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PROPOSALS FOR EFFECTIVE APPLICATION OF THE MEDIA IN THE CRUSADE AGAINST FEMALE CIRCUMCISION IN NIGERIA (A CASE STUDY OF VANGUARD AND THIS DAY NEWSPAPERS)

PROPOSALS FOR EFFECTIVE APPLICATION OF THE MEDIA IN THE CRUSADE AGAINST FEMALE CIRCUMCISION IN NIGERIA (A CASE STUDY OF VANGUARD AND THIS DAY NEWSPAPERS)

CHAPTER ONE

Introduction                                                                                                1

  • Background of the study 1
  • Statement of problem 5
  • Objective of the study 6
  • Research questions 7
  • Significance of the study 7
  • Scope and delimitations of the study 8

CHAPTER TWO

Literature review                                                                               9

2.1     The various types of female genital mutilation (FGM).           9

2.2     Reasons for the practice of FGM (Female circumcision)                   11

2.3     Health implications of (FGM)                                                 12

2.4     Prevalence and distribution of FGM (female circumcision)     17

2.5     Current World Health Organization (WHO)

Actions related to FGM                                                                    20

2.6     The mass media as advocates of the crusade

against FGM in Nigeria.                                                          21

2.7     Empirical framework.                                                             24

CHAPTER THREE

Research methodology                                                                      27

  • Research design 28
  • Sources Of Data 28
  • Population of the study 30
  • Sample size and sampling 30
  • Instrument for data collection 31
  • Validity Of The Instrument 33
  • Method of data collection 34
  • Method of data analysis 34

CHAPTER FOUR

Data analysis and result                                                                    35

  • Data analysis 35
  • Test of hypothesis 45

CHAPTER FIVE

Discussion of result                                                                          50

  • Discussion and findings 50
  • Conclusions 52
  • Recommendations                                                 53
  • Limitation Of The Study 54

Reference                                                                                 55

 

 

 

 

 

 

ABSTRACT

 

In this study, the researcher set out to examine the various strategies for applying the media in the crusade against female circumcision (or female gental  mublation). Towards this end 86 staff of the ministry of women affairs were randomly selected to form the study sample. The 86 members of the study sample were issued with 86 copies of structured questionnaire to complete. The analysis of structured questionnaires to complete. The analysis of their responses related the following findings.

  1. There are no genuine reasons for the performance of FGM in Nigeria
  2. Some of the reasons given for performing FGM in Nigeria include the following:-
  • To prevent sexual promiscuity among women
  • To maintain chastity and virginity among the women folk before marriage
  • Cultural reasons e.g. initiation of girls into womanhood.
  • Mythical reason e.g. enhancement of fertility.
  1. The media compaign against FGM had made positive impact on those societies where it is being practiced. Some of these impacts include:-
  • Discouragement of the masses from performing FGM.
  • Encouraging FGM practitioners to retire from the practice.
  • Reduction of the complications from FGM
  1. The Nigeria media had made laudable efforts towards the eradication of FGM. These efforts include:
  • Condemnation of the practice of FGM through public enlightenment campaigns in the print media/electronic media.
  • Exposure of the public of the practice of FGM.

 

 


CHAPTER ONE

 

INTRODUCTION

  • BACKGROUND OF THE STUDY:

According to Akpoekong (2000) female genital mutilation (FGM), often referred to as “female circumcision” comprises of all procedures involving partial a total removal of the external female genitals or other injury to the female genital organs whether for cultural, religious or other non-therapeutic reasons, FGM has been a big health problem of women in most developing nations.

Many reasons have been given for the performance of FGM. Some of these reasons, in some communities, are cultural in nature, while in other communities they are done for religious reasons. For whatever reason given for the performance of FGM, it is important to realise me scale and scope of the problem it causes to women in general, and the sufferings  which underlies it, had rightly made it an issue of great natural and international concern. Presently no international organisation cares for the welfare of its circumcised women, and their desperate plight often draws scarf attention from the media (Ibe, 2001)

In most African countries, culture is the major factor that induced over wheming support for the performance of FGM. In there nations, culture beliefs purport that the performance of FGM makes women to be less promiscuous. This implies that the culture of there nations had made its citizens to believe that female circumcision makes wires to be more loyal to their husbands. The more nauseating thing about this is that, in those nations where FGM is practiced, its women on often noy in a position to question the dictates of their cultures or to make suggestions as regards eradicating some harmful traditional practices. Nsidi (1999) enumerated some of the tribes in Africa where FGM is being practiced as a result of cultural factors. There among others, included the following:

  • The Ibos of Eastern Nigeria
  • The pymics and primitive tribes of some remote parts of Congo
  • The Kikuju and Masai or Kenya.
  • The numerous Indian tribes in its Amazou region of Brazil as well as the Negroes in the same countries.
  • Some Negro tribes in the following countries of Africa:-
  1. Uganda
  2. Tanzania
  3. Burkina Faso
  4. Chad
  5. Mali
  6. Republic of Benin
  7. Ghana (the asante and panti tribe)
  8. Mozambique
  9. Ethiopia
  • The itsekiris and Urhobo of Mid –Western Nigeria and some primitive tribe in:
  1. Argentina
  2. Peru
  3. Uruguay

FGM had in this modern days attracted a lot of condemnation and criticism due to the dangers inherent its practice. Thus from the amplified voices of women’s rights advocates through to the affirmative action of many civilised societies, the issue of stopping the performance of FGM has taken a new dimension. Prominent in the crusade against the performance of FGM are some women organisations who regards some cultural practices as good violation of the rights of the women. Among the demands of there groups of women is then push for the accordance of due rights to women in all concernable fronts, including the abolition of the performance of FGM in allsocities (Wonuma, 2000).

In the religious fronts, the picture remains the same on the issue of FGM. Most Christian groups, had always taken the stand of absolute prohibition of the performance of FGM. Some of the Christian groups that condemned the performance of FGM in Nigeria, according to Nwana (2001) are the following:-

  1. The Roman catholic mission
  2. The Methodist church
  3. The Baptist church
  4. The Anglican communion
  5. The Cahu mission
  6. Presbyterian church
  7. Congregational churches
  8. Eastern orthodox churches
  9. Salvation army and
  10. The Pentecostal churches.

Despite the public condemnation of the practice of FGM, many communities, especially in the Southern part of Nigeria had continued with the practice. Although it is difficult to obtain national statistics on FGM (Female Circumcision), the practice is generally regarded as an increasing problem in the rural areas of the country. This made the conduction of this study a matter of urgent importance to the country.

 

  • STATEMENT OF PROBLEM

Female genital multation(FGM) which is popularly called “Female circumcision” had been identified as one of the harmful traditional practices common among illiterate tribes in Nigeria. FGM had serious harmful effect on the women. For instance, the performance of FGM could result to excessive physical pain, shock, and bleeding, difficulty in passing urine, frigidity, lack of sexual excitement and complication in child birth, among others. The recognition of the dangers of FGM and led many literate/educated Nigerians to condemn the practices. The wide condemnation of the significant impact are regards stopping it in many communities or tribes.

This had made some concerned Nigerians to go to the media for assistance in the war on FGM. To what extent had the Nigerian media gone towards the eradication of FGM in Nigeria? What are the strategies for making the Nigerian media more effective in the crusade against FGM?. Those questions prevent the problems that necessitated this research.

 

  • OBJECTIVE OF THE STUDY

The objectives of this research are as follows:

  1. To identify the nationale for the practice of female genital mutilation (Femanidle circumcision) among some tribes of Nigeria.
  2. To examine the various efforts made by the Nigerian media towards the eradication of the practice of female genital mutilation (FGM) in Nigeria.
  3. To evaluate the impact of the effort of the Nigeria media on the practitioners of FGM in terms of discouraging the practice at its grass roots.
  4. To suggest the strategies for making the mass media more effective in the crusade against its practice of FGM in Nigeria.

 

  • RESEARCH QUESTIONS

This study will be gunded by the following research questions.

  1. What are the reasons for the practice of female genital mutilation (FGM) or female circumcision in Nigeria
  2. What are the impacts of the efforts of the media on the practitioners of FGM in terms of the discouragement of the practice?
  3. What are the various efforts made by the Nigerians media towards eradication of the practice of FGM?
  4. What are strategies for making the Nigerian media more effective in the war on the practice of FGM?

 

  • SIGNIFICANCE OF THE STUDY

The implementation of the recommendation to be made in this research will benefit Nigerins in general and the female sex in particular. With the implementation of the recommendations to be made by this research the practice of FGM will be successfully eradicate in the country. This will not only reduce the death rate and the complications that usually results from the practice on the Nigerian women, but will also be a form of liberation from physical torture on the part of the Nigerian women. In addition, it will go a long way towards enabling the Nigerian government attain its objective of improving the material health care in the country.

 

  • SCOPE AND DELIMITATIONS OF THE STUDY:

The scope of this study borders on female genital mutilation (FGM) or female circumcision as well as on the effective application of the media on the war against the practice. This study is limited to the staff of state ministries of women affairs in Enugu, Awka, Ebonyi and Anambra states.

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THE ROLE OF PRINT MEDIA COMMUNICATION IN SPORTS DEVELOPMENT. (A CASE STUDY OF ENUGU STATE)

THE ROLE OF PRINT MEDIA COMMUNICATION IN SPORTS DEVELOPMENT.

(A CASE STUDY OF ENUGU STATE)

ABSTRACT

The project is about the expected role of print media communication in sports development of society like Nigeria.  However, for the purpose of Clarity and easy been divided into five chapters.

Chapter one deals with the introduction, the statement of problem, purpose of study, definition of terms, limitations.

In chapter two, the literature review and hypothesis are discussed.

Chapter three explains the methodology and instruments used. Chapter four features the analysis of the information got from the questionnaire while Chapter five, concluded the study and offers recommendations.

CHAPTER ONE

  • INTRODUCTION
  • Statement of Problem
  • Purpose of Study
  • Definition of Terms
  • Limitation of study

 

CHAPTER TWO

  • Literature Review
  • Hypothesis

`

CHAPTER THREE

  • Methodology
  • Instrument Used

CHAPTER FOUR

  • Results and Analysis

 

CHAPTER FIVE

  • Conclusion
  • Recommendation
  • Bibliography
  • Appendix 1 – Sample of the Questionnaire

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER ONE

  • INTRODUCTION

The fact that communication regard at area of print media is an indispensable factor in all aspects of human relation, is now too obvious to require any emphasis. As it was, the world revolves around the forum of communication networks.

In the communication network, the print media serve as the bedrock, supplying all the necessary ingredients for the smooth and uninterrupted flow of information.  Indeed, the role of print media in the communication process is very vital in the development  strategies of any nation.

Generally, the print media of mass communication, viz. Newspapers, magazines. Handbills etc are very important modern social processes. They bring public issues to the fore before wider readers other than can be reached by public meetings or inter-personal communication.  For instance, the print media play an active part in broadening our enjoyment of life, furthering our knowledge

of things in our immediate as well as distant environment and getting information to us which stimulates individual and group action.  Through these varies thrust, the process of social change is given more impetus by the print media.

The aim of this research is to find out “the role of print media in sport development” print media as a veritable source of information, entertainment and education is like the weather.  And like the weather, it is always with is and providing us with constant material for conversation and adverse comments.

The history of communication regards to print media is itself originated during the mediaeval period, it is full of flash points and wonder points signifying vital landmarks in the domain of human relation. It is a notation of milestones and critical discoveries which has continues to power the engine of development to greater pedestal across time.

The history of modern sport however, can be originally traced to the ancient Greece about (778BC).  At first when the City State sent only their aristocrats to the game, the sport were then conducted in a spirit of amateurism.  The aristocratates possessed the money and leisure time to practice for the strenuous events.  Popular sports in ancient time include foot racing, wrestling, boxing, archery, discus and javelin throwing.  But as the advent of print media began to pervade the games, the city-states took to subsidize their best sportment.

There are many print media in Nigeria today:  Newspapers, Magazines, Computer Cable wire etc, all trying to process and package sport news in a way that will attract and hold the interest of their readers. They vary in the kind of sports news stories they carry.   While some key emphasis on foreign sports news there are still others that package more of local sports news stories.  This diversity in the kinds of sports news stories print media carry is just to satisfy the interest of the heterogeneous group of people in the country.

Many sports lovers, fans and readers of sports news, will find it difficult to imagine sports life and existence without print media communication.  Just think how it would be like if Nigeria were in South-Africa for the African cup of Nations and the match story is not carried by the Newspaper or magazine.  Or you rush tot he street or any departmental store to check for Newspaper or magazine that carried the match, yet no newspaper or magazine carried the story. If such would occur many sports lovers would feel that the world was in the grip of some cataclysm.   Many of the readers of sports news story would not want to experience such deprivation more than once in their life.

Several avenues exist for analysisng roles of print media in sports development, this study focuses on why some people love to read sport story and others ignore it.  The kind of printing medium that attracts people describes their attention, habits and the degree of interest one has on sport also plays a part on how one  will appreciate the role of print media in sports.

In addition to finding the role of print media in sports development, this study is also projected toward finding out what will happen to sports if there is no print media industry like Newspaper and Magazine etc.

Since there is other, existing literature on the subject matter, this work therefore is intended to serve as a reference, not only to interested sports lovers and research students who might in future carry out studies on the importance or role of print media in sports but also to remedy the chromic and unimaginable problem left in this interesting aspect of human endeavour.

 

  • STATEMENT OF PROBLEMS

When man started having the need for recreation over al least 3500 years ago revealing his remarkable ingenuity and unflagging energy indevising new forms of games and sports on earth, in water, through the air, little did he know that he will come to invent something else that will advance the game.   Thus, with the advancement in science and technology, men have invented the print media which serve with purpose these powerful instruments for development of society may have helped in tending and nurturing the oak to maturity. Raising sports from spirit of amateurism to professionalism.

One area of this study that should receive adequate attention is how the print medium contributed in sports development and the possibility that communication has adverse effect on sports itself as well as the sports stars.

Most times, it has often been argued that the impact of print media on sports ahs not been entirely beneficial. Over exposure almost killed professional boxing.

A solution to all these problems will no doubt, go a long way in making the sports writers, and print media Nigeria more effective.

 

  • PURPOSE OF STUDY

The main purpose for engaging in this study is to find out what role print media play in sports development. Since 1970 when the whole publication industrial in Nigeria pulled their resources together to cover the 1970 Olympic games, there have been increasing number of sports publications in Nigeria.  At present almost all the print media in Nigeria carry sports story.

This growing need for sports news story was motivated by the people’s sheer growing awareness of the role of print media in sports development. Pools stakers need print media for the authentic pool results and staking strategies, while sports lovers need print media for information on current happening in the sports world.

Government too need print media to disseminate vital information about government sports policies and to monitor public opinion on such policies

The role of print media in sports development will probably depend on their individual interest in sports.  It therefore becomes imperative interesting to conduct a study of this nature in Nigeria.

Nigeria is a nation-state which house print media, a Nation-State where some literate, semi-literate and stark illiterate are sports lovers and pool stakers.  What would these sports lovers miss when there is no media to carry the story?  The need to find possible answers to these forms the purpose of this study.

 

  • DEFINITION OF TERMS

Some of the terms used in this study do not necessarily confirm with ordinary dictionary meanings.  Their definition are mostly based on journalistic jargon and, also according to their use in this study.

Roles:   Part played in an undertaking.

Print:    The making letter, pictures on paper by pressing a surface  covered in
ink against it, in order to transfer ideas, knowledge, showing of
feeling and information from an encoder to the decoder.

Media: Wilber Schramm’s definition of media.  He puts it thus, we usually
mean a channel (s) of communication in which a machine and a
communicating organisation has been interposed.  There channels
include Newspapers, Magazines, periodicals, Journals etc.

Sports:  This is a broader term. It covers not only athletics but also activities
like hiking fishing and activities dependent on the skill, power or
stamina of the contest sport is physical activities engaged in or
observed for pleasure or, in case of professional

Development:  Growth or raise in human mental and physical activities.

 

  • LIMITATION

This study attempt to find out the roles of print media communication in sports development in Nigeria. This is aimed at assessing the usefulness of print media in sports.  Because of large expanse of Nigeria geographical location attension is focussed on the Enugu State alone especially those area that constitute Enugu Urban and which form the scope of this study.

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AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGE

AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGE              (A   STUDY OF   “ALWAYS   ULTRA”C UGHELLI METROPOLIS

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CHAPTER ONE: INTRODUCTION

  • Background of the study
  • Brief history   of   “Always   ultra”   pro

 

  • Statement of the problem

 

  • Objectives of the study

 

  • Research questions

 

  • Scope of study

 

  • Significance of the study

 

  • Operational definition of Terms

 

CHAPTER TWO: LITERATURE REVIEW

 

  • Introduction

 

  • Review of concepts

 

  • The concept of advertising

 

  • The concept of audience perception of female models in advertising messages

 

  • “Always ultra”   commercials   and   po

 

  • Review of related studies

 

  • Theoretical framework

 

  • Summary of Literature Review CHAPTER THREE: RESEARCH METHOD

 

  • Introduction

 

  • Research design

 

  • Area of study

 

  • Population of the study

 

  • Sampling technique and sample size

 

  • Description of research instrument

 

  • Validity of data gathering instrument

 

  • Method of data collection

 

  • Method of data analysis

 

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

 

  • Introduction

 

  • Data presentation an analysis

 

  • Discussion of findings

 

 

CHAPTERFIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

 

  • Introduction

 

  • Summary

 

  • Conclusion

 

  • Recommendations

 

  • Suggestion for further studies References

 

Appendices

 

Abstract

 

This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Delta metropolis, now have positive perception of female models with the aid of

 

the “Always ultra” commercials they researcherwatch on thei recommended that advertising regulatory bodies should scrutinize adverts properly before they are

shown on TV.

 

CHAPTER ONE

 

INTRODUCTION

 

 

  • Background of the study

 

 

For any organization, advertising is one of the most important marketing activities, in modern economics; advertising occupies an important market position. The industry (advertising) has grown to become an important economic entity supporting lives of millions of people in the world. Advertising is not only an economic activity, but it articulates, different ideas, attitudes and values, which shape out social life and consumption patterns. Therefore, it can be said that advertising has become and form by virtue of signifying practices. Advertisements, articulates meaning to words and images although this depends on how we interpret them.

 

Advertising is such a strong influence in our society that it determines our needs, what we care about, how we raise our children, what our interests are and so on. Advertising plays a role involving a number of relationships, power and satisfaction; in this light, advertising has over the years used women as a tool/ implement to persuade consumers into buying a product and portray the woman beautiful and desirable. As noted by Puranik(2011)

 

“advertising is nothing,-personalpresentationbutor promotionapaidofideas,form of goods or services by an identified sponsors with a view to disseminate information

 

concerning an idea, product or disseminated is called advertisement.

 

 

In present day marketing activities, hardly is there any business in the modern world which does not advertise. However, the form of advertisement differs from business to business.

 

 

Areas (2008) said that “advertising-personal is the communication of information , usually paid for and usually persuasive in nature, about

 

products, services, and ideas, by identified sponsors, through various mass media like television, billboard, newspaper, magazine, with the aim link with that of Dominick (2007),-personalwhich says presentation and promotion of ideas, goods and services, usually paid for, by an identified or

 

 

known sponsor. Advertising makes use of various media to reach out to the consumers across the globe”. Thus it is seen as the process of per promote its services. Wikipedia (2011) give way that any organization that wants its products to

 

be known and looked for, has to create awareness through advertising.

 

 

Wilson, cited in Asemah (2010) said that advertising is controversial in nature and that in the early twentieth century, people clamored for the regulation of advertising. Believing much of it was exaggerated and untruthful. The United Nations conference on women recognized the importance of the mass media on the image of women/ female models. As noted by Ingham (n.d), television is widely known to represent and reinforce the main stream ideology of contemporary western culture: particularly. While television representations of women have changed greatly in the last twenty years alone, in other to accommodate the changing role of women on the society, one is led to ask how much the ideology has changed behind the more modern representations of women. If this is the case, then it is important for us to question how real the representations of women are on television and how this affects the attitudes of those who watch. Some of the most watched and perhaps influential genres of television viewing are advertisements and soap operas, in a world where women are numbered greater than men, can television be said to reflect the world as it is or dictate it?

 

 

Limipinnian (n.d) avers that gender representation on a small scale has always been important for one to understand what it means to be male or female. Looking at it in terms of advertising (possibly considering the most important aspect, powerful and influential medium in this ever-increasing commercial society) is to look at it with a more serious eye from the image inflicted upon us in the patriarchal mass media that surround us, it is assumed that we have been encouraged to mould ourselves into a set ideal. For a woman, that means having beauty, elegance, passivity and good domestic ability. One of the reasons televisions is resistant to the

 

messages as conflicting. Advertisers with women’s not want to present desire to the audience a liberated woman, because this new woman does not want and thus, will not buy

 

their products. For this reason, the paper critically examines the perception of the audience of

 

female models in advertising   messages,   using   “always   ultra”

 

 

 

 

 

 

 

 

 

 

 

 

 

Understanding the concept of advertising

 

 

It is any paid form of non-personal communication link, initiated by an identified marketer, to establish or continue exchange relationships with customers and at times, with other stakeholders. Companies advertise to: build awareness, position a product/brand, build preference, and differentiate their products/ brands. Dominick (2007) sees advertising as any form of non-personal presentation and promotion of ideas, goods and services, usually paid for by an identified sponsor.

 

Wikipedia (2011) gave a comprehensive definition of advertising thus:

 

 

Advertising is the process of persuading potential customers to buy products or promote its services. It is also the branch of marketing that deals with communicating to customers about products, brands, and services. Advertising is a type of communication used to persuade an audience (viewers, readers, or listeners) to take some action with respect to products, ideas or services. Most commonly, the desired result is to drive consumer behavio

 

THE ROLE OF WOMEN IN POLITICAL MOBILIZATION OF NIGERIAN WOMEN

THE ROLE OF WOMEN IN POLITICAL MOBILIZATION OF NIGERIAN WOMEN

CHAPTER ONE: INTRODUCTION

  • Background of the study
  • Statement of the research problem
  • Objective of the study
  • Significance of the study
  • Research question
  • Research hypothesis
  • Conceptual and operational definition
  • Assumptions
  • Limitations of the study

 

CHAPTER TWO: REVIEW OF LITERATURE REVIEW
  • Source of literature
  • Review of literature
  • Theoretical framework
  • Summary of literature review

 

CHAPTER THREE: METHODOLOGY
  • Research method
  • Research design
  • Research sample
  • Measuring instrument
  • Data collection
  • Analysis data analysis
  • Expected result

 

 

CHAPTER FOUR: DATA ANALYSIS AND RESULT

  • Data analysis
  • Results
  • Discussions

 

CHAPTER FIVE:       

SUMMARY AND RECOMMENDATION FOR

FURTHER STUDIES

  • Summary
  • Recommendation for further studies

Bibliography

Appendices

 

 

 

 

 

 

ABSTRACT

 

          The objective of the study is to ascertain the role the radio place in the political mobilization of Nigerian women.

Factors like radio, interpersonal communication, exposure, objectively and sycophancy were examined to impact on the effectiveness of radio political news in mobilizing Nigerian women.

Relevant theories and the literature that constitutions the basic frame work of the study were examined.

Data collected were analyzed in order to determine the effects of these factors on the effectiveness of the radio political news in mobilizing these women.

From the finds, it is observed that radio political news has influence in mobilizing women, it motivated their political opinion and attitude, leads them to political formation and although they tend not to see the news being non objective, they indicated that the government and its agencies distort the news.

Also importantly, interpersonal communication was observed as a motivator too.


CHAPTER ONE

 

INTRODUCTION

  • BACKGROUND OF THE STUDY

The background of this study looks into the role played by the radio as a medium in the political mobilization of women in Nigeria.

There are other communication communication channels like television, interpersonal (rituals and festivals, gongs, drums), newspapers and magazines; these are channels of information dissemination. But in view of how effective these channels could be used in performing the role of mobilizing women through out the nation into participating in politics, its credibility is given to radio in getting political message to its target audience (women) informed.

Even though the newspaper and magazines for their non- transient features would have helped, it is found difficult these days to be affordable by average Nigerians and women in their own situation finds it more difficult to spend their income in buying newspapers or magazines in order to get information in this economic crunch situation in the country today.

Hence, radio is used as their resort for information acquisition. Also, the television due to its high cost is not easily affordable by every family, and for the traditional communication, since these targeted audience (women generally) some of which are from urban areas, it is found difficult or ineffective to disseminate information to them. This is because they have socially developed too. Hence they can tune to their various transistor radio sets for information.

Obiakalusi Lynda et al (1991) in their research work stated that Nigerians political independence in 1960 had raised hopes of many that the nation was being set towards achieving a free and democratic society. In such a democratic society, it is expected that the press such as radio in particular should be the market place of political thought. The radio therefore, should exist mainly to serve the information need of the citizenry in politics.

Akpan (1985) mass communication in Nigeria: book of reading (Nwuneli) say that the public is entitled to all facts in a political situation and that on the basis of these facts, it can make its decisions. However, these woman being to revert to political interest.

Again warren, Kendall (1985: 1990) position that radio for its social role as a mobilization channel made American listens to feel the brutal impact of Hitler’s demands against the background of hysterical orator and frenzied nazi crowd reaction. They (American) were graved when they heard morrow described war preparation in London, relieved when kilter born predicted that chamberlain and Hitler found a peace solution at Munich. However, it was radio that brought to them this scene of personal participation in what they realized was the world’s crisis not merely Europe’s.

The mass media generally performed broad social functions to the audience and these functions are entertainment, information and education.  Therefore, the radio playing the same function, in terms of providing messages to its listeners while it is entertaining them thereby reminding its targeted audience (women).

Radio as an information channel has continued to wax stronger as a medium of the people. Just like kristie person, executive director of the Cape Town, south Africa- based free play foundation posit that, radio is the one tool that the greatest potential to reach the most people.

Again, as an information channel, it informs its audience about politics and enables them participate in political programmes or transitions.

Also, for its educational function, the F R C N in 1998 mapped out a programme time sponed by Mrs. Florence ejoor (chair person Abia state family support programme) to educated the woman not to stay away from the ongoing terminated in that year (1998), but rather to came out enmasse to complete with their male counterparts towards making them achieve their objectives of the programmes.

Mr. fidelis Ejiolo of ESBS, a comment writes states that radio, as one of the electronic media has remained one of the greatest legacies of post independence in Nigeria. Its uses an impact on public administration, political enlightment and general development have made it an indispensable tool for the information management and mass mobilization.

He also posit that from the inception of radio in Nigeria, more than 45 years ago, it was obvious that government had on dear vision of establishing more radio station in different arts of the country basically for information purposes. This according to Mr. Ejielo is crystallizing into policy objective aimed positively at influencing social values by improving and strengthening the social, cultural, political and economic fabrics of the nation. The establishment of radio stations becomes, as it was the embodiment of the nations strategy and political awareness. As a matter of fact, the strategy was anchored on information dissemination and galvanizing the opinions in support of w omen towards political enlightenment and objectives.

Apparently, development should not be seized from being mentioned while discussing politics. According to Nwosu 1985, he says that development and politics are so intertwined that one cannot talk about or deal with one with the other, especially in a developing country like Nigeria.

Hawing observed the above statement; it is rarely difficult to distinguish between politics and development especially as it relates to Nigeria politically.

Radio could be seen as a more possible agent of social and political mobilizing in the country than television especially in mobilizing women towards participating in politics. For instance, Mrs. Evenly chukwu a barrister in an interview with the researcher discloses that she got motivated from the various political messages she hears from the radio and felt that with these messages she could challenge the male counterparts. She also said that the woman who came to vote for her during the main election got mobilized

 

1.2     STATEMENT OF RESEARCH PROBLEMS

Nigeria gained independence since 1960, although the ruling colonial government dictated pre independence politics the Nigeria man did not want to be left out in the art of governance. The activities of the women folk not in the same scale as of the men were nonetheless not worthy.

Oyegbola (1986) in her address to the intra parliamentary union meeting. The role of women in Nigeria politics rightly points out the Aba women Riot of 1929 and the activities of few other women which contributed to the eventual handing over of power to the people, will always be remembered as some of the pioneer landmarks of the journey to political independence by this great nation.

However, a lot of write-ups are prejudiced while others are geared towards educating the society especially, African society, where it is frequently alleged that women are relegated to the background of the needs integrate. Well in all facets of life to enhance their social, political and economic development.

Obviously, it should be universally acknowledged that a woman is the most useful product of the creator’s skill. There is a “maxim” which says that, “behind every successful man there is a woman” for instance, there were some powerful woman who were the wheel on which their men rode to success, fame and acclaim. For example, the case of Lincoln and his wife who literally dragged him to the highest political seat, the United States presidency. Satellite  (march 6, 1982) “ own through the ages, there have been examples of powerful women. The biblical Esther was a powerful, beloved of her husband who was also to redeem her people Israelites from slavery and oppression. The queen of Sheba gave birth to many nations. Cleopatra was a queen who through her Armour and political inclination nearly brought down the entire Roman Nation. Cleopatra was a queen who through her Armour and political inclination nearly brought down the entire Roman Nation. Queen Elizabeth l of England was one of that nation, more capable and popular ruler.

Back to Africa, Queen Amina of Zaria, a formidable woman, achieved many spectacular seats, ruling a vast kingdom and is still fondly remembered as a capable strategist and rule. Although in traditional African context woman were seen to be playing a second fiddle role by the male counterparts especially in Nigeria politics. It is widely held that woman are under privileged in traditional Africa culture, but pre-colonial politics in Nigeria represents a dual sex role, in other words, woman should stand alongside their male counterparts to find solutions to problems of prime national intersects. For instance, under the 1979 constitution, law prohibits indiscrimination of any kind women and very citizen male or female of eligible age can vote and be voted for. However, this is contrast to what the situation was in the past.

In recent years in Nigeria, women also engage themselves in some development projects. An example is the “Better life for rural women” championed by Mrs. Maryam Babangida and “Family support programmer” by Mrs. Maryam Abacha (Nationally).

Women also partake in petty trading association some of them bind themselves together in socioeconomic bodies or trade groups like “women cooperatives” to carter for the need of their common occupations and objectives this, collectively make substantial contribution to the social development of their immediate areas of operation and influence.

Another good example was the “National council of women society”, which was aimed at assisting women in towns and villages in their important role as nation builders. These organizations to mention but a few have strived to mobilize and sensitize women folk on the need of modern politics.

Also, the 1995 Beijing conferences help by women of raious categories from different countries, was also a forum to mobilize women towards their rights to compete4 with the male counterparts in politics participation. Apparently, the federal government has created ministry of women so that Nigeria women would be mobilized in participating in politics.

According to Agee Agult Emery (1998:45) radio with its peculiar characteristics is being present everywhere, the mail carrier walks a route with a transistor radio fastened to the mail bag, the crowd on the beach listens to good music through the portable radio they carry alongside them on the beach, the carpenter on roof nails shingles in time to rock beat. Hence, these women at their various places be it market, the office or shops, tune on their transistor sets and pay particular attention to political messages.

There are some who in one way or the other participated in the past national or star like Adetoun Ogunseye, Mrs. Ebun Oyegbola, Mrs. Janet Mokely, political advice to the Anambra state chief Executive (1982) chief Mrs. Uche Ofia Nwuli, legal luminary, Dr. Helen Chukwuma etc

Having looked into records or listened to various national women who had participated in one time or the other in Nigeria politics and seeing how decreasingly the women post in the Nigeria political positions are being occupied by their male counterparts, the questions which could be drawn here are.

Will women in the state after being exposed to radio political messages gear more interest towards participating in the national politics?

Could their exposure to radio political massages activate them towards holding political post?

Could their exposure to radio political message expose them to political hatred?

 

 

 

 

1.3      OBJECTIVES OF THE STUDY  

The objective of this study will focus on the credibility of radio in the dissemination of political news and socio-political tool for mobilizing women to participate in national politics.

Also, the study will see the journalist as the product of the study. The Nigeria society with its various facets, traditions, belies, mages, goals, constraints must inevitably influence and de-influence upon by the journalist. He helps to shape the size and direction of what is communicated to the different publics.

This role has its implication for the constant barrage of charges of bias, prejudice, partisanship, untruthfulness, and especially sycophancy level against radio and its staff.

Also, in discussing credibility in radio reports, the researcher will consider both messages credibility and source credibility. Radio credibility here is referred to as the ability of the radio news reports to be believed and accepted by their target audience (women). In relation to source credibility, the researcher will be interested in knowing whether the source of the news has any influence on the credibility rating of the news report.

 

1.4       SIGNIFICANCE OF THE STUDY

Since the inception of Nigerian politics women have been relegated to the background.

However, women raising shoulders in the areas of socio-economic development in the country, competing with their male counterparts, why then should their active role in politics be relegated?

Anyway, researches have been carried out in other spheres in politics issues, but there has never been any that carried out research on how effective the radio as a mobilization fool could be used to mobilize women generally towards their participating actively in today’s national politics.

One of such theoretical statement will focus on whether women in Nigeria form opinion on politics, following their exposure to radio news.

Again, on the effect of radio exposure on political attitude change on theoretical statement the researcher will consider the role of interpersonal communication in relation to women selective perception radio messages.

Furthermore, the study will help the government in making policy or radio use in a political situation among women.

Finally, the study will also contribute to our political and socio-cultural development through an empirical linkage of credibility and sycophancy in Nigerian’s environment. It6 will again enlighten our mind on the use of radio for socio-cultural integration of the women through fair political new management in the radio.

 

1.5       RESEARCH QUESTIONS

  1. Is the radio the major source of political information for women?
  2. How do women react to political news from the radio: Do they depend on interpersonal communication?
  • Judging the exposure of political news on women, its impact on women how does it affect their opinion formation.
  1. What is the women’s rate of response to physical news emanating from the radio?
  2. Do radio news mobilize women. Do they think reporters are sycophants to the government?
  3. Is the transistor radio more popular among women when compared to other types?

 

  • RESEARCH HYPOTHESIS
  1. H1 Women get most of their political information from radio.

H0   Women do not get most of their political information from radio.

  1. H2 Women tend to believe radio political news only after interpersonal communication.

3.H3   Exposure to radio political news will likely respond or result to political opinion formation.

  1. H4 There is tending for women radio listeners not to respond to radio

Political news due to non-objectivity in the news.

H0     Women radio listeners are likely to respond to radio political news due

To perception of objectivity in the news.

  1. H5 Women generally believe political news on radio because of perceives

Sycophancy of the news reports of the government.

H0      Minority of the women does not believe political news on radio because of perceived sycophancy of the news report.

 

  • RESEARCH HYPOTHESIS

H1        women get most of their political information from radio.

H0        women do not get most of their political information from radio.

H2        women tend to believe radio political news only after interpersonal communication.

H0        women are not likely to believe radio political news from the radio even without interpersonal communication.

H3        Exposure to radio political news will likely respond or result to political opinion formation.

H0        women exposure to radio political news may likely not respond to political opinion formation.

H4        there is tendency for women radio listeners to respond to political news due to perception of objectivity in the news.

H0        there is tendency for women radio listeners not respond to radio political news due to non-objectivity in the news.

H5        women generally believe political news on radio because of perceived sycophancy of the news reports of the government.

H0        minority of the women does not believe political news on radio because of perceived sycophancy of the news report.

 

  • DEFINITION OF TERMS

In this study the variables and concepts that constitute the study have to be clearly defined conceptionally and operationally.

However, the conceptual definition of variable, while the operational definitions involve the working definitions for the study.

  1. Message Acceptance: Someone’s favour reception of message.
  2. Radio Exposure: An individual’s acess to the radio and its message contents.
  3. Radio Mobilization: The act of influencing someone by radio programmers and news.
  4. Participation: The act of someone taking part in something (political).
  5. Politics: The act of someone taking part in leadership of a town, state or in general, public affairs.
  6. Media Sycophancy: Supporting the government activities by the pluralist.
  7. Opinion Formation: Stated emotion of political idea after listening to particular radio political information.
  8. Interpersonal Communication: Act of mouthpiece or face to face discussion.
  9. Radio Accessibility: The act of someone being able to have a transistor set and turning the radio transistor set before news (political news).

          OPERATIONAL DEFINITION

  1. Message Acceptance: Self- willingness reception of a particular news content.
  2. Radio Exposure: The total periods to radio political message in mobilization of women.
  3. Radio Mobilization: Stated motivation to radio political news message on women.
  4. Participation: The totality of women who are engaged in active politics.
  5. Politics: The number of officers or activities that women can contest for in the election.
  6. Media Sycophancy: Stated women views of radio news reporters as distorting political news to favour the government.
  7. Interpersonal Communication: Number of discussion with friends, lovers and family of political news heard from the radio on mobilization of women in politics.
  8. Opinion Formation: Stated arousal of a political news, listening to a particular news on mobilization of women in politics.

 

 

  • ASSUMPTIONS

This research work assumes that radio political information have been tale-guided and manipulated by the government and influential political woman that stake in the radio operators. In this regard the saying that he who pays the piper dictates the tune is assumed to be obvious political news management. Also, the media agents setting theory is likewise portrayed.

Furthermore, it is assumed that the government used the newsmen and radio editors to influence these women attributes towards politics through their repetitive radio political message appeal in order to make sure that the message appeal correspondent with what the sponsor (government) wants.

Besides the study assumes that the researchers target audience listens to radio political news.

Finally, there are literates and semi-literate women, this is because, if they are illiterates they will not understand news broadcast in English except when it is broadcast (aired) in vernacular.

 

  • LIMITATIONS OF THE STUDY

The study is focused on the mobilization and participation of women in political news on radio.

The study will focus on such aspect as the rate of usages of ride. This is because according to various researchers made by some researchers mass communication, it is observed that an averages of about 60 – 70 % of the women that listens to radio. Also, the study will associate some effective theories of the mass media.

Another aspect of exclusive interest in this study is pure political news. The study will however, be interested in political programmers.

Finally, the researcher presumes that the scientific nature of her samples and the standard of her measuring instrument (questionnaire) will help her to generalize the large population.

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MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS. A CONTENT ANALYTICAL STUDY OF THE GUARDIAN, DAILY CHAMPION, PUNCH AND DAILY STAR NEWSPAPERS.

MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS. A CONTENT ANALYTICAL STUDY OF THE GUARDIAN, DAILY CHAMPION, PUNCH AND DAILY STAR NEWSPAPERS.

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ABSTRACT

 

Suffice it to say that a lot of research has been made in the area of the role of mass media in national development as well as rural development.

The incontrovertible point has been that there can be no meaningful national development without rural development as an off shoot and most integral part of a country, the need for priority in rural transformation cannot be over emphasized.

He mass media as a vehicle for information gathering and dissemination has a major role to play in the area of rural development.

In the light of the above, the researcher choose the topic mass media coverage of rural development news. A content analytical study of the Guardian, Daily Champion, Weekly Star and Punch newspapers.

This is in view that the finding and conclusions derived from this study will go a long way to determine the contributions and impact of the nations mass media particularly newspapers in the area of rural development and at the same time make useful suggestion for he attainment of desire bale results in this aspect.

TABLE OF CONTENTS

 

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

 

CHAPTER ONE

INTRODUCTION

  • Background of the Study
  • Statement of the Research Problem
  • Objectives of the Study
  • Significance of the Study
  • Research Questions
  • Research Hypothesis
  • Conceptual an Operational Definition
  • Assumption
  • Limitation of the Study

CHAPTER TWO

LITERATURE REVIEW

  • Sources of Literature
  • The Review
  • Summary of Literature Review

CHAPTER THREE

RESEARCH METHODOLOGY

  • Research Method
  • Research Design
  • Research Sample
  • Measuring Instrument
  • Data Collection
  • Data Analysis
  • Expected Result

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

  • Data Analysis
  • Results
  • Discussion

 

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS

  • Summary
  • Recommendations for Further Study

Bibliography

Appendix

CHAPTER ONE

 

INTRODUCTION

  • Background of the Study

To achieve national development, rural development is a necessary step that cannot be jettisoned. The hope of developing Nigeria and all other developing countries in order to have a better tomorrow lies in the development of our rural areas.

The mass media fill the communication gap between the government and the rural dwellers on one end and the urban and rural populace on the other end.

With this, the mass media especially community responsible oriented ones, succeed in making the rural dwellers active participants of the government as they become aware of programmes and policies of the government by working towards being benefactors of these policies and programmes.

Moreso, high coverage or publication of rural development news by mass media especially the newspapers, without any doubt help in speeding up meaningful development in rural communities which will in turn boost the standard of the people.

With improved standard of living of the rural dwellers, the problem of rural-urban migration would be aborted. When this happen, there will be gross development in the country, a situation that will give room for proper utilization both mineral and human intellectual resources in their different places of existence.

Observation shows that not much has been done by the government in order to improve the quality of life of rural dwellers when compare to that of the urban populace. This means that much emphasis has been on urban development.

The mass medial has a vital role to play in rural development through the quality, quality and high level of rural development it covers and disseminate to the public.

Therefore, it becomes important that the rural areas be given more opportunities in the scheme of information being the food basket of the nation.

In order to achieve diversification of the economy, development of the rural areas is inevitable. An equitable distribution of wealth and provision of social amenities will help reduce the rate of rural-urban migration.

It is against this background that the researcher, embarked oon this study – Mass media coverage of rural development news. A content analytical study of the Guardian, Daily Star, Daily Champion and Punch newspapers.

 

  • State of the Research Problem

This study is geared towards the Nigeria mass media and the extent to which they cover rural development news, with a view of determining the level of commitment of the nation’s press towards rural transformation and emancipation from the shackles of poverty, unemployment, illiteracy, diseases and low standard of living.

In the absence of community newspaper like the “community concord” purely devoted to the coverage of rural activities, this research work is tasked to ascertain whether the amount and quality or rural news carried by urban mass media especially newspapers are sufficient and capable enough to bring the much desirable development in the rural areas.

Using four newspapers as a point of reference, the study is set to find out the reasons for the low coverage of rural news by Nigeria newspapers with reference to such factors as the location of the newspaper and ownership.

The researcher choose the Guardian, Daily Champion and Punch newspapers because they are elitist and widely read and daily Star newspaper because it is a government owned newspaper.

These problems brought about by the extremely small coverage of rural development news by the Nigerian newspapers is a major concern of this research work.