THE IMPACT OF ADVERTISING ON AN ORGANIZATION (A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU)

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

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ABSTRACT

This research work was carried out to ascertain the impact of advertising on an organization using IMT as a case of study. As a guide, seven research questions were generated as follows: –

To what extent does advertising persuade consumers to buy products or services of an organization?

What ate the contributions of advertising to the growth of organizations?

How can advertising sustain the interest of the target audience of an organization?

To what extent can institutional and services advertising boost the image of the institution?

Data were collected by means of questionnaire, oral interview and observation. The data collected were analyzed using frequencies and percentages. Based on the analysis the major findings were as follows: –

Institutional and service advertising has popularized IMT across the federation.

IMT is one of the best polytechnics in Nigeria recommendation were made: –

For the sustenance and maintenance of image of the institution, institutional and cooperated or service advertising should be given priority of place. This will enable the institution to maintain continuous patronage.

TABLE OF CONTENTS

Title page

Approval page

Abstract

Dedication

Acknowledgement

Table of contents

CHAPTER ONE

Introduction

• Background of the study
• Statement of problem
• Purpose of study
• Significance of the study
• Research question
• Research Hypothesis
• Scope of the study
• Definition of terms

Reference

CHAPTER TWO

• Literature review
• IMT and Advertising
• IMT Historical Background
• Stability and discipline in IMT
• Academic structure of IMT
• IMT Advert budget

Reference

CHAPTER THREE

• Research Methodology
• The Design
• Area of study
• Population of the study
• Sampling size/sampling Technique
• Instruments for data collection
• Method of data collection
• Method of data analysis

CHAPTER FOUR

• Data presentation and analysis
• Discussion

CHAPTER FIVE

• Summary of findings
• Findings
• Conclusion
• Recommendation
• Area of further study
• Appendix

Reference

Questionnaire

Bibliography

CHAPTER ONE

INTRODUCTION

• Background of the study

The dynamic nature of the present society poses serious challenges to organization and their products. The competitive market among manufacturing industries to get a fair share of the market, maximize profit, the desire to remain in business coupled with the explosive growth in information communication technology has a major impact on the way organization and institutions bring value to their customers. The quest to meet the need of customer, distribute product more effectively and service advertising (Gambo, 2000)

Advertising, according to Dum et al (1978) cited in Gambo (2000) is a paid non-personal communication through radio by business firms, non-profit marking organization, individual who are in some wax’s identified in the advertising message and who hope to inform and persuade member of a particular audience.

Eluwa (2005) notes that advertising in a integral part of our socio-economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and business. The ability of advertising to deliver carefully proposed message to target audience has given it a major role in the marketing programme of most organizations.

In the words of Belch (2001), companies ranging from large multinational corporations to small retailers increasingly rely on advertising to help them market their products and services. In market-based economies, consumers have learnt to help on advertising and other forms of promotion for information their can use in making purchase decisions.

Over the decades, the amount of money spent on advertising sales promotion, direct marketing and other forms of marketing communication has increase tremendously both in the United State and in foreign markets.

Evidence of the increasing importance of adverting comes from the growth in expenditure. In 1980, advertising expenditures in the United State were 53 billion dollars. By 1996, an estimated 17 billion dollars was spent on local and national advertising (Ebue, 1995)

 

Belch (1992) explains that the tremendous growth in expenditure for advertising and advertising and promotion reflect in part the growth of the United State and global economics. The growth in promotional expenditure also neglect the fact marketers around the world recognize the value and importance of advertising.

Baran (2002) asserts that advertising has been practiced for thousand of years; industrialization has led to greater urbanization, which fuelled to growth of advertising.

Advertising, according Okoro (1995) dates back to ancient Egypt when the papyrus porters were found offering toward for return of run away slaves. In Greek and Roman days, signboards were placed above doors of business establishment and town cries proclaimed that merchants had certain wares for sale.

He further explains that as newspapers and magazines circulations increased and new technology advances were made at the turn of the center, advertising developed new slogans, better copy writers and artists developed methods of analyzing products, media and markets.

THE USE OF ELECTRONIC MEDIA FOR CULTURAL PROMOTION IN NIGERIA

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
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 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
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form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

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CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated. The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment. This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential tools for the direct projections of ideas, thoughts and information.

According to Becker L. (1983, 20) “The choice of behaviour, policies and services which help people to select and construct picture of the world around then tend largely to depend on communication and its pattern of handling information”.

SCHRAMN, W. (1963; 2), in his own view aligned indirectly with the belief of the above writer that “All sorts of technological innovations have accompanied the explosion of the electronic media, which opened sources and resources for information and entertainment, to support cultural and social changes”.

Despite the world-wide increase in the studies of the televised cultural programmes, little is known of how people perceive such programme; the major reason for this study is to find out if electronic media is an effective instrument for cultural propagation, since the electronic media reach millions of individuals daily and reflect societal values, these media have become targets for heavy scrutiny by researchers interested in determining the effects of cultural programmes on people. There is also strong evidence that at least some dysfunctional activities have been brought through interactions with Television and Radio. That is why CHUKUKERE, G. (1988; 148) in her own view stated “The electronic media have become a major force in Nigeria socio-cultural, political and economic development”

Melton, G. et al (1987; 20) on his own side rightly put it that “All media have the potential to affect culture and socialization”.

With all these we can see that the influence of the electronic media goes a long way in our national heritage, most especially the cultural propagation of Mgbidi town.

 

A BRIEF HISTORICAL BACKGROUND OF MGBIDI TOWN.

Prior to the Institutionalization of Mass Communication , in its present form, community development had progressed form one generation to another generation.

In the days of old, communities or villages groups undertook various forms of projects such as villages, halls, Village Square with “juju” shrines and various other traditional projects peculiar to different communities. Such developments were usually initiated by age-grades in conformity with established traditions of the local area. The scale of such projects depended on the size of the community and the community’s quality of leadership and also available resources.

ROLES OF BANKING IN THE NIGERIAN ECONOMY

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

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 CHAPTER ONE

INTRODUCTION

1.1     BACKGROUD OF THE STUDY

The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and kowing fully well that times have change and also the creams of cutomers.

For bamks the need as more pronounced especially when they are faced with what we call institution and inter bank competition, which a times head to the declining profit margin of many banks consequent upon some factors as inflation and tight money supply measures of the permanent. The needs for competitions among banks and other public relations programs geared towards building good corporate image for their respective banks. Nigeria banks have recognized that effective public relations has become the integrating force which interprets their environment to the bank management, defines objective and building good will through good deeds. In furtherance of these objectives, many banks in Nigeria have introduced extra incentive such as credit cards, weekend banking organization all in attempt to provide exceptional services for their customers and to retain old customers, attract potential depositors and win public understanding. These banks adopting to change trends by creating effective public relations department as a tool to boost cooperate image are currently experiencing increases.

 

• HISTORICAL ROLES OF BANKING IN THE NIGERIAN ECONOMY

Banks can be defined as an institution in which individuals keeps, exchange and transact money. Banking as an industry is impossible in a non-monitored economy. The growth of banks in the former British west Africa (Nigeria inclusive) did not start until the introduction of the British coinage and currency system in late 19^th century.

Banking business was first introduced in Nigeria in 1892. the first bank in Nigeria was the African Banking Corporation from 1892 banking activities started striving with life competition between rival banks. This was free banking era. It was characterized by non existence of banking legislation. Any body could set up bank provided he is registered under the provision of companies ordinance. The ordinance prohibited formation of a banking company unless it was registered as a company.

This period witnessed the establishment of the banks of British west Africa (BBWA), Barday Bank, Dominion Colonial and oversea bank, British and French banks, National bank of Nigeria and African continental bank limited.

THE IMPACT OF NEWS COMMUNICATION

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
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form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

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08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

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ABSTRACT

        The thrust of the study fringed on the impact of News commercialization on mass media image inorder to achieve the goal, the researchers sub divided the work into file chapters in chapter – one the work dwelt on the background of the study, proposed some research problems objectives, significance and hypothesis, the next chapter touched on relever literature in the study while the third chapter examines the methodology the survey research method using the questionnaire was employed the simple percentage and frequency table were used to analyse the date and illustrate the results in chapter four. Four research questions were designed and four hypothesis formulated the four hypothesis received statistical support and upheld.

The research through made serious effort to make the worker comprehensive but cannot claim absolute confidence in the work. The research in chapter five summed up the study and made recommendations for further study.

The negative impact of this policy on mass media image is devastating and the research wants after forms of revenue to be beefed up and the policy stream lined to avoid conflict.

 

TABLE OF CONTENTS

Title page

Approval page

Dedication

Abstract

Table of contents

CHAPTER ONE: INTRODUCTION

Background of the study

Statement of the research problem

Objective of the study

Significance of the study

Research questions

Research hypothesis

Limitations of the study

Assumptions

Conceptual and operational definition

CHAPTER TWO: REVIEW OF LITERATURE

Sources of literature

The review

Review of literature review

CHAPTER THREE: METHODOLOGY

Research method

Research design

Research sample

Measuring instrument

Data collection

Data analysis

Expected results

CHAPTER FOUR: DATA ANALYSIS AND RESULTS

Data analysis

Results

Discussion

CHAPTER FIVE: SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY

Summary study

Recommendations for further study

References

Appendixes (Questionnaire)

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

        Nothing is as contentious

Nothing is of utmost joy

Nothing is as rapturously delightful as an event whose time has come victor Hugor.

There are basically four avenues open for the mass media to raise funds for their operations. They are through government subvention advertising, sales of media revenue and denation. Today people donate funds for the man media operation the sale of media license is also a thing of the past while government subvention is on the decline this reviling.

Advertising is now the only source of revenue for the mass media. The introduction of structural adjustment programme SAP in 1986 by Ibrahim Babangida mitating administration seriously affected the lever of financing of the mass media industry as well the standard of living in Nigeria confirming a former Director of programmes Nigeria Television Authority Victoria Ezeokoli says:

NTA’s problems is not one of creating

Entertainment programmes. It is the big financial squeeze. It is the lack of facilities to produce high quality programmes to meet the very meticulous taste of Nigerians.

Since revenue derivable from Advertising alone was insufficient to run the media, the Hamza Zayyad’s technical committee on privatization and commercialization (TCPC) was set up to find out ways to sustain the mass media.

The committee recommended various ways to raise funds to pay salaries procure state of the art equipment and services some of the manageable outdate ones. One of the harsh measures were the deregulation of the Broadcast media and news commercialization the led to mass retrenchment of staff in government owned mass media outfits, commercial owned mass media outfits, commercial advertisement spot announcements, programme sponsorship and the notorious “let them pay” (LTD) charges to raise and increase revenue for the mass media. This policy made news a commodity to be paid for before they are disseminated to the audience through the concept of news as a commodity for sale started in 1811 when Samuel Gilbert started collecting news in his coffee bar/shop. His assistance Samuel Topliff took over the business of collecting news from Gilbert . he puts the news together and collect a fee before you read the news. Almost simultaneously Charleys Hauas began to sell news as a commodity in 1825. Bernald Wollf in 1848 also sold news in France as a commodity representing wolf Agency in 1851 Paulius Julius Reuter began to sell news as a commodity as an agent of Reuter News Agency But apart from the daily times news the world over are selected only for their traditional news values.

 

 

 

The role of public relations in a corporate organisation (aAcase study of nitel plc enugu)

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COMPLETE MATERIAL  COST  N2,500 Or $10.  FRESH  PROJECT MATERIAL  COST 50,000 NAIRA FOR UNDERGRADUATE, OTHERS 100,000 -200,000 NAIRA.

THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

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ABSTRACT

This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches.

Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu.

The survey research method was used in this study as the population was picked amongst the staff of Nitel Plc Enugu. Questionnaires were administered to the respondents to elicit the needed information that helped in the organization of data and presentation.

The researchers showed that public relations can help in any corporate organization like Nitel Plc Enugu can also use those roles to uplift the image of Nitel Plc Enugu.

TABLE OF CONTENTS

COVER PAGE

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENT

CHAPTER ONE

INTORUCTION

• BACKGROUND OF THE STUDY
• STATEMENT OF THE RESEARCH PROBLEM
• OBJECTIVES OF THE STUDY
• SIGNIFICANCE OF THE STUDY
• RESEARCH QUESTIONS
• RESEARCH HYPOTHESIS
• CONCEPTUAL AND OPERATIONAL DEFINITIONS
• ASSUMPTIONS
• LIMITATIONS OF THE STUDY

CHAPTER TWO

LIETRATURE REVIEW

• SOURCES OF LITERATURE
• THE REVIEW
• SUMMERY OF LITERATURE REVIEW

CHAPTER THREE

METHODOLOGY

• RESEARCH METHOD
• RESEARCH DESIGN
• RESEARCH SAMPLE
• MEASURING INSTRUMENT
• DATA COLLECTION
• METHOD OF DATA ANALYSIS
• EXPECTED RESULTS

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

• PRESENTATION OF DATA
• RESULTS
• HYPOTHESIS TESTING
• DISCUSSIONS

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

• SUMMARY
• CONCLUSION
• RECOMMENDATIONS

CHAPTER ONE

INTRODUCTION

Nigeria Telecommunication Plc Enugu is public liability company that carries out business in the telecommunication sector in Nigeria before now. It is the only telecommunication outfit that issues telephone lines to individuals and corporate organization in Nigeria. Nitel was created from the former post and telecommunications. It is the nations national carrier.

Nigeria Telecommunication Plc was in charge of issuing out line to other telecommunications operations both in fixed and wireless lines. Nitel Plc stood as a confesus in the telecommunication sector in Nigeria because it gives the back bone for other operators in the country. The first Managing Director of Nitel Plc was Engr. Augustine Otiji who made Nitel Plc what it is today.

When the government of Chief Olusegun Obasanjo came into power in 1999, deregulation was confessed in some sectors of the economy. This was as a result of the feeling that most government companies and parastatals were operating below expectations and those expected to the making profit were not doing so.

Deregulation is all about private participation in business where government help surrey prvate individuals are allowed to invest in such capital intensive business like telecommunication downstream and upstream oil sector, part activities etc. Incidentally, the telecommunication sector was deregulated and other players like MTN, V Mobile, Globacom, Ster comms etc. came into the business. The Nigeria communication commission was also established to oversee the activities and the operations of those private participants in the telecoms sector.

 

With this development, Nitel found itself in a fio. The need to advertise itself, to creat goodwill and services among its internal and external publics and the importance of discharging its services responsibility to the environment where it is established became emphasized. Telephone subscribes now have a choice and they more likely to invest their money where the would get the best services.

 

• BACKGROUND OF THE STUDY

Public relations has become an important activity of most large industries and commercial firms. It is also very vital in branches of government, trade and professional associations, social welfare organizations, labour unions, schools, armed forces and center. (1971:pg 5) defined public relations as he planned effort to influence opinion through society responsible and acceptable performance based on mutually satisfactory two way communications. The British Institute of Public Relations defined it as the deliberate, planned and sustained effort to established and maintain mutual understanding between an organization and its various publics.