MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS. A CONTENT ANALYTICAL STUDY OF THE GUARDIAN, DAILY CHAMPION, PUNCH AND DAILY STAR NEWSPAPERS.

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ABSTRACT

Suffice it to say that a lot of research has been made in the area of the role of mass media in national development as well as rural development.

The incontrovertible point has been that there can be no meaningful national development without rural development as an off shoot and most integral part of a country, the need for priority in rural transformation cannot be over emphasized.

He mass media as a vehicle for information gathering and dissemination has a major role to play in the area of rural development.

In the light of the above, the researcher choose the topic mass media coverage of rural development news. A content analytical study of the Guardian, Daily Champion, Weekly Star and Punch newspapers.

This is in view that the finding and conclusions derived from this study will go a long way to determine the contributions and impact of the nations mass media particularly newspapers in the area of rural development and at the same time make useful suggestion for he attainment of desire bale results in this aspect.

TABLE OF CONTENTS

 

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

INTRODUCTION

• Background of the Study
• Statement of the Research Problem
• Objectives of the Study
• Significance of the Study
• Research Questions
• Research Hypothesis
• Conceptual an Operational Definition
• Assumption
• Limitation of the Study

CHAPTER TWO

LITERATURE REVIEW

• Sources of Literature
• The Review
• Summary of Literature Review

CHAPTER THREE

RESEARCH METHODOLOGY

• Research Method
• Research Design
• Research Sample
• Measuring Instrument
• Data Collection
• Data Analysis
• Expected Result

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

• Data Analysis
• Results
• Discussion

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS

• Summary
• Recommendations for Further Study

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

• Background of the Study

To achieve national development, rural development is a necessary step that cannot be jettisoned. The hope of developing Nigeria and all other developing countries in order to have a better tomorrow lies in the development of our rural areas.

The mass media fill the communication gap between the government and the rural dwellers on one end and the urban and rural populace on the other end.

With this, the mass media especially community responsible oriented ones, succeed in making the rural dwellers active participants of the government as they become aware of programmes and policies of the government by working towards being benefactors of these policies and programmes.

Moreso, high coverage or publication of rural development news by mass media especially the newspapers, without any doubt help in speeding up meaningful development in rural communities which will in turn boost the standard of the people.

With improved standard of living of the rural dwellers, the problem of rural-urban migration would be aborted. When this happen, there will be gross development in the country, a situation that will give room for proper utilization both mineral and human intellectual resources in their different places of existence.

Observation shows that not much has been done by the government in order to improve the quality of life of rural dwellers when compare to that of the urban populace. This means that much emphasis has been on urban development.

The mass medial has a vital role to play in rural development through the quality, quality and high level of rural development it covers and disseminate to the public.

Therefore, it becomes important that the rural areas be given more opportunities in the scheme of information being the food basket of the nation.

In order to achieve diversification of the economy, development of the rural areas is inevitable. An equitable distribution of wealth and provision of social amenities will help reduce the rate of rural-urban migration.

It is against this background that the researcher, embarked oon this study – Mass media coverage of rural development news. A content analytical study of the Guardian, Daily Star, Daily Champion and Punch newspapers.

• State of the Research Problem

This study is geared towards the Nigeria mass media and the extent to which they cover rural development news, with a view of determining the level of commitment of the nation’s press towards rural transformation and emancipation from the shackles of poverty, unemployment, illiteracy, diseases and low standard of living.

In the absence of community newspaper like the “community concord” purely devoted to the coverage of rural activities, this research work is tasked to ascertain whether the amount and quality or rural news carried by urban mass media especially newspapers are sufficient and capable enough to bring the much desirable development in the rural areas.

Using four newspapers as a point of reference, the study is set to find out the reasons for the low coverage of rural news by Nigeria newspapers with reference to such factors as the location of the newspaper and ownership.

The researcher choose the Guardian, Daily Champion and Punch newspapers because they are elitist and widely read and daily Star newspaper because it is a government owned newspaper.

These problems brought about by the extremely small coverage of rural development news by the Nigerian newspapers is a major concern of this research work.