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ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA

ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS ATTITUDES TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA

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ABSTRACT.

The study is an empirical work that attempted to investigate the background of analysis of impact of students disposition in business attitudes within the context of their educational endeavour and personal behaviours are explored within the individual concept of interest. The study analyzed and compared the differences in entrepreneurial potential and perception about entrepreneurship by graduating students of Kaduna Polytechnic. Scholars were consulted to determine their contributions to the body of knowledge within the confines of research study. The total research population was 3804 with a sample size of 370 as the respondents using stratified research design to achieve the objectives of the study and primary data collected by means of closed-ended questionnaire as instrument. The statement of hypothesis to be tested: H1: An individual student’s course of study has significant positive impact on students’ tendency to be an entrepreneur; H0: An individual course of study has no significant impact on a students’ choice of being an entrepreneur. Frequency distribution tables were used for the analysis of data collected while the hypothesis was tested using the Chi-square (X2) and the effect of each variable on the sample subjects. The study revealed that entrepreneurship practice is never restricted to one particular descriptive but applies to all aspects of human endeavour and also contributes to human and economic development of a nation. Recommendations as to the roles of individual and stakeholders were put forward particularly that the governments at all levels need to cerate a favourable business climate to boost entrepreneurial development in Nigeria.

TABLE OF CONTENTS

Title Page –        –        –        –        –        –        –        –        –        i

Declaration –      –        –        –        –        –        –        –        –        ii

Approval   –        –        –        –        –        –        –        –        –        iii

Dedication          –        –        –        –        –        –        –        –        –        iv

Acknowledgement      –        –        –        –        –        –        –        v-vii

Abstract    –        –        –        –        –        –        –        –        –        viii

Table of Contents       –        –        –        –        –        –        –        ix-xi

CHAPTER ONE:

1.0    Introduction       –        –        –        –        –        –        –        1-2

1.1    Background of the study     –        –        –        –        –        2-5

1.2    Statement of the problem   –        –        –        –        –        5-6

1.3    Objectives of the study        –        –        –        –        –        7

1.4    Significance of the study     –        –        –        –        –        7-8

1.5    Research questions    –        –        –        –        –        –        8-9

1.6    Statement of hypothesis     –        –        –        –        –        9

1.7    Delimitation / scope of the study –        –        –        –        9-10

1.8    Definition of terms     –        –        –        –        –        –        10-12

CHAPTER TWO: LITERATURE REVIEW

2.0    Introduction       –        –        –        –        –        –        –        13

2.1    Historical perspective of research area         –        –        –        13-15

2.2    Conceptual definition of entrepreneurship  –        –        15-18

2.3    Concept of entrepreneurship and entrepreneur   –        18-20

2.4    The process of entrepreneurship          –        –        –        –        20-22

2.5    Concept of development      –        –        –        –        –        23-24

2.6    Meaning of entrepreneurship development –        –        24

2.7    Factors influencing entrepreneurship development in the 21st century –        –          –        –        –        –        –        25-30

2.8    Characteristics and skills of an entrepreneur       –        31

2.8.1 Entrepreneurial characteristics  –        –        –        –        31-34

2.8.2 Entrepreneurial skills         –        –        –        –        –        –        34-35

2.8.3 What is entrepreneurial spirit    –        –        –        –        35-36

2.9    Dynamics of the brain as the seat of entrepreneurial empowerment      –        –          –        –        –        –        –        36-37

2.10  Functions of entrepreneurship   –        –        –        –        37-39

2.11  Benefits of entrepreneurship      –        –        –        –        40-42

2.12  Factors determining the extent of entrepreneurship     42-43

2.13  Factors influencing the development of the individual entrepreneur     –        –          –        –        –        –        –        44-46

2.14  The role of marketing in entrepreneurship development in Nigeria       –        –          –        –        –        –        –        –        46-48

2.15   Challenges of entrepreneurship development in Nigeria        46-48

2.16  The role of entrepreneurship in the development of enterprises    –        –        –          –        –        –        –        50-51

2.17  The role of government towards entrepreneurship development in Nigeria   –          –        –        –        –        51-56

2.18  The role of entrepreneurship in economic development         56-59

CHAPTER THREE: RESEARCH METHODOLOGY

3.0    Introduction       –        –        –        –        –        –        –        60

3.1    Area of study     –        –        –        –        –        –        –        60

3.2    Research design         –        –        –        –        –        –        –        60

3.3    Justification for its adoption        –        –        –        –        60

3.4    Population of the study       –        –        –        –        –        61

3.5    Sample size and sampling techniques –        –        –        61

3.6    Justification for sampling section        –        –        –        –        61-62

3.7    Methods of data collection –        –        –        –        –        62

3.8    Instruments used in data collection    –        –        –        62

3.9    Method used in presentation and analysis of data collected (Data analysis techniques)        –        –        –        –        –        63

3.10  Limitations        –        –        –        –        –        –        –        63

CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA

4.0    Introduction       –        –        –        –        –        –        –        64

4.1    Respondents characteristics and classification     –        64

4.2    Presentation and analysis of data       –        –        –        65-72

4.3    Answer to research questions and or test hypothesis   72-76

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.0    Introduction       –        –        –        –        –        –        –        77

5.1    Summary  –        –        –        –        –        –        –        –        77-78

5.2    Conclusion         –        –        –        –        –        –        –        –        79-80

5.3    Recommendations      –        –        –        –        –        –        80-82

Bibliography

Appendixes

 

CHAPTER ONE

1.0    INTRODUCTION

The rate of unemployment among school graduates is quite alarming in Nigeria. As part of measures to ameliorate the growing ugly situation, government at all levels (federal, state and local) are putting in place measures to encourage self-reliance, creativity and innovation drive through entrepreneurship development in Nigeria.

To understand entrepreneurship and development is to discover why Nigeria is described as a developing economy. Developing economy explains the extent by which men and women should contribute to develop workable ways or strategies in order to achieve economic growth and development. It revitalizes the dominant potentialities of every youth in providing job employment for others rather than seeking out for employment. It also assists to underscore the responsibilities of the government in fostering an environment of growth for entrepreneurial initiatives. It further opens avenues for the government to develop the right strategies especially in addressing poverty in the country (Erlinda D, 2011).

1.1  BACKGROUND OF THE STUDY

It is envisaged that government at all levels will have to put in place all necessary infrastructures to promote the growth and development of small and medium scale enterprises (SME) in the country to enable Nigeria attain the Millennium Development Goals (MDGs) target set by the United Nations by the year 2012 and Nigeria vision 20-20-20. A vibrant SMSE sector is critical in the realization of MDGs objective.

Experts have observed that Nigeria may not likely meet the MDGs target by reducing poverty by 50% by the year 2015 considering the present status of SMSE operations in Nigeria.

It is universally accepted that Micro (Small) and Medium Scale Enterprises are the engine of development of any nation. A nation’s rate of development is determined by the number of SMEs in the country.

Statistical studies have shown that 40 – 50% SMEs in most advanced countries of the world are owned by graduates or those who passed through Colleges. Given this facts in Nigeria, the opposite seems to be the case (Business Day Newspaper 9th Jan., 2007, pg. 13).

Scholars have divergent views on who is an entrepreneur and who is not. While the first school of through is of the opinion the entrepreneurs can be made (taught through formal classes) the other group however are of the opinion that entrepreneurs are born (an inheritance). They argued further that entrepreneurs possess special qualities and must have the right attitude and disposition towards entrepreneurship.

This development is likely to inculcate in students the right aptitude and attitudes to starting their won business and by implicating making them a better entrepreneur. Considering the fact that the key factors that give rise to enterprise are personal, sociological and environmental factors. For quite some time now by statistical analysis, over 3 millions Nigerians in a given year become qualified to form the labour market largely from both Universities and Polytechnics but, regrettably, not more than 10% of this population are likely to gain employment to join the formal sector. The International Labour Organization collaborated this very poor level graduates, employment yearly (Bugaje, Hamalai & Indabawa, 2002).

Indeed, it is obvious that with the level of development and attendant threats in Nigeria, the possibility of government having the capability of leveraging poverty and meeting the United Nation target on MDGs 2012 is remote.

Inspite of the Federal Government of Nigeria’s effort towards setting up institutions such as National Poverty Alleviation Programme (NAPEP), Small and Medium Scale Enterprises Development Agency (SMEDAN), National Directorate of Employment (NDE), National Economic Reconstruction Fund (NERFUND) and other relevant programmes with other world bodies and NGOs, the piece of entrepreneurship development is still low when compared with other developing countries with developed nation taking the lead.

Thus, this research work is an attempt to investigate the individual characteristics of graduating students with a view to understand whether some students are more likely to take to entrepreneurship than others irrespective of their course of study. Attempt will be therefore be made to understand the possible influence of a students course of study in their desire to start a business of their own.

1.2    STATEMENT OF THE PROBLEM

Substantially, governments of Nigeria (federal, state and local) are making effort to promote the development of small and medium scale enterprises and other related programmes in support but then, much is still desired interms of commitment of funds, mobilization, minimization of corruption and performance evaluation mechanisms and above all leveraging on the macro environmental operations variables (Mawoli, M.A. and Aliyu, A.N, 2010).

Nigeria still falls far short of the economic and social progress required to impact the well being of average Nigerian given that over half of the population lives on less than one dollar a day (Otah, Erlinda, 2011). Nigeria is also one of the top three countries in the world that has the largest population of poor people. Nigeria remains off-track on achieving the Millennium Development Goals (MDGs) including the goal of having the number of people who live in extreme poverty. The enormity of the challenge is corroborated by Nigeria’s low score on the Human Development Index (HDI), an index that means the average achievement of a country in terms of the welfare and quality of life of its people. It was reported that Nigeria is one that has the highest infant mortality rate in Africa and indeed worse than those of Ghana, Burkina Faso and Benin.

In education, the quality of schooling is adversely affected by large class sizes, lack of teaching materials and equipment, and lack of qualified teachers, etc. Doing business in Nigeria is hampered by poor access to infrastructure and insecurity of lives and property, political instability in some quarters. The supply of electricity is often unreliable thereby distorting business climate. According to World Bank / IFC business ranking 2008, Nigeria ranked an aggregate 125 out of the 183 economies assessed (Erlinda D. 2011).

1.3    OBJECTIVES OF THE STUDY

The research work is designed to achieve the following specific objectives:

i)       To reveal the impact of course of study on students attitudes towards entrepreneurship development.

ii)      To identify the reasons for the slow pace of entrepreneurship growth and development in Nigeria.

iii)     To identify the environmental factors influencing individual entrepreneurial spirit.

iv)     To reveal the extent to which government is contributing to entrepreneurship development.

v)      To identify the roles of entrepreneurship towards the development of Nigerian economy.

1.4    SIGNIFICANCE OF THE STUDY

This research work serves as a partial fulfillment of the requirements for the Award of Higher National Diploma in Marketing by Kaduna Polytechnic.

Secondly, the research study would serve as a reference library to so many students of marketing in their quest for further investigation on the subject matter.

Thirdly, the study reveals the inherent prepositions or benefits of being self employed as against being an employee throughout one’s life.

This is so because the concept ideally promotes creativity and drivers of innovation thereby bringing to bear informed decisions and generation of great investment potentials.

Fourthly, the general public stands to benefit from the study as an emerging field but critical to socio-economic development of any nation and host of others.

THE ROLE OF SMALL SCALE INDUSTRIES IN RURAL DEVELOPMENT

THE ROLE OF SMALL SCALE INDUSTRIES IN RURAL DEVELOPMENT

(A CASE STUDY OF ANAMBRA EAST LOCAL GOVERNMENT)

 

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 ABSTRACT

This research project titled:- THE ROLE OF SMALL SCALE INDUSTRIES IN RURAL DEVELOPMENT (A CASE STUDY OF ANAMBRA EAST LOCAL GOVERNMENT) is a case study type of research, and the instrument used in gathering date is the questionnaire method.

Every dick and harry harp on small-scale industries as the modus operandi too rural development hence the researcher became interested on the topic.  The objective is to find out the relevance of small-scale industries in rural development.

Two hundred (200) were randomly sampled and administered with questionnaire, out of the population of two hundred and thirty-five thousand, nine hundred and fifty-seven (235,957) ninety four and half percent (189) of the questionnaires were returned.  Data collected was presented and analysed using textual and tabular presentation and percentage.

Findings of the study include: creation of job opportunities, reduction in rural-urban drift provision of semi-processed raw materials, increase in the production of goods and services and broadening of government revenue base.

It is therefore, concluded that small-scale industries are very relevant in rural development and their establishment in the rural areas (taking into account the principles of localization of industries) has been recommended.  Finally, the researcher recommends to turillan study, the establishment, financing and management problems of small-scale industries.

TABLE OF CONTENTS

CHAPTER ONE

1.1     Background of the study

  • Statement of problem
  • Important of the study
  • Research question
  • Scope of the study
  • Limitation and delimitations
  • Definition of terms

References

CHAPTER TWO

2.1     Defining of small-scale industries by various bodies, institutions, countries etc.

  • Roles of government to small scale industries
  • Classification of small scale industries
  • Types of business and level of turn over

References

CHAPTER THREE

3.1     Research design and methodology

  • Population of the study
  • Sample size determination
  • Administration of data questionnaire
  • Return of questionnaire
  • Description of respondents
References
CHAPTER FOUR
  • Analysis of data collected
  • Presentation of analysis
  • Interpretation of data

References

CHAPTER FIVE

5.1     Summary of findings, conclusion and recommendation

5.2     Preliminary of findings

5.3     Conclusion

  • Recommendation
  • Suggestions for further study

Bibliography

Appendices

 CHAPTER ONE
  • BACKGROUND TO THE STUDY

Large-scale manufacturing has been the main thrust of Nigeria’s development programme over time.  However 16 is being widely acknowledged that rural development should be the centre piece for effective short and long run development of any nation such as Niger.  Both the federal and state governments on one hand and general public on the other hand attest to the fact through their efforts toward the development of the countryside of Nigeria.

In realization of this and in pursuance of its attainment the federal government created the directorate for Foods, Roads and Rural Infrastructure (FRRI) to work in partnership with the rural communities toward the provision of Amenities such as rural roads, water boreholes and production of more foods.  As well several states, which Anambra is one of thean, have adopted rural developmental programme which is charged with the responsibility of developing and coordinating rural development activities in the state.

From the on-going, therefore, it is clear that the governments and people of the country now attach much importance to rural development.  It is, therefore, the need to achieve integrated rural development vis-a vis national development that prompted this study with the objective of determining the role of the establishment of small scale industries in the rural areas can play in this regard.

1.1     STATEMENT OF THE PROBLEM

Since independence, Nigeria has had your national development plans, but unfortunately we are still in search of a development strategy to launch us on the plan of developed nations.  Hitherto, the development plans have laid emphasis on large manufacturing concerns.

It therefore, becomes imperative that other strategies such as small-scale industries…

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THE PROBLEMS OF DEBT MANAGEMENT IN FINACIAL INSTITUTION.

THE PROBLEMS OF DEBT MANAGEMENT IN FINANCIAL INSTITUTION.

(A CASE STUDY OF UNION BANK PLC GARDEN AVENUE ENUGU)

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ABSTRACT

This work on the problem of debt management in Nigeria financial institutions.  A case study of union bank Plc Garden Avenue Enugu, you see for some tears a lot of reorganization has been going on in nation’s financial system.  The appropriateness of a work into this area need not be over emphasis considering what is going on in the nation’s financial institutions

The distress bank issue is an offspring of the problems of debt mat in Nigeria financial institution.

Well union bank Plc was not one of distressed bank but then study has shown that debt management in financial; institution still faces a lot of problem as will be seen from the study carried out in union bank Plc garden Avenue Enugu.

In the course of this study, data were collection by means of face to face questionnaire blended with sparing interviews with the Advance department of the Bank.

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

  • Back Ground
  • Purpose Of The Study
  • Statement Of Problems
  • Scope Of The Study
  • Significance Of The Study

CHAPTER TWO

  • REVIEW OF RELATED LITERATURE

2.1     Debt and Debt Management Defined

  • Types Of Debt
  • How Banks Create Money
  • Common Causes And Problems Of Bad Debts
  • Fundamental Of Credit Analysis
  • Prudential Guideline In Nigeria N Banking
  • Minimizing Risk Associates With Bank Lending
  • The Need For Frequent Government Regulation
  • Short Coming Of The Traditional Method Of Credit Analysis

CHAPTER THREE

  • Research Design And Methodology

3.1     Method of Data Collection

  • Area Of Study
  • Population
  • Instrument Used
  • Method Of Data Analysis

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF DATA

CHAPTER FIVE

  • Conclusion

5.1     Summary of Findings

  • Discussion
  • Recommendations
  • Suggestions For Further Research

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

  • BACKGROUND

Financial institutions is that sector of the economy providing the community with money balances and payment up of banks and sector of the economy is made up of banks and non-banks financial institutions like financial house, mortgage house and other institutions that provide financial services and intermediation to the various segment of the economy.

In modern society, economic prosperity and progress depend largely on level of savings in the nation.   It happens that some one’s savings is made available to an investor for productive venture like what happens  in commercial banks.  When this happens a debt is created. A debt which has been described as an obligation to made future payment. It is against the borrowers promise to made future payment.  As a result of this the owners of these funds faces the risk of not getting their money in good time or losses it entirely when the custodian of these funds cannot mange then well hence debt management becomes a sing anon to guarantee the confidence of the individual depositor that his money is safe-debt management involves arrangement put in place for repayment of these credit facilities.

In the same vain it also fulfill a wider role in safe guiding the stability of the individual bank and thus the banking system as a whole. At this juncture ,the researcher will mention that this work is based on the constrains in relation with debt tagged the problems of management in Nigeria financial institution (A case study of union bank Plc Garden Avenue Enugu).

Recently, the banking sector undergo a traumatic experience whereby some banks were judged distressed, this however was a direct manifestation of improper debt management.

  • STATEMENT OF PROBLEMS.

The fundamental role banks and non-banks financial institutions is to intermediate between the surplus deficits sector of the economy.

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EMPLOYEE MOTIVATION AND PRODUCTIVITY

EMPLOYEE MOTIVATION AND PRODUCTIVITY

(A CASE STUDY OF ESUT, ENUGU)

 

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ABSTRACT
According to N. C. Abah, motivation is the mind to do a thing because that thing has meaning to the person doing it. (N. C. Abah 1997: 115).  Also Emma E. O. Chukwuemeka said that for an individual to be motivated, he must believe that an act on his part must be followed by a given outcome. (Chukwuemeka 1998: 171). Motivation has been defined in terms of how behaviour get started and how it is sustained, is directed, stopped and how it is sustained, is directed stopped and what kind of subjective reaction is present in the organism while all this is going on. (Jonesty Rored) Nebraska symposium on motivation as quoted by N. C. Chantsl pg 97 in his book public personnel and Administration).  The relationship between motivation and productivity is the backbone of this research work. The project is an arduous attempt to study the productivity, using Enugu State University of Science and Technology, (ESUT) as a test group. Specifically, the research intends to isolate and analyse the motivational techniques employed by analyse the motivational techniques employed by the mentioned university to solicit workers co-operation.
Methodologically, this study is descriptive and pattern of descriptive analysis is based on answers to certain research questions formulated by the researcher.       Statistically tool of the chi-square (x2) is used in analyzing the views of the respondents, the high lights drawn thereof;

  1. Promotion of the Enugu State University of Science and Tec is a factor of Educational qualification and handwork.
  2. The workers – boss relationship affects the overall productivity of the organisation.
  3. Bureaucratic processes do not prevent the formulating and implementing effective staff maintenance technique.

TABLE OF CONTENTS

CHAPTER ONE
Introduction
1.1   Background of the study
1.2   Statement of the problem
1.3   Objective of the study
1.4   Scope of the study
1.5   Significance of the study
1.6   Definition of terms
References

CHAPTER TWO
Review of Related Literature
2.1   Introduction
2.2   Motivation – A theoretical discourse
2.3   Abraham Maslow Hierarchy of need theory
2.4   Fredrick Herzberg’s two-factor theory
2.5   Douglas Mcgregor’s Theory X and Theory Y
2.6   The concept of productivity
2.7   Enugu State University of Science and Technology; background information.
2.8   The governance of the university
2.9   The registry
2.10 Motivation in Enugu State University of Science and Technology
2.11 Discipline procedure
2.12 Suspension
2.13 Summary of the literature reviewed
References

CHAPTER THREE
Methodology
3.1  Research design
3.2   Area of the study
3.3   Population of the study
3.4   Sample and sampling procedure
3.5   Instrument for data collection
3.6   Validation of the instrument
3.7   Reliability of the study
3.8   Method of data collection
3.9   Method of data analysis

CHAPTER FOUR
Data presentation and analysis
CHAPTER FIVE    
Discussion, implications and recommendation
5.1   Discussion of results
5.2   Conclusion
5.3   Implication of the result
5.4   Recommendation
5.5   Suggestion for further research
5.6   Limited of the study
References
Bibliography
Questionnaire

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY
In any given state different utility functions are performed. Some of these function services can be produced by private individuals but the cost will be high as to be beyond the financial reach of every individual who requires such essential goods, functions and services. In order to avoid such situations government decides to provide these essential functions and services itself. In doing so, the government does not want such services reasons to be under taken by a government departments or agency but instead sets up special institution, gives them legal and economic advice of edicts, decrees or acts of parliament to provide essential services. Among others, such organisation so set up became known broadly as state university or polytechnic.
Enugu state university of science and technology is Enugu state owned institution of higher learning established by the former Governor of Anambra State Chief (Hon) Dr. Jim ifeanyichuwku Nwobodo in 1980 following the creation of Enugu state in 1991, it became Enugu State University of Science and Technology. The institution is changed with the training of middle and high level manpower, carrying out research geared towards solving human problems among others. To achieve these goals and objectives, the university was staffed with different member of academic and non-academic staff.
Thus, all activities of any organizations are initiated and determined by the persons who make up that institution.
Dale Yoder (1972: 225) argues in affirmative, he contends that working organisations presumably begin with knowing the requirement of people, what ever may be their organisational goals and objectives, they can be implemented only through the end for the capabilities of people. Organisational structure must be manned or staffed, if they are to accomplish anything.
Human effort therefore is central to the attainment of any organisational goal.
The ability to motivate workers in any organisation will go a long way to enhance the organisational out put and productivity. Achievement of the workforce.
1.2     STATEMENT OF PROBLEM

  1. ESUT staff are not paid as at when due, these had resulted in poor performance of staff.
  2. The staff of ESUT are not usually exposed to in service and other training programmes which had resulted to inefficiency.
  3. ESUT staff are not promoted based on merit but on whether the affected officer knew those in authority and it had caused low productivity, poor performance workers.
  4. Incessant strike actions by staff of Enugu State University of Science and Tech, had also affected productivity of staff.
    1. PURPOSE/OBJECTIVES OF THE STUDY

The search for solution to the problems of motivation and productivity in Enugu State University of Science and Technology has almost proved futile. Those problems are multifarious and have provoked series of researches on how to reduce these anomalies to the warmest minimum and make Enugu University of Science and Technology (ESUT) achieve better result (training of Manpower).          
It is the objective of this research to show that if the motivational strategies are effective, Enugu State University of Science and Technology (ESUT) can improve her level of performance.
Therefore, the specific objective or purpose of this research could be narrowed down as follows:
a.       To examine the effectiveness of the existing motivational strategies like in service and other training programes in ESUT.
b.       To examine the factors effecting the non-payment of salaries in ESUT.
c.       To identify possible steps to be taken in order to solve the problems of low productivity. This will include determining the extent workers negative emotion affects productivity in the institution.
d.       To identify and pin down other variables that impede productivity in ESUT like incessant strike actions by the staff and others if different from the above.

THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION

THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION 

(A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU, ENUGU STATE)

 

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ABSTRACT

The role of planning and forecasting in business organization is a topic chosen from the business administration and management field.
The research was conducted mainly to examine the positive and negatives effects of not making good use of planning and forecasting in the business administration of an organization. For effective research on this topic THE ROLE OF PLANNING AND FORECASTING IN BUSINESS ORGANIZATION. Both primary and secondary data were used to elicit information from sample studied, the primary source of data were response form the personal interview which secondary source form textbook on business management and administration and periodicals.
Twenty-five people were interviewed as the sample of the staff and management of EASTERN SHOP NIGERIA LTD.
The data analysis was based on oral interview I had with the staff of Eastern Shop (twenty five) the major finding as follows.

  1. The planning and Forecasting is aids to correct mismanagement in business organization.
  2. And the planning and forecasting gives go ahead over to any individual organization that is going into business to make judicious use of forecasting and planning as a way of success in any business.
  3. Poor Forecasting attitude and inadequate planning
  4. Poor Integration of Forecasting and planning in running of business.

                                               TABLE OF CONTENT
CHAPTER ONE
1.1     Introduction
1.2     Background of the Subject Matter
1.3     Problem Associated with the Subject Matter
1.4     The Problem the Study will be concerned with
1.5     The Importance of Study
1.6     Definition of Importance Term

    1. Reference

CHAPTER TWO:         LITERATURE REVIEW
2.1     The Origin of the Subject Matter
2.2     Schools of Thought Within the Subject Area

    1. The schools of Thought Relevant to
    2. The Subject Matter

2.5     Difference Methods of Studying the Problem
2.6     Summary
2.7     Reference

CHAPTER THREE:              CONCLUSION
3.1    Data Presentation
3.2     Analysis of the Data
3.3     Recommendation
3.4     Conclusions
3.5     References

CHAPTER ONE

1.1     INTRODUCTION
Andreas Faludi states that “Planning and Forecasting is the Queen Mother function of management (organization) and that if planning and forecasting fail what/who will you direct, control, budget, staff, co-ordinate or organize rather than failure and shame”. Again he state of tension resulting from observing unexpected events. (Toulinin,1960).
Planning and Forecasting present efforts to reduce surprise caused by such events by giving practicable accounts of how they come about.”

WHAT IS PLANNING AND FORECASTING?
Forecasting is preparing of an organizational future objectives and its current material and personnel inventory, the general or departmental manager makes an estimate of the current material and human resources that will be able to do in the future and how many more human and material resources the organization must hire to meet its goals (Needle 1999:178).
Any business organization without element of forecasting in like driving a car blind- folded and being directed by a man looking out through the back window. Furthermore, forecasting is prediction; it is an effort by enterprises to know what the future holds for it. Henry Fayol speaks of prevalence as the essence of management.
According to Fayol “this looking ahead include both assessing the future and making provision for it.
Modern business management has become a complex activity and so there is the need for adequate forecasting, the need for adequate forecasting is apparent from the hey role it plays in planning Koontz et al stated that “as influence in plans of the entire environment outside the enterprises has come to be increasingly recognizes forecasting of the environment has risen in importance”.
The role of forecasting in business organization is so important that it must be adapted by managers. The making of forecasting and their review by manager compel thinking ahead looking to the future and providing for it. Also, the very act of forecasting may disclose areas where necessary control is lacking.
PLANNING:
Andreas Faludi state “Man’s understanding of this world and his ability to act in it depends on his constructing an imaginary in his own mind this applies equally well to the planner’s understanding of himself and his appreciation”. Planning in its simplest meaning is the determination of anything in advance of action. Planning is defined by Koontz O. Donneil as, “deciding in advance what to do who is to do it, when to do it and why it should be done”.
Planning bridges the gap from where we are to where we want to go planning can also be defined as “ a predetermined cause of action that helps to provide purpose and direction for members of an enterprise.
In designing an environment for effective performance of individual working together in groups, the most essential task is to see that purpose and objective and methods of attaining them are clearly understood. Planning is the first function of a manager. It is necessary if anything or activities is to reach the denied goal. Through planning a manager can approach pre-determined objective rationally. All the work of an executive whether he know it or not, is some way connected with the unfolding of a plan. In identifying the role of planning in business organization, Koontz et al State that, “we are in an economic technological social and political era in which planning like other function of managers has become requisite for enterprise survival”.
Planning is unique in that it established the objective necessary for all group efforts.
Planning and Forecasting are important tools of company management and decision- making as they assist in the appraisal of investment project in the analysis measurement and improvement of current marketing strategy and manpower planning and in the identification and development of new products and new market further they promote and facilitate the proper functioning of the many aspects of company’s activities.
Planning and Forecasting are compliment in that for a good result both go together they could be regarded as independent parts that make a specified whole writing also in the concept, Koontz O’ Donneil states that forecasting especially where participated throughout the organization may help to unify and co-ordinate plans. By focusing attention on the future, it assists in bringing a singleness of purpose to planning”.

1.2     BACKGROUND OF THE SUBJECT MATTER
The popular super market called Eastern Shop was established in May 28, 1960 almost five (5) Months after the independence of this country, this took place at Ogui Road Enugu then Anambra State now Enugu State which is formerly known as the headquarters of Eastern Nigeria.
The supermarket is situated opposite Nnamdi Azikiwe Stadium and around it were other big shops like Bubble’s, ABC Transport etc. the amazing thing concerns this shop is that the manager or the sole proprietor is a family man that had engage in other business and finally settle in opening a big supermarket. He entered into the business with little or no experience in the field of supermarket business.
Originally the name of managing director of the supermarket is Chief M.O. Okoli, Ozo Zulu Agulu 1 of Agulu in Aniocha Local Government Area of (old and new) Anambra State. He is one of the pioneer members of Enugu State association of supermarket this was to enable him to curb some of the problems that he is passing and planning in business. The supermarket has other branches in Lagos, and Onitsha. In the establishment, he employed general operation manager (GOM) who sees to the running of the business. The company also has shop manager who direct the affairs of cashier, store manager and restaurant department and report to the GOM. Eastern shop is made up of five (5) departments/ units.

  1. Accounting department
  2. Cashier   department
  3. Store department
  4. Restaurant department
  5. Cold room department

Eastern shop deals mostly on consumer’s goods like cosmetics, wears, candy foods, baby wears and toys. The problem of proper planning and forecasting is among the major problem that limits the more expansion of the business these can be clearly seen from an adage that says “ that business is full of risks”.
Besides, the researchers were able to note the sum of N500 Naira was used as initial capital of the business and today the property of the business is on millions and it have more than twenty people as employees, this simply means that it is no longer small- scale business as the law required. But as a result of inadequate application role of good understanding in the techniques of forecasting and planning integration in business; he cannot make good pricing quality and quantity of product sales.
Since improper planning is as good as not planning at all based on the above promising and manifesting problem, these calls for the researchers to investigate the project topic to help the present situation that is facing the business.