Category Archives: mass communication project topics and materials for final year students

mass communication project topics and materials for final year students

ASSESSING THE USEFULNESS OF MODELS IN ADVERTISING OF CONSUMER PRODUCTS

ASSESSING THE USEFULNESS OF MODELS IN ADVERTISING OF CONSUMER PRODUCTS (A CASE STUDY OF NIVEA SOAP)

COMPLETE PROJECT  MATERIAL COST 2500 NAIRA OR $10

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MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
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Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

 

Note:  We accept bank transfer, ATM cash transfer , Online payment using your ATM , Western union bank transfer.  We will respond to you anytime of the day. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 24 HOURS

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

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ABSTRACT

The project work on the assessing the usefulness of model in advertising of consumers product. The research work shown that usefulness of model advertising has an influence on consumers products and acceptability of a product. It does not only inform but it educate and uses both psychological and sociological appearance in     order to achieve its aims. The literature review of the research work was collected through the primary and secondary source of data collection. Many methods of data collections was employed in order to collect adequate information and analysis, such as research design, population of study, sample size and sampling techniques, measuring instruments, method of data collection and method of data analysis. From the analysis of research findings, it has shown that majority of the respondents believed that advertising have significant and usefulness change on consumers buying behaviour of the Nivea soap. The researcher recommended that since some factors such as price and quality were discovered to the very important in consumers choice of Nivea soap, there is need to emphasize on those factors for advertising the influence consumers.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENT

CHAPTER ONE

  • INTRODUCTION
  • BACKGROUND OF THE STUDY
  • STATEMENT OF THE RESEARCH PROBLEM
  • OBJECTIVE OF THE STUDY
  • SIGNIFICANCE OF THE STUDY
  • RESEARCH QUESTIONS
  • RESEARCH HYPOTHESES
  • ASSUMPTIONS
  • DEFINITION OF TERMS
  • LIMITATION OF THE STUDY

CHAPTER TWO

  • SOURCES OF LITERATURE
  • THE REVIEW

CHAPTER THREE

METHODOLOGY

  • RESEARCH METHOD
  • RESEARCH DESIGN
  • AREA OF STUDY
  • POPULATION OF THE STUDY
  • DETERMINATION OF SAMPLE SIZE
  • MEASURING INSTRUMENT
  • METHOD OF DATA COLLECTION
  • METHOD of DATA ANALYSIS

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

  • DATA ANALYSIS
  • DATA ANALYSIS
  • TEST OF HYPOTHESIS 3

CHAPTER FIVE

  • SUMMARY OF FINDINGS
  • CONCLUSION
  • RECOMMENDATIONS FOR FURTHER STUDY

REFERENCES

APPENDIX

CHAPTER ONE

1.0  INTRODUCTION

1.1  BACKGROUND OF THE STUDY

Most advertising strategies will agree that creating consumers product is fundamental to both profit seeking companies and non-profit organizations. Indeed creating superior consumers product is a necessary condition for a company securing a niche in a competitive environment, not to mention a leadership position in the advert (Day 1990). According to Porter (1980) a company can follow two generic routes to compete in an advert differentiation and low-cost. Day (1990) maintains that both approaches have the same objective to create superior consumers product, because regardless of which of these routes is emphasized, the effort will fail unless significant consumer products is created (Day, 1990: 163).

Day (1990), addressed the issues in analyzing consumers products and proposed that it can be expressed in a “value equation”. Consumers perceive benefits – consumers perceived cost = perceived customers value” (p.142). Although Day’s approaches to consumer product is basically sound, some detail regarding consumer-customers remains under. Example, the process by industrial consumers in detail, but this is only in principle a part of much more complex process of product valuation by consumers. Hence consumers overall product valuation is still missing in the literature. Such a framework should address the issues of how consumers perceive the benefits and costs of products as well as what possible benefits and costs customers may perceive from products in the market.

In addition, the “product”, has discrepant meanings in the marketing literature, especially between its two areas. Marketing strategy and consumer behaviour, what advertising medium mean by customers “value” is quite different from the meanings of the “consumer value”, discussed in consumer behaviour research (Clowson and Vision 1990). Generally speaking “consumers product purchase at the time of buying, while “consumer values” stress people’s valuation on the consumption or possession of production of products. Actually Days, approach to customers value (Day 1990), by emphasizing the customers perception, indicate a direction in which the two different, but related, concepts “value(s) in advertising discipline might be integrated. The current research work helps accomplish the integration by suggestion a model of consumers value for consumer product.

Advertising is part of the flow of communication and information process, which exposes the consumer to variety of stimulus. It is credited with raising our standard of living, lowering unit costs of mass produced goods providing information and helping new forms enter the market place. It is monitored by the industry of mass media consumer groups and government agencies in an effort to eliminate deceptive and unfair advertisement and commercials. Advertising has become a workhouse that serves many communication needs of society.

 

mass communication project topics and materials for final year students

Effect of television viewing on the moral behaviour of nigerian children

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Effect of television viewing on the moral behaviour of nigerian children

(a study of gaius benton schools)

 

Table of Contents

Chapter one

Introduction

  • Background of the study 1
  • Statement of the problem 8
  • Objectives of the study 9
  • Significance of the study 10
  • Research questions 11
  • Scope of the study 12
  • Limitation of the study 13
  • Operational definitions of terms. 13

 

Chapter two

Literature review

2.1   introduction                                                    16

  • Concept of television 18
  • Brief history of television 19
  • Television as a medium for mass comm. 20
  • Television as an instrument of social animals 22
  • Media influence on children 24
  • Impact of television viewing on children 20
  • Theoretical framework 36
  • Summary of literature review                        39

 

Chapter three

Research methodology

3.1   introduction                                                    41

3.2   research design                                              41

3.3   population of study                                         42

3.4   sample size                                                     43

3.5   sampling techniques                                      45

3.6   instrument for data collection                        47

3.7   validity of instrument                                     48

3.8   method of data analysis                                 48

 

Chapter four

Data presentation, analysis and discussion

4.1   introduction                                                    49

4.2   data presentation and analysis                      49

4.3   discussion                                                       57

 

Chapter five

Summary, conclusion and recommendation

5.1   introduction                                                     60

5.2   summary of findings                                        61

  • Conclusion   63
  • Recommendations                           64
  • Recommendations for further studies   66

References                                                         67

Appendix                                                                   70

Questionnaire                                                    77


Abstract

The deterioration of the moral life of children who grow into youthful age and then into adulthood in the face of immoralities has become an issue which needs urgent action in today’s nigerian society. This can be attributed to a lot of reasons but the mass media with us persuasive messages cannot be exonerated. Television being a viable medium of the mass media stands at the fore in shaping the attitudes of children. This research work has therefore made a good attempt at unrevealing the various effects of television programmes on nigerian children using gaius benton schools as a pivot. In this regards, a historical background of events bading to this study and analysis of findings and recommendations are duly presented. It is found in this research work that television programmes affect children’s moral behaviour both positively and negatively depending on the moral standards of the programme. The appraised and critical examination of issues are the mainstay of this research work thus, if the recommendation are heeded it will help in enforcing and maintaining good, upright and acceptable moral behaviour in nigerian children.


 

Chapter one

Introduction

1.1 background of study

television is a sight and sound medium through which messages and information ideas are communicated to a wide range of audience.

television viewing is a common activity engaged in by children, especially in this era of proliferation of television as a medium for communication.

to this end, television messages are broadcast for certain purposes, this implies that television through it’s programmers’ has certain influence on individuals as including children.

this chapter presents an overview of television and a brief history of television. It also encapsulates the statement of problem of this research work, the objective of this study, significance and the scope of study, research question as well as operational definition of certain terms.

       television has made tremendous impact on nigeria society and in the world at large. It possesses immense power to influence the viewer and sharpen his sensitivity in all spheres of life. Various theories have been propounded by different scholars, some of which support the fact that the media possess immense power in influencing the viewer, while others have consistently countered the notion.

television as one of the world’s most amazing inventions has come to stay and has over the years been a veritable channel for communication in the world.

the effects of television on adults can be significant but its influence in children goes much deeper. The increasing rate of immoralities in the society today among youths can be easily attributed to inventions of technologies like television, internet, films and motion pictures by an average nigerian.

this study therefore is an examines the influence television viewing exacts on nigerian children. Gaius benton schools; cut across all sections of children from nursery, primary to secondary school.

it x-rays how the moral behaviour of children can be affected by television viewing which can be positive or negative.

television is viewed in almost every home by people of all ages, the senile, parents, youths, children even infants.

the intensity of viewing by children and the extended periods of time over which they view television raises concern for their moral development.

the world today is said to be a global village thus issues, events and experiences going on in one part of the world can be seen instantly by people in other parts. People have more information about what is going on in world’s events than any other generation in human history.

television over the years has played a pivotal role in the lives of individuals particularly children. The rapid growth of television after the world war ii brought entertainment and information into the homes of many.

large space communication was achieved in 1962 when a space probe radioed data, was moved back to the earth as it speed past the planet venues. The satellite made possible the broadcast over television between europe and the united states of america and today, the rest of the world.

cable television arrived in the 1970’s to most areas of the united states and now, to other parts of the world”. Akpan (2002, p.19) the use of television was expanded by the use of home videos and dick system.

television uses a person-to-person communication gestures, facial expression to effect communication to it’s audience.

television as a broadcast medium has its main functions of information, education and entertainment on a wide range of subjects. An average child has access to but a small part of such information but it’s influence cannot be over emphasized for a look they say is worth more than a thousand words.

television programmes may contain historical, scientific social, religious, economic and other matters. Those programmes when viewed especially by children broaden their cosmological perspectives thereby giving them better insight into happenings around him.

television has served as a viable tool for instruction on religions matters. It has also served in experimental purposes. When properly used, quality television introduces children to a world beyond their classroom and motivate them to learn. Because children relate easily to television as a medium they are familiar with, they are more apt to absorb the material they learn from it.

the amount of television programmes watched by children has caused considerable concern for parents and educators alike. It is thought that children remain glued to the television set for long periods of time, viewing unsuitable programmes which a=mat adversely affect not only their cognitive but emotional development. No doubt, children are susceptible to the images which they see on the television. This therefore stress the fact that immoral programmes can to a large extent affect the morality of children all over the country and the would at large.

communication through the television can be referred to as purposive because the information disseminated are meant to affect the audience positively or negatively. That is, it has a variety of consequences which may be direct or indirect.

such effects or consequences include such factors as emotional response, attitudinal shift or changes in a child’s view of the world after exposure to certain kinds of media.

children have the capacity to give themselves over completely to the world created by pictorial media (television). Such intense involvement often leads to storing emotional response and to a large extent affect the moral behaviour of children.

 

1.2  statement of problem

many people think that television viewing does not have lasting positive or negative effect on children. Studies have shown through analysis of the effects of television programmes over the years that the effects of television viewing on children is great.

this study seeks to find out the degree or extent to which the children of gaius benton schools have been affected by television viewing and to establish if there are programmes on television that can enhance or mar the moral behavior of the children match.

there have been cases where children fold papers and light them up with attempts to practice cigarette smoking, having watched the action on the screen of television.

the kinds of clothing children see on television seems to shape their demands on parents who purchase clothes for their children, especially at festive periods. All these acts and more are caused as a result of visuals on the screen of television.

 

1.3  objectives of study

the major objective of this study is to determine the impact of television viewing on the moral behaviour of nigerian children.

  • To examine the benefits derived by children from television viewing.
  • To determine the negative as well as the positive affects of television on the lives of nigerian children.
  • To determine how the effects affect other members of the family and the nigerian society at large.
  • To encourage television stations to promote generally acceptable social values and norms, foster the spirit of self discipline and generally accepted moral standards through the programmes watched by children.

 

1.4  significance of study

this study is immensely important especially to nigerian parents because it will help to inform them on the effects of television on the moral behaviour of their children as it will help them determine what programmes to expose their children to.

this study will serve as a means of future research for media researchers, scholars and students.

it will also help media ie television stations know the right type of programmes to air for children consumption so as to build morals and not kill morals in children.

 

1.5  research questions    

       the researcher of this work has prepared certain questions to help in the course of his study.

  1. Do children derive benefit from television viewing?
  2. Does it have positive or negative effect on the moral life of the children?
  • How does this affect other members of the family and the society at large?
  1. Can television programmes maintain standards that can ensure acceptable moral behaviour of children?

1.6  scope of the study

this study covers the effect of television viewing on the moral behaviour of nigerian children. Gains benton schools as a representation of children of all ages serves as the case study of this research work.

although, the main function of television as a sight and sound medium is to inform, entertain and educate its audience. This study will reveal the extent it does these with respect to the effects of viewing habit of children of gains benton schools where the work is countered.

this research work is based on a sample of children between the ages of two (2) to eighteen (18) years of age (nursery to secondary school age).

 

 

 

1.7  limitation of study

the greatest limitation to this study is time factor. There is limited time for the researcher to explore the topic.

secondly, some of the children are too small and can neither read no write or even respond to questions through interview. Also, some of the respondents, students/pupils are too naive as they feel that the questions will be used against them.

finally, financial constraint is another set back encountered by the researcher.

 

1.8  operational definition of terms

the contextual definition of certain terms are considered important on this study by the research.

Television:     television is an electronic device that utilizes motion pictures, sound and light in disseminating information to a wide and diversified audience to create an effect.

television is the medium that possess credibility audio visual qualities and can be utilized in virtually development communication (nwosu, 2005, p.164).

 

Moral:             the word moral comes from a latin word “moralis” which means custom or manner (okunna, 2003, p.1).

morals are principles and beliefs concerning right and wrong behaviour.

Effect:             this means a cause, a result or an outcome. It is a change produced by an action.

 

Behaviour:      this means the way a child acts or function.

 

Children:        this is the plural of the noun child. A child is a young person (a boy or a girl) within pre primary, primary and post primary school age, (2 – 18 yrs).

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

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To know your BVN, dial
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E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

mass communication project topics and materials for final year students

INFLUENCE_OF_SOCIAL_NETWORKING_ON_THE_ACADEMIC_PERFORMANCE_OF_CARITAS_UNIVERSITY STUDENTS

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INFLUENCE_OF_SOCIAL_NETWORKING_ON_THE_ACADEMIC_PERFORMANCE_OF_CARITAS_UNIVERSITY STUDENTS

 

Click here to download our android mobile app to your phone  for more materials and others

COMPLETE PROJECT  MATERIAL COST 5000 NAIRA OR $10 , 

. A FRESH TOPIC NOT LISTED ON OUR WEBSITE COST 50,000 NAIRA ( UNDERGRADUATE) OR 100,000 FOR SECOND DEGREE STUDENTS. $500. PLUS  FREE SUPPORT UNTIL YOU FINISH YOUR PROJECT WORK. CONTACT US TODAY, WE MAKE A DIFFERENT. DESIGN AND WRITING IS OUR SKILLED.  DESIGN AND WRITING IS OUR SKILLED.

Note: our case study can be change to suit your desire location . we are here for your success.

                                   ORDER NOW

MAKE YOUR PAYMENT  INTO ANY OF THE FOLLOWING BANKS:
 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447
First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

Foreign Transaction For Dollars Payment :
Bank Name: GTBank
Branch Location: Enugu State,Nigeria.
Account Name: Chi E-Concept Int’l
 Account Number:  0117780667. 
Swift Code: GTBINGLA 
Dollar conversion rate for Naira is 175 per dollar. 

ATM CARD:  YOU CAN ALSO MAKE PAYMENT USING YOUR ATM CARD OR ONLINE TRANSFER. PLEASE CONTACT YOUR BANKER SECURITY GUIDE ON HOW TO TRANSFER MONEY TO OTHER BANKS USING YOUR ATM CARD. ATM CARD OR ONLINE BANK TRANSFER IS FASTER FOR QUICK DELIVERY TO YOUR EMAIL . OUR MARKETER WILL RESPOND TO YOU ANY TIME OF THE DAY. WE SUPPORT CBN CASHLESS SOCIETY. 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

form>DELIVERY PERIOD FOR BANK PAYMENT IS  LESS THAN 2 HOURS

How to transfer from your bank account to All  Nigeriabanks

1. Access Bank:
—-*901#

2. EcoBank:
—-*326#

3. Fidelity Bank:
—-*770#

4. FCMB:
—-*389*214#

5. First Bank
—-*894#

6. GTB:
—-*737#

7. Heritage Bank:
—-*322*030#

8. Keystone Bank:
—-*322*082#

9. Sky Bank:
—-*389*076*1#

10. Stanbic IBTC:
—-*909#

11. Sterling Bank:
—-*822#

12. UBA:
—-*389*033*1#

13. Unity Bank:
—-*322*215#

14. Zenith Bank:
—-*966#

15. Diamond Bank
—-*710*555#

To know your BVN, dial
—-*565*0#.

E.g for First bank…   *894 *Amount *Acct. No. #

Please dail d code from d number u used to register d account from the bank

CALL OKEKE CHIDI C ON :  08074466939,08063386834.

AFTER PAYMENT SEND YOUR PAYMENT DETAILS TO

08074466939 or 08063386834, YOUR PROJECT TITLE  YOU WANT US TO SEND TO YOU, AMOUNT PAID, DEPOSITOR NAME, UR EMAIL ADDRESS,PAYMENT DATE. YOU WILL RECEIVE YOUR MATERIAL IN LESS THAN 2 HOURS ONCE WILL CONFIRM YOUR PAYMENT.

WE HAVE SECURITY IN OUR BUSINESS.   

MONEY BACK GUARANTEE

 

 

 

CHAPTER ONE

 

INTRODUCTION

 

  • Background of the Study

 

The internet plays a fundamental role in organizations and societies. The basic fact

 

justifies  the  information  revolution  that  has  been  taking  place  across  the  globe  in  recent

 

times. The term  internet, according to Cawkell  in  Ogedegbe (2006, p.152) is a large
computer  network  formed  out  of some  thousands  of  interconnected  networks,  and it
supports  a whole range of  services such  as  electronic,  file  transfer  protocol, data base
access and  many others.  It is  therefore not  surprising the success  story behind the  advent
of  the  internet.  It  is  also  known  as a  network  that  links  computers all  over  the  world  by
satellite  and  telephone, connecting users  with  service  networks  such as Email and  the
world wide web. Today the  internet has linked  thousands  of nations  and enterprises across

 

the world. Hence the world which appears physically large has been made small by the internet and justifies the reference to the world as a global village.

 

The internet gave rise to the birth of social networking sites, which, according to Okenwa (2008, p. 15) are web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between “existing ties” who share

 

2

 

 

 

 

some offline connection (Hawthorn, 2005). On many of the large social networking sites, participants are not necessarily “networking” or looking to meet new people; instead, they are primarily communicating with people who are already a part of their extended social network.

 

Social networking began in 1978 with the Bulletin Board System (or BBS.) The BBS was hosted on personal computers, requiring that users dial in through the modem of the host computer, exchanging information over phone lines with other users. This was the first system that allowed users to sign in and interact with each other; it was quite slow since only one user could be logged in at a time. Later in the year, the very first copies of web browsers were distributed using the bulletin board, Usenet. Usenet was created by Jim Ellis and Tom Truscott,

 

and it allowed users to post news ws‖articles.The difference between Usenet and other BBS and administrator or central server. There are modern forums that use the same idea as Usenet today,

 

including Yahoo Groups and Google Groups.

 

 

The first version of instant messaging came about in 1988 with Internet Relay Chat (IRC). IRC was Unix-based, limiting access for most people. It was used for link and file sharing, and generally keeping in touch with one another. Geocities was among the first social networking sites on the internet, launching its website in 1994. Its intent was to allow users to

 

create their own websites, dividing them into groups based   on   the   website‘s

 

TheGlobe.com was launched, offering users the ability to interact with people who held the same interests and publish their own content. Two years later, in 1997, AOL Instant Messenger and SixDegrees.com were launched. This was the year instant messaging became popular and it was the first time internet users were able to create a profile and be-friend each other.

 

3

 

 

 

 

Friendster, created in 2002 was the pioneer of social networking. In its first three months, the social networking website acquired 3 million users, amounting to 1 in 126 internet users being members at the time. Friendster served as the launching point for the widely popular MySpace, which cloned Friendster and launched after just 10 days of coding. In the following years, other social networking websites like Classmates.com, LinkedIn and Tribe.net started to come up, including what was to be the most popular social networking website in internet history, Facebook.com was launched in 2004 with the intent to connect U.S. college students, starting with Harvard College. In its first month, over half of the 19,500 students signed up. After gaining popularity, Facebook opened its registration to non-college students, and in 2008, Facebook surpassed MySpace as the leading social networking website. Social networking has come a long way since 1978, and we will all witness its evolution for years to come, forever changing the way people connect with one another.

 

While social network sites have implemented a wide variety of technical features, their backbone consists of visible profiles that display an articulated list of Friends who are also users of the system. Profiles are unique pages where one can “type oneself into being” Sunder (2003, p. 3). After joining a social network site, an individual is asked to fill out forms containing a series of questions. The profile is generated using the answers to these questions, which typically include descriptors such as age, location, interests, and an “about me” section. Most sites also encourage users to upload a profile photo. Some sites allow users to enhance their profiles by adding multimedia content or modifying their profile’s look and feel. Others, such as Facebook, allow users to add modules (“Applications”) that enhance their profile.

 

4

 

 

 

 

After joining a social network site, users are asked to identify others in the system with which they have a relationship. Most social network sites require bi-directional confirmation for Friendship, but some do not. These one-directional ties are sometimes labelled as “Fans” or “Followers,” but many sites call these Friends as well. The term “Friends” can be misleading, because the connection does not necessarily mean friendship in the everyday vernacular sense, and the reasons people connect are varied (Boyd, 2006).

 

These sites also provide a mechanism for users to leave messages on their Friends’ profiles. This feature typically involves leaving “comments,” although sites employ various labels for this feature. In addition, social networks often have a private messaging feature similar to webmail. While both private messages and comments are popular on most of the major networking sites, they are not universally available.

 

Beyond profiles, Friends, comments, and private messaging, network sites vary greatly in their features and user base. Some have photo-sharing or video-sharing capabilities; others have built-in blogging and instant messaging technology. There are mobile-specific social network sites (e.g., Dodgeball), but some web-based sites also support limited mobile interactions (e.g., Facebook, MySpace, and Cyworld). Many networking sites target people from specific geographical regions or linguistic groups, although this does not always determine the site’s consistency. Orkut, for example, was launched in the United States with an English-only interface, but Portuguese-speaking Brazilians quickly became the dominant user group (Kopytoff, 2004). Some sites are designed with specific ethnic, religious, sexual orientation, political, or other identity-driven categories in mind. There are even sites for dogs (Dogster) and

 

5

 

 

 

 

cats (Catster), although their owners must manage their profiles. This then brings to mind the fact that everyone needs to interact both humans and animals alike.

 

1.2  Statement of the Problem

 

The  introduction  of  information  technology  in  Nigeria  is  a  welcome  development.

 

The use of internet for educational purposes is also of immense benefit especially in the area of being globally relevant and current. However, when it becomes a substitute for

 

good  means  of  social  interactions  and   academic study among  young  people,  it  should

 

give  cause  for concern.

 

 

Students  nowadays  spend  the  better  part  of  their  time  in  school  on  information

 

technology  devices such  as  palmtops,  iPods and  blackberry.  On   close enquiry,   one
usually finds out that they are social  networking  with  friends  and rarely getting
information  on their  various  school  courses.  Often times,  information  sought is  subject to
the  use  of  technological  media  especially  for  pleasure,  to  while  away time and to
interrelate with friends  and pals on Facebook, twitter  e.t.c. The question this research seeks

 

to answer is; how has social networking influenced

mass communication project topics and materials for final year students

AN APPRAISAL OF NIGERIAN MEDIA AS AN INSTRUMENT FOR ERADICATING CORRUPTION (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA’S EFFECTS IN OBASANJO’S ANTI-CORRUPTION CRUSADE).

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AN APPRAISAL OF NIGERIAN MEDIA AS AN INSTRUMENT FOR ERADICATING CORRUPTION (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA’S EFFECTS IN OBASANJO’S ANTI-CORRUPTION CRUSADE).

ABSTRACT

This research work has investigated the media as an instrument in eradicating corruption using Obasanjo’s Anti-corruption  Crusade (A case study  of the federal Radio operation of Nigeria)

The objective of this work among other things was to find out the problems that follow corruption and also to find out solutions to the problem based upon which hypothesis were formulated.

The research work was carried out by using primary and secondary data  like  interview method,  Questionnaire,  personal observation and the review of related literature.

The literature reviewed includes the journals magazine, textbook periodical, Newspaper, lecturers, seminars.  Response from the respondents show that the major problem in Nigeria is corruption like illegal award of contracts lobbying  syndrome, indiscipline like brown envelop, godfatherism, unpatriotic ailment, fraudster bad name and bloody practices etc. which prompted president Obasanjo to launch crusade against corruption after the military regime, bringing them to book for prosecuting and punishment due for any offence committed without fear or favour of personality whereby he used federal Radio corporation of Nigeria for quick enhancement.

CHAPTER ONE

1.0    INTRODUCTION

  • BACKGROUND OF THE STUDY
  • STATEMENT OF THE RESEARCH PROBLEM
  • OBJECTIVES OF THE STUDY
  • SIGNIFICANCE OF THE STUDY
  • RESEARCH QUESTIONS
  • RESEARCH YPOTHESIS
  • LIMITATION OF THE STUDY
  • CONCEPTUAL AND OPERATIONAL DEFINITION

 

CHAPTER  TWO

  • SOURCES OF LITERATURE
  • HOW HAVE THESE CORRUPTION PRACTICES AFFCT HUMAN NATURE
  • WHAT HAS THE MEDIA DONE ABOUT THIS CORRPUTION ISSUE
  • SUMMARY OF LITERATURE REVIEW

CHAPTER THREE

  • RESEARCH METHOD
  • RESEARCH DESIGN
  • RESEARCH SAMPLE
  • MEASURING INSTRUMENT
  • DATA COLLECTION
  • DATA ANALYSIS
  • EXPECTED RESULT

CHAPTER FOUR

  • DATA ANALYSIS
  • RESULT
  • DISCUSSION

CHAPTER FIVE

  • SUMMARY
  • RECOMMENDATION FOR FURTHER STUDY
  • SUGGESTION FOR FURTHER RESEARCH

REFERENCE

QUESTIONNAIRE

 

CHAPTER ONE

INTRODUCTION

1.1   BACK GROUND OF THE STUDY

        It is necessary to glorify the minds that made ventures to the establishment of media arena.  Media as a watchdog and the mirror of the nation perform crucial role in the society.  Media educate, entertain, analyses, interprete, motivate, create awareness, create avenue, to  failure and to success.  Media as well monitors evaluate and correct all wrong activities concerning human existence.  It executes and recommends encodes and decodes and ensures feedback etc.

Media is “metaphoric “ when we termed it to be a watchdog of the nation and as well  the mirrow through which the nation see and recognize itself.  It is the importance of the media that place it to that position in that somebody cannot just get up and started praising or criticizing a nation or  society without having   in mind any channel of dissemination of his  formation  whether good or bad information all convey sense to the target audience.  It is therefore at this junction that journalist uses media aid to bring to the nation what their society  is like and how their government is like and how good or bad the personalities  involved are like, then it is through this means that they will know what they are and how their activities moves,  whether  it encourages the audience or discourages them.

It was through this mirrow media “ The News that exposed the forgry certificate of Alhaji Sdisu Buhari which he did at the University of Toronto Candada.  This made president Obasanjo after taken over the government to launch  crusade that will redress what he saw in the mirrow.  This made Alhaji Salisu Buhari to be brought down from his position of speak House of Representatives.

The media educates the ignorant, it teachers them from known  to unknown,  in that it was when media publishes or airs what people know that they will analyze it  to those who does not know.  It was through media that people get to know what brought about the removal of Evans Ewerem from the position of senate president because of his falsification of age.  The Nigeria media therefore exposes them, the evil  operators of their evil deed and drag them down from the success to failure through monitoring of their movements and activities and evaluating and correcting their wrongs by disseminating it on air and preparing the audience to feedback and  recommending to the government  the punishment that they deserve for the issue of awareness to be accomplished.

Therefore this study is an attempt to discover how media as an instrument for eradicating corruption of Obasanjo anti-corruption crusade.  A case study of FRCN.

Since assuming office in May 1999, President Olusegun Obasanjo has never hidden his   intention   to fight corruption, which has permeated the social fabric of Nigeria from the top to bottom

In order  to realize that goal, he  set up the independent corrupt practices and other  Related offence commission, otherwise known as the ICPC, headed by Justice Mustapha Akanbi, a retired judge of he court of Appeal.

But since then, the commission had remained a came duck  and toothless bulldog until recently.  In what observers see as a departure from the past and a renew vigour in the anit- graft campaign, the ICPC in earl December initiated the arrest of prominent publicans and former government officials.  In one fell swoop a serving minister was fired over allegation of corrupt  practices. Not only was former minister of labour and productivity, Alhaji Hassani Akwanaga sacked he was later arrested by security agencies for involvement in & 214m scam in the jinx  National identity card scheme being handled by the minister of internal Affairs.  He  was the permanent secretary of that ministry before retiring adhering appointed a minister.

The ICPC is currently prosecuting about sixty-two persons for various offences, these of the commissions and company executives.  The commission is said to have received over 942 petitions since inception, out of which about 400 are still being investigated.

1.2   STATEMENT OF RESEARCH  PROBLEM

        The problem of study is the effect of the media as an instrument of eradicating corruption, A case study of federal radio Corporation of Nigeria  in  effort in Obasnjo’s anti-corruption crusade.

It is the opinion of the researcher to see if there is any significant effect on media being a powerful instrument to Obasnjo’s crusade against corruption.  Truly, their has been series of struggle to attain this objectives.

Similarity, the legal  philosophers had various motions of the nature, meaning and scope of corruption.  Today the struggle to bring to the publics the notification,   of their  freedom  form  corruption by the media has being a respected attempt done by the media for it is the obligation of the media to carry out government opinions, translate it and analyze it    to layman’s understanding.

Today it is a matter of national  and international affairs or concern in that the rule of law has no meaning as some government in African countries are dictatorial in nature and operate  above the law, thereby something or action that is above the law of its land is a problem  and that is the statement of problem of corruption and Obasanjo’s crusade against that thereby FRCN as the powerful instrument to enforce awareness and motivates actions which was achieved at last.

For instance late Abacha chose Barinabas Jabilla (Nick named Rogers) as his killer squared leader who carried out a lot of assassination for him therefore instead  of investing money on development, he rather used the money to send sergeant Rogers to North Kores to learn self defence and assassination and as well was given asset to presidential jet and many cars of which was  announced   that tell magazine described his appearance as hefty bearded Rogers who always poses  a deceptive look with his athletic physique and cherubic face who usually decked in a special black Arab captain when on a mission to kill,  all enemy of  evil like assassination  of Kurdirat  Abiola late and others simply because of the interview granted to here by  the British Broadcasting corporation where she exposed late Abacha, she was killed because she vowed to fight Abacha’s corruption to the last.  She was killed because her husband Abiola late won  a free and fair election  which was annulled on June 12.

Problems are imminent in every aspect of human endeavour.  As scholars researchers, students, we know that the Nigeria Nation is bed veiled with  so much corruption which has hitherto been a constraint to National development.  A category of corruption is synominous  with militaries, politicians, some are caused by employer government  agencies, the common men, leaders of thought, the youths, the aged and these are the component that make up the federation.  A sample of corruption which this work tends to address is crime, drug abuse juvenile delinquency, cultism, bribery and disobedience.

Therefore in a situation like this, the media as a powerful instrument for eradicating corruption is at work but suffers in that there is no freedom of media activities.

Yet that does not stop the media from motivation and action though some personnel  lost  their lives in the process,  a good example is late Gwa founder of News watch, who was assassinated.

1.3   OBJECTIVES OF THE STUDY

        As one may ask what is the intention of the researcher on the objective of this research work.  The research intends at the end of this work, to provide a lasting solution to the problem of corruption in Nigeria.   It also intends to assess the Obsanjo anti-corruption crusade to tell the public how far it has gone in trying to eradicate corruption in the society.  It also tends to form a frame work or basis for further researchers as far as corruption is concerned in Nigeria.

1.4   SIGNIFICANCE OF THE STUDY

The research work  will go a long way to wards using the media to address the issue of corrupt practices in Nigeria and media as a  powerful instrument to achieve the positive objectives.

This is the dream that has almost come true in that no nation without media that will stand and human beings who are being governed will not have their  happiness without having full possession of their freedom.  That is why it has been nice researching on this  topic which brought about knowing the opinion of the federal Republic of Nigerian government which stated that he was committed to the rule of law hence he promise to ride the country of corruption and has infact set examples by first of all probing and indicting some military ex-state administrators for corrupt practices and probes on all governmental departments.

We must not fail to welcome the constitutional democracy, be it as benevolent, as  it may be, a military regime still falls short of the mark.  It is a government that owe’s it origin and authority to sheer force and not to the people.  We would like to have a government that will owe  its origin and authority to the people and as well give its accountability to the people  and can have an air of change in mind when he did not  account to his people fine likewise was promised  by president Olusegun Obsanjo  on the day of his launching on 9th September  1999 at Bayalsa state in Yenegua,  he promised to be cooperative with the staff and to work towards the upliftment of the standard of living of the people, maintenance of open door policy and accountability of the people he governed and avoidance of false manifestoes. With these corruption will be reduced and media will perform  its roles effectively without hindrance.

1.5   RESEARCH  QUESTIONS

  1. In which ways do you think that media has helped in this crusade?
  2. How media aided as an instrument for eradication of corruption through Obasanjo anti corruption crusade?
  3. How do you feel that corruption will even end in the life of Nigerians?
  4. Do you consider the step taken by president Obasanjo towards the crusade against corruption in Nigeria?
  5. What has the press done about this?

 

 

1.6   RESEARCH HYPOTHESES

        DECISION NULL

        Reject Null hypothesis if computed value is higher than the table value, otherwise accept the Null hypothesis.

NULL HYPOTHESIS H.O.

The Obasanjo’s  Crusade against corruption under a Democratic atmosphere is what that saved Nigerian situation of unstable government and return of peace  in the country, exposition through Radio Nigeria.

ALTERNATIVE HYPOTHESIS

The  Obasanjo’s interference is not what that saved Nigeria situation of unstable government and return of peace in the country, exposition through Radio Nigeria Enugu.

1.7   LIMITATION OF STUDY

        In the course of this writing, a lot of problems were encountered as inadequate materials.  Easy  access to materials for this work became difficult even in the school library, the ones seen could not bring the proper meaning or satisfy the demand of the study; in the course of this, I had to travel far in obtaining my materials that makes this study writing a reality.

Time factor: Shuffling in between exams and class work with the limited time at hand distributed this work.  it posed an unnecessary delay in carrying out proper research suitable for this study.  Time as one of the problem emanated as a result of school calendar programme.

In the course  of this work also inadequate funding posed a little treat to the completion of this work, most of the time I am handicapped financially at this season of exams, all these and others are the combinations of this study.

1.8   CONCEPTUAL AND OPERATIONAL DEFINITION

        In order to made for adequate clearly of purpose and presentations, such words will be defined in this section in accordance with the usage that will be made of them.  In  doing  so the author hope to present an ideal aid towards the effective understanding of the day sep up.  Such words explained include media and corruption

Media:-

Media is usually with sing, mass communication example are television, Radio, the press than mass media.

Media is a medium of exchange of ideas it is a channel by which messages or information is being transferred or encoded and decoded  to the final audience.

Corruption:

Corruption as has been reviewed by Oxford Advance learner’s Dictionary of current English as an immoral actions, depraved ailment, dishonesty through offering and accepting tribes, impure through bloody practices debased by errors or alterations,  falsifying of age, embezzlement or illegal possession or acquisition of wealth

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mass communication project topics and materials for final year students

THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC

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THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC

ABSTRACT

Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties.

 

This study aims at identifying the variable that inhabit the achievements of marketing objectives of firms and organization.  By so doing the researcher desired to investigate the effect of good public relations and promotions of companies using Nigeria Breweries Plc, as case study.

 

The Researcher used simple random sampling and stratified sampling technique in selling her sample.  The two major instruments of  data collection adopted for the  study are questionnaire and structured Oral interview.  It was discovered from the finding made that.

 

  1. Nigeria Breweries Plc acknowledge the positive impact of good public relations and promotions on their staff performance and organizational out-put
  2. The improvement in their volume and revenue is as result of organized public relations strategies and promotion techniques.
  3. Public relation and adequate promotional tools are not usually exclusive rather they tend to complement one another to achieve better result.

From the above discovering made the researchers deduced some recommendations which include:

  • There is need for a more motivational system of public relation and market promotions to enhance productively and sales volume of the marketing companies.
  • The print media should be combined with the electronic media in other to yield better productivity.
  • A good public and promotional strategy must be sustained through research.  Well-managed feed back transparent honesty and truthful information.

The management of Nigeria Breweries Plc should endeavour to adopt effective promotional strategy and public Relations to enhance their market strength win testing the hypothesis, statistical coefficient (superman) correlation ship was used at the end of the analysis the null hypothesis (H.O) falls within the region of the rejection while the alternative hypothesis (HA) fall  within the region of acceptance.

CHAPTER ONE

  • INTRODUCTION 1

1.1     Background of the study                                                         1

  • Statement of the problem 6
  • Objectives of the study                                                           7
  • Scope of the study 8
  • Research question 9
  • Hypothesis 10

CHAPTER TWO

  • Literature review 13

 

CHAPTER THREE

  • Research method 38

 

CHAPTER FOUR

  • Presentation Analysis of Data 43
  • Testing of hypothesis 46

 

CHAPTER FIVE

  • Discussion of findings 52

5.1     Summary Recommendation and Conclusion                           56

  • Recommendation 57
  • Conclusion 58
  • Contribution to knowledge/Research 59
  • Area of further Research 59
  • Biography 61
  • Appendix 64
  • Questionnaire 65


CHAPTER ONE

INTRODUCTION

Background  of the study

In the recent past, public relations was regarded as publicity, but currently.  Publicity  is regarded as one of the tools of public relation.  This is  because of the vital roles public relations is performing in the society now which among others involves a relations of public attitude.

Identification of the policies and procedures of an organization or individual with respect or individual with respect to attitudes.  Values, comprehensive functions and medium of creating awareness.  Public relations also  determines the activities to be executed in order to improve or maintain those candidate treasures taken by an individual or an organization to maintain the good image of the organization and to keep a cordial relationship  with it’s environment.  This could be done through welfare packages, advertising, publicity or adequate promotions and marketing strategy.  A manager can afford this bearing in mind that the analysis of friends implies the application of research  techniques before planning a programme that any attempt to present a biased information on the activity of the company or potency of their products  which is not based on truth and honesty purpose will  yield unfavourable result to the image of the organization.  He should also bear in mind that the successful implementation of product cannot be done haphazardly or carelessly.  This is invoice of the fact that marketing as a process  of planning and execution of conception, promotion and distribution of ideals, goods and services through a good public relation in order to create exchange that satisfy individual and organizational  objectives.  Is as old as the inception of buying and selling.

Arise when at least one party to potential exchange, gives through to the objectives demand means of achieving  desired responses from other parties.

This desire with good foresight has led  to an advanced philosophy of modern marketing calls for more than developing a good product or service, moderate and attractive price or making the product accessible to targeted customers through Advanced  public relation strategies.  In the dispensation, the company should design good disseminate information about the products or services  existence features and arms, and how this will benefit the market.  Every organization performs the role of communication market and promoter.  These service more often are  done through the hiring of sales forces and good strategy (to carry out persuasive messages) Advertising agencies to develop sales campaign and public relations firms to enhance  the.

1.0     INTRODUCTION

          In the recent past, public relations was regarded as publicity, but currently publicity is regarded as one of the tools of public relation.  This is because of the vital roles public relations is performing in the society now which among others involves a revaluation of public attitude identification of the policies and procedures of an organization or individual with respect or individual with respect to attitudes values comprehensive functions and medium of creating awareness.  Public relations also determines the activities to be executed in order to improve or maintain those candidate treasures taken by an individual or an organization to maintain the good  image of the organization and to keep a carelial relationship with it’s environment.  This could be done through welfare packages, advertising, publicity or adequate promotions and marketing strategy.  A manger can afford this bearing in mind that the analysis offernels implises the application of research techniques before  planning a programme that any attempt to present a biased information on the activity of the company or potency of their products which is not based on truth and honesty purpose will yield unfavourable result to the image of the organization.  He should also bear in mind that the successful implementation of product cannot be done haphazardly or carelessly.  This is invoice of the fact that marketing as a process  of planning and execution of conception, promotion and distribution of ideas, good and services through a good  public relations in order to create exchange that satisfy  individual and organizational objectives.  Is as old as the inception of buying and selling.

Arise when at least one party to potential exchange, gives through to the objectives demand means of achieving desire responses from other parties.

This desire with good foresight has led to an advanced philosophy of modern marketing calls for more than developing a food product or service moderate and attractive price or making the product accessible to targeted customers through advanced public relation strategies.  In this dispensation, the company should  design good disseminate information about the product or services existence features and arms, and how this will benefit the market.  Every organization performs the role of communication market and promoter.  These service more often are done through the hiring of sales force and good strategy (to carry out persuasive messages) advertising agencies to develop sales campaign and public relations firms to enhance the company’s image customers confidence are built through effective communication and promotion tools.  Promotion is one of the four major variables with  which the marketing manager communicates information between seller and a buyer in order to change the attitude and behavour of both parties.  It performs the  role of persuasive influencing and information.  These three are inter-related because to inform is to persuade and conversely, a person is persuaded.

The promotion strategies inetude advertising, sales promotion, personal selling and public relation.  Among these promotional tools, personal selling public relations and advertising are perhaps most important since they dominate the major resources allocation by firm to  promote their products or services.  The importance of promotion has been out of the fact the physical distance between producers and customers are increasing and also because the number of potential customers are growing.  This there fore  means that for there to be  effective marketing of commodities, promotional strategies must be able to satisfy  the following objectives Demand  stimulation, information dissemination and maintenance of stable sales.

Nigeria Breweries Plc is a renowned marketing company with its Headquarters situated in 9th Mile Enugu State of Nigeria.  This organization has many branches in the federation.  This company is a marketing company presenting more that five hundred staff under it’s employee all over the federation out of this number, more than 150 staff written the range of Senior staff while the remain area either middle or Junior staff.  The firm has been recording rapid progress in their annual report passed through lots of precarious and turbulent situations due to poor sales and other problems.  This researched work therefore is bent on investigating on the effect of good public relation and organized promotion on the achievement of marketing services, using Nigeria Breweries Plc as case study.  Company’s image customers confidence are built through effective communication and promotional tools. Promotion is one of the major variables with which the marketing manger communicates information between  seller and a buyer in order to change the attitude and behaviour of both parties, it performs the role of persuasion, influencing and information.  These three are inter-related because to inform it to persuade and conversely a  person is persuaded.

The promotional strategies include advertising, sales promotion, personal selling and public  relations/publicity.  Among these promotional tools, personal selling public relations, and advertising are perhaps most important since they dominate the main resources allocation by firm to promote their products or service.  The importance of promotion has been out of the fact the physical distance has  been out of the fact the physical distance between producers and customers are increasing and also because the number of potential customers are growing.  This  therefore means that for there to be effective marketing of commodities, promotional strategies must be able to satisfy  the following objectives demand stimulation, information dissemination and maintenance of stable sales

Nigerian Breweries Plc is a renowned marketing company with its Headquarters situated in 9th Mile in Enugu State of Nigeria.  This organization has fifteen branches in 15 state of the federation.  This company is marketing company presenting more than five hundred staff under its employee all over the federation out of this number more than  150  staff sells written the range of senior staff while the remaining area either middle or junior staff.  The firm has been recording rapid progress in their annual report passed through list of precarious and turbulent situation due to poor sales and other problem.  This researched work therefore is bent an investigating on the effect of good public relation and organized promotion on the  achievement  of marketing serves, using Nigeria Brewery Plc as case study.

 

1.2     STATEMENT OF PROBLEM

          Experience have shown that development grow and survival of service and commodity industries like  the marketing firms depends much on their ability to maintain good public relation, communicate effectively with customers  and fashioning out a good and effective promotional and marketing strategies.  The management of most commodity services and marketing firms faces the problem of identifying the actual effect of public relations.  Promotional and market strategies on their organizational objectives.  The aim/problem of this researched is to examine the promotions and adequate control affecting the marketing objective of Nigeria Breweries Plc.  The impact of there variable in term of its revenue generation profitability sales volume and provision of better services will be examined.

 

1.3     OBJECTIVE OF THE STUDY

It is the intention of the researcher to carry a held detailed  research work that will:

  1. Discover the extent good public relation, and organized promotional strategy and marketing techniques has affected the achievement of Nigeria Brewery Plc
  2. Hoe effective and rewarding promotional strategies and tools has enhanced the organization operational performance.
  3. Evaluate the public relation and promotional strategies adopted by the firm to market their product and services.
  4. Whether these promotional public relation have any positive impaction sales volume of Nigeria Breweries Plc and effect of the Nigeria limited and
  5. The effects of the external environment on these strategies (which has hindered or promoted it’s activities).

 

 

1.4     SOURCE OF THE STUDY

The intension of this study was to discover the extent to which the use of good public relation, affected the marketing objective using Nigeria Brewery Plc as my case

 

1.5     SIGNIFICANCE OF THE STUDY

The significance of the study rest on the fact that ot would  help  to set standards to achieves profitable results using plans that are effectively controlled and monitored.  For example high  marketing objectives will be achieved since sources of complexities would have been discovered and resolved before revenue collection.

 

The study will also suggest how firms can effectively control  their operations for successful results, influencing customers through good public relation and adequate promotional strategies and increase productivity and sales volume through effective control and marketing strategy.

This  study will also act as a good referential material for scholars carry out a study of this kind.

 

1.6     RESEARCHED QUESTIONS

The researcher drew four question to guide his study.  They comprise:

  1. To what extent has effective control good public relation and adequate promotional strategies contribute to the achievement of organizational goods and market objectives.
  2. How effective is the motivational aspect of the sales volume and promotional strategies in Nigeria Brewery Plc
  3. What are the major factor responsible for high sale volume and achievement of organization marketing
  4. What factors hinders the actualization of marketing of Nigeria Brewery Plc.

 

1.7     HYPOTHESIS

Ho:    Good public  relation and adequate promotions have no significant impact on the marketing objective of firms.

 

1.8     LIMITATION AND DECLIMITATION OF SUDY

The study was intended to cover all the basic concept and practice of effective control,  good public relation, promotions and activities of marketing Development of Nigeria Brewery Plc to achieve enhanced marketing objectives.  The researcher desired to travel to all the branches of the company to find out how these mentioned variables have enhanced the achievement of marketing objective the firm.

But due to problems  of the time and financial constraints that did not ask for  more extensive study, the researcher limited her scope of study to the headquarters of the firms at 9th Mile so as to carry out meaning research works.

 

1.8     OPERATIONAL DEFINITIONS

  1. Promotion: Is an exercise in information persuasion and influence
  2. Promotional Strategy: This is the combination of all the promotion which comprises  personal and non-personal of communication.
  3. Marketing : This is a process of planning and executing the conception, promotion and distribution of ideas, goods and service to create exchange that satisfy individual and organizational objective.
  4. Customer or consumer : These are the target group to whom products and services are produced for.
  5. Advertising : This is the creation of awareness appeals to a large audience by providing information on the products and services available for disposal.
  6. Effective : This refers to the process of producing advising result
  7. Control : The process of devising was and means of ensuring that every thing is going as planned.
  8. Management control: This is usually perceived as seed back system to ensure manage and measure actual performance compare this against standards and identify and deviation.

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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