COMMUNICATION A TOOL FOR EFFECTIVE MANAGEMENT

(CASE STUDY OF THE STAR PRINTING AND PUBLISHING COMPANY LIMITED ENUGU)

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ABSTRACT

This project work tries to examine communication its effective management of star printing and publishing company limited Enugu State

The printing industry in Nigeria just like the other industries is quite an enterprising one over the years it has continued to enjoy favovrable government gestures politics and stands to receive more judging from the trend of government emphasis in the development of the industry for example the opening of the Oku- Iboku new sprint manufacturing plant in cross River state howver as business continues to grow so does the industry need to be reviewing its communication system to meet the challenge posed by the growth?

Therefore the industry embark on involving the staff in the communication process to be aware of activities in the industry and to continue to follow the trends of evant of the company. It is expected that with the involvement of the staff in the communication process the communication process in the organization becomes more effective hence management ability enhanced.

The researcher therefore wanted to find out if such efficient communications do exist in the star printing publishing company limited.

For the purpose of this study the researches made use of both library research personal interview and the survey approach and found out that there was encouragement of direct contact between top management and employees that can detect a problem in the organization that the communication feed back mechanism existing in the organizaiton needs a little re-organization and that there is a difference in the way communication is disseminated in the organizaiton.

Hence the researcher advanced some pertinent recommendation on the need for elaborate and clearly written down procedures of communication was advocated and finally the researcher highlighted the importance of effective feedback mechanism

TABLE CONTENTS

CHAPTER ONE:

INTRODUCTION

Background of the study
Statement of problem
Objective of the study
Hypothesis/ research question
Significance of study
Scope of study/ Definition
Definition of terms

Reference

CHAPTER TWO

LITERATURE REVIEW

Definition of communication
Characteristic of effective communication
Need for effective communication
Feedback as aid to effective communication
Barriers to effective communication
Summary of related literature

Reference

CHAPTER THREE

RESEARCH METHODOLOGY

Research design
Data collection
Research instrument
Research procedure
Method of data analysis
Distribution and retrieve of questionnaire
Validation and reliability of the instrument

Reference

CHAPTER FOUR

PREVENTION AND ANALYSIS OF DATA

Data analysis

CHAPTER FIVE

FINDING SUMMARY CONCUSSION AND RECOMMENDATION

Finding
Summary
Conclusion
Implications
Recommendation

Reference

Bibliography

Appendix

Questionnaire

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

The star printing and publishing company limited Enugu was born on the 1^st October 1975. it took from the reliable publishing company ltd. Publishing of renaissances newspaper. The maiden publication was launched in October 1^st 1975 and was called daily star” and subsequently “ the star” was adapted by the company the company is managed by men if proven integrity in the field of management.

They realize the important role of communication play in any business set up in order to propagate this role workers of different position in the company have been sent on course both in service and long term overseas training in order to achieve improved performance it is disheartening therefore to finds out that after all these efforts the communication system in the organization continued to deteriorate.

In the words of EB flipo et ab commumcation serves as a lubricant that faster the smooth operation of the management process. In contrast to what is obtained these days in business organizaiton, which is characterized, by management directive and authoritarian behaviour of management.

Adequate communication system ensures flexibility and offers the management and subordinate the opportunity not only to identify problems but also to co-operate in designing solution to them. The cause of communication problem in the company could be attributed to the fact that individual differs.

This is problem that a company inherits because they are common to the society individual are born with different potentialities they also must have had different experience during their childhood youths and as adult they have had employers an supervisor who have exerted a variety of influence upon than problem arising from the company psychological climate which tends to obstruct communication.

One organization may be permissive in that employees allowed expressing them selves freely and encouraging participating in way of the important activities. Another organizaiton may be autocratic that individuals are expected to express their opinion and otherwise discouraged from engaging in participative activities expect in rare instance such might be the case of star printing company limited Enugu.

Mechanical inefficiency could also be the cause of the problem in the company. This advanced in the same that they originate from lack of proper facilities on means of communication like telex telephone telegrams fax machines etc.

These factors on tools used for receiving or sanding urgent business information when any of these equipment is not functioning proper information flow is distorted and this is in the interest of the organization this study intends to survey the various ways by which the management of the above named company communication with its environment it is no exaggeration to say that the communication function is the means by which organized activity is unified communication may be cooked up as the means by which behaviours is modified change is effected information is made productive and organizational goals are achieved. Whether we are considering business enterprise the transfer of information from one individual to another is absolutely essential. Acting as

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