INCENTIVE SCHEMES AND WORKERS’ PERFORMANCE IN NIGERIA (A CASE STUDY OF UNILEVER NIG. PLC)

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ABSTRACT

This study is focused at finding out the root cause of customer complains; determine whether the variety on the part of Unilever staff is a direct result of lack of incentive scheme. The aim of any organization is to manufacture products and provide services and earn profits. To be able to accomplish these, workers must be motivated by ensuring that their human needs are adequately satisfied. Customers have often complained of poor products or services for many years especially in the areas of customer’s retention, after sales services e.t.c. All these centre on attitude of company staff and thus the inefficiency on the entire organization. In view of this, the management should increase and administer effectively the motivation available as part of mechanism to increase worker’s performance.

CHAPTER ONE

1.1 Background of The Study – – – – – – – 1

1.2 Statement of Problem – – – – – – – 1

1.3 Objective of Study – – – – – – – – 2

1.4 Significance of Study – – – – – – – 2

1.5 Research Questions – – – – – – – – 3

1.6 Research Hypothesis – – – – – – – 3

1.7 Scope of Study – – – – – – – – – 4

1.8 Method of Study – – – – – – – – 4

1.9 Organization of Study – – – – – – – 4

1.10 Definition of Terms – – – – – – – 8

CHAPTER TWO

2.0 Literature Review – – – – – – – – 10

2.1 The Essence of Motivation – – – – – – – 11

2.1.1 Motivation And Motivators – – – – – – 13

2.1.2 The Hierachy Of Need Theory – – – – – – 15

2.1.3 Mc Clelland’s Need Theory – – – – – – 18

2.1.4 Incentives Scheme And Management Today – – – 19

2.1.5 Salary Structure – – – – – – – – 20

2.1.6 Staff Education And Training – – – – – – 21

2.1.7 Welfare Packages – – – – – – – – 22

2.1.8 The Future of Employee Relation – – – – – 22

2.1.9 Employee Relation Perspectives: – – – – – 24

2.1.10 The Carrot And Stick Theory – – – – – 27

2.1.11 The Motivation Hygiene Theory – – – – 28

2.1.12 The Expectancy Theory – – – – – 29

2.1.13 Equity Theory – – – – – – – – 31

2.1.14 Elton Mayo’s Work – – – – – – – 32

2.2 Individual Incentives Plan – – – – – 34

2.3 Problems Associates With Individual Incentives Plan – 36

2.4 Group Incentive Plan – – – – – – – 37

2.5 Wide Productivities Plans – – – – – – – 39

2.6 Profit Sharing Scheme: – – – – – – – 40

2.7 Incentive Applicable To Employees of Unilever Nigeria Plc -41

CHAPTER THREE

Method of Study

3.1 Introduction – – – – – – – – – 43

3.2 Library Research – – – – – – – – 43

3.3 Field Work – – – – – – – – – 44

3.3.1 Population/ Sample Size – – – – – – 45

3.3.2 Sources of Data – – – – – – – 45

3.3.3 Method of Data Collection – – – – – – 45

3.3.3.1 Questionnaire – – – – – – – – 46

3.3.3.2 Oral Interview – – – – – – – – 46

3.4 Data Analysis Techniques – – – – – 46

3.4.1 Analysis of Research Questionnaire – – – – 46

3.4.2 Empirical Evaluation Tool – – – – – 47

CHAPTER FOUR

Data Analysis, Interpretation And Discussion Of Results

4.1 Introduction – – – – – – – – – 49

4.2 Analysis of Personal Data – – – – – – – 49

4.3 Data Presentation and Analysis – – – – – 53

4.4 Hypothesis Test – – – – – – – – 55

CHAPTER FIVE

5.0 Summary, Conclusion And Recommendation – – – 62

5.1 Summary Conclusion – – – – – – – – 62

5.2 Recommendation And Contribution To Knowledge – – 64

5.3 Suggestion for Further Studies – – – – – – 68

Bibliography – – – – – – – – – 69

Questionnaire – – – – – – – – – 70

CHAPTER ONE

1.1 BACKGROUND OF THE STUDY

Unilever Nigeria PLC is the oldest manufacturing outfit in Nigeria. The company was established in 1923 to manufacture soap using local palm oil. The company was formerly known as Lever Brothers Limited (LBN).

It is a member of the famous unilever group of companies, one of the world largest producers of consumer operating it security main companies, one of the world largest producers of consumer operating it security main companies through five hundred sub-companies.

Over the years, the company diversified and expand it operation in the production and marketing of personal product including toothpaste body cream, lotion, baby care and hair care products etc. that is why it is a visible friend in every home.

1.2 STATEMENT OF PROBLEM

This project will attempt to address two main issues.