THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION (A CASE STUDY OF SOME SELECTED HOTELS IN ENUGU URBAN)

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ABSTRACT

This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban.

Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go on with their businesses with or without advertising.

Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the statistics techniques. The result obtained indicated the effective advertising is a necessary stimulant of profit maximization in hotel business.

It also shows that the awareness level of hotel advertising by the public is low. The study was able to show that television remains the most fastest medium of hotel advertising, closely followed by Radio.

Finally with some recommendations proffered. The conclusion was also drawn based on the result of the findings.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Abstract

List of tables

Table of contents

CHAPTER ONE

BACKGROUND OF THE STUDY

• Introduction
• Statement of problem
• Objective of the study
• Research questions
• Research hypothesis
• Significance of the study
• Scope of the study

CHAPTER TWO

REVIEW OF LITERATURE

• Introduction
• Summary of the review

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

• Sources of data
• Sample size
• Sample selection techniques
• Limitations of the study of data analysis techniques

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

• Questionnaire distribution and returns
• Analysis of data

CHAPTER FIVE

Summary, discussion, recommendation and conclusion

References

Bibliography

Appendix

CHAPTER ONE

BACKGROUND OF THE STUDY

• INTRODUCTION

Prior to the era of industrial revolution, the pattern and method of salesmanship was both crude and cumbersome because the gap between the productive and consumption sectors of society was small and manageable. However with the present complication and sophistication among both the producers and consumers occasioned by high level of economic and technological developments, business are now re-shaping, re-focusing, re-positioning and re-directing their operations and marketing strategies in order to face obvious challenges posed but modern day marketing.

Every business concern has a major objectives for which it was established but whatever may be the goal, the overriding force undoubtedly remains profit maximization.

To accomplish the foretasted, these business make conscious efforts of findings out what their customers want, producing them, creating the needed awareness on the availability of these goods and services and offering them at the right place, time and cost. It is by so doing that such a business can assuredly claim greater percentage of the market share and at the center of these activities is the pivot, the stimulant, the propelled, the sole of business called advertisement.

Advertising as one of the strangest promotional tool remains a strong force in the hands of business entities. A popular saying has it that, if you do not blow your triumph, no body is going to do that for you, for only when actually know where you are. Advertising does this and more for organizations especially the hotel business. It creates awareness, package the product services etc. present it to the intended consumer and assists him in making the right choice.

The following definitions and opinions by some authorities and schools of thought on the meaning and roles of advertising, will perhaps give more insight into the concepts.

According to Staton W.I, advertising consists of all the activities in presenting

to a group of non-personal oral or visual openly sponsored message regarding a

products services or idea.

COMMUNICATION: A TOOL FOR EFFECTIVE MANAGEMENT (CASE STUDY OF THE STAR PRINTING AND PUBLISHING COMPANY LIMITED ENUGU)

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANK SECURITY FOR GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

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ABSTRACT

This project work tries to examine communication its effective management of star printing and publishing company limited Enugu State

The printing industry in Nigeria just like the other industries is quite an enterprising one over the years it has continued to enjoy favovrable government gestures politics and stands to receive more judging from the trend of government emphasis in the development of the industry for example the opening of the Oku- Iboku new sprint manufacturing plant in cross River state howver as business continues to grow so does the industry need to be reviewing its communication system to meet the challenge posed by the growth? Therefore the industry embark on involving the staff in the communication process to be aware of activities in the industry and to continue to follow the trends of evant of the company.

It is expected that with the involvement of the staff in the communication process the communication process in the organization becomes more effective hence management ability enhanced.

The researcher therefore wanted to find out if such efficient communications do exist in the star printing publishing company limited.

For the purpose of this study the researches made use of both library research personal interview and the survey approach and found out that there was encouragement of direct contact between top management and employees that can detect a problem in the organization that the communication feed back mechanism existing in the organizaiton needs a little re-organization and that there is a difference in the way communication is disseminated in the organizaiton.

Hence the researcher advanced some pertinent recommendation on the need for elaborate and clearly written down procedures of communication was advocated and finally the researcher highlighted the importance of effective feedback mechanism.

TABLE CONTENTS

Cover page

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE:

INTRODUCTION

• Background of the study
• Statement of problem
• Objective of the study
• Hypothesis/ research question
• Significance of study
• Scope of study/ Definition
• Definition of terms

Reference

CHAPETR TWO

LITERATURE REVIEW

• Definition of communication
• Characteristic of effective communication
• Need for effective communication
• Feedback as aid to effective communication
• Barriers to effective communication
• Summary of related literature

Reference

CHAPTER THREE

RESEARCH METHODOLOGY

• Research design
• Data collection
• Research instrument
• Research procedure
• Method of data analysis
• Distribution and retrieve of questionnaire
• Validation and reliability of the instrument

Reference

CHAPETR FOUR

PRESENTION AND ANALYSIS OF DATA

• Data analysis

CHAPTER FIVE

FINDING SUMMARY CONCUSION AND RECOMMENDATION

• Finding
• Summary
• Conclusion
• Implications
• Recommendation

Reference

Bibliography

Appendix

Questionnaire

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

The star printing and publishing company limited Enugu was born on the 1^st October 1975. it took from the reliable publishing company ltd. Publishing of renaissances newspaper. The maiden publication was launched in October 1^st 1975 and was called daily star” and subsequently “ the star” was adapted by the company the company is managed by men if proven integrity in the field of management. They realize the important role of communication play in any business set up in order to propagate this role workers of different position in the company have been sent on course both in service and long term overseas training in order to achieve improved performance it is disheartening therefore to finds out that after all these efforts the communication system in the organizaiton continued to deteriorate. In the words of EB flipo et ab commumcation serves as a lubricant that faster the smooth operation of the management process. In contrast to what is obtained these days in business organizaiton, which is characterized, by management directive and authoritarian behaviour of management.

Adequate communication system ensures flexibility and   offers the management and subordinate the opportunity not only to identify problems but also to co-operate in designing solution to them. The cause of communication problem in the company could be attributed to the fact that individual differs.

This is problem that a company inherits because they are common to the society individual are born with different potentialities they also must have had different experience during their childhood youths and as adult   they have had employers an supervisor who have exerted a variety of influence upon than problem arising from the company psychological climate which tends to obstruct communication. One organization may be permissive in that employees allowed expressing them selves freely and encouraging participating in way of the important activities. Another organizaiton may be autocratic that individuals are expected to express their opinion and otherwise discouraged from engaging in participative activities expect in rare instance such might be the case of star printing company limited Enugu.

Mechanical inefficiency could also be the cause of the problem in the company. This advanced in the same that they originate from lack of proper facilities on means of communication like telex telephone telegrams fax machines etc. These factors on tools used for receiving or sanding urgent business information when any of these equipment is not functioning proper information flow is distorted and this is in the interest of the organization this study intends to survey the various ways by which the management of the above named company communication with its environment it is no exaggeration to say that the communication function is the means by which organized activity is unified communication may be cooked up as the means by which behaviours is modified change is effected information is made productive and organizational goals are achieved. Whether we are considering business enterprise the transfer of information from one individual to another is absolutely essential. Acting as a binder communication provides information that garden both the smallest subunit and entire complex towards organization goal accomplishment.

Communication is essential for internal function any organization because it integrate the management function special communication is needed to establish and disseminate goods to develop and arouse members of the organization to lead direct motivate and create a climate in which people wants to contribute. Communication also relate the enterprise to is external environment it is through information exchange that controlled of he division are aware of how their products are. And also through communication an organizaiton comes into an open system interaction with is environment

influence_of_information_and_communication_technologies(icts)_on_news_gathering_(a_study_of_practicing_journalists_in_owerri_municipal_council)

                                               Abstract

This study Influence of ICTs“on news writing, a study of practicing journalists in Owerri municipal council”has positive impact on news writing and reporting because the advent of modern technology has really done great thing in our country. It is relevant to journalism practice because every technological breakthrough brings with its new audience, new orientation, new prospects and challenges. For an organization to effectively sell its products to an audience efficiently and effectively, it must have an efficient and adequate information technologies and corresponding knowledge of their uses. The objectives of the study is to ascertain the influences of ICTs on journalism practice. It explored the impact of the technologies in news and information reportage. However, the research method used in the study is the survey research method on practicing journalists. The sampling technique used was the purposive sampling technique which is the non- probability sampling technique, also the sample size was determined using the Taro Yamane’s(1964) whichformulawas122.Itused questionnaire to generate data and chi-square to test hypothesis. The findings showed that Owerri based practicing journalist were aware of ICTs, have access to ICTs and therefore make use of ICTs. ICTs have positive impact on news and information reportage. It recommends that capacity building is essential in the exposure of media practitioners to the requirements of technologies.

i

CHAPTER ONE

INTRODUCTION

• Background of the Study

Media need to be recognized as an important vehicle responsible of acquainting the citizens with well-defined national goals by informing them of their role, expectation and obligation. Media practice is public interest oriented. It is the means through which government, institutions, organization and all others in authority are held accountable to and by the public. It means that the content of the ingsmediaandtheworldinfluencat large.

However, the alteration of the nature of communication experience in the society by the media, with the new technologies has become conspicuous. People attitude to the traditional media of televisions, music, radio, film and print has also changed due to the dynamic nature of the applied technology in their preference and delivery. Relative in the diaspora can interact with each other in cyber space (the digital world of communication).

In essence, the media and emerging technologies are bringing news ways of sending ideas, feelings, opinions, thoughts and information, new ways of hearing about the world, its identities and the future advance in the technology and their services have facilitated global

information flour, which have fulfilled Marshal McLuhan’s g neighbor is no longer the fellow who lives next door. He would be in a remote part of the

hemisphere separated from one only on time and distance but also be differences in language, culture, norms and value. What happens to ones known by the other within a split second (Agba, 2001:7)

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Information technology is any artifact manipulated by man to aid him communicate personally, massively and above all, timely information and communication technology (ICT) have enhanced global neighborhood in terms of medially in communication and information dissemination around the globe Nodu (2004:32)

According to Okunna (2004:20) wherever we think of information or communication technology, our minds fly to the world of computer, satellite, fax machine, fibre optics, digital networks and ultimately the internet network. She explains further that they are variously called New Communication Technology (NCT) which makes possible Computer Mediated Communication (CMC) and have given rise to the information high way or information super high way. All this have to do with the online world, which Hibson in Okunna called Cyberspace.

Agba in OkunnaC.S. (2004) explains that NCTs refers to the technology which impacts directly on the manner in which the media receive the information prepare for distribution and distribute in it. Agba also attributes these new firms and processes of communication with greater speed, greater reach, clearer vision and capacity for two way flow of information.

Many newspaper houses in the western states like the TV and Radio also engaged in satellites publications in different cities across the country and beyond. Dominick (1993:184) gave example of such papers as the international herald tribute. Washington post, USA, today international world paper, the financial times of London, the economics and the wall street journal.

Satellite publication is not currently available in Nigeria, thus, the provision of the early editions and late edition of the same newspapers. If one buys a newspaper of National circulation in the overt, Edo or Delta States and one buys another copy of the same newspaper on the same

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day as soon as the consumers crosses the Niger bridge into East, the difference in their content become evident. While one is early edition, the other is in late edition.

In addressing the relevance of Technologies, Owuamalam (2005:12) canvasses that the information high way, known as the internet, shows how maturity in the 21^st century has transformed journalism to a state of art profession, where novices in the new technology seems to be left at the feet of relegated to the dungeon of intellectual abyss through either ignorance or inefficient compliance to the technology opportunities of the century, Owuamalam concludes.

Information technology is not in itself a medium but a social force, bringing changes to the media world. It has affected the publishing process like copywriting, reporting, editing, page making and filming. The internet and computer have facilitates journalist practice in contemporary times. The internet is one of the most prominent factors which has given credence to the statement that the world is a global village (McLuhan, 1974:100).

Nwabueze, (2005:163) defines internet as an interconnectivity of computers and some other devices like mobile phones which exchange information with the aid of telephone lines. The screen of any computer, connected to the internet, is a magic carpet. It transports a newer round the world in a few minutes without moving an inch.

Some print publications now use the net to coordinate activities of their reporters, pages are even planned in some out stations and send through the net to the head office where such pages are made part of the newspapers to be published. Most printed publication are produced regionally, but daily by specially designed production. Computers which are able to receive data either by phone lines, micro waves or satellites from where they are printed automatically Ikpe and Ibekwe (2006:67).

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The computer is at the very heart of the convergence and its entry into the media industry has been a credible boom in terms of speed, innovation and accuracy, Ikpe and Ibekwe (2006). They believed that the computer earned this enviable position in the digital convergence because of its ability to transform text, number, sound and graphics into a digital form. The application if ICTs to the media industry has changed the working of the industry, it has influenced broadcast product content, circulation aesthetics and the quality of staff in each ICT driven establishment and created a new set of new carrier. The strategy has also brought people of different profession together. Like those in computer science, electronic engineering etc. In what Nwosu (2007:11) called Synergistic communication for development, where professionals from various fields poll ideas and resources together towards achieving a sustainable human development.

Journalism in the 21^st century is an amalgam of training competence and expertise. It requires the sagacity of appreciating audienc for prosperity a shine on journalist Owuamalam (2006:125). It is only when journalist are abreast

with technologies of the 21^st century that journalism will be hailed as relevance to the need and service of the society. Journalist must no communication button, one is ushered into the information super highway where the desired

information about the world is at ones palm. They must discover appropriate use for each new technology to note that laptop computers, GSM handset and even video phones are useless if not put to appropriate use Owuamalam (2006:122).

ICTs have aided in every aspect of mass communication in Nigeria, advertising has survived through the years of early press to the modern times with increasing modernizations as a result of advancement in information and communication technology (ICTs) Obasi (2011:205)

4

Since ICTs have made it possible for individual who may reside as far off north. Say America assess the details of issues that go on in America, say Nigeria just as it is happening Owualamam (2006:177). Therefore ask:

• What therefore is the implication of journalism in the use of sophisticated and most modern equipment in the 21^st century?

• How will the transformation affect journalists their roles and the performance in contemporary times?

• How would journalism grapple with the dictate of the new technology where power supply is epileptic and sometimes erratic or even with the embarrassing scarcity of fuel for power generation in Nigeria, the 7^th largest producer of oil in the world.

It is the manner with which the media correspondents utilize these ICTs materials for effective gathering, processing and dissemination of news and information in what this research sets out to find out. Also, it becomes necessary to understand how journalistic effectiveness, efficiency, competence and training can be attained in the information jet.

Above all, this study seeks to ascertain the perception of journalist on the extent to which the ICTs have influence the media practice, as regards performance, efficiency, job substitution or loss amongst others.

• Statement of the Problem

The modern technological era has increasingly paved the way and created impact in the communication world with the result and other reason, much emphasis therefore should be laid on procuring digitalized equipment, no matter what or much it cost. This action therefore will

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help to enhance the quality and quantity of news and information contents. The problem therefore, is that new technologies cannot address the problems of news content and staleness in the media particularly the print medium.

As a relatively new and indeed vast field, the new information technology has been greeted with curiosity. It has touched off analyses of its native potentials and danger Ukon…

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

Note:  We accept bank transfer, ATM cash transfer , Online payment using your ATM , Western union bank transfer.  We will respond to you anytime of the day. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

CALL OUR  CUSTOMERS CARE  OKEKE CHIDI C ON :  08074466939,08063386834.

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08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 1 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

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