IMPACTS OF THE ELECTRONIC MEDIA IN ECONOMIC DEVELOPMENT OF NIGERIAN

(A CASE STUDY OF FEDERAL RADIO CO-OPERATION NIGERIA)

RESEARCH PROPOSAL

Research topic: Impacts of the Electronics Media in the Economic Development of Nigeria (A Case Study of Federal Radio Co-operation of Nigeria, Enugu FRCN)

The essence of conducting this research is to assess and evaluate the relevance of the impacts of the electronic media in the economic development of Nigeria, using the Federal Radio Corporation of Nigeria, Enugu (FRCN) as a case study and also to source methods of promoting the impacts of the electronic media in the economic development of Nigeria positively.

This study wile be divided into five chapters, background of study, statement of research problem, objectivity of the study, significance of the study, the research question to be used, hypothesis, theoretical framework, scope of the study, limitation of the study and definition of terms (operational and conceptual) used in this study.

Chapter two will concentrate on literature review sources of literature. The relevant literature that will be consulted will provide vast information about the impacts of electronic media in promoting the economic development of Nigeria.

Chapter three will treat the research methodologies of this study; it will focus on the area of study, research design, population of study, research sample, sampling techniques, instruments of data collection, method of data collection, method of data analysis and the expected result after completion of this project.

Chapter four will boarder on presentation and interpretation of findings, this chapter will discuss data presentation and analysis, analysis of research questions / hypothesis and discussion of results generated.

Chapter five of this study will focus on summary, conclusion and the recommendations for further study.

CHAPTER ONE

1.0   INTRODUCTION

• Background of the study
• Statement of the problems
• Objectives of the study
• Significance of study
• Delimitation
• Limitation
• Research question
• Research hypothesis

References

 

CHAPTER TWO

2.0   REVIEW OF RELATED LITERATURE

 

CHAPTER THREE

3.0   RESEARCH METHODOLOGY

3.1   Research method

3.2   research design

3.3   measuring instrument

3.4   research sample

 

CHAPTER FOUR

4.0   DATA ANALYSIS AND RESULT

4.1   data analysis

4.2   results

CHAPTER FIVE

5.0   SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1   summary of findings

52    conclusion

5.3   recommeendation

Bibliography

CHAPTER ONE

 

1.0   INTRODUCTION

1.1   BACKGROUND OF THE STUDY

In this study, the electronic media which comprise of video and television is the major focus and its impact towards the economic development of Nigeria.

In our world of today, the use of the electronic media (radio and television) is very dominant because of its efficiency in performing its duties to the society.

It is used to transmit information, ideas, options, attitude from people to people and society fo society. It is clear that communication have been made successful through the various programmes offered through the mass media / electronic media thereby enhancing awareness that will promote economic, political and social development in a society.

Programmes such as news, drama, interview, religious programems, commentary etc that are aired through the electronic media are aimed at promoting economic development in a society. Radio is a potential means of information dissemination across wide range of audience starting from the nineteenth century with respect to Nigeria as a nation.

The federal radio corporation of Nigeria, Enugu (FRCN) uphold the responsibility of educating, informing, entertaining, persuading, advertising and mobilizing of the people support towards the economic political and social development of Enugu state.

The broadcasting medium federal radio corporation of Nigeria, Enugu (FRCN) which is the case study of their project operates on only Amplitude modulation (AM) and frequency modulation (FM) which decide the range of events in which will be broadcast to the general public from different techniques of broadcasting.

The station strives well to ensure that all the needed information, ideas and opinion that will impact positively on the economic development of a country will be transmitted to the people of Enugu state specifically.

Some of there programmes focuses on political, economical, social, cultural, education, and religious issues which all impact on the background of people knowledge thereby influencing their view of issues concerning economic development of their society.

The federal radio corporation of Nigeria, Enugu undertake advertisement programmes, sponsored programmes, public announcement programmes and promotion of products and services programs which are all geared toward building the economic disposal of the country.

 

1.2   STATEMENT OF THE RESEARCH PROBLEM

Electronic media (television and radio) as the means of promoting economic development is very much emphased because of the derived results at the disposal of the government of any society that employs it as the tool for achieving its intended policy.

As the electronic media use transmitters and air-waves in the transmission of news and information to the heterogeneous audience, a great care is taken in order to ensure that all that are to be aired be in lien with the intended agenda of the government which it impacting positively on the economic development of its country through the type programmes offered by the electronic media.

The electronic media is the first and foremost means of entertainment, is also capable of educating and influencing listeners opinion, views, ideas, attitude or behavior towards the state policy should be managed in such a way that will help it to attain the development of the existence and maximum activation when necessary according to the right reason in order to secure perfect self-fulfillment.

The need to fund the electronic media – the Federal Radio Corporation of Nigeria, Enugu (FRCN) is crucial, because if this is neglected by the government, attaining its policy of promoting economic development will be futile.

 

 

 

1.3   OBJECTIVE OF THE STUDY

In this study, the electronic media (Radio and television) being recognized as the most suitable medium for information dissimilation which is geared towards promoting economic development in a country is to be highlighted in such a way to give it credulence, thereby increasing the peoples acceptance of the medium as the best channel for accomplishing such task.

Radio and television as an electronic media is known to be very effective in awareness creation, therefore this study tend to discover any means of promoting the rate at which the medium create awareness that will be directed towards economic development of a country.

It would also be very important to note that this study is to explore the areas that will contribute immensely towards the upgrading of the bank of known ledge of society individual that will help them in adjusting their views about issues that will promote economic development.

 

 

1.4   SIGNIFICANCE OF THE STUDY

The electronic media is a medium for information dissemination has been accepted by a great number of the populace because of its efficiency in its duties, which is why according to Stella Okunna (1997), Radio is the true mass medium in the third world countries because it really reaches a great number of masses. For example, it is used for the wide-spread of information across the rural dwellers of a country thereby keeping them informed with eh tendency of influencing their behavior towards policies concerning economic development.

The essence of this study is to analyse the rate at which the electronic media helps in advertisement programmes, public service announcements, product promotion programmes etc. which are all directed towards promoting economic development of a state.

The Federal Radio Corporation of Nigeria, Enugu (FRCN) on its bid to promoting that are aired to the people will be given astute standard from the efforts that will be mate by this study which is why careful attention is needed to be dedicated towards the conducting and completing of this study.

 

1.5   RESEARCH QUESTIONS

Below are the research questions that were devised that will serve as a guide towards successful conducting and completing of this study.

They are;

• Has the Federal Radio Corporation of Nigeria, Enugu (FRCN) through its prorammes impacted positively on economic development of Enugu state?
• To what extent has the programmes of the federal radio corporation of Nigeria, Enugu (FRCN) impacted on economic development of Enugu state?
• Has the Federal Radio Corporation of Nigeria, Enugu (FRCN) through its programmes promoted the policies of government about economic development in Enugu state?
• Has the Federal Radio Corporation of Nigeria, Enugu (FRCN) through its programmes, created the needed awareness in people about economic development policy of Enugu state government?

 

1.6   RESEARCH HYPOTHESIS

As it is known, that a hypothesis is a tentative statement that is still subject to statistical test for its approval or denied but is used by the researcher to successful conduct any study.

In this study, below are the hypothesis that were formulated to serve as guide in conducting this study but are still going to be subjected to statistical test for is approval or rejection. They are;

Hi:    The Federal Radio Corporation of Nigeria, Enugu (FRCN) has impacted positively on economic development through its programmes.

Ho:   The Federal Radio Corporation of Nigeria, Enugu (FRCN) has not impacted positively on economic development through its programmes.

H2:   The Federal Radio Corporation of Nigeria, Enugu (FRCN) serves as an indispensible tool for promoting economic development in Enugu state.

Ho:   The Federal Radio Corporation of Nigeria, Enugu (FRCN) does not serve as indispensible tool for promoting economic development in Enugu state.

H3:   The government policies on economic development has been promoted to be accepted through the programs of the Federal Radio Corporation of Nigeria, Enugu (FRCN).

Ho:   The government policies on economic development has not been promoted to be accepted through the programmes of the Federal Radio Corporation of Nigeria, Enugu (FRCN).

H4:   The Federal Radio Corporation of Nigeria, Enugu (FRCN) has created the needed awareness in people towards the acceptance of the government economic development programmes.

Ho:   The Federal Radio Corporation of Nigeria, Enugu (FRCN) has not created the needed awareness in people towards the acceptance of the government economic development programs.

 

1.7   THEORETICAL FRAMEWORK

Agenda-setting theory of the press and mass media was used in this study, because the theory seta agenda for people with its mode of information transmission.

As this theory was coined by Mc Comb and Shaw it was specifically chosen for this study, because the theory offers a way of studying the relationship between world outside what we see.

This theory sates that the media present the public not with the picture of what the world is; but with one that reflects the internal hidden facts of the society. With this therefore, the media have the power of news or information organization and selection in order to influence what people think about and also to come with the interest (Mc Combs and Shaw 1972: 36)

Based on this assertion, the media have if as a duty or responsibility to determine issues that should be graded as the most important and transmit then to the audience, is order to adjust their perception of the importance of the issues. Infact, greater audibility of an even they say, leads to greater public awareness, therefore, the manner in which information is presented by the electronic media, contributes a lot to the knowledge, influence and understanding of such issues to its listeners.

 

1.8   SCOPE OF THE STUDY

This study centres on how or whether the Federal Radio Corporation of Nigeria, Enugu (FRCN) has impacted on promoting economic development in Enugu state.

It will cover all the contribution made by the electronic media, Federal Radio Corporation of Nigeria, Enugu (FRCN) is promoting economic, social, religious and political development in Enugu state.

 

1.9   LIMITATION OF STUDY

Below are the reasons why this study was conducted in this standard. They include:-

The study was limited to only cover the effort of only the Federal Radio Corporation of Nigeria, Enugu (FRCN) in promoting economic development forgoing the contributions made by other broadcast channels.

Inadequate financial disposal limited the extent or height at which this study was supposed to reach.

Also some respondents are reluctant in fitting up the questionnaire administered to them.

Some staffs of the Federal Radio Corporation of Nigeria, Enugu (FRCN) could not grant an interview for the adequate generation of supposed data that will be relevant in this study.

Time frame allocation for conducting and completing this study is to short thereby resulting in rushing of the study to meet deadline and this made the study to be the way it’s seen.

1.10         DEFINITION OF TERMS (OPERATIONAL                      AND CONCEPTUAL)

1.10.1     OPERATIONAL DEFINITION OF TERMS

ELECTRONIC MEDIA: As in this study, it comprises of television and radio that makes uses of electro-magnetic air waves to transmit information to the general public.

IMPACTS: IN this study, this means the effect which the electronic media does towards economic development.

ECONOMY: As used in this study, it means the resources background or financial status of a state.

DEVELOPMENT: As used in this study, development means improvement or increasing of the economic or financial status of a state.

1.10.2     CONCEPTUAL DEFINITION OF TERMS USE IN THIS STUDY

ELECTRONIC MEDIA: This includes radio and television that makes uses of air waves in transmitting information to people.

IMPACTS: Conceptually, this means the force exerted by one object when striking against another. It also means collision.

ECONOMY: Conceptually, economy means control and management of money, goods and sources of a community. It is also viewed as the system for the management and uses of resources.

DEVELOPMENT:      Conceptually, it means a new stage, which is as a result of improvement. It means also to come or bring into a state in which is active or visible.

 

REFERENCES

 

Akpan A. (1990), Sound and Sight Communication, Nsukka: Prize Publishers.

Aniebonam, E.N. (1990), Mass Communication and National Development, The Role of Broadcasting in the Development of a Country, Abia: Frontier Publishers.

Ankerman, S.R (1978), Corruption, A Study of Political Economy, London: Academic Press.

Asiegbu, J.U. J. (1992), Human Resources Development and Utilization Policies and Issues, Lagos: Springs Publications Ltd.

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