PROBLEMS OF BROADCASTING MEDIA IN ADVERTISING PROCESS (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE, ENUGU)

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TABLE OF CONTENTS

CHAPTER ONE

Introduction

Background of the study

Statement of problem

The purpose of the study

Scope of the study

Research questions

Researcher Hypothesis

Significance of the study

Definition of terms

CHAPTER T WO

Review of related Literature

The concept of advertising on advertising process

Sources of generating find for effectiveness of advertising process.

Effect of qualified personnel on advertising process

Importance of sound equipment on advertising process

Impact of government intervention on advertising process

Summary of Reviewed Literature

CHAPTER THREE

Research Methodology

Research Study

Area of Study

Population of study

Sample and sampling Techniques

Further analysis of research work

Instrument used for data collection of data Method of data analysis

Expected results

CHAPTER FOUR

List of table

Data mesentation and results

CHAPTER FIVE

Discussion, implication and recommendation

Discussion of results

Conclusion

Recommendation

Suggestion for Further Study

Limitation of the study

References

Appendices

ABSTRACT

The aim of this research to study the problems of broadcasting media in the advertising process.

To carry out this study in a three research question were formulated.

In carrying out the study, I designed questions from each of the three research questions.

Each research question attract four question in the questionnaire was designed types and distributed to the area of study, this is to gather vital information on t he topic question. The stratified random sampling was used in the selection of the selection of the respondents from the broadcasting house. The reason was because I could act a comprehensive list o population of study. A total of fifty – two (52) questionnaire was administered, not of this, forth eight (48) were returned .

Percentage method was used in analysis the research question were accepted while nor neither accepted nor rejected. The not come shows therefore that   well adducted and trained staff are vital in any advertising department.

Findings were made from the results based on the findings recommendation were made as well.

Finally conclusion were made based on the findings and recommendation. The conclusion encompasses all that was written in the project work and also other areas were being suggested by me for further research .

CHAPTER ONE

INTRODUCTION

BACKGOUND OF THE STUDY

          Advertising is all around us. Whether we like it or not acknowledge it or not, were or nowhere, conscious or not conscious of it, we do engage and practice advertising.

Advertising is involved in our everyday human activities. The need for advertising arises and grows as the society move from agriculture and self sufficiency (subsistence) economy to industrialization.

In the olden days, man at subsistence level. They grow food for their own consumption, make their own cloths and build their houses and tools. There was no advertising because these was no exchange. As society adverse, man realized that he could not provide his need and wants single handedly. He has to exchange what he has for what he has not.

Exchange become prominent when man produce more than he requires and less than he needs. The fact that people have need and wants does not fully defined advertising. Advertising emerges when products there are needed to satisfy needs and wants are presented to the target and once .

In the past in the history of the nation, the more of advertising products was very around but these days it has changed drastically. Whether in the olden or modern society the aim of advertising is to reach the target which is being referred the as the target market.

According to Kotter, he defined advertising as a paid form non- personal presentation and promotion of ideas , goods and services by identified sponsor. The key phrase in advertising which is universally accepted is that it is a paid form of non personnel presentation and promotion of ideas goods and services by identifed speonsor.

According to Nicholl, without advertising we would not know the range of product and ser5vices available in any filed to buy or choose from.

Meanwhile the outstanding case in this study is the problems of broadcasting media in advertising process. In recent times there are mummerous problems which face the respective media house in the country concerning advertising. This has to be extended to the activities and problems of Enugu State Broadcasting media advertising in Nigeria as well as the world.