PUBLIC RELATION AND IMAGE MAKING IN PUBLIC CORPORATIONS (A STUDY OF NITEL, ENUGU)

COMPLETE PROJECT  MATERIAL COST N5000

Note: our case study can be changed to suit your desire location . we are here for your success.

                                   ORDER NOW

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 ABSTRACT

This study examines the role of public relations and image making of a corporation, a case study of NITEL, Enugu.

A sally administered questionnaire roars distributed to simple the NITEL’S employers and the external publics of the organization. Responses ware made and facts extracted, oval interiors were conduerted to extract more useful information. To analyses the date collected, percentages was used the analysis of data revealed that NITEL had bad public impale which were attributed to both internal and external problems the external public blamed the organization public blamed the organization of poor services and little or no information grant their policies and actions the organization attributes their poor services situation to indiscriminate bush burning, vandalisation of equipment, accidents involving distribution network; mechanical faults, l.t.e. the study also revealed that information flour within and outside the organization were not adequate. Therefore, the study validates the assertion that public Relate is the planned effort to influence opinion through good performance based on mutually two communicate. The ideal thing is for sew ices bring its idea into consonance with its public internet and belief and then a little problem Relations effort will get a lot of support for its publics.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOLEAGEMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER ONE

1; BACKAROUND OF THE STUDY

2; STATEMENT OF RESEARCH PROBLEM

3; OBJECTIVE OF THE STUDY

4; SCOPE AND LIMITATION OF THE STUDY

5; RESEARCH HYPOTHESES

6; SIGNIFICATION OF THE STUDY

7; RESEARCH QUESTION

8; DEFINITION OF TERMS REFERENCES

CHAPTER TWO

2.0 LITERATURE REVIEW

2.1 SOURCES OF LITERATURE

2.2 REVIEN OF RELEVANT LITERATURE

2.3 THEORETICAL FRAMEWORK OF THE STUDY

2.4 SUMMARY OF LITERATURE REVIEW REFERENCES

CHAPTER THREE

• INTRODUCTION
• RESEARCH METHOD
• RESEARCH DESING
• AREA OF STUDY
• RESEARCH POPULATION
• SAMPLE AND SAMPLING PROCEDURE
• RESEARCH INSTRUMENTS USED
• RELIABILITY AND VALIDITY OF INSTRUMENT
• METHORD OF DATA COLLECTION REFERENCE

CHAPTER FOUR

4.1 PRESENTATION OF DATA

CHAPTER FIVE

5.1 DISCUSSION OF RESULTS

5.2 CONCLUSION

5.3 IMPLICATION OF RESULT

5.4 RECOMMENDATION

5.5 SUGGESTION FOR FURTHER STUMES

5.6 LIMLTATION OF THE STUDY BIBLIOGRAPHY APPENDIX.

CHAPTER ONE

INTRODUCTION

               BACKGROUND OF THE STUDY

The image and goodwill of an organization has become one of the cardinal objectives in modern management. Thin in became in the course of a company’s business it deals with momentous publics. These publics are like pressure group whose actions and survival or failure of the company. Therefore, on organization in expected to draw up a deliberate or planned programmer to build, maintain and sustain cardinal relationship. Rudd mutual understanding between item and its various publics, because thin wile go a long way in determining the attainment of the company’s objective. For thin reason, image making and goodwill have been termed an intangible asset which in salable. Every business organization must understand that it has to give pledge to faithful service to all its clients and customers and thin pledge epitomizes social responsibility. The measure of an organization success does not lie in buoyancy of its profit and loss account an presented in an annual general reacting more in the high dividends declared by Board of Directors. A business, whether large or small that in not responsive to its publics is a failure. A lot of business cannot thrive today without continuing public support and approval. Public relation therefore should begin with a hone reappraisal of public sentiments and public needs and an adjustment of corporate practices to suit such needs. Goodwill and business success are interrelated just as a company requires to spend money regularly on matters which will get it involved in community affairs engage in charitable activities adopt excellent services conditions for its employees and give financial support to social problems and institutions. The more a company gets involved in there third of activities, the better its image reputation and goodwill in public eyes.

Black (1993; 105) defined public Relations the art and science of achieving harmony within the environment through mutual understanding based on truth and full information.

Public Relations ham as its principle the creation of mutual understanding and cordial relationship through good and effective communication with internal and external emironment for the purpose of attaining the organization corporate objective. Every individual, corporate, corporate, social service and welfare, religious organization, political partied and ever nations seek to impress others with principle and ideals and gain favourable opinion. The success of thin depends on the merit of the course, the honest, the completeness of facts presented and whether the beliefs or ideals communicated contributed to public welfare. Public Relation involves opinion molding, it in an effort of an organization or institution to beam its image on public so as to win their understanding, acceptance and goodwill public Relations therefore strives to study the public, to find out what they want haw the policies and actions of an organization affect them, what they know or do not about the organization. In other words public relations work in Internet of the external public in general and organization in particular.

Nigeria Telecommunication limited (NITEL) external publics are all the people and organizations affected or who can affect the organizations, consumers, distributors, in this case those that live in Enugu. Since the objective of NITEL is exclusively service to human being whose behaviour is unpredictable. By any organization, which maintains cordial relationship with communities’ Good, relationship with community in which it operates is vital to any organ sating whether. Be it the military post, a retail store, a manufacturer of shoes or any of the hundred possibilities the friendly regard and good opinion of the community can materially aid in the successful running of an enterprise’’

NITEL in a federal government owned company that provides public telecommunication services in Nigeria has for some years now been at the receiving end of barrages of press and public criticisms that reduce its public support and goodwill. Public complaints here range from inability to fully provide adequate, effective and commercially efficient telecommunication services for aware rational development. Because of the mounting public and press criticisms against NITEL operating. Compelled with the inability of public relations Department, Abuja Heard quarters to coordinate and carry out effective public relation programmers so as to counter the attacks against the authority at zonal levels.

t became pertinent for the authority to established public Relations Department in each of the six zones of the country thereby decentralizing the operations of the public Relations Department, Abuja.

(A CASE STUDY OF ONITSHA METROPOLIS)

ABSTRACT

Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast.

Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area.

Having realized the importance of commercials in human existence, this study acquaints you with the reasons breaks during News programmes in NTA had to be allowed to the detriment of News substance and its presentation.

It will further survey the motive of advertisers in buying a fixed time during such an important programme of the NTA and the audience perception of it, whether favourable or not, having been argued that advertisers exercise and undue influence over the regular contents of the media they employ.

In terms of the subject of a television show or programme.

LIST OF TABLE

• Table 1 – The respondents watch News at 9.00 p.m.
• Table II – The majority of the respondents watch the network News often
• Table III – The number of times the respondents watch the NTA News in a week
• Table IV – The majority of the respondents do not watch commercial telecast during the News.
• Table V – Majority of the respondents don’t like to watch commercial telecast during the network News programme.
• Table VI – Majority of the respondents walk away during commercial break.
• Table VII – The feelings of the respondents on commercial telecast during NTA Network News programme.
• Table VIII – The commercial telecast during NTA Network News programme are not in order.
• Table IX – NTA Network service should not show commercial during the network News at 9.00 p.m.
• Table X – The age of the respondents.

TABLE OF CONTENTS

CHAPTER ONE

• INTRODUCTION
• STATEMENT OF PROBLEM
• OBJECTIVES OF THE STUDY
• SIGNIFICANCE OF THE STUDY
• RESEARCH QUESTIONS
• RESEARCH HYPOTHESES
• DEFINITION OF TERMS
• ASSUMPTIONS
• LIMITATION OF THE STUDY

CHAPTER TWO

• SOURCES OF REVIEW
• THE SUMMARY

CHAPTER THREE

• RESEARCH METHODOLOGY
• RESEARCH DESIGN
  • POPULATION
• RESEARCH SAMPLE
  • RESEARCH INSTRUMENT
• DATA COLLECTION
• METHOD OF DATA ANALYSIS

CHAPTER FOUR

• PRESENTATION AND ANALYSIS OF DATA
• DEMOGRAPHIC INFORMATION
• RESULTS
• DISCUSSION

CHAPTER FIVE

• SUMMARY, CONCLUSION AND RECOMMENDATIONS
• CONCLUSION
• RECOMMENDATION

REFERENCES

BIBLIOGRAPHY

APPENDIX (QUESTIONNAIRE)

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

Without any shred of doubt, I will say that is very important and wise to set a good example and produce good things than set or produce bad one.

Thus it is very vital t note that one important function in business to thrive and succeed is getting and keeping customers.  This extends in making the business to be aware that it should not base itself merely as a producer of goods and service, but also as a buyer of customers and as a dear of those key ad important things which makes people want to involve interact and deal with it.  In this kind of free enterprise economy such as Nigeria where business and commerce are run or conducted with less involvement or minimum of government involvement, inference or intervention anybody who have the means or resources, be it small scale business or a big capitalist can set up business.  This is as a result of many product and services organization of various kinds.

In other words I will say that market is customers and the process of winning and retaining them is quite noted to pass through stiff measure in order to retain and keep their customers form competitors.  You will agree with me that without customer’s patronage, a business will likely collapse.  For patronage to be maintained and ensured advertising is massively and extensively used or put in place by advertisers or business organizations.  At this we must look at the key work advertising, which plays a key and vital role in television commercial.  For the fact that advertising play a key role in making people be aware of things (products), this directs us towards the view of Boye E/Aress of et al 1929 “which says advertising is the non-personal communication of information usually paid for and usually persuasive in nature about product and services.  In broadcasting, advertisement can really play a great role inherent in programme transmission.  This also goes to let us know that advertisement has come a long way, that its origin can be traced to the struggle of men to have means of livelihood.

In order to endure and survive, revenue from advertisement which comes from the sale of time and programmes has become the broadcast industry in Nigeria.

Advertising is defined by the American Marketing Association (AMA, 1976:63)) as a controlled, identifiable information and persuasion by means of mass communication media.  One of the effective and efficient mass media is television.  Television carries advertising messages or commercials.  Most of the television commercials are testimonials whereby a celebrity of expert is used to tell story, the analogy and predicament.

The television transmits news and it also carried commercials.  The network news programme at 9.00 p.m. daily has always been a strictly news programme, but until recently when the nation witnessed an innovation, the NTA stateion started inserting commercials in the network news programmes at 9.00 p.m.

It is for this cause that advertisers who buy television generally scale to have their commercial messages appear in programme that reach the largest audience at a particular time through a channel.

And it is only by the purchase of a network time would and advertiser hope to reach a very large audience who are exposed to an advertiser’s message.

Advertisers therefore are interested in knowing the demographic information (such as age, sex, and education) and psychological information as attitude, beliefs and opinion of the audience in order to improve the effectiveness of an advertisement message.

The media to this effect sponsor research to find out from time to time who is attending to the message of their client.  The advertisers and media buyers on their side made absolute use of time to bring their varied products and services to the awareness of television – with the aim of reading the greatest number of their targeted audience.

Network television advertising, for example can reach all the parts of the country, hence NTA stations are situated in almost every state of the federation.

Therefore, advertisers exploit this medium to their different customers and prospective customers’ names and products and services to the constant awareness of the people.

Network television advertising, for example can reach all the parts of the country, thus for the fact that NTA stations are virtually in almost all part of the country.  It has really helped in bringing to the knowledge of the people or the customers latest information and awareness of products and services to the people or audience.

In other words the audience perception of commercial telecast during NTA news programmes is the researchers point of study.

1.2  STATEMENT OF PROBLEM

This research study is focused on television commercials.  The increasing abundance of advertising messages telecast during Nigeria Television Authority (NTA) Network News programme is a thing of much concern to the researcher.

This study therefore, maintains that undue advantage is being taken of the network news as an endless way of commercials beamed with the network news.

1.3  OBJECTIVE OF THE STUDY

The ultimate objective of this study is to…

Note: our case study can be changed to suit your desire location . we are here for your success.

ORDER NOW

COMPLETE MATERIAL  COST  N5000

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

THE ISSUE OF CORPORATE SOCIAL RESPONSIBILITY A MUST TO NIGERIAN BUSINESS ORGANIZATION (A CASE STUDY OF GUINNESS NIGERIA PLC)

COMPLETE PROJECT  MATERIAL COST 5000

Note: our case study can be changed to suit your desire location . we are here for your success.

                                   ORDER NOW

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

ABSTRACT

The concept of corporate social responsibility has generated a lot of controversy our the tears. While some of business was business alone some strongly believe that business should become more involve with public interest.

This study is thus an attempt to have an insight into the extent of which endless Nigeria PLC has been socially responsible to the needs of the different interest groups in the communities in which it operates.

TABLE OF CONTENT

1. COVER PAGE
2. TITLE PAGE

iii.      APPROVAL PAGE

1. DEDICATION
2. ACKNOWLEDGEMENT
3. TABLE OF CONTENT

CHAPTER ONE

INTRODUCTION

• BACKGRPOUND OF STUDY
• STATEMENT OF PROBLEM
• PURPOSE OF STUDY
• THE SCOPE OF STUDY
• RESEARCH QUESTIONS
• SIGNIFICANCE OF THE STUDY
• LIMITATIONS OF THE STUDY
• DEFINITION OF TERMS

REFERENCES

CHAPTER TWO:       

REVIEW OF RELATED LITERATURE

• THE ISSUE OF CORPORATE SOCIAL RESPONSIBILITY
• THE EXTENT OF SOCIAL RESPONSIBILITY IN NIGERIA
• THE CORPORATE SOCIAL RESPONSIBILITY CONTROVERSY
• THE POWER-RESPONSIBILITY EQUATION
• BUSINESS HARZARD ON ENVIRONMENT
• ETHIES AND MORLIY IN RELATIVE TO SOCIAL RESPONSIBILITY
• EFFECT OF FAILURE TO BE SOCIALLY RESPONSIBILITY
• PRESSURE GROPS AFFECTING THE CORPORATION

REFERENCES

CHAPTER THREE:   

RESEARCH DESIGN AND METHODOLOGY

• RESEARCH DESIGN
• AREA OF THE STUDY
• POPULATION OF THE STUDY
• SAMPLE AND SAMPLING PROCEDURE
• INSTRUMENT FOR DATA COLLECTION
• VALIDATION OF THE INSTRUMENT
• RELIABILITY OF THE INSTRUMENT
• METHOD OF DATA COLLECTION

REFERENCES

CHAPTER FOUR:      

DATA PRESENTATION AND ANALYSIS

• PRESENTATION AND ANALYSIS OF DATA
• SUMMARY OF RESULTS

CHAPTER FIVE:       

DISCUSSIONS, RECOMMENDATIONS AND CONCLUSIONS.

• DISCUSION OF RESULT/FINDINGS
• CONCLUSIONS
• IMPLICATIONS OF THE RESEARCH FINDINGS
• RECOMMENDATIONS
• SUGGESTIONS OF FURTHER RESEARCH

REFERENCES

BIBLIOGRAPHY.

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

The concept of business social responsibility has continued to evolve and expand. Today, the efficient use of resources to make profit is still seen as the primary social responsibility of business.

The idea of operate social responsibility began in the early part of the twentieth century.

Interestingly enough, it came from business executives who believed that corporations has an obligations to use their resources in ways that would benefits the entire society.

Although, the role of business firms is that producing goods and services for a profit, social expectations of business have increased dramatically since the 1960, so that is a need for social response in order to narrow the gap between expectations and response and keep business in turn with society, while an organization is busy establishing its goals, objectives developing and executing strategies for achieving its stated purpose, it should recognize that it operates within an environment which expects it to operates in such a manner that would not disrupt its very essence.

Furthermore, there is little doubt that business must involve itself in social issue broader than producing goods and services not only because it is the best thing to do but because it is in the best interest of business. In view of these, this study narrow down to Guinness Nigeria PLC which can approximately be described as one of the most prominent and well known company in the brewery industry with branches within and outside the country. The company is the year 2002 celebrated her 50^th years of corporate existence in Nigeria and the demand for its product, no doubt has continue to grow and it was indeed remain consisting high all through years.

This brewery company majors in the production of small and big Guinness stout beer, harp, Gulder, spark, Malta Guinness and Satzen Brau.

Guniess Nigeria PLC operates in various parts of the country until the early seventies precisely (1974) when a plant was established at Ikpoba slope in Benin city. Till this day, the company has continue to grow and it remains one of the most dominant and prominent company in the brewery industry.