IMPACT OF PUBLIC RELATIONS ON CRISIS MANAGEMENT OF MULTI-NATIONAL CORPORATIONS (A CASE STUDY OF NNPC – PORT HARCOURT)

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ABSTRACT

This study was an assessment of the impact of public relations on crisis management.

Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion survey of the corporation was done using questionnaires.

The findings revealed that formal channels of public relations with the accompanied oral, written and mediated modes of public relations play a major role in crisis management. Mediation was also found to be an effective public relations approach in crisis resolution. It was found that informal channels of public relations are also important.

To create a cordial public relations climate in NNPC, the NNPC administration should practice human relations. This calls for community participation in decision making especially those that concern the community, through regular consultation with union consultative committee.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

CHAPTER ONE

INTRODUCTION

• Background of the study
• Statement of the research
• Objective of the study
• Significance of the study
• Research questions
• Research hypothesis
• Conceptual and operational definition
• Assumptions
• Limitation of the study

CHAPTER TWO

REVIEW OF LITERATURE

• Source of literature
• The review
• The concept of PR
• What is crisis
• The theoretical frame work
• Theoretical background

CHAPTER THREE

• Research methodology
• Research design
• Research sample
• Measuring instrument
• Data collection
• Data analysis
• Expected results.

CHAPTER FOUR

• Content analysis and data presentation
• Test of hypothesis
• Discussion of findings.

CHAPTER FIVE

• Summary
• Conclusion
• Recommendation
• References

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

The assumption that crisis is inevitable in any human organization has gained wide acceptance in recent years. Whether it takes overt form, as in a dispute between two secretaries over one new typewriter, or convert form as with a production supervisor struggling to adopt nigregors “theory”, style or management, while the peers, deride his emphasis upon participation management, conflict is a persuasive force in every organization.

Given, then, that same level of crisis is envitable, it becomes important for the management to discover method not only for identifying crisis but also for channeling it in ways beneficial to his organization. To be able to do this the management must recognize the importance of public relations in an organization and the inter-relationship between public relations and crisis. Public relations serve as the instrument/channel for all organizational activities.

Hence public relations is employed for task, maintenance and human in the organization (Redding 1967) Task relates to various activities of specific concern in an organization for example, messages about improving sales, markets, quality of source, quality of products e.t.c.

Maintenance messages such as policy or organization to remain alive and perpetuate itself. Human messages are directed at people within the organization, their attitudes, moral, satisfaction and fulfillment (Goldhaber 474:13).

From the above explanation of the functions of public relations in an organization, it is evident that public relations problem is often a cause of organizational crisis, get public relations may paradoxically serve as a preventive and curative factor in dealing with crisis as well. Huseman et al, 1970:89.

Hence this research is motivated to see how the management of the NNPC utilized public relations effectively or ineffectively to resolve the crisis in their community.