EFFECT OF TRADITIONAL COMMUNICATION ON MODERN COMMUNICATION
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ABSTRACT
This study was necessitated by information which can be desserninated to the overwhelming population, of the illiterates in Nigeria who reside both in rural and urban areas and how best journalists and media practitioners can properly combine the use traditional communication with modern communication for effective achievement of the ever dreams of Nigeria; which is the rural development, and national development.
The use of interview method of scientific research, which involves unplanned interview in order to elicit unbiased information from the respondents. Sixty people were made up of the sample chosen, so were rural dwellers of Ugwuaji Community in Enugu South Local Government of Enugu State, while the remaining 10 were journalists drawn from Nigeria Television Authority (NTA) Enugu and Enugu State broadcasting Station (ESBS) Radio Enugu State Five journalists were drawn from each media house.
These findings supported all the three hypothesis of the study. They confirmed the assumption that journalist do not use traditional communication in gathering and disseminating of information to the rural dwellers and illiterates that live in urban and suburban areas. Also confirmed that the use of traditional communication in modern journalism will enhance the government efforts in rural development, and the presence of traditional communication in our modern communication agenda has seriously contributed to the positive educational development, especially in relation to the rural areas.
Based on the finding of this, a number of recommendations were made to the journalists and government. These recommendations include traditional mass communicators on need of traditional communication and learning the interpersonal communication and folk media, designing of communication modes, which combine traditional communication and modern communication for effective communication of information.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
1.0 Introduction
- Background of the study
- Statement of the problem
- Objectives of the study
- Significance of the study
- Research question
- Conceptual and operational
Definition
- assumptions
- limitation of the study
CHAPTER TWO
2.0 Review of related literature
- Sources of alternative
- Literature review
- Summary of literature review
References
CHAPTER THREE
3.1 Research method
3.2 Research design
3.3 Research population and sample size
- Sampling procedure
CHAPTER FOUR
- Data analysis
- Results
- Research hypothesis
- Data presentation and tables
- Discussion
CHAPTER FIVE
- Conclusion
- Recommendation
- Bibliography
CHAPTER ONE
INTRODUCTION
- BACKGROUND OF THE STUDY
Traditional communication system to all organized processes of production and exchange of information managed by rural communities, their tools, like traditional theater, masks and puppets performances, tales, proverb, riddles and song, should be seen as a cultural and endogenous response to different community which needs it for information, education, social protest and entertainment. These systems are often used to solve the contradiction between the need for exchange (development) of a rural community and the need to preserve its cultural values. After all, these values ensure that the changes are acceptable by all social groups of the community.
On the other hand, all communication processes based on media that are not created and managed by the rural community themselves, like radio, video and television, are not perceived as traditional and are considered external to the rural community.