MARKETING PROJECT TOPICS

MARKETING PROJECT TOPICS   AND MATERIALS FOR FINAL YEAR STUDENTS.

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Read more   Latest marketing project topics and materials

 

2. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
3. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)
4. MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS, A CASE STUDY OF MAC – DAVOS HOTEL ENUGU
5. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY (A CASE STUDY OF ALL STATED TRUST ABNK ENUGU)
6. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
7. THE EFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)
8. MARKETING OF COMMUNICATION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)
9. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY)
10. THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)
11. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES. (A CASE STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU METROPOLIS)
12. THE EFFECT OF PRIVATIZATION AND COMMERCILIZATION OF GOVERNMENT OWNED INDUSTRIES
13. REVIEW OF MONETARY AND FISCAL POLICIES IN THE NIGERIA ECONOMY
14. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGFIES IN MARKETING OF CAPITAL GOODS CASE STUDY OF ANAMCO LTD ENUGU
15. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES. (A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE).
16. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).
17. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA.(A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU).
18. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS IN ENUGU URBAN
19. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA (A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)
20. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF TERTIARY INSTITUTIONS IN ENUGU METROPOLIS (A CASE STUDY OF IMT ENUGU)
21. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS (A CASE STUDY OF BIANCA COSMETICS ENUGU)
22. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)
23. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE. (A CASE STUDY OF EMILY MILLIONAIRE ENUGU.
24. CONSTRUCTION OF TURBINE MIXER CHEMICAL ENGINEERING
25. EFFECTS OF MEDIA PROGRAMME ON RURAL DEVELOPMENT (A CASE STUDY OF ESBS, NU OHA PROGRAMME MASS COMMUNICTAION
26. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF MINT PLC)
27. A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS (A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL)
28. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS A CASE STUDY OF ZODIAC HOTEL LTD
29. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE IN ENUGU METROPOLIS
30. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS (A CASE STUDY OF JUMATEX SUITCASE ENUGU)
31. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU)
32. PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS).
33. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA (A CASE STUDY OF ENUGU ZONAL OFFICE)
34. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITYA CASE STUDY OF EMENITE COMPANY ENUGU
35. DISTRIBUTION CHANNEL/STRATEGIES FOR BREAD IN ENUGU STATE
36. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EMENITY NIGERIA PLC)
37. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU).
38. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE (A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI)
39. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA
40. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED INDUSTRIES IN NIGERIA. (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA)

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41. PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS (CASE STUDY OF NIGERIAN RAILWAY) MASS COMMUNICATION
42. MASS MEDIA AND COVERAGE OF HEALTH AWARENESS SYSTEM IN NIGERIA (A CASE STUDY OF NTA ENUGU AND HEALTH CARE MAGAZINE) MASS COMMUNICATION
43. EFFECT OF MILITARY DITATORSHIP ON THE NIGERIA MASS MEDIA MASS COMMUNICATION
44. THE ROLE OF ELECTRONIC MEDIA IN THE CRUSADE AGAINST RELIGIOUS INTOLERANCE IN NIGERIA (A CASE STUDY OF RESIDENCE IF AWKA ANAMBRA STATE) MASS COMMUNICATION
45. SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTLLING COMPANY EXPERIENCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER) MASS COMMUNICATION
46. TELEVISION AS A POSTIVE CONTRIBUTOR TO THE SOCIALIZATION OF CHILDREN MASS COMMUNICATION
47. MORAL PROBITY AND YOUTH DEVELOPMENT IN NIGERIA. AN EVALUATION OF THE ROLE OF THE ELECTRONIC MEDIA MASS COM
48. THE EFFECTS OF PORNOGRAPHIC FILMS ON NIGERIA YOUTHS
49. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)
50. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)
51. A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS
52. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIA BREWERY PLC)
53. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPOLIS
54. CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU)
55. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU).
56. IMPROVING CUSTOMER SERVICES LEVELS IN SERVICES INDUSTRIES, THROUGH THE APPLICATION OF THE MARKETING CONCEPT (A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR LABORATORY ENUGU)
57. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)
58. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS (A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)
59. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)
60. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ALL STATES TRUST BANK PLC)
61. THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)
62. PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN ENUGU STATE (A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT)
63. THE EFFECTS OF WORLD INFORMATION FLOW IMBALANCE ON THIRD WORLD COUNTRIES (A CASE STUDY OF NIGERIA)
64. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE
65. THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)
66. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
67. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET. (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE)
68. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
69. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)
70. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS IN ANAMBRA STATE (A CASE STUDY OF ONITSHA METROPOLIS)
71.. EFFECTIVE SOLID WASTE MANAGEMENT AS A BOOSTER TO NIGERIA ECONOMY
72. MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN
73. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)
74. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU
75. AN EVALUATION OF THE LEADERSHIP STYLE AND ITS EFFECT ON THE EMPLOYEES ATTITUDE (A CASE STUDY OF NIKE RESORT HOTEL, ENUGU)
76. CONSUMER PREFERENCE ON TOOTHPASTE BRANDS IN ENUGU METROPOLIS
77. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
78. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE).
79. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS)
80. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA (A CASE STUDY OF NNPC NIGERIA)
81. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY (A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)
82. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO)
83. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS).
84. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS).
85. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)
86. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS
87. THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC
88.  STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF FANTA LEMON OF COCA-COLA COMPANY IN ENUGU METROPOLIS)
89. PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS. (A CASE STUDY OF PETALS ENUGU)
90. THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY (A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA STATE).
91. MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)
92. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC-DAVOS HOTEL)
93. THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN NIGERIA (A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)
94. MANAGEMENT OF SMALL SCALE INDUSTRIES IN ENUGU STATE PROBLEMS AND PROSPECTS (A CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT AREA)
95. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDUSTRY (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU)
96. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU
97. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT).
98. SALES PROMOTION IS IMPORTANT TO NIGERIAN ECONOMY. A CASE STUDY OF COCA-COLA PLC.
99. THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
100. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL)
101. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC.)
102. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED
103. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
104  IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP  BOTTLING COMPANY PLC, ENUGU)
105  THE IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST FOOD INDUSTRY
(A CASE STUDY OF CHRIS PASTRIES ENUGU)
106   AGRICULTURAL MARKETING IN ENUGU STATE: PROBLEMS & PROSPECTS (A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)
107         LOCATIONAL FACTORS THAT INFLUENCE BANKS IN THE MARKETING OF THEIR FINANCIAL SERVICES, WITH PARTICULAR REFERENCE TO LAGOS AND ABA MARKETS.
108            THE IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES
IN A FAST FOOD INDUSTRY (A CASE STUDY OF CHRIS PASTRIES ENUGU)
109            THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
110             THE EFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)
111    MARKETING OF COMMUNICATION SERVICES
(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)
112         THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)
113                THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
A CASE STUDY OF IGBO-ETITI LOCAL GOVERNMENT AREA OF ENUGU STATE
114         PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).
115        THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA
(A CASE STUDY OF ENUGU METROPOLIS)
116           THE APPLICATION OF PUBLIC RELATIONS
STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK PLC)
117              CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA (A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)
118            PROMOTIONAL STRATEGY IN A SERVICE INDUSTRY
( A CASE STUDY OF AFRIBANK PLC ENUGU)
119             THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS ( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC
120           THE IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT IN ENUGU METROPOLIS
121             EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V)
122              THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY A CASE STUDY OF EMENITE COMPANY ENUGU
123           THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA (A CASE STUDY OF EMENITE LIMITED)
124            THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCT IN ENUGU METROPOLIS (A CASE STUDY OF EMENITY NIGERIA PLC)
125              AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN)
126           MARKETING COURIER SERVICE IN ENUGU STATE
(A CASE STUDY OF TNT/IAS OF NIGERIA)
127            THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE:
A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA
128              AGRICULTURAL MARKETING IN ENUGU STATE:
PROBLEMS & PROSPECTS (A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)
129          AN APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC
130              AN EVALUATION OF THE LEADERSHIP STYLE AND ITS EFFECT ON THE EMPLOYEES ATTITUDE
(A CASE STUDY OF NIKE RESORT HOTEL, ENUGU)
131         THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA
AND AMSTEL MALTA)
132        THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE).
133         THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA (A CASE STUDY OF NNPC NIGERIA)
134             THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY (A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)
135              IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY: A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU
136          APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON
137             INFLUENCE OF STORES IMAGE ON CONSUMER PATRONAGE OF FAST FOOD OUTLETS (A CASE STUDY OF APPETIZER COMPANY ENUGU)
138            MARKETING OF INDUSTRIAL PRODUCTS
IN A COMPETITIVE MARKET ECONOMY
( A CSE STUDY OF BERGER PAINT P.C.C)
139            PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS.
(A CASE STUDY OF PETALS ENUGU)
140    THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN SOLVING UNEMPLOYMENT PROBLEM IN NIGERIA
(A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT ENUGU)
141   INCREASING CUSTOMERS PATRONAGE OF BANKING SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF UNITED BANK FOR AFRICA UBA)
142            PUBLIC RELATION AS AND EFFECTIVE TOOLS FOR ACHIEVING CORPORATE GOALS. (A CASE STUDY OF DELTA STATE RADIO CORPORATION).
143          THE MARKETING PROBLEM OF HOTEL AND CATERING ESTABLISHMENT
A CASE STUDY OF HOTEL CORDIAL ENUGU
144
MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES
(A CASE STUDY OF BROAD BANK NIGERIA LIMITED)
155           THE EFFECTIVENESS OF THE MARKETING
INFORMATION SYSTEM IN THE TEXTILE INDUSTRY.
( A CASE STUDY OF TEXTILE MILL ONITSHA)
156    THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR
A CASE STUDY OF AFRICAN PETROLEUM’S PLC
157           THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
158              THE ROLE OF SMALL –SCALE INDUSTRY IN THE ECONOMIC DEVELOPMENT OF NIGERIA (A CASE STUDY OF UNCLE JOE BAKERY LIMITED, ENUGU).
159          THE IMPACT PROMOTION ON THE MARKETING OF A NEW SERVICES IN ENUGU METROPOLIS
( A CASE STUDY OF GLOBA –COM)
160                     MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU  STATE
161   PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS
(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
162         ADVERTISING AS A TOOL FOR INCREASING SALES IN AN ORGANIZATION (A CASE STUDY OF JOHN HOLT VENTURES LTD)
163             THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
164  AGRICULTURAL MARKETING IN ENUGU STATE:
PROBLEMS & PROSPECTS (A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)
165           MARKETING OF BANKING AND FINANCIAL SERVICE
(A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)
166           MARKETING PROMOTION IN A DEPRESSED ECONOMY, PROBLEMS AND PROSPECTS (A CASE STUDY OF CHOKIL LABORATORIES ENUGU)
167          THE EFFECTS OF   ADVERTIMENT   ON THE   SALES  OF  A  TOBACCO  PRODUCTS.
(A CASE STUDY OF  ST  MORITZ CIGERATES  IN  ENUGU)
168       AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN)
169   USING MANAGEMENT INFORMATION SYSTEM TO IMPROVE CUSTOMER SERVICES IN THE BANKING INDUSTRY
(A CASE STUDY OF FIRST BANK PLC)
170    THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)
171             THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
A CASE STUDY OF IGBO-ETITI LOCAL GOVERNMENT AREA OF ENUGU STATE
172             CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN.
173
THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS
( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC).
174         APPRAISAL OF STRATEGY IN THE MARKETING OF INDUSTRIAL PRODUCTS
A CASE STUDY OF SUNRISE FLOUR MILL EMENE ENUGU
175              APPRAISAL OF STRATEGY IN THE MARKETING OF INDUSTRIAL PRODUCTS
A CASE STUDY OF SUNRISE FLOUR MILL EMENE ENUGU
178              MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS
179         THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA
(A CASE STUDY OF ENUGU METROPOLIS)
180               THE IMPACT OF ADVERTISING IN MOTIVATING BRAND PREFERENCE FOR COSMETICS IN ENUGU METROPOLIS
181            THE APPLICATION OF PUBLIC RELATIONS
STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBABANK PLC)
182                 AN ANALYSIS OF PRODUCT MIX STRATEGIES OF BREWERIES IN NIGERIA( A CASE STUDY OF THE NIGERIA BREWERIES PLC ENUGU ) 183            CONSUMER PROTECTION IN NIGERIA
(A CASE STUDY OF NAFDAC IN ENUGU STATE)
184              THE PROBLEMS OF MARKETING AGRICULTURAL PRODUCTS IN ABAKALIKI IN EBONYI STATE
(A CASE STUDY OF EZILO)
185            THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS
( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC).
186   THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES
(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
187               THE IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT IN ENUGU METROPOLIS
188              THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY
A CASE STUDY OF EMENITE COMPANY ENUGU
189               THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT OBJECTIVES OF FIRMS IN NIGERIA (A CASE STUDY OF EMENITE LIMITED)
190            THE IMPACT OF MARKETING INFORMATION SYSTEM ON THE MARKETING OF INSURANCE POLICIES
(A CASE STUDY OF NICON PLC ENUGU)
191           AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN)
192
EFFECTIVE PRODUCT PLANNING AND DEVELOPMENT AS STRATEGIES FOR ACHIEVING INCREASED MARKET SHARE
193    THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES
(A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)
194   AN EVALUATION OF NEW PRODUCT DEVELOPMENT STRATEGIES IN THE BANKING INDUSTRY (A CASE STUDY OF INTERCONTINENTAL BANK PLC ENUGU)
195
MARKETING COURIER SERVICE IN ENUGU STATE
(A CASE STUDY OF TNT/IAS OF NIGERIA)
196                   MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY
(A CASE STUDY OF EMENIT NIGERIA PLC.)
197           THE ROLE OF PUBLICITY IN REGULATION THE MARKETING OF PETROLEUM PRODUCTS IN THE SOUTH EAST OF NIGERIA (A CASE STUDY OF PIPELINE AND PRODUCTS MARKETING COMPANY PPMC, ENUGU DEPOT ENUGU)
198            THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE
199    THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE
200            EFFECTIVE MARKETING STRATEGIES FOR RENTAL ORGANIZATION.
(A CASE STUDY OF SABIO RENTALS IN PORT HARCOURT METROPLOIS)
201         BUSINESS MERGER AND ACQUISITION AS GROWTH AND SURVIVAL STRATEGIES IN A DEPRESSED ECONOMY – AN IN-DEPTH STUDY OF SOME SELECTED NIGERIAN COMPANIES
202        THE ROLE OF CONSUMER PROTECTION
COUNCIL IN THE PROTECTION OF CONSUMERS
RIGHTS IN NIGERIA
203          THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
204             AN APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN EIF OIL PLC
205              EFFECTIVE  PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE  MARKET. (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE)
206        PROBLEMS AND PROSPECTS OF CONSUMER PROTECTION AGENCIES IN NIGERIA (A CASE STUDY OF NATIONAL AGENCY OF FOOD AND DRUGS ADMINISTRATION AND CONTROL (NAFDAC) IN ENUGU STATE
207            THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN

PRODUCED AND MARKETED
BY
HARDIS AND DROMEDAS LTD
ENUGU
208       EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES
(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)
209              AN EVALUATION OF CUSTOMER RELATIONSHIP MARKETING IN THE MASS TRANSIT INDUSTRY IN NIGERIA (A CASE STUDY OF ABC TRANSPORT PLC, ENUGU)
210            SALES MANAGEMENT AND ACCOMPLISHMENT OF PROFIT OBJECTIVE OF FIRMS IN ENUGU, ENUGU STATE
211            THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION: A CASE STUDY OF ANAMMCO IN ENUGU.
212          MARKETING OF COSMETICS PRODUCTS IN
ENUGU STATE
(A CASE STUDY OF CHOKI LABORATORIES NIG. LTD.)
213                THE EFFECTS OF   ADVERTIMENT   ON THE   SALES  OF  A  TOBACCO  PRODUCTS.
(A CASE STUDY OF  ST  MORITZ CIGERATES  IN  ENUGU)
214               THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS
215               THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT IN ENUGU STATE (A CASE STUDY OF ENUGU STATE TOURISM BOARD, ENUGU)
216                IMPROVING THE EFFICIENCY OF THE NIGERIAN COMMUNITY BANKS THROUGH THE APPLICATION OF THE MARKETING CONCEPT
(A CASE STUDY OF NDIAFIA MICRO FINANCE BANK OGBETE ENUGU)
217              PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE INDUSTRIES IN NIGERIA
(A CASE STUDY OF WILSON GROUP OF COMPANIES NSUKKA)
218            THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA
(A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU)
219        THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE
(A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
220             MARKETING OF INDUSTRIAL PRODUCTS
IN A COMPETITIVE MARKET ECONOMY
( A CSE STUDY OF BERGER PAINT P.C.C)
221               THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAND
(A CASE STUDY OF UNILEVER NIGERIA PLC)
222                 THE INFLUENCE OF TELEVISION ADVERTING ON CONSUMER’S DEMAND FOR SOFT DRINK.
( A CASE STUDY OF SEVEN-UP BOTTLING COMPANY IN ENUGU METROPOLIS)
223            MARKETING OF COMPUTER SERVICE A CASE STUDY OF JOEL VENTURES ENUGU
224              THE EFFECT OF LABELLING ON HIS SALES OF PRONTO BEVERAGE IN ENUGU METROPOLIS.
225                MARKETING OF HOTEL SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF MODOTELS LIMITED)
226              THE MARKETING PROBLEM OF HOTEL AND CATERING ESTABLISHMENT
A CASE STUDY OF HOTEL CORDIAL ENUGU
227
EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA. (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA – FAAN ENUGU AIRPORT)
228               PROMOTIONAL STRATEGIES FOR THE SUPERMARKETS
IN ENUGU
A CASE STUDY OF HERITAGE SUPERMARKET
229               MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES
(A CASE STUDY OF BROAD BANK NIGERIA LIMITED)
230               THE EFFECTIVENESS OF HE MARKETING
INFORMATION SYSTEM IN THE TEXTILE INDUSTRY.
( A CASE STUDY OF TEXTILE MILL ONITSHA)
231                  THE EFFECTIVENESS OF PUBLIC RELATIONS IN THE OIL SECTOR
(A CASE STUDY OF AFRICAN PETROLEUM  PLC IN
ENUGU METROPOLIS)
232           PROBLEMS AND PROSPECTS OF MAREKTING ELECTRICITY SERVICES IN ENUGU STATE
(A CASE STUDY OF NEPA HEADQUARTERS ENUGU)
233         PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA
(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)
234                   PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS
(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
235              THE EFFECTIVENESS OF PUBLIC RELATIONS IN THE OIL SECTOR
(A CASE STUDY OF AFRICAN PETROLEUM  PLC IN
ENUGU METROPOLIS)
236              THE ROLE OF ADVERTISING ON THE MARKETING OF A NEW PRODUCT IN ENUGU STATE.

(A CASE STUDY OF MTN 0806)

237    STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS

238    MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

239                      THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY

240         IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE

241         THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS

242         AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS

243         THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION

244         THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY

245         AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA

246         THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR

247         THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS

248         ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

249         ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

250         ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION

251         AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS

252         ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT

253         THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM

254         EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS

255         SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF CONSUMER’S GOODS

256         THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR

257         IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN ORGANIZATIONS

258         APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY

259. PROMOTIONAL STRATEGIES IN THE SOFT DRINK INDUSTRY (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC ENUGU. MAKERS OF COCA-COCA IN ENUGU METROPOLIS)

260. THE IMPACT OF FEDERAL GOVERNMENT MASS TRANSIT PROGRAMME ON THE TRANSPORT SECTOR OF THE ECONOMY (A CASE STUDY OF IMO STATE TRANSPORT COMPANY (ITC)

261. THE IMPACT OF FEDERAL GOVERNMENT MASS TRANSIT PROGRAMME ON THE TRANSPORT SECTOR OF THE ECONOMY (A CASE STUDY OF IMO STATE TRANSPORT COMPANY (ITC)

262. PLANNING: A TOOL FOR ORGANIZATIONAL EFFECTIVENESS (A CASE STUDY OF SELECTED BUSINESSES IN ABIA STATE

263. ACHIEVING OPTIMUM SALES TARGET AND PROFITABILITY IN FINANCIAL SERVICES MARKETING THROUGH EFFECTIVE MARKETING STRATEGIES (A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA)

264. AN APPRAISAL OF SALES PROMOTION ON THE CHOICE OF MOBILE PHONE OPERATORS(A Case Study of MTN Nigeria Plc)

265. ELECTRONIC BANKING IN NIGERIA: AN ASSESSMENT OF CHALLENGES AND PROSPECT FROM CONSUMER’S PERSPECTIVE (A case study of First Bank of Nigeria Plc , Kaura Namoda)

266. THE EFFECT OF MARKETING STRATEGIES ON PRODUCT LIFE CYCLE (A CASE STUDY OF MTN NIGERIA KADUNA)

267. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY(A case study of MTN, Ahmadu Bello Way Kaduna)

268. THE IMPACT OF MARKETING INFORMATION SYSTEM ON SALES PERFORMANCE OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA

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