COMMUNICATION: THE KEY THING IN PUBLIC RELATION
(A Case study of DAAR Communication Limited)
(AIT/RAY POWER)
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CHAPTER ONE
- Introduction – – – – – – – – 1
- Aim and Objective – – – – – – – 2
- The Scope of the Study – – – – – – 2
- Significance of the Study – – – – – – 2
- Limitation of the Study – – – – – – 3
- History of DAAR Communication – – – – – 4
CHAPTER TWO
- Definition of Public Relation. – – – – – 8
- Goal of Communication- – – – – – 9
2.3 Definition of Communication – – – – – 11
2.3.1 Process of Communication – – – – – – 11
2.3.2 Basic Form of Communication – – – – – 12
2.3.3 Pattern of Communication in Organization – – – 14
2.3.4 How Companies Should Manage
Communication for Effectiveness – – – – 17
2.3.5 Uses of Communication in Organization – – – 19
2.4 Ways Communication Skill can help
Advance your Career – – – – – – 23
CHAPTER THREE: Research Methodology
- Introduction – – – – – – – 26
- Research Design- – – – – – – – 26
3.3 Source of Data – – – – – – – – 29
3.3.1 Primary Source – – – – – – – – 29
3.3.2 Secondary Source – – – – – – – 31
3.4 Research Instrument – – – – – – – 31
3.5 Summary – – – – – – – – 32
CHAPTER FOUR
- DAAR Communication Limited – – – – 34
- Basic Method Used Communication from
Staff to staff and from Boss to Staff – – – 35
- File and Documents – – – – – – 36
- Where Public relation Come in – – – – 37
CHAPTER FIVE: Summary, Conclusion and Reference
- Summary – – – – – – – – 38
- Conclusion – – – – – – – – 38
- Recommendation – – – – – – – 40
Bibliography – – – – – – – 42
CHAPTER ONE
- INTRODUCTION
Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Secondly the person must be able to communicate. The most charming personable, friendly person in the world will be a complete failure if he cannot communicate,. The ablest communication will be a flop if he has a negative personality.
The beginning of human communication through artificial channels i.e not vocalization or gesture, goes back to ancient care painting, drawn maps and writing. In the last century, a revolution in telecommunication has greatly altered communication by providing new media for a long distance communication. The great transmitter the way radio broadcast occurred in July 25th, 1`920 and led to common communication via analogue and digital media.
- Analog telecommunication include traditional telephone radio and television broadcast
- Digital telecommunication and computer network.
1.2 AIMS AND OBJECTIVES
The aims and objectives of the study is mainly to:
- Show the use of communication in an organization
Prove to various readers how communication skills can help in
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