VIEWER SHIP OF TELEVISION PROGRAMMERS IN ENUGU STATE (A CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT)
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ABSTRACT
This research work was carried out in order to find out what the populace of Enugu south thinks or feels about television programme in Enugu state. The research also attempted to look into people work related to the research topic.
During research, the people of Enugu south were used as the populace of study, questionnaires were the major instrument of study. Random sampling method was applied to obtain the potion of the population on whom the instruments were administered.
Responses were analyzed on percentage. For the more, the significant problem and question for this research were spelt out in order to help, uphold or reject certain assumption. The data collected from the questionnaires made it possible for the researcher to get the answer agitating his mind. It was noted that on human behavior.
The study was able to find out actually what the populace of Enugu south think or feel about the positive or negative effect toward television programmers in Enugu state.
The research also made recommendation on what should be done to make our television content more result oriented and interesting.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of contents
CHAPTER ONE
INTRODUCTION
- Background of the study
- Statement of research problem
- Objective of the study
- Significance of the study
- Research questions
- Hypothesis
- Assumptions
- Definition of terms
- Scope and limitation of the study Reference.
CHAPTER TWO
LITERATURE REVIEW
- Source of literature review
- Literature review
- Theoretical frame work
- Summary of literature review
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research method & Design
3.2 Population of study
3.3 Sample size
3.4 Method of data collection
3.5 Procedure for data Analysis
3.6 Measuring used to ensure validity & reliability
3.7 Instrument for gathering Data
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Data Analysis
4.2 Result
4.3 Discussion of the finding
CHAPTER FIVE
Summary
Recommendation
Conclusion
References
Appendix
CHAPTER ONE
INTRODUCTION
- BACKGROUND OF THE STUDY
In this challenging society of our Nigeria, science and technology has brought profound changes on how mass media bring value to their customer. The tendency that must of the time, especially in the developing countries, the media practioners must package their programme very well to sustain their viewership. In doing it is imperative to take into conderation their supposedly diverse composition of the audience for viewership interest. Because of lack of this knowledge will mar the efforts of the station keep pace with prose trend in mass communication industry especially broadcast media.
Importantly taking the audience for granted as a result of professional ignorant or other reasons will not anger well at this information communication age. As Marshall Mac Luhah (1960) describe the world as a global village, a world join together and transformed by television and other marvous of the electronic age.
One of the outstanding features of the media communication is composition of the audience. The audience of television is highly heterogeneous with members having several distinctive characteristics, different interest and they are scattered in all over the nation with different socio-economic strata.
Based on the heterogeneity of the audience it is obvious that views differ among members of mass media audience. While some use particular station programme others depend on the others. Some may want to watch entertainment programmers while some might prefer thoughtful vital programmers like News, current affairs, commentaries or documentaries depending on their likes.
This corroborates with uses and gratification theory propounded by Swanson (1979) Because uses and grati8fication is audience centers asking what people do with media rather than what media do to people Rubin (1985) states that uses and gratification is grounded in a functional paradigm of social influence. Since the functional approach examine. The relationship between the media, individuals and society.
One of the plan in which an audience is active is though the use of selective exposure. It is the tendency of accepting to express yourself to communication that goes with your own values system, altitudes and viewpoint. The concept of self selective exposure helps the active audience to control what he watches, to what he listens to and read, selective reading and listening are the function selective exposure.
With the society becoming more complex; this, recognition of these view, interest researchers set out to ascertain viewership of television in Enugu south through empirical support.
You can but the newspaper of your choice, you can also watch the movie you like, you choose from many television programmers and Radio, and if you find yourself watching something you do not like you can tune to another channel. Different view have been presented in an attempt to determing why people watch television programmers.