CREDIBILITY OF NIGERIA BROADCAST MEDIA

(A CASE STUDY OF NTA ENUGU)

ABSTRACT

 

CREDIBILITY OF NIGERIA BROADCAST MEDIA

(A CASE STUDY OF NTA ENUGU METROPOLIS)

This will be research work designed to take a look at credibility of Nigeria Broadcast media with special emphasis on NTA Enugu in Enugu State.

This study is attempts of evaluate the position of Nigerians towards the Nigeria Television Authority (NTA) it is intended to prove empirical data on NTA, and how media play a vital role in the life of people.

Reviews of related literature clearly examine in great detail the factors surrounding the credibility of broadcast media.

Several data gathering techniques were employed; these included a survey of opinion of television viewer’s questionnaire and direct personal observation.

The finding indicates that broadcast organizations and its programmed use to be trust and accepted to the people for their truth objectivity and elimination of boas they met. It also indicates that although Nigerians accepts other media as an organs of information dissemination, people in Uwani prefer and rely more on NTA television network for reliable and dependable news.

Based on these finding, this study recommends broadcasting objectives which other media will follow to redeem its image enhance acceptability.

CHAPTER ONE

1.0  INTRODUCTION                                                                             1

• Background of the study   1 – 3
• Statement of the problems       4
• Objectives of the study                               5
• Significance of the study 6 – 7
• Scope and limitation of the study 7 – 8
• Definitions of terms                            8 – 9

References                                                                                         10

CHAPTER TWO

2.0  LITERATURE REVIEW                                                                  11

• Place of broadcast in society     11 – 15
• Effect of broadcasting               15 – 16
• Criticism of broadcasting     17 – 18
• Autonomy of broadcasting                                                     18 – 21
• Performance in terms of quantity     21 – 22
• Performance in terms of quality     22 – 24

References                                                                               25 – 27

CHAPTER THREE

3.0  RESEARCH DESIGN AND METHODOLOGY                            28

• Area of study                   29
• Data gathering techniques     29
• Population of the study 29
• Sample size and sample techniques                    30 – 31
• Scale of measurement 31
• Reliability of the instrument 32
• Other data gathering techniques                                         32

 

CHAPTER FOUR

4.0  PRESENTATION AND ANALYSIS OD DATA                             33

• Introduction      33
• Questionnaire distribution                                            33 – 44

 

CHAPTER FIVE

• SUMMARY OF FINDING,

          RECOMMENDATION AND CONLUSION                                45

5.1     Summary of findings                                                              45 – 46

• Recommendation 47
• Conclusion 47

Bibliography                                                                           48 – 51

Questionnaire

 

 

CHAPTER ONE

 

 INTRODUCTION

The media play a vital role in communication and understanding of service to a wide audience. Both broadcasters and Journals can benefit from a constructive, relationship, based on a mutual respect for each other’s respective role broadcasters can assist research in going public recognition for their work.

Credibility of Nigeria broadcast media is the key to success of Nigeria broadcast. The NTA must continue to have editorial independence to produce and accurate, objective and comprehensive programming. People will listen to the broadcasters only if they believe them. Credibility in Nigeria broadcast media depicts the honest and competence of NTA when it commerce to commenting on a particular issues. Although, there may be opinions about a range of topic

 

• BACKGROUND OF THE STUDY

For the purpose of this study, the researches considered UWANI metropolis, Enugu, because of its strategies location.

Television newer ship has fallen off in recent years, credibility ratings for the major TV news outlets have remained relatively stable. As was case in 1998 and 1996, NTA is related the most credibility TV news source. Roughly four in ten people in Uwani who are able to rate it (39%) say they can believe all or most of what they see and hear on NTA.

Since the mid-1980’s, Nigeria have become increasingly skeptical of what they see, hear and read in the media and almost no major news outlet has escaped this trend. For many media outlets there has been little change in public evaluations in the last four years but ratings for some continue to inch downward.

Different studies in different countries have found that developing countries need the media for evolution of new psychological personality, learners study of the middle East, pools study of the media, Rogers diffusion of innovation, all bear clear and eloquent testimony to the crucial role of the mass media to national development.

Leading credence to this assertion, Wilbur Schramm in his graphic message concludes “Communication is always at the very center of existence, for any society, developing or not that countries in a hurry cannot afford the luxury of an inert mass”.

Defleur Dennis on his part, oberserves, “Traditional societies with limited mass communication tend to develop slowly but when mass media are introduced, changes take place.  This is because the society has grown all the more complex and this has made direct simple communication alone less relevant.

The way media performs its functions would go to support or undermine the claim that they are contributing to national development.  This point is well made by Wilson P. Dizard when he observes that television in some countries has proven a mere boondoggle.

Joseph R. Dominick observes that if a reader or viewer looses trust or stops believing what is being reported, the fundamental contract between audience and reporters is undermined and news organisation cannot survive.

 

• STATEMENT OF THE PROBLEMS

The main problem of this study is to investigate if NTA Enugu has a source of credible News broadcasting media.

 

The problem of transmitting over a short range and serving densely populated areas with effective broadcasting equipments, e.g. transmitters, antennas, shelters, generators, etc.

NTA Enugu has suffered credibility decline in recent years as a local news station mainly by habitants of Uwani.

As a consequence, there is far less variance in public views of the credibility of major news organizations than in the late 1990s.  Some of the sources that were viewed as the most credible than have seen there numbers fall.

Substantially, and today no news organization stands out from the crowd as a significantly more reliable source of information.

 

• OBJECTIVES OF THE STUDY

When some one has a clear vision for his mission, accomplishment becomes easier.  Based on the problems highlighted above, the objectives of this study is:

1. To find out the attitude of the Nigerian through people living in Uwani towards television against other media (broadcast and print).
2. To find out the types of programmed that appeal to them most.
3. To establish the level of authenticity and credibility of NTA programmed content vis-à-vis their foreign counterparts.
4. To find out measures that can be adopted to bridge the gap between foreign and local media as well as reverse the trend of dependence on foreign media.
5. To find out whether Nigeria public agenda the kind of things people discuss, think, and worry about (and sometimes ultimately press for legislation about) is powerfully shaped and directed by what these foreign media choose to publish about Nigeria.

 

• SIGNIFICANCE OF THE STUDY

This study is important in many ways.  The mass media influences and touches the lives of the populace by what they publish or broadcast.  As the same time whatever they publish or broadcast should reflect the socio-economic and political attributes of the people in their society.  This study will offer us the opportunity to know that Nigerian Television Authority is living up to its duties in the area of the provision of true and factual information.

The nature of the people perception of the Nigerian Television Authority (NTA) will determine whether it is held in a high esteem or whether it has a poor image.  As the NTA has a good image, it means that the people are well disposed towards it and depend on credible source of information.

The outcome of this study will reveal the full consequences of station image and so enable our policy-makers and media planners to improve on their services in the interest of the nation.  Olaleye Theophilus et al observes that “One of the major preoccupations of the policy-makers in a developing country like Nigeria is how to use mass media to create awareness in the people and to mobilize them to contribute positively towards national development and objectives.

This study is important because Nigeria is a developing nation.  Hence Wilbur Schramm observes “the need for information sharing is especially urgent in the new nations in which the task assigned to the communication media are vastly greater than before the time of the development”.

According to Onuore E Nwuneli; “Communication research is still at its infancy in Nigeria and Africa as a whole.  Tremendous gaps still exit in the meager baseline data already collected on broadcasting in the country”.

Therefore this study will extend the frontiers of mass communication research by serving as a stepping a stone to further research work on audience-media attitudes and behavior.

The result of this will help NTA management to undertake a constructive re-appraisal of its activities, more so having been recently commercialized.

 

• SCOPES AND LIMITATIONS OF THE STUDY

The scope of the study was limited to UWANI in Enugu metropolis.  The depth and coverage of this study were limited by lack of adequate time.  Limited financial resources, lack of indigenous literature and sample limitations at the disposal of the researcher.

However, the limitations were approached with well-articulated and designed strategies capable of dealing with each situation.

 

• DEFINITIONS OF TERMS

The following terms used in this study should be taken to mean the following:

1. BROADCASTING: It is the wireless transmission of information, messages and intelligence.  Generally, broadcasting which is referred to as radio, television cable and satellite transmission through space by means of radio frequencies signals capable of being received orally or visually or both by the general public.
2. MASS MEDIA: The mass media are the organs of information and communication in the modern society.  They form the crux of the institutions through which messages, knowledge and influences are transmitted to people within a specified place.  They are the medium through which information, messages, ideas and attitudes are transmitted to a wide and heterogeneous audience simultaneously.
3. CREDIBILITY: Credibility is a set of perceptions about a source or sources held by receivers or audience.
4. SOCIETY: Society refers to a nation, a state composed of individuals in various cultural, political, social and religious group, associations or organizations.  It equally includes the existing major institutions like education, business, economy, science and technology etc.

 

 

 

REFERENCES

 

Rogers D.W, Joseph R.D (1987);     Mass Media Research:

An Introduction.  California Belmont

Publishing Company.

Schramm W. (1964);                       Mass Media and Natural Development:

The role of Information in

Developing Countries.  Stanford

Publishing Ltd.

 

Olaleye Theophilus et al (1983);    History of Nigeria Broadcasting

Corporation.  Ibadan University

Press Limited.

 

http://www.google.com: A Broadcasting strategy to Win Media Wars – SPRING 2002.htm.

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