EFFECT OF TRADITIONAL COMMUNICATION ON MODERN COMMUNICATION

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THE NATURE AND CONSEQUENCES OF JUVENILE DELINQUENCY IN NIGERIA: A STUDY OF ENUGU NORTH LGA, ENUGU STATE

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ABSTRACT

This study was necessitated by information which can be desserninated to the overwhelming population, of the illiterates in Nigeria who reside both in rural and urban areas and how best journalists and media practitioners can properly combine the use traditional communication with modern communication for effective achievement of the ever dreams of Nigeria; which is the rural development, and national development.

The use of interview method of scientific research, which involves unplanned interview in order to elicit unbiased information from the respondents. Sixty people were made up of the sample chosen, so were rural dwellers of Ugwuaji Community in Enugu South Local Government of Enugu State, while the remaining 10 were journalists drawn from Nigeria Television Authority (NTA) Enugu and Enugu State broadcasting Station (ESBS) Radio Enugu State Five journalists were drawn from each media house.

These findings supported all the three hypothesis of the study. They confirmed the assumption that journalist do not use traditional communication in gathering and disseminating of information to the rural dwellers and illiterates that live in urban and suburban areas. Also confirmed that the use of traditional communication in modern journalism will enhance the government efforts in rural development, and the presence of traditional communication in our modern communication agenda has seriously contributed to the positive educational development, especially in relation to the rural areas. Based on the finding of this, a number of recommendations were made to the journalists and government. These recommendations include traditional mass communicators on need of traditional communication and learning the interpersonal communication and folk media, designing of communication modes, which combine traditional communication and modern communication for effective communication of information.

 

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

1.0 Introduction

• Background of the study
• Statement of the problem
• Objectives of the study
• Significance of the study
• Research question
• Conceptual and operational

Definition

• assumptions
• limitation of the study

CHAPTER TWO

2.0 Review of related literature

• Sources of alternative
• Literature review
• Summary of literature review

References

 

CHAPTER THREE

3.1 Research method

3.2 Research design

3.3 Research population and sample size

• Sampling procedure

CHAPTER FOUR

• Data analysis
• Results
• Research hypothesis
• Data presentation and tables
• Discussion

CHAPTER FIVE

• Conclusion
• Recommendation
• Bibliography

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

Traditional communication system to all organized processes of production and exchange of information managed by rural communities, their tools, like traditional theater, masks and puppets performances, tales, proverb, riddles and song, should be seen as a cultural and endogenous response to different community which needs it for information, education, social protest and entertainment. These systems are often used to solve the contradiction between the need for exchange (development) of a rural community and the need to preserve its cultural values. After all, these values ensure that the changes are acceptable by all social groups of the community.

On the other hand, all communication processes based on media that are not created and managed by the rural community themselves, like radio, video and television, are not perceived as traditional and are considered external to the rural community.

INTERACTIVE POWER

          If there is in local communication system, the stress is always on their manipulative and top-down utilization. Unfortunately, the interactive and participatory quality of many traditional communication tools and media is rarely mentioned. Many development communication specialists and extension workers think that the simple use of traditional and media automatically guarantee people’s participation and the creation of a good communication channel with rural people. The problem is not “which one” of the many communication tools available should be unused, but rather “how” the media selected should be used. Infact, a critical analysis of the history of cross-cultural contact shows that African communication system have been used in the past by Christian missionaries, Muslim mullahs, colonial rulers and development workers to get messages across and to influence and change rural people’s behaviour.

          During the last 20-30 years live drama, puppet theatre and other popular and traditional modern have been used in a top-down

way, supporting educational campaign aiming to convince sedentary farmers and nomads live stock. People to adopt new techniques and “modern” values to change “traditional” way of life. In this case, traditional media are used much more as an extension tool than as an interactive communication channel.

          A different approach is followed by the traditional story-teller (griot) in Ogwa. He spontaneously adopts his own oral style to the listens reaction, the way to tell a story changes each time. A dialogue takes place between the griot and the public, which makes it an interactive communication tool with an important role for the public.

TRADITIONAL AND POPULAR THEATRE AND PEOPLE’S PATTICIPATION

          Very often villagers are made to watch a performance written by somebody from outside the village and/or played by professional actors (Epskonp 1989). In most cases this is a result of an old-fashion approach, were even a “popular” or “traditional”