERTISING IN NIGERIA

COMPLETE PROJECT  MATERIAL COST 2500 NAIRA OR $10

. A FRESH TOPIC NOT LISTED ON OUR SITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

 

Note:  We accept bank transfer, ATM cash transfer , Online payment using your ATM , Western union bank transfer.  We will respond to you anytime of the day. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

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PREFACE

          This research work is carried out to complete the project for the Award of Higher National Diploma (HND). This is done in the department of Mass Communication. (IMT) Enugu.

The project work is done to set a standard for non development in the profession of Mass Communication. In communication business and practice I choose to do the research work on the Role of APCON in promotion of advertising in Nigeria which has laid a landmark in the profession.

The project work has five chapters. The first chapter is the introduction, which is the total nameplate of the project work. The second is the research reviews, which involved related facts and comments made by intellectuals in the profession.

Chapter three is all about research methodology. This is the statistical technicalities employed to present the information. Chapter four explains the data analysis and results. These are the explanation and presentation of result made from the research methodology. In chapter five is the summary and recommendations. These are the summary of the project or research work, including conclusion or recommendation made by researchers.

In all the project work is a standard for more academic Education and professional development and growth in the profession of Mass Communication.

CHAPTER ONE

INTRODUCTION

          The study in question is the role of APCON in the promotion of advertising in Nigeria. APCON stands for Advertising Practition Councils of Nigeria.

Advertising gave birth to APCON, that is, to say, advertising is the foundation of APCON.

Advertising is a versatile business practice, it operate in every sector of the economy, be it political, socio-economical, scientific, or technological. Due to the invicacies involved with the practice of advertising, a need arose to set up a body to regulate the practice.

This need for legally and lawfully established body to control. The practice of advertising resulted in the establishment of APCON.

1.1     BACKGROUND OF THE STUDY

          Advertising started with the early man when he made some inscription on his care walls. From there, advertising spread to Babylon in 300BC on clay tablet which inscribes for ointment dealers scribes and shoemakers, from there advertising also was practiced in Egypt, Rome and Greeze.

Nigeria as a case study of this work, advertising started properly as early as before the advent of newspaper, then advertising was done by town crying. Town criers were used to disseminate information about wars, disasters, marriages, births and deaths. They also announced dates for important festivals, special visits by the government officials – missing goods and rewards to anyone who could find such goods. Gongs were used as an advertising signal, it draws attention of people.

However, modern advertising started in Nigeria in 1859 when the newspaper (TWE IROHIN) was published by Rev. Henry Townsends. This newspaper advertised births, wedding, marriages, church activities, vacancies for house boy and maids, shipping schedules and social events from here, newspaper sprang up and become the first major advertising medium.

Advertising refers to the printed, written, spoken or picture representation of a person, product, service or movement openly sponsored by the advertiser and at his expense, for the purpose of influencing sales, use, votes or endorsement. This definition is found in the book “The business of Advertising” by Nnayelugo Okoro, 1995.

The above definition was propounded in 1932 by the advertising judges. In this case, advertising information is non-personal. As advertising become an interesting and profitable practice, many media sprang up, such as bill board, radio, television, pamphlet, etc. These made advertising boom in Nigeria. Therefore was great “promo war” about goods and services. This raised the alarm for a body which would control the practices and business of advertising.

THE USE OF ELECTRONIC MEDIA FOR CULTURAL PROMOTION IN NIGERIA

COMPLETE PROJECT  MATERIAL COST 2500 NAIRA OR $10

. A FRESH TOPIC NOT LISTED ON OUR SITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

 

Note:  We accept bank transfer, ATM cash transfer , Online payment using your ATM , Western union bank transfer.  We will respond to you anytime of the day. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated. The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment. This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential tools for the direct projections of ideas, thoughts and information.

According to Becker L. (1983, 20) “The choice of behaviour, policies and services which help people to select and construct picture of the world around then tend largely to depend on communication and its pattern of handling information”.

SCHRAMN, W. (1963; 2), in his own view aligned indirectly with the belief of the above writer that “All sorts of technological innovations have accompanied the explosion of the electronic media, which opened sources and resources for information and entertainment, to support cultural and social changes”.

Despite the world-wide increase in the studies of the televised cultural programmes, little is known of how people perceive such programme; the major reason for this study is to find out if electronic media is an effective instrument for cultural propagation, since the electronic media reach millions of individuals daily and reflect societal values, these media have become targets for heavy scrutiny by researchers interested in determining the effects of cultural programmes on people. There is also strong evidence that at least some dysfunctional activities have been brought through interactions with Television and Radio. That is why CHUKUKERE, G. (1988; 148) in her own view stated “The electronic media have become a major force in Nigeria socio-cultural, political and economic development”

Melton, G. et al (1987; 20) on his own side rightly put it that “All media have the potential to affect culture and socialization”.

With all these we can see that the influence of the electronic media goes a long way in our national heritage, most especially the cultural propagation of Mgbidi town.

A BRIEF HISTORICAL BACKGROUND OF MGBIDI TOWN.

Prior to the Institutionalization of Mass Communication , in its present form, community development had progressed form one generation to another generation.

In the days of old, communities or villages groups undertook various forms of projects such as villages, halls, Village Square with “juju” shrines and various other traditional projects peculiar to different communities. Such developments were usually initiated by age-grades in conformity with established traditions of the local area. The scale of such projects depended on the size of the community and the community’s quality of leadership and also available resources.

THE TIDE NEWS PAPER PORT- HARCOURT

 

COMPLETE PROJECT  MATERIAL COST 2500 NAIRA OR $10

. A FRESH TOPIC NOT LISTED ON OUR SITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

 

Note:  We accept bank transfer, ATM cash transfer , Online payment using your ATM , Western union bank transfer.  We will respond to you anytime of the day. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

WE GUARANTEE EXCELLENT RESULT IN YOUR PROJECT.

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

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form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 1 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

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ABSTRACT

The media as the fourth estate of the re realm in any democratic society is one saddled with so many constraints. Some of such constraints are those that have to do with the ethical practice of the profession . Journalism as a profession, has its do’s and don’ts and some of these ethical pose a serious constraint to the practice of journalism.

The law of the land sometimes pose a problem to the smooth flow of communication and as such to the practice of journalism.

The attitude of the masses as it relate to journalists and their profession is also one of the major constraints faced in the profession

The misconception of many, even some learned people of the full scope of what the journalistic practice is all about is also one of the constraints faced by the profession.

These and many other are some of the ethical and professional constraints faced in the journalistic practice and as such corrective measures need to be taken.

It should be noted that the above listed constraints can and should be expatiated upon for the full import of the constraints can be appreciated by all.

This project thus seeks to look into all the above visited constraints, see ways by which these constraints can be managed and also look at ways by which most of them can be removed in its entirety .

TABLE OF CONTENTS

Title page

Certification page

Approval page

Acknowledge

Dedication

Abstract

Table of contents

List of tables

CHAPTER ONE

1.0 INTRODUCTION

• Statement of the problem
• Objectives of the problems

1.3 Research questions

1.4 Significance of the study

1.5 Delimitation’s 9

1.6 Conceptual Definition of terms 13

CHAPTER TWO

2.0 Introduction

2.1 Communication

2.2 Qualities of a good press

2.3 History of journalism

2.4 Origin of the Nigerian press

2.5 Impact of journalism practice

2.6 Jou4rnalism an agent of social mobilization

2.7 The role of the press

CHAPTER THERE

3.0 Introduction

3.1 The population of the study

3.2 Sample size and procedure

3.3 Instrument for Data collection

3.4 Method of Data Analysis

CHAPTER FOUR

4.0 Introduction

• Data presentation

CHAPTER FIVE

5.1 Summary

5.2 finding

5.3 Recommendation

5.4 Conclusion

Appendix

Bibliography.

CHAPTER ONE

1.0 INTRODUCTION

• Background to the Study

Journalism can be defined as the work or activity of writing, managing or producing newspapers or journals containing news and information for public consumption one who regularly contribute to the periodical press whether as his chief means of livelihood or part the occupation is a journalist

The world of the mass media embrace more than the press or newspapers and journals well as those works who engage in news gathering presentation or preparation for the electronic media ie radio and television

Thus the principal duties of a journalist include, to inform, educate, entertain and also spotlighting social ills in our social. Hence, journalistic practice embraces much more than these in practical terms.

Apparently, journalism is only one part of the broadcasting media, the journalistic also include public Reelections and advertising whichever area you may wish to specialized will involved journalistic skill of communicating effectively in writing to a mass audience consequently, a sound public relation pardoner should know all what it takes to writing for the press

The press is a general term for both the print and electronic media is the foremost function of the print media is to offer to its teeming readers and listeners current news of event that happen at home and abroad .

Thanks to modern inventions of telegraphs and wire communications of which enable us receive fresh and up- to- date report of recent happenings even in distance a mere news sheet as it is described in the time past. But recent time of technological advancement and democracy’s it has metamorphosis newspapers, provide not critical, but also comments, analyses and critical discussions which could be social, economic and political

On the other hand, journalism offer a forum for other areas of public interest for people in various spheres life that suffer neglect. Such people can conveniently air grievances with the help of the press Some new papers deal exclusively on special subject area like religious , sports , arts , entertainment, science and technology.

Beside the powerfulness of the press, a strange psychology works behind the news papers. The ordinary man is always curious for news and views about his own environment which however makes him rely solely on the press. The news expressed through editorial comments are usually accepted   by vast millions of readers. Here lies the power of the journalistic Government on their own too also perceived the efficacy of the noble journalistic practice as very helpful in measuring the wishes and aspiration of the people. A moral and honest journalist does a great deal of good by guarding public opinion on the right part or direction. On the alternative if the journalist represent truth as his basis principle and indulge in factual, reports, then he does a great harm to public morals.

The journalist noses for where the most interesting and important events has taken place so that he/ known she can publish it. Sometimes the leading journalist may become well known, thereby becoming important personalities themselves. Not every journalist can reach the top of the noble career but those that has the opportunity of presenting exciting, educative, factual and entertaining stories. It is sometimes asked whether the journalists are born or made. This may apply to the poet or the artist and not the journalist. The are made with the help of specialized training coupled with a sound academic knowledge. Broadcast journalism requires the casting of music and speeches and news in all directions from a transmitting station by the process of a wireless telephone. There are no wire but sounds passes by “either” into our ears through a receiving transmitter called the radio set consequentially broadcasting until recently was virtually westernized. These western cultures were transmitted to us through movies, documentaries, dramas, and music. CNN and sky television report more news, commentaries