IMPACT_OF_BREATH_AWAY_PROGRAMME-CROSS_RIVER_TELEVISION_PROGRAMME_AS_RELATED_TO_CHILDREN+óGé¼GäóS_SOCIAL_BEHAVIOURAL_PROBLEMS.

 

CHAPTER ONE

 

INTRODUCTION

 

• Background of the study

 

This chapter gives us an introduction mpacttoof theBreathawayresearch(CRBCTV) „‟I as related to children behavioral problems (A study of Yakurr Local Government Area).

 

The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous crowd. The mass media is a significant force in modern culture, communities and individual are bombarded constantly with messages from a multitude of sources mainly television, billboard and magazine. The messages of the media promote not only moods, attitudes and a sense of what is and not important. In this study we are focusing on the electronic form of communication.

 

The television is a system of sending and receiving pictures and sound by means of electronic signals transmitted through wires and optical fibers or by electronic magnetic radiation. Television is the most widespread form of communication in the world. These widespread availability and exposure makes the television the primary focus of most mass media discussions. Therefore television plays a role in grooming of culture or social behavior of lives.

 

Television has become one of the most powerful times activity ever since its birth in Nigeria it has shared pattern of behavior. Television has educated, informed entertained individuals in so many ways. Television has also brought about cultural pollution of cultural beliefs and norms. Television Is a telecommunication for transmitting in receiving moving images that can be monochrome (black and white) or colored with or without accompanying sound. Television may also refer specifically to a television set, television programming or television transmission.

 

Programming is broadcast by television sta for entertainment and news. Since the 1950s television has been the main medium for molding

 

public opinion.

 

 

 

 

 

 

1

 

Television is said to be one of the most popular and persuasive form of communication, it

 

is  found  in  most  homes  in  Nigeria  is  a  medium  of  communication  with  sound,  visual

 

compliments, it makes uses of electronic media.

 

The media influence on children is as old as the media itself, there   isn‟tthat   a   dou

 

the media has an impact on a child, but is it so influential that it can make a child do something

 

that they would never thought of doing it till they see it on television.

 

1.2 Statement of the problem

 

The youths and children constitute a large percentage of audience of television stations in Cross River State. The Breath Away programme has highlighted a lot of antisocial characteristics and tendencies have been viewed by a lot of children in Cross River State.

 

Therefore, this study is to research on the impact of Breath Away, Cross River Broadcasting cooperation (CRBC TV) on

 

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IMPACT OF DIGITIZATION OF THE BROADCASTING MEDIA IN NIGERIA. A STUDY OF NIGERIA TELEVISION AUTHORITY (NTA ASABA)

 

CHAPTER ONE: INTRODUCTION
1.1	Background of the Study	1
1.2	Statement of the Problem	6
1.3	Objective of the Study	6
1.4	Research Questions	7
1.5	Scope of the Study	7
1.6	Significance of the Study	7
1.7	Operational Definition of Terms	8
CHAPTER TWO: REVIEW OF LITERATURE
2.1	Introduction	9
2.2	Review of Concepts	9
2.2.1	The Concept of Digitization	9
2.2.2	The Concept of Broadcasting Media	13
2.3	Review of Related Studies	14

 

 

 

 

vi

 

2.4	Theoretical Framework	15
2.5	Summary of Literature Review	16

 

 

CHAPTER THREE: RESEARCH METHODOLOGY

 

3.1	Introduction	17
3.2	Research Design	17
3.3	Population of Study	17
3.4	Sampling Technique/Sample Size	18
3.5	Description of Research Instrument	18
3.6	Validity/ Reliability of Data Gathering Instruments	18
3.7	Method of Data Collection	19
3.8	Method of Data Analysis	19

 

 

CHAPTER FOUR: DATA ANALYSIS AND PRESENTATION

 

4.1	Introduction	20
4.2	Data Presentation and Analysis Demographic Data	20
4.3	Discussion and Findings	31

 

 

CHAPTER FIVE: SUMMARY, CONCLUSION AND

 

RECOMMENDATION

 

5.1	Introduction	33
5.2	Summary of Findings	33
5.3	Conclusion	33
5.4	Recommendations	34
5.5	Suggestion for Further Studies	35
References		36
Appendices		37

 

 

 

 

vii

 

	LIST OF TABLES
Table 4.1.1:	Showing Questionnaire Administration	20
Table 4.2.1:	Sex Distribution of Respondents	20
Table 4.2.3:	Age Distribution of Respondents	21
Table 4.2.4:	Showing Educational Qualification of Respondents	21
Table 4.2.5:	Showing Marital Status of Respondents	22
Table 4.2.6:	showing Occupational Distribution of Respondents	22
Table 4.2.7:	Showing Response of those who have DVD Machine	23
Table 4.2.8:	Showing Response on difference between DVD Machine and VHS
	Machine	23
Table 4.2.9:	Response   of   those   who   said   “Yes”24		to
Table 4.2.10:	Showing Response on whether DVD gives better audio visual
	Transmission	24
Table 4.2.11:	Showing Response on whether Digital Television gives higher
	Image quality than analogue	25
Table 4.2.12:	Response rate in differences in sound quality between digital
	television and analogue Television	25
Table 4.2.13:	Response rate of those who agree that NTA Asaba broadcasting
	station have computer equipment.	26
Table 4.2.14:	Response rate on the use of computer component i.e. flash drive in data
	gathering and processing	26
Table 4.2.15:	Response for those who think Computer storage and retrieval
	system is faster	27
Table 4.2.16: Response rate on if Telephone (Mobile Phones) erased or improved
	information gathering?	27

 

 

 

 

 

viii

 

Table 4.2.17:  Response Rate on if the Operators of Gadgets are Computer
Literate	28
Table 4.2.17:  Response rate on if recruitment of computer literates and digital
technologist promote success in transmission.	28
Table 4.2.18:  Response Rate on if digitalization integrate the computer and
television for improved services	29
Table 4.2.19:  Response Rate on if NTA Asaba Broadcasting Station have OB
Van	29
Table 4.2.20:  Response rate on those who agree that digital OB Van is less
painstaking in terms of operation than analogue equipment.	30
Table 4.2.21 Response rate on Internet reception in Nigeria.	30
Table 4.2.22:  Response rate on the audio and visual quality of a Digital
Television	31

 

 

Abstract

 

 

The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Asaba (NTA) in this Era of ICT and internet operations. The researcher used survey research design to enable her determine the sample size which is 150 through the appropriate statistical method to represent the population of the study. Survey Research Method was employed in

 

the collection of data because it is easier to sou questionnaire. Data gathered from the study were analyzed and interpreted using

 

simple percentage and tables. Also summary of findings, conclusion and recommendations were made on the study for future studies.

 

CHAPTER ONE

 

INTRODUCTION

 

• Background of the Study

 

Unlike many other inventions throughout history, the history of the television

 

credits many inventors instead of just one. In this case, there were many inventors working on the idea of watching pictures on the screen.

 

 

 

The earliest proposal was in 1908, in a paper by A.A Campbell-Swinton which postulated the use of Cathode rays. The First Practical demonstrations of television, however, were developed using electromechanical methods to scan, transmit, and reproduce image. As electronic camera and display tubes were perfected, electromechanical television gave way to all-electronic systems in nearly all applications.

 

 

 

The beginnings of mechanical television can be traced back to the discovery of the photoconductivity of the element selenium by Willoughby by Smith in 1873, the

 

invention of a scanning disk by Paul Gottlieb Nipkow in 1884 and John Logie Baird’s demonstration of televised moving Images in 1926. (Wikipedia, 2010).

 

 

 

A 23 year old German University student, Paul Nipkow proposed and patented the first electromechanical television system in 1884. Although he never built a

 

working model of the system, variations of Nipkow’s spinning–disk “image rasterizer” for television became exceedin

 

1939. Constantin Perskyi coined the word television in a paper read to the International Electricity Congress at the international world fair in Paris on August

 

 

 

1

 

 

25, 1900. Perskyi’s paper reviewed the existing el mentioning the work of Nipkow and others.

 

 

 

However, it was not until 1907 that developments in amplification tube technology, by Lee Deforest and Arthur Kom among others, made the design practical. The first demonstration of the instantaneous transmission of still Sillhoutte images was by Georges Rigrioux and as a Fournier in Paris in 1909, using a rotating mirror –drum as the scanner and a matrix of 64 selenium cells as the receiver.

 

 

In 1911, Boris Rosing and his student Vladimir Zworykin created a television

 

system that used a mechanical mirror –drum scanner to transmit, in Zworykin’s

 

words, “very crudewiresto theimages”“BraTube”nover(Cathodetubeor ray “CRT”) in the imagesreceiverwerenotpossible. Movingbecause,the scanner,

 

“the             sensitivity s eleniumwasnot  cellenoughwasMarchand25,verythelag

 

1925, Scottish Inventor John Logie Baird gave the first public demonstration of televised silhouette images in motion, at Selfridge’s DepartmentreinLondon.ATsto

 

& T’s bell Telephone tonelaboratoriesstillimagesoftransparenciestransmit in May 1925. On June 13 of that year, Charles Frances Jenkins transmitted the

 

silhouette image of a toy windmill in motion, over a distance of five miles from a naval radio station in Maryland to his laboratory in Washington, using a lensed disk scanner with a 48-line resolution.

 

 

 

However, if Television is defined as the live transmission of moving images with continuous tonal variation, Baird first achieved this privately on October 2, 1925. But strictly speaking Baird had not yet achieved moving images on October 2. His scanner worked at only five images, per second, below the threshold required to give

 

 

 

 

2

 

 

the illusion of motion usually defined as at least 12 images per second. By January, he had improved the scan rate to 12.5 images per second.

 

 

 

Television Broadcasting in Nigeria started with the initiative of the first Western Region premier Chief Obafemi Awolowo who on October 31, 1959 launched television broadcasting at Ibadan the head quarters of the region. The Western Region went into partnership with the Overseas Rediffusion Limited. The Western Nigerian Radiovision services limited were created with the responsibility of radio and television broadcasting under one management.

 

 

 

Nigeria as the giant of Africa has to her credit, the first television outfit in Africa, the Western Nigeria Television (WNTV) on NTA Ibadan. The emergence of what is known today as Nigerian Television Authority (NTA) was borne out of the sheer desire to cater for the crying needs of variegated audience in terms of News gathering, packaging and transmission; this became the second oldest station after (WNTV) resuming transmission on 1^st October, 1960. The Degree No 24 of 1977 caused all existing television stations in the country to be taken over by the federal government and then led to a change of name to Nigerian Television Authority (NTA).

 

 

 

However, television broadcasting in Nigeria since inception has been transmitting through analogue television which use complete waves to transmit pictures and sounds. The major drawback of this is that location plays an integral factor, disabling, distorting images and audio on Television in rural areas (Kombol: 2008, P. 13).

 

 

 

 

3

 

 

Over the years, television transmission had grown from strength to strength. It moved from monochrome (black and white) to colour transmission and today we talk of Digitization.

 

 

 

The International Telecommunication Union (ITU) a United Nations Organization body responsible for co-ordinating the use of Telecommunication among nations in its 17^th plenipotentiary conference in Turkey, ratified a treaty engendering the digitization of broadcast in every member state before 2015. In consonance with the above Treaty and with the intent to beat this deadline, the

 

national Broadcasting broadcast Commission regulatory body

 

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IMPACT_OF_SOCIAL_MEDIA_ON_MODERN_JOURNALISM

(A STUDY OF JOURNALISTS IN MAKURDI METROPOLIS)

CHAPTER ONE: INTRODUCTION
1.1	Background of the Study	1
1.2	Statement of the Problem	4
1.3	Objectives of the Study	4
1.4	Research Questions	5
1.5	Research Hypothesis	5
1.6	Scope of the Study	5
1.7	Significance of the Study	5
1.8	Operational Definition of Significant Terms	6
CHAPTER TWO: LITERATURE REVIEW
2.1	Introduction	7
2.2	Review of Concepts	7
2.2.1	Concept of Social Media	7
2.2.2	Concept of Media	12
2.2.3	Concept of Journalism	15
2.2.4	Concept of Modern Journalism	16
2.3	Review of Related Studies	20
2.4	Theoretical Framework	23
2.5	Summary	25
	vi

CHAPTER THREE: RESEARCH METHODOLOGY

3.1	Introduction	26
3.2	Research Design	26
3.3	Population of the Study	26
3.4	Sample Size and Sampling Technique	27
3.5	Description of the Research Instrument	27
3.6	Validity of Data Gathering Instrument	28
3.7	Method of Data Collection	28
3.8	Method of Data Analysis	28
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1	Introduction	30
4.2	Data Presentation and Analysis	30
4.3	Hypothesis Testing	41
4.4	Discussion of Findings	42

CHAPTER FIVE: SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

5.1	Introduction	47
5.2	Summary of Findings	47
5.3	Conclusion	47
5.4	Recommendations	48
5.5	Suggestions for Further Studies	49
	References	50
	Appendix A	52
	Appendix B	53

vii

List of Tables
Demographic Data Table
Table 1: Demographic Data on Sex	31
Table 2: Age Distribution	31
Table 3: Educational Status	32
Table 4: Marital Status	33
Table 5: Area of Specialization	33
Table 6: Computer Literacy	34
Table 7: Access to Computer	34
Table 8: Internet Access	35
Table 9: Awareness of Social Media Tools	35
Table 10: Ownership of Social Media Account	35
Table 11: Types of Social Networking Sites	36
Table   12:   Frequency   of   Respondents‟36		visit   to
Table 13: Choice of the Best Social Networking Site	37
Table 14: Reason for Choice	37
Table 15: Reason for not making a choice of the available
Social Networking Sites	38
Table 16: Distribution showing how well journalists embrace Social Media as
Part of journalism	39
Table 17: Distribution showing how respondents agree that Social Media have
Changed Journalism	39
Table 18: Reason for Acceptance	40
Table 19: Distribution showing Believability of Social Media to enhance
Productivity of Journalists	41
Table   20:   Distribution   showing   how41		social   me

viii

Abstract

The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one alternative hypothesis guided the study. Research findings showed that social media have enhanced the productivity of journalists in Makurdi metropolis and a great number of journalists use them to source for news among other things. To this end, the researcher recommended that journalists should carry out a research on the available social media tools in order to identify reliable and trustworthy social networking sites and use them to discharge their journalistic duties. The researcher suggested that further studies should be carried out on the role of social media in sustaining democracy, advertising, public relations and public opinion polls.

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age the role of the journalist changed. The inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet.

Throughout history, developments in technology and communication have gone hand-in-hand, and the latest technological developments such as the internet have resulted in the advancement of the science of communication to a new level. The process of human communication has evolved over the years, with many path- breaking inventions and discoveries heralding revolutions. The invention of pictographs or the first written communication in the ancient world brought about written communication. These writings were on stone, and remained immobile. The invention of paper, papyrus and wax, culminating in the invention of the printing press in the 15^th century made possible transfer of documents from one place to another, allowing for uniformity of languages over long distances. The latest revolution is the widespread application of electronic technology such as electronic waves and signals to communication, manifesting in the electronic creation and transfer of documents over the World Wide Web ( www.wikipediathefreeencyclopedia.com)

Social media which are a form of electronic communication have become the highest activity on the internet. They refer to social networking websites developed to specifically help people share their views and stay in touch with their friends, relatives and well-wishers.According to Wikipedia, social media represents a shift in how people discover, read and share news, information content which brought about the democratization of information, transforming people from content readers into publishers.Social media are also internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multi-media mix of personal words, pictures, videos and audio (Bruce and Douglas; 2008, p.27). In order to broaden our knowledge on the topic of study, a brief history of social media will be discussed below.

In the early 1990s, chat rooms and bulletin boards were forms of social media; in that they helped people connect with others and share interests.A little later,dating sites hooked together those looking for partners, and Classmate.com.let people connect with people they had known in high school and college.In the early 2000s, a site called Friendster was set up where people invited their friends to join and in turn, those friends invited other friends.The site was popular for a while but it suffered from technical difficulties and fake profiles and began losing members.Some of those members went to MySpace,which had actually started in 1999 but became better known in 2003.Its roots are a little muddy because it received financial and logistical support from another company called eUniverse, and most of the early users were eUniverse employees but Tom Anderson and Chris DeWolfe are given credit for much of the innovations and success of the site which built up to 115 million users worldwide. Members post bios, photos, blogs, videos, and other things that strike their fancy,

and some TV programmes to air on MySpace. In 2005, Rupert Murdoch‟s   News   Corpor (parent of Fox Broadcasting) bought MySpace for 580 million dollars.

A competitor to MySpace, Facebook was started in 2004 by Mark Zuckerberg while he was a student at Harvard University; it grew up rapidly about 2007. At first Facebook was solely for college and high school students, but Zuckerberg opened it to everyone and like

2MySpace, it encourages all types of member postings (Lynn Gross, 2010). Apart from the above mentioned social media tools,there are also others. These include; Twitter, YouTube, BlackBerry Messenger, Flickr, Word Press, Blogger, Badoo, Live Journal, Wikipedia, Type Pad, Second Life, Lulu, and many others. All these social media appear in many forms including blogs and microblogs, forums, and message boards, social networks, wikis, virtual worlds, social bookmarking, tagging and news, writing communities, digital storytelling and scrapbooking, data, content, image, video sharing, podcast portals and collective intelligence.

Journalism on the other hand is the deliberate and conscious efforts to gather information, collating and analyzing data for the purpose of informing, educating, and entertaining the people with a view of making an appropriate decision (Qasim Akinreti; 2007). Journalism is also an investigation and reporting events, issues and trends to a large audience. Though there are many variations of journalism, the ideal is to inform the intended audience about topics ranging from government and business organizations to cultural aspects of society such as arts and entertainment. The field of journalism include; editing, photojournalism and documentary (www.Wikipediathefreeencyclopedia.com).

1.2 Statement of the Problem

The impact of social media in today‟s wo cannot be over-looked. Since its arrival social media have certainly changed the way

journalists work, how stories are developed and disseminated. Social media have had positive impacts, without doubt, but there are also concerns about their impact on productivity and the

disruption it could have on journalists‟ workingmediahave createdpatterns. dependency among those working in the media and many are unable to do without them.

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CHAPTER ONE

INTRODUCTION

1.1    Background of the Study – –       –       –       –       1

1.2    Statement of the Research Problem – –       –       –       2

1.3    Objective of the Study –     –       –       –       –       –       3

1.4    Significance of the Study – –       –       –       –       3

1.5    Research Question –  –       –       –       –       –       –       3

1.6    Research   Hypothesis –     –       –       –       –       –       4

1.7    Scope/Delimitation of the Study –      –       –       –       4

1.8    Assumption of the Study – –       –       –       –       4

1.9    Limitation of the Study      –       –       –       –       –       5

1.10  Conceptional and Operational Definition –  –       –       5

CHAPTER TWO

LITERATURE REVIEW

2.1    Sources of Literature –       –       –       –       –       –       6

2.2    Review of Relevant Literature –  –       –       –       –       6

2.3    Theoretical Framework –    –       –       –       –       –       12

2.4    Summary of the Literature –      –       –       –       –       14

CHPATER THREE

METHODOLOGY

3.1    Research Design –     –       –       –       –       –       –       16

3.2    Area of the Study       –       –       –       –       –       –       16

3.3    Population of the Study –   –       –       –       –       –       16

3.4    Research Sample and Sampling Technique –       –       17

3.5    Instrument used for Data Collection –        –       –       17

3.6 Validity of the Instrument –  –       –       –       –       18

3.7    Method of Collecting Data –        –       –       –       –       18

3.8    Method of Data Analysis –  –       –       –       –       –       18

CHAPTER FOUR

4.1    Date Analysis and Presentation –        –       –       –       39

4.2    Hypotheses Testing – –       –       –       —      –       –       47

4.3    Discussion of Findings –    –       –       –       –       –       52

CHAPTER FIVE

5.1   Summary –       –       –       –       –       –       –       –       58

5.2    Recommendation –    –       –       –       –       –       –       59

6.3    Conclusion –     –       –       –       –       –       —      –       61

6.4    Suggestion for further Studies –        –       –       –       63

ABSTRACT

This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on NigeriaUniversity students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Caritas student Enugu is significantly associated with their perception of western culture and exposure to western Tv programmes. The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory. Lerner (1962) Rogers (1964) Schramm (1964) and the later critical perspective of cultural and media imperialism. McPhail (1981), (1984) Gerbuer (1977). The research applies the theory of acculturation along with the culturation hypothesis. “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of Nigeria youths take place as a result of exposure to western Tv which influence the perception of Tv reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will tend to identification of western television stars as models. H2: The improvement of Local Tv movies industries will increase Nigerian youths’ preference for local Tv product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.

 

CHAPTER ONE

INTRODUCTION

 

• BACKGROUND OF THE STUDY

This study is on The Influence Of Western Television Programmes On The Cultural Values Of NigerianYouths using Caritas University Students as a case study. The term culture has been defined differently by different people. The different definitions attached to culture are based on the differences in the orientation of the people.

According to Ekeh (1989), culture is construct used in an attempt to analyze and integrate events and ideas in broad spectrum of areas of society. Jekayinka (2002), states that from wider perspective, culture includes the total repertoire of human action which are socially transmitted from generation to generation. Obiora (2002), says the transformation of culture is gradual and not sudden. He (2002), contends that culture is a continuous process of change. It changes exactly the same way as the human being change. It is dynamic, learned, acquired, transmitted or diffused through contact or means of communication flow from generation to another. The Nigerian culture is observed to be fading out as a result of the acceptance and adaptation of the modernist’s solution on to underdevelopment. One of such theories which relates to this subtle method of assault international communication is given by Lerner (1956).

In his concept of “empathy”, Lerner states that the inhabitants of third world nations must learn to empathize with the West for modern transformation of their societies to be possible. Schramm (1964), on the other hand, developed an interesting model in which he equates the level of social development of communication to various nations. Access to these modern mass media (Radio, Television, films, telephone, and newspapers) is linked to individual modernity. Nigeria and other third world countries have reacted to these finding by inventing a substantial amount of their foreign exchange earnings to import radio and television transmitters and sets. The television programmes especially provides many powerful models for children and abundant opportunities for observational learning.

The television programmes include:

1. Depiction of sex
2. Violence
3. Drug and Alcohol used
   1. Vulgar Language – behaviours. Etc. that most parents do not want their children to imitate.

Studies have been found by early adolescence that the average Nigerian children have watched thousands of dramatized murders and countless other acts of violence on television (www.encarta.com). For many years, psychologists have debated the question of whether watching violence on Tv have detrimental effects on children. A number of experiments both inside and outside the laboratory have found evidence that viewing Tv violence is relayed to increased aggression in children.

Nigerians as exemplified by trends in Enugu Metropolis where Western exports of television entertainment, information are shown in NTA Enugu, ESBS Television, Minaj Channel, Cartoon Network, ESPN –“Expanded Sports programmes Network” channel provided by various satellite transmission operators as DSTV, Multi – Choice, Music television, Euro – sports, etc. Have raised Nigerians eyebrows to such Western television programmes. Thereby, making them to behave like them, associate with them and even speaks like them. Even our generation that is shown on NTA Enugu and the youth perspective on ESBS are presented by youth and replete with music video of Western origin dominated by rape stars as (Late) Tupac, Beyonce, Ashanti, 50- Cent, Sean Paul, Kelly Rowland, Celine Dion, etc. It is the researcher’s believe that western television especially American television exports have a strategic “weapon” aimed to over power the cultural values of Nigerian youths.

 

• STATEMENT OF THE RESEARCH PROBLEM

The influence of Western television programmes on the cultural values of Nigerian youths have been said to be a serious problem facing Nigerians. Some of these problems are:

1. Inadequate policy to guard the youths towards Western Tv programmes.
2. There is an erosion of the cultural values.
3. The imitation of Western cultures especially the American   cultures.