EFFECT OF MASS MEDIA CAMPAIGN ON THE HIV/AIDS MENACE IN NIGERIA

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CHAPTER ONE

1.0     BACKGROUND OF THE STUDY

The media as had been established can provide for audience members information on Varity of issue. By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying reflection of the real society ie if sexual promiscuity is regularly portrayed as widely practices and accepted in this sense, the viewers may accept such definition as normative in the society because of media definition when somebody defines his/ her own over behavior in such a situation norms internalized from media sources may guide his/ her conduct.

The media has gone a long way in teaching people some behavioral practices and pervading them to internalize the norm. the presence of media has attended the nature of societal communication norms

Large advance has concentrated on the media to provide a continuos flow of news entrapment   political commentaries and other types of messages people depend on te media for various forms of gratification open content and if denied such communication they feel deprived and show (Benelson 1950:887-898) the potential effect of the media in shaping attitudes and behaviors of people has been the subject of considerable debate because many faction both good and bad aspects modify media influence. It is clear that the media to have at least and indirect influence on people attitudes and this is by making them aware of events outside their immediate experience / knowledge.

We   have learned through research that the images and world carried by media determines within the limitation posed by intervening factors opinions of people and this actions woodier wilson 1998” said “unless you get the right thing go wrong it is believed that the perfect world there is often a vital step to finding the cure for many social ills.

In this it is believed that extensive coverage and true information from media houses on the Hiv / AIDS campaign will reach and perhaps touch on the sexual   habits of youths particularly in Enugu environs.

The backgrounds of this study reflect that this epidemic is called Hiv/ Aids when a disease is sexually transmitted the public and efforts to eradicate it are fortified because of its effect to the society. As at present one may say that AIDS is our published, it is the worst disease to have struck human rale since the plaque of the 14^th century.

Some health experts are saying that this will cause even more deaths and destruction then the black plague while experts are looking for remedy to this dreadful disease others claim to have the capability and even cure for Aids victim but was said to have lacked scientific proofs. Mean while statistic should that is million people are with this disease and do not know it for year (VAN IMPT 1987 P.1)

1.1     HISTORICAL ASPECTS OF HIV/ AIDS

The devastating disease “acquired immune deficiency syndrome” (AIDS ) and human immune virus (HIV ) came into the world in 1981 when Dr Michael Gottle of the university of California noticed   unusual disease “Pnemocystiscarini prieumonia “ in four patients that were homosexuals and all below 40years age (Njoku, 1989) .

The world health organization (WHO) explained it to be a virus of “undermined geographic origin” the first case of HIV / AIDS were identified in the U.S.A in 1981 and the disease was first recognized in Uganda in 1982, but cases of it had been observed in the early 1970’s before it was fully identified. The virus causing it HIV – was discovered in 1983 it was not up unit march 1986 that the second type of AIDS virus named HIV –2 were discovered (Njoku obi 1989) the first confirmed Aids case in African was reported in 1984 in Nairobi kenya apparently AIDS   came from green monkeys in Africa. This is the theory and scientific proof and it moves to what is known as the “species barrier” from animal to humans this has terrible effect on human and its gotten through monkeys but or bestiary (sexual activity between a human and an animal) but the shocking thing is that one person of American has committed such acts with animals (VAN IMPT 1987:29)

RISK

It is estimated that among couples where one partner is a carrier there is one in four chances that if carriers is male he will infect the female and one in ten possibility that the female will infect the male (THE CUARDIAN JULY 2 1992) prognosis (force cast of problem development ) current statistical report suggest that if a person becomes HIV positive (A) there is a 60 tendency of developing in AIDS within 10 years of diagnosis. The figure is based on studies of group of HIV individuals who were inflected 10 years ago.