Category Archives: mass communication project topics and materials for final year students

THE ROLE OF MASS MEDIA IN PROMOTING FAMILY WELFARE PROGRAMMES

THE ROLE OF MASS MEDIA IN PROMOTING FAMILY WELFARE PROGRAMMES (A CASE STUDY OF ENUGU METROPOLIS)

 

ABSTRACT

In the olden days, it was a well known fact, that a rich and wealthy man is known by the number of children and yam barns he had but recently, the reverse is the case in that a rich and wealthy man is known as a man with lesser number of   children who he taken greater care of.

The mass media had played s a contribute role recently to educate parents in particular and the public in general in family welfare through family planning programme. This work however , is no how the mass media family planning programme have reached the target audience and moreover, how they feel about it.

The research work has some to prove that the family welfare programmes as shown on the screen or published by the audience had in on way or the other charged the attitude   of some families positively towards eradicating poverty.

CHAPTER ONE

 

1.1       BACKGROUND OF THE STUDY

The family welfare as a concept of a world social order is as well as man himself. It could be   said to be means poverty eradication and   family caring. The term family welfare “ was carried out by the family planning programmes only to applied to the ageless phenomena when the social effect abandoned bodies. Due to illegal misconduct and problems of poor family began to bother the minds of sociologist, health   organizations and government.

Through family planning that family welfare received media coverage around the world since its inception in 1966. initially people reacted against it due to misconception and ignorance of their objectives and values of family   welfare   organization , but as the a issues developed of reveal to people and their relationship with family welfare become   cordial and their reception more enlightened. Internationally, the United Nations (UN) through an agency, the world health organization ( WHO) has   championed the publicity campaign for the introduction and the development   modification and sometimes outright discontinuation for some aspect for the importance for the world   demographic and economic ranging.

 

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RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTIONS OF LEARNING (A CASAE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY, ENUGU)

RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTIONS OF LEARNING

(A CASAE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY, ENUGU)

ABSTRACT

Radio is  one  of  the  media  instruments  in  communication. On the other  hand  communication is the  transfer  of  information  from  a  source  to  a destination. So, far  anything  to  be  called communication  it  must  efficiently  reach  to the source. Communication  is  not  complete  without   feedback. It is  on  this  background  that  I deem  it  necessary  to have a  look  at  the  listening   habit  of  students  in  higher  leaving  in particular students  of  institute  of  management  and technology  Enugu  as a case  study.

Hence , I am  trying  to throw  what  type  of programme  when  and  why  students  engage in radio  listening. Different  radio stations  exist  in the  world  today,  if any  station  fails  to  provide  its  listerners  with  what  they  want  or  need, they  will rather  turn  the  station off. What  I am  saying  is   that  a successful  media  house  should  have the  mass… in  and  before  planning  their  programmes. Anytime  its  counter  this,  the  audience  interest  will   wear away   as  the image  of the station  will  be   at  stake. That  is  why   due  to  the  heterogeneous  nature  of the  students  population  in  institute  of  management  and  technology  which  formed  my  case  study, I decided  to  use  random  sampling  method. This method  gave  every  student  an  equal  chance  of  being  selected. Fro  the research  carried  out,  students  tend  to  listen  more  of entertainment  programmes  than  other  programmes  like the  talks,  religions  commentaries  habits  are  also  limited  to  what  they  are  free  or  chanced  from  academic activities.

CHAPTER ONE

  • Introduction 1
  • Statement of  research  problem                                   5
  • Objectives of the  study                                                          7
  • Significance of  study                                                    7
  • Limitation of the study 8
  • Delimitation of the  study                                             9
  • Research questions                                                       9
  • Research hypothesis 9

CHAPTER TWO

  • Literature review                                                                    11
  • Special features  of  radio                                             19
  • Uses of  radio                                                               20
  • Distance learning  system                                             21
  • Radio and  development                                                         23

CHAPTER THREE

RESEARCH METHOLOLOGY

  • Research methods                                                         27
CHAPTER FOUR

DATA ANALYSIS AND RESULTS

  • Result 38
  • Discussion 39
CHAPTER FIVE
SUMMARY RECOMMENDATIONS FOR FURTHER STUDY
  • Summary                                                 41
  • Conclusion 42
  • Recommendations 44


CHAPTER ONE

BACKGROUND OF THE STUDY

The Nigerian society is a heterogeneous one with divergent communication need, coupled with the growing world of awareness. Different people have deferent perception of what roles communication, in its totality should play to the listing audiences if higher learning.

According to McBride Sean 91980) communication is considered in its broadcast sense, not only as the exchange of news and messages, but also a-individual and collective activity embracing all transmissions and sharing of ideas facts and data its main function in any asocial system any be identified as information socialization motivation, discussion, debate, education, cultural promotion, entertainment and integration

The mass media as an institution have been endowed to perform  all these immeasurable roles for the rest of the far have the mass media especially the radio which is not only the most important media in Nigeria, but also the most commonly spread affordable and accessible to perform this generic function expected of is. One of the intending features of the media of mass communication is the composition of their audience. The audience of radio is highly heterogeneous with members having socio- economic  stances  and  different  interests.

Based  on  different hinds  of  audience  it is  evident  that  preferences  of  medium as  well as  its  contents  will  differ   among  members  of  audience, while  same  need  a  particular  stations  or  programmes  for emotional  releases, while  others  may   proffer  serious  programmes  little  news  and  current  affairs, documentaries  commentaries and the  little , pending  on one’s  interest.

Discoing  the  mass  media   in  American  Bargas (1973) argue  that the  media  experiences  in part  time  or  activity  of  people  engage  in  at  certain  time  of  the day  where  they  have  nothing  of  overriding  importance to do  and  when  they  want  to  relax  from  boredom. The  audience  determines  he   success  or  failure  of  any  station  and  effectiveness   will be  looked  into  in this  study. A successful media should have the  mass in mind   before  planning  and  packaging  of their programme. Any  time  the  station  side  tracks  the  audience  interest  will wear   away  and  he  image  of the  station   will  be at  stake.

Therefore,,  for a  measure  of  freedom  and  enjoyment  media  houses  should  select  programme  as well as  particular  message. Berelson  and  jarowite  (1967) elaborated  on  this  when  they  wrote  that:

“Regular  viewers  of  news  programme  can  be  exposed  to everything  that  is  broadcast. The  decision  whether  or  not  to watvh  any  documentary  programme  is  novel  likely  to be  made  on  the  basic  of the  issues  than  on the  point  of view  present.”

The  views  of the  scholar  could be  used  to reflect  the universal  trend  the  type  of  programme  from the  stations  determines  the  presitivenss  of the  audience  towards  that  station. It is  on this  background  the  researcher  decided  to   study students  radio  listening  habits   of  students  in  higher  institutions  of   learning. At  times  there  exist  communication  gap  between  the  journalist  and  audience.  Most  user  of the media  see  journalist  as all  knowing  professional  and  the audience  relationship  is  not  cordial,  although  they  perform their  junctions. For  instance, while  a high  degree  of intimacy  and  confidentially  exist  between  a lawyer  and  his  clients  and  between  a  doctor  and  his  patients , the  journalist  cannot  claim  to  know  a great  deal  about  his  consumers. Many  people  all  over  the world  especially  those who  have  been  aware  of the  invariable  nature  of the mass  media  will  find  it  difficult  to  imagine  life  without  the  media.

According to  Opubor  A. E (1967)” Just  think  how  it  would  feel  to  wake  up  one  morning  tune  your  radio set and  receive  nothing  but  station  noise, you  look  outside  your  window  and  the  news venders are  not  on the  streets  and  at night you  time  your  television  set  again  all you  get  is static. No   picture , no should. If  such  happens  many  of  us  would  feel  that  the world  was  in cataclysm.

Nigerian would  not  cherish  such a  situation not  even  the  most  illiterate  person  would  welcome  such a deprivation. It  is therefore,  the  relialization  of the  indispensable  and  invaluable  role  which  the  mass media  play  in keeping  the  social  system  lively  that  have  motivated  researchers  to attempt  research  studies in different  area concerning  the  wages  and  appreciation   of the  mass  media. The  aim  of  this  study  is  certainly  not  to x-ray  the  importance  of  mass  media  in the  society , instead  it  will  attempt  to  find  out  the radio listening habits  having  in   mind  students  of  institute  of  management  and  technology, Enugu  as  a case  study   with  emphasis  on  the final  year  students  in  mass  communication  computer  sciences, secretarial  administration, mechanical  engineering, printing  technology  and  accountancy department.

 

1.2     STATEMENT OF RESEARCH PROBLEM

Radio  as we  know, play  a  prominent  role  in the  information  flow  process  in all  spectra  of  our  society. However,  some stations  fulfill  these  objectives  more  that  others. The  extent  to  which  radio  programme  are  listened to  depend  on the  station.  Students  pay  much  attention  to station  during  entertainment  programmes  despite  the information  and  education  they  offer  Klapper (1969), argues  the  tendency  of media  consumers  to  expose  themselves  in the  line   because   students  felt  the  FM  station  deals  more  an  entertainment  which  will  be  used  for  emotional  release,  relaxation  etc  Am  station  William Rivers  (1969 in  voice  of Am  form  lecture  confirmed  and highlighted  other  aspects  of  selection  process.  Female  students  on their  part  pay  greater  attention  to entertainment  programmes, than  news  and  current  affairs  and other  programmes.

Radio  programme produces  especially  a  competitive  situation  try  always  to  satisfy  their  audience  by good  programming  and  audience  has  the  tendency  to select the type  of  station  or  programme  to  listen  to. Because  of  the  heterogeneous  nature  of  the  media  audience  the radio   station  should  put in  their  best  to  make  sure  their  is  a  forum  where  its  audience  will air  their  views  on programme.

Presented, hence the  need  for  two  way  communication. The  success  or  failure  of any  station  and  their  effectiveness  lies  on its  audience.

 

1.3     OBJECTIVES OF THE STUDY

This  study is  aimed  at  achieving  the  following  purposes. Measuring  the level  of students  attitude  and  interest  in the  total  content  of  radio programme. Individual  perspective  to  listerning  habit  of   students  to  radio programmes. This study  also  aim at  identifying  he  extent by  which  such  variable  as  sex, course  of  study  age, affect  audience  towards  radio  programme.

 

1.4     SIGNIFICANCE OF  STUDY

It is  important that  radio  station  at  times  take a  critical  look  outside  and  feel  the  yearning  of its  audience. This  study  is not  only  important to the  students  but also  will  serves  as  a green ;light  to the media  houses  lecturers  and  media  practitioners  on how  best  they  will   restructure  their  programmes   so as  to suit,  attract   more  audience   and  patronage  from  the  general  public  especially  students.

 

1.5     LIMITATION OF THE STUDY

In any  research  work,  there  are  some  set  backs  that  follows  it. Some  of  such  limitations  is the  factor  which is  on  essential  requirements  in any undertaken.

Another  is money  which  could  have  neared  the distribution  and  collection  of questionnaires.

The  researcher  was nearly  unable  to  combine  the  research  work  with  normal lecture  and  also  prepare  for  examinations. Lack  of  books  on  mass  communication and  well  – equipped  library constitute  a problem. The  researcher  could  not lay   hand  on  books  considering  the high  cost  of  books.

1.6     DELIMITATION OF THE  STUDY

As  the  topic  suggest, the  study  constitute  of  only  the  mass  communication students  of  institute  of  management  and  technology, Enugu , both regular  and part  time  students.
1.7     RESEARCH  QUESTIONS

To help  in carrying  out  this  investigation, the following  researcher  questions  were  posed

  1. Does a students  course  of  study  influence  his  or  her  radio  listening  habit
  2. Is there  a  relationship  between  age  and  radio  listening  habits  of  students  in higher  institutions.
  3. Does gender  play  any  role  in the  choice   of what  one  listens  in  a total  contents  of radio  programme.
  4. Does students  listen  to  radio  at  the  beginning  of the semester  than  any  other  time.

 

1.8     RESEARCH HYPOTHESIS

Hi      Student  of  mass  communication  tend  to  pay  greater  attention  to  radio  programme than  students  in  other  disciplines

Ho     Student  of  mass  communication  tend  not to   pay  greater  attention  to  radio  programme than  students  in  other  disciplines

 

H2     Young  students  tend  listen  more  to  entertainment  programme  than  old  students

Ho     Young  students  tend  listen  more  not to  entertainment  programme  than  old  students

 

H3     Female  students  tend  to  listen  more  to  entertainment programmes  than  their  male  counterpart.

Ho     Female  students  tend  not to  listen  more  to  entertainment programmes  than  their  male  counterpart.

H4     Student  tend  to  listen  more  to radio  when  the  academic  load  is  minimal  or  reduced.

Ho     Student  tend not  to  listen  more  to radio  when  the  academic  load  is  minimal  or  reduced.

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THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

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ABSTRACT

This study is aimed, at pointing the role of public relations department and the practitioner in building the corporate image in government parastatals. It is obvious that going by the “Reform Agenda” embraced upon by the present administration lead by Oluseagun Obasanjo, so many groups and organisations are experiencing problems. To be able to survive, corporate organisations are doing a lot of re-organisation. This entails pruning their size so as to reduce their usually heavey expenditures. To some extent, these organization’s corporate images are affected. To survive this, the need for effective public relations practice becomes pertinent. In doing this, relevant literatures were reviewed. It is obvious from the review that public relation remains as important tool available to any organisation that desires to survive. For the purpose of this study, survey method of social science research was employed. The questionnaire approach was also employed to ensure that varying and venous shades of opinion about the subject of the research were obtained. Four hypothetical questions were formulated and tested using chi-square technique at 0.05% probability level for appropriate inferences. The hypotheses received statistical support.

 

 

 

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMTN

ABSTRACT

TABLE OF CONTENT

CHAPTER ONE:         INTRODUCTION

  • THE HISTORY OF NIGERIAN AIRWAYS
  • THE OBJECTIVES OF NIGERIAN AIRWAYS
  • STATEMENT OF RESEARCH PROBLEM
  • OBJECTIVES OF THE STUDY
  • SIGNIFICANE OF THE STUDY
  • RESEARCH QUESTIONS
  • RESEARCH HYPOTHESIS/NULL HYPOTHESIS
  • DEFINITION OF TERMS –CONCEPTUAL
  • DEFINITION OF TERMS OPERATIONAL
  • ASSUMPTION
  • LIMITATIONS OF THE STUDY

CHAPTER TWO: LITERATURE REVIEW

  • THE ORIGIN AND CONCEPT OF PUBLIC RELATIONS
  • THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION
  • CORPORATE PUBLICS
  • CORPORATE IMAGE
  • SOCIAL RESPONISBILITY
  • THE PUBLIC RELATIONS PRACTITIONER
  • SUMMARY OF LITERATURE REVIEW

CHAPTER THREE: RESEARCH METHODOLOGY

  • RESEARCH METHOD
  • RESEARCH DESIGN
  • POPULATION AND SAMPLE
  • MEASURING INSTRUMENT
  • ANALYSIS

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

 

CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

  • SUMMARY
  • RECOMMENDATIONS
  • CONCLUSION

BIBLIOGRAPHY

 

CHAPTER ONE

INTRODUCTION

          In any organization, the need to maintain the image of the organization is of great importance hence this study surveys the role of public relations in building corporate image. It set out to find out whether Nigerian Airways Enugu, has in any way established rapport and good will in the course of its dealings with the various publics. It will also identify whether the customers   are satisfied with the services of the organization. This study will also x-ray how far the public relations roles has helped or will help to co-ordinate the organization and its various publics.   If the publics perception of the Nigerian Airways image when determined is bad, then the researcher would be in a position to advise and make necessary recommendations that will enhance its image. More so the study will contribute to the knowledge of generality of Nigerians in their guest for enhancement of corporate image in government parastatals.

Nigerian Airways is a public corporation and business enterprise and as such is required to succeed. As a public institute devoted to the servicing of the public interest it must have the interest of its publics as a major consideration in the bid to achieve public co-operation and acceptance. As a business institution, the Nigerian Airways must use business principles to operate in such a way that it becomes economically independence against crumbling.

Against this background, Nigerian Airways instituted the public relations department to help foster the activities of the organization in order to achieve its aims and objectives. This is so because no business oriented organization can make any meaningful achievement without the help and use of a public relations practitioner. It is easily identifiable that the basic philosophy underlying public relations practice is of prime importance in all spheres of activities. The public relations man engages himself in doing good and trying to get credit for the good he has done. This involves wining friend keeping them and influencing them as well as others. It also involves looking good by building and sustaining good image or good will through good deeds that will win favourable considerations for Nigerian Airways Enugu among members of the public.

Public relations, by definition according to Frank Jefeckins states that public relations is the process of assessing consumer wants, establishing communication, fostering goodwill so that the consumer wants or needs can be profitably satisfied”.

Another definition according to the editors of public relations news states that public relations is a “a philosophy and function of management, which evaluates public attitudes, identifies the polices of an individual or organization with public interest and execute a programme of actions to earn public understanding and acceptance”

From these definitions, it is obvious that the public relations man blends the public interest with that of the organization for optimal achievement. It also identifies the need for the public relations man to evaluate the public attitude and conception of the organization with the aim of attaining and eliciting favourable actions where necessary.

COMMUNITY RELATIONS AND INFORMATION MANAGEMENT IN NIGERIA. A CASE STUDY OF MULTI-NATIONAL CO-OPERATIONS IN NIGER DELTA)

COMMUNITY RELATIONS AND INFORMATION MANAGEMENT IN NIGERIA.

A CASE STUDY OF MULTI-NATIONAL CO-OPERATIONS IN NIGER DELTA)

ABSTRACT

 

The main aim of this research work is to try as much as possible to examine the level of community in Nigeria a case study of the multi-national corporation in the Niger delta.

The review of relevant literatures and results of findings demonstrated the fact that the relations between the lost communities and multi-national corporations in the Niger Delta are strained. It was also discovered that the strain is caused by institutional weaknesses and failures of both public relation policies of multi-national corporations and efforts of government.

The sample survey method was used to easy out this study; interview and obscuration method was equally used to get supportive answers to some of the research questions for proper evaluation.

Questionnaires were also used as instrument for data collection, which afford the researcher the opportunity of using close-ended questions for reliable so I restricted ensures in a bid to enhance the indisputable findings of the work.

The implication of this research study is that the residents of the Niger Delta are colossally marginalized in terms of basic social amenities and the entitlements.

Government should endeavour to abstain from it’s negligence activities on the residents of Niger Delta in Nigeria to revive the non-actual corporations in order to curb further crisis in the Niger Delta.

CHAPTER ONE

  • Background of the study
  • Statement of problem
  • Objective of the study
  • Significance of the study
  • Scope of the study
  • Limitations of the study

 

 

CHAPTER TWO

LITERATURE REVIEW

  • Sources
  • Review
  • Theoretical frame work
  • Institutional arrangements
  • Achievement and failures

 

CHAPTER THREE

METHODOLOGY

  • Research method
  • Research design
  • Research sample

 

CHAPTER FOUR

  • Data Analysis and results
  • Discussion

 

CHAPTER FIVE

  • Summary and Recommendation
  • Summary
  • Recommendation

CHAPTER ONE

 

  • BACKGROUND OF THE STUDY

The year 1956 was remarkable for Nigeria. it was  in that year that crude oil was first discovered in commercial quantities at Oloibiri in the Niger Delta by consortium of Royal Dutch shell end British petroleum of commonly known as shell BP.   The consortium was earlier granted exploration license in 1937 by the then British colonial government. Other science operations later realized huge deposits of crude oil in other parts of the Niger Delta.

Nigeria, hitherto, an agraris economy became an oil producing country. Prior to the 1956 discovery, agriculture was the major source of revenue and foreign exchange earner in Nigeria for instance in 1960, agriculture contributed in estimated 63.4 percent of the gross domestic product (GDP) of Nigeria. But after the 1956 discovery, agriculture being a profession decline-by 1975, it contributed only about 2.3 percent and by 1995, accounted for a mere less than 5 percent of the GDP.

As a colliery, the discovery of crude oil in commercial quantities in the Niger Delta made for an influx of many multinational companies engaged in crude oil prospecting, exploration engineering and other allied services into the Niger Delta. For example by 1961, spart from shell BP there were other etc allied companies operating in the Niger Delta. These include mobil, Agipi satrap (presently Ect), Texaco and Amoseas (New Texaco /   Chevron). Currently there are other multi/trans and indigenous oil and skilled companies operating in the Niger Delta. Some of them include Deavior kellog marshland, Western Atlas, klaosi Halliburton summit etc

The Niger Delta is geographically defined as the states of Akwa -Ibom, Bayelse, and Cross Rive. These states jointly account for about 84.7 percent of all the oil filed (both onshore and off shore) in Nigeria. According to a recent OPEC statistics, Nigeria provides a daily Europe of about 2,029, 238 barrels of crude oil per day and has more than 200 billion barrels in proven resource. The report also predicted that   in the year 2010 Nigeria the sixteen largest product   of crude oil in the Western Guest of revenue generated from crude oil represents estimated 95 percent   of the total revenue of the federal government for instance, Nigeria National Petroleum corporation (NNPC) realized the sum N37 billion as oil royalties But this is for crude oil revenue alone.

In the area of natural gas a bye product of crude oil, Nigeria has a reserve of about 150 trillion cubit fact. This also makes Nigeria the teeth and the world and second to Nigeria the tenth and the world and second to Algeria in Africa in terms of natural gas. Also about 1,500 billion cubit fact of gas is produced annually in the course of oil exploration of which 70 percent is placed into the atmosphere simply wasted. Again an incredible 2.8 billions standard cubit text of gas (the equivalent of 500,000 barrels    of crude   oil) is flared or wasted daily in the Niger Delta. Despite these wastages, the Nigerian liquefied natural Gas limited (NLNG) was able to make a first year court. But ion of about $800 million in 1999. This contribution is expected to rise to $8 billion in the year 2007 and $10 billon by the   year 2007 and $10 billion by the year 2010 in produced terms, the which depends on these crude oil fixed in the Niger Delta. But this intimidating colossal; financial dressier contracts sharply with the doleful realistic in the vile producing communities of the Niger Delta, for a region that produces such immense wealth, commensurate benefits are lacking although it cannot be argued that the Niger Delta region is different from other realties in Nigeria, the Niger  Delta strikes out as a peculiar case for obuidus resound. Yet want compared to the number of rural areas in Nigeria. The about argument appears precious. Nigeria is supposedly classified as a document rested largely because of the robots number of its realities. This realities sue at the periphery of document and modernization. They are steeped in the retrogressive condition of the under the document of productive forces. The auguries of under document afflict almost all this realities éclat felled exception. This lealer of basic amenities percussive. Scarcity and communalism is entrenchal hall works, which characterizes the rural condition. In other in cords, ringlet and undevelopment are largely national symptoms of the rural issue in Nigeria. But in making a peculiar case for the Niger Delta, certain features constitute imperatives for such consideration. A cursory look of the exploration activities in the Niger Delta shakes that the processes of crude oil explosion which crude “dynamic explosives in deep holes in the earth’s crust otherwise band as mapping and the drilling of deep holes or wells into the ground and other post-extraction actuaries such as gas flaring and oil sprigs impact negatively on the biosphere and ecological milieu of these oil production communities. Invariably, these exploratory eateries have resulted in environment degradation and growing resources scarcity. Together with purity and population density (which) are contribute to economic description forced migrations, ethic striate … fundamentalism and ever eco-terrorism. The above is spat in distrust the contemporary objective condition of the oil producer communities in the Niger Delta. It also reinforces the earlier syressed conviction about the peculiarity of the Niger Delta condition, which the following paragraphs express. Firstly, the exploration of crude oil infarct deep ecological sears on the environment of the hoot communities. For instance, if the 2-8 bellow standard cubes feet flared into the atmosphere daily are to be measures against the environmental cancer it creates, the Niger Delta is indeed peculiar. Also gas flared grossly depletion the ozone layer, heats up atmosphere condition, facilitates environment degradation and poses deleterious wealth hazard the oil production communities. Relationally when oil spurts occur. Hectares of financial farmland are pardoned. Aquatic lives destroyed streams and springs polluted and poisonous gases, unfit for human Inhalation, emitted into the atmosphere. Secondly, since the Niger Delta is composing mostly of rural areas, majority of the inhabitant are sedentary workers. This woes that they depend on primary products which they extract from thin immediate environment for subsistent fishermen, farmers and hunter. To a reasonable extent, they are primary attached to the environment for survival such that when any anti-environmental that, docent like oil spill occurs, they are presumably cat off from their main sources of livelihood. thirdly the population of crude oil and its devastating impacts have also resulted in significant alteration in the soil-lateral lies of these oil producing communities. Congruently, thy have been psychologically removed from their land this dimension is important but only when the centrality of lather in sing society is understood under an objective context. Lather is defined here as people’s key of life. It encompasses the totality of the society. In a key, it is the holistic perception though which people relate between swag themselves and their everymen. Culture is also the synonym of human existence. Thus, when any variable disrupts the cultural fabric of any society, is

Antithetical to survival. The forth point deals with the different terrain of the Niger Delta. The Niger Delta is mainly sidespin mangrove forests and network of creeks which entail huge financial outlays to dear and dredge receptivity this peculiar feature adds to the pyrites burdens of development in the area. All these have enencourged the peculiarity of the Niger Delta from other realities in Nigeria But the last and most important is the immense wealth produced by the waging which has attracted the attention of the inhabit ate. This more than any other factor, has influenced and severally. Shaped their perception and interpretation of realities

1.2 STATEMENT OF PROBLEM

These enumerated peculiarities of the Niger Delta when added to the leak of basic amenities result to neglect. As a consequence of the neglect of these oil producing communities there manifest realties devotion in terse of provision of basic amenities and improving theguality of life. Therefore, the Niger Delta is a society which (does not) maintain its flythrough the exhaustion and dispersion of a one time inheritance of natural capital (e.g.-top soil bio-diversity, groundwater, fossil fuels, and minerals) with no investment in consecration or replacement.

This is associate (too common, sadly, to day )

That disunites in its people serially its children and parents the forces of rubric economies capital, elite detachment and special interest polities to atrophy cities and social the outcome is not far-fetched –Deprivation and regret used people to an interpretation of relativities. In the Niger Delta context, the cake of basic amnesties amount to derivation and subsequently neglect. Where interpreted under the presence of immerse wealth, antagonism to wards signifies stoke holders arise. These stakeholder are the government and the operating MNCS.but to a measurable extent, the government (at federal, state and led levels)is remotely insulted from the immediate direct antagonism this is because sigmfiecant daily contacts occur more frugally between the (multi-Na third companies)(MNCS) recipients of the realities expression of frustration. Worse stile, these  MNCS cake repressive apparatus and the ultimate optimally to enforce order;

Automatically. It become a cardinal objective of the public relation policy of these MNCS and the host communities where such public relation policy is deficient in such requirement or non-existeatiantapon, apathy and resentment characterize such relations.

 

1.3     OBJECTIVE OF THE STUDY

The research is specifically oriented to wards the examination of the public relation polities and programmers of the MNSC operating in the Niger Delta to evolution its convergence with the hopes and aspiration of the host communities it will also attempt to analyses the historical and functional objective of the public relation policies and programmers of these MNCS. Honaker these noble objectives can only be achieved if the existing problem is reduce to empirical depreciation and solstice concussions. Thus, it behaves the essences of the objective to comprehend the nature and degree of interaction existing among these stakeholders (namely the government of all areas the MNCS and the host communities). Also of germane consideration is the analysis of how these MNCS manage and dissemination information concerning their public relations activities to the host communities and the general public.

 

  • SIUGNFICANCE OF THE STUDY

The Niger Delta is   strategic for obvious reason earlier mentioned. For the MNCS, spat from the need for a responsible corporate image through good public relation, there remains anther-compelling demand to scare peace in the Niger Delta – to protect that business interest. For instance, scorned quarter global profit earning for shell Petroleum Company for the year 2004 was 4 billion. The company’s division in Nigeria account for 35 percent of the company global operation. The enormous wealth produced by the Niger Delta highlights the imperatives for cordiality to characterize relation between the MNCS and oil producing communities. Also because. “The business in any fro in any place, of any time is directly or indirectly, immediately or centrally affected by ecological and sired economic deter ration. Business take place within an is thus dependent on healthy social system.  Business works would lease to there with at public safety and over. Pherefore, it is updated that the research will aid contemporary efforts being made to proffer enduring and unable solution to the ancestors of vacuole in the Niger Delta. In turn, the result will also help in improving relations between the MNCS and there host communications. This, the benefits accruable are immense. Apart from MNCS (especially the oil companies) operating in the Niger Delta, government of all levels, the international community and the geared public stand to harness the gain from their topical study. Added to these beneficiaries, the result of study is expected to increase the pool of knowledge, which is the pivotal objective of any academic endeavor.

RESEARCH QUESTIONS

In the course of this academic exercise certain question became fundamental in arriving at reliable and valid concluding to attain such objectives, it becomes incur bent in the study to ask the fetching question.

 

 

  1. Do multi nationals evolve effectives immunity reaction policy?
  2. Are host communities aware of any communication relation policy by the multilateral corporation
  3. Are these communities relational policy perceived as baring effective?
  4. Does the community relations’ policy provide room for the improvement of the relationship between the host communities and the multi? Nationals?

RESEARCH HYPOTHESIS

Hypothesis are tentative but informed generalizations about problems under investigation it is what provides the search light in any investigated phenomenon. As it pertains to this research effort, it has been fount imperative to post the following alternative hypothancal statements.

H1 Multi – nationals in Niger Delta evolve effective comity relations’ policy.

H0 Multi – national in Niger Delta to not evolve effective community relation policy.

HHost communities are aware of community relation policy by the multinational corporation on the Niger Delta.

H0 Host communities are not aware of community relation policy by the multi – national separation on the Niger Delta.

H3 this community relation’s policies by the stakeholder are perceived as binge effective.

H0 This community relation’s policies by the stakeholder are not perceived to be effective.

H4 The community relation’s policy provided room for community of the relationship by the stakeholder.

H1 the community relations’ policy did not provide room for improvement of the relationship by the stakeholder (host community and multi – nationals)

1.5 SCOPE OF THE STUDY.

Because significant contact necessitates communications the scope of the study will be limited to the examination of the relations between the oil companies (and some construction companies) and their host communities. These companies account for almost all the practices economics and technological activities in the Niger Delta – Also these companies are in constant direct daily contact with their host communities.

Equally, the period between 2003 to 2005 witnessed the resurgence of Unicom in the Niger Delta and therefore will be used as the research scope.

1.6 LIMITATIONS OF THE STUDY

To embark on a topical and complex research like this many factors are bound to constitute impediments towards the realization of the objectives. Dee to the sensitive nature of the study the multi – national companies (MNC’S) vestal (especially the oil companies) in the course of the research showed reluctance in giving out comprehension. Information concerning their public reaction activities in their host communities. Also the research was confronted with the poor storage of relevant data which is the cot of government agencies like Directorate of petroleum Resource (DPR), Nigeria National petroleum corporation (NNPC), federal office of statistics (foes) and National petroleum amusement and management services (NMPIMS). The added burdens of tine constraint and lake of financial remain foremost obstacles. A sensitive work like this entries huge financial outlay, which is beyond the immediate capability of the researchers. Despite these odds, the researcher tired his best.

REFERENCES

1: Directorate of petroleum Resources Handbook (2005) p2

2: l bid

3: l bid

4: Vanguard Newspaper August 8 (PIT)

5: this day September 2, 2005 (p42)

6: l bid

7: l bid

8: l bid

9: l bid

10: l bid

11: osier yak Ababa New school chemistry.

Africans – fog publishers Lagos (1990) p174

12: Thomas Gladwin mastering strategy; case for sustainable Development

Worker Business school publisher, Cardiff (1999) p183

13: l bid p203

14: G idallersthin gusted in okiduaba Nnolis their political in Niger (fourth Dimension Publishers; Enugu (1978) p185

15: Vanguard op at p18

16: l bid

17: l bid

18: Thomas Gesdwin op.at p274.

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THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS CREDIBILITY IN THE BROADCAST MEDIA

THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS CREDIBILITY IN THE BROADCAST MEDIA (A CASE STUDY OF FRCN AND NTA ENUGU)

 

TABLE OF CONTENTS

CHAPTER ONE

  • Introduction
    • Background of the study
    • Objective of the Study
    • Statement of Research Problem
    • Research questions
    • Research Hypothesis (including the Null hypothesis)
    • Definition of terms
    • Assumptions
    • Limitations of the Study

References

CHAPTER TWO

  • Literature Review

2.1     Sources of Literature

References.

CHAPTER THREE

3.0     Reassurances Methodology

  • Research method
  • Research design
  • Measuring instrument
  • Data Collection
  • Data Analysis
  • Data Analysis
  • Expected Result

References.

CHAPTER FOUR

4.0     data analysis and results

  • data Analysis
  • Hypotheses testing
  • Interpretation and discussion

CHAPTER FIVE

  • Summary and recommendations

5.1     summary and conclusion

  • Recommendations for further studies

Bibliography references.

Appendix   i

Appendix   ii

Appendix   iii

Questionnaires

PROPOSAL ON THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS CREDIBILITY IN THE BROADCAST MEDIA

This prefect work tends to assess the effect of news commercialization on news sedibility in the broadcast media , with particular reference to Federal Radio corporation of Nigeria (FRCN) National Station Enugu and the Nigerian Television Authority (NTA) channel 8 Enugu, using them as a case study.

The study intends to find out whether the commercialization of news affects its credibility and objectivity and equally to know if it encourages the “Brown envelope syndrome, accuracy, balance, fairness etc. whether those who cannot afford to pay the media the opportunity and chances to broadcast their events on air via Mass media of communication, such as the electronic or broadcast media.

This study, will also enable the researcher to known if the news managers, News editors and Reporters (journalists) persistently carryout their gate – keeping roles and at the same time still carryout their watchdog roles.

In other words, whether they still maintain the ethics and laws of the profession or not or they are being influenced by the news sponsors and their money.

The study will also endeavour to Findus if the audience / publics have it in mind that the news they listen and watch in these broadcast media are owned and are pared for by the sponsors since they are not normally mentioned during news broadcasting and information dissemination.

The work will be divided in to five   chapters. The first chapter starts with the introduction and background of the study, (the research problems and research questions, hypotheses and definition of terms, objectives, significance, limitations and assumptions of the study).

Chapter two will look into the literature review. This means that the researcher will consult the works of different authors in the course of this study. Whereas, the third chapter will focus on the research methodology making use of survey method and designs.

Chapter four will analyze data collection and interpretation, the findings and results finally, chapter five will deal on the summery of the study and recommendations for further studies.

CHAPTER ONE

1.0 INTRODUCTION

1.1     BACKGROUNDOF THE STUDY

          News according to the advanced learner’s dictionary means, a new or fresh information, reports of recent events. It has so many different definitions. From different authors and scholars.

According to edition Ude in his book introduction to Reporting and news writing 1998 defined news “ as the timely report of facts or opinions that hold interests or importance or both for a considerable number of people.” Also, Nkem FAB – Ukozor 2003 in her book: Fundamentals of interpretative and investigative Reporting, defined news “as something new and unusual. Stressing further, news according to Kamath (1980: 33) “is any event, ideas or opinions that is timely, interests, or affects a large number of people in a community and that is capable of being understood by them”.

The standardized coterie for judging news value as discussed by Nkem Fab – Ukozor encompassed the followings: consequences / impact, prominence, proscinrity, timeliness, Action, novelty, conflict, Human interest, and currency. – consequence is the most important cnterion in determining news value. It has to do with news events that affect the lives of the largest number of people. It should be considered at every level, both for good news and bad. It is the grater effects.

  • prominence deals on the well known people (important personalities), institutions in the society etc. proximity bothers on the events that happened within the locality of the deadens /audience.
  • Timeliness means that news should be reported to the public which it is fresh e as soon as it unfolds lest it become stale news.
  • Novelty means the unusual or odd issues that happened in the society (oddity).
  • Human interest has to do with stories that most often touch human feelings.

The technical committee on privatization and commercialization (TCPC) decree no 25 of 1988 grouped the FRCN and NTA as a partially commercialized enterprise, during the president Ibraluin Badamasi Babangida’s Military refine. The chairman of the then commercialization committee was Dr Hamza R. zayyad. He opined that these organization really will cherish some high level of autonomous mode of operation and in accordance with the decree establishing them, having the authority to operate on strict commercial basis and subject to regulate powers of the government be able to among others fix rates, prices and charges for goods and services.

The commercialization of news in the simplest form means that news reported or aired in these media is being paid for. It is referred to as “let them pay (LTP) in NTA and News commercialization in FRCN.

The issue of LTP in NTA according to the Assistant Director news, Mr Lay Ademokoya is the out come of the dwindling of the federal government. This is because, the subventions from the federal government are insufficient in assisting the activities and operations of its parasols where it concerns funding.

Initially, coverage of certain events like Animal general meetings of different companies were free of charge. But these companies in their journals cannot promote NTA or assist them financially for these humanitarian Siroccos.

The practice has greatly reduced the social and public services roles of the media organization. Nigerians do not know that news commercialization as FRCN and LTP as NTA would put it is not the same with advertising. Though these stations disguise adverts as news, in broadcast industry, the much effect adverting on its news bulletin has been during commercial break. But centrally not to disguise commercial items as part of the news aired for its social and news value.

The then assistant director of finance, FRCN Enugu Mr J.C Egbu posits that “commercialization was made possible due to the harsh economic circumstances and government inability to maintain the organizations any loryer.” Because of this, the government subvention insufficient to run these organizations, hence the Commercialization of news.

With this members of the public such as government ministries, communities, individuals, Public and Private organizations can only have the Services of the media when they can pay some stipulated fees. Although, these media are government owners, its agencies are amongst those who should pay, but this has limitations because they can still negotiate. The radio link network Phone- in -proframme in FRCN is a typical good instance. This proframme is an avenue through which Public office holders showcase their image.

One of the system employed by these media before an individual or organizations news can be aired, is that it will be included in either the network news bulletin as news analysis only if they are able to pay.

Network commercial news are in the three categories as A,B,C. category A encompassed quoted companies and parasols which attract quite some huge amount of money which is said to be half of what set a pays. Whereas the C category comprises of charity and no – profitable organizations of which the amount they pay is negotiable.

In the words of with Nnorom (1994) “News commercialization is a Phenomenon whereby electronic media reports news or news analysis, a commercial messages by an unidentified sponsor, by giving the audience the impression that news is fair, objective and socially responsible.” Viewers and listeners see this as a cheat on the audience and look on such practice as the same to the much condemned brown envelope journalism.

The payment for news stories is said to be the official brown envelopes which are paid to the media house, as forbids the one given to the reporter at the scene of his beat. This is contrary to the code of conduct of journalism which states that “ it is the duty of the journalists to refuse any reward for publishing or suppressing news or comment”.

The news commercialization negates the basic principles of the ethical precepts in journalism. This implies that it is unethical for different broadcast media to accept any payment from news sources before their items are aired or covered. Such news stories are aired with others which editors have selected for their pure news value and the unsuspecting audience internalize such information as pure news instead of as an advertisement.

Researchers have seen that new paid for affects the objectivity and thus credibility of such news as well as encouraging the brown envelope syndrome. This is because the editor will like to satisfy the client.

In the highs of the foregoing, this paid news are many attains unedited by the radiators which makes them to deviate from the gate-keeping roles. Making the mass media to loose their credibility as the watchdog of the society.

This study is therefore to show how news commercialization affects the professional ethics. And how it has as well affected the gate keeping functions of the news editors. Equally to know, if the publics are aware that FRCN and NTA news are commercialized.

 

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