PUBLIC RELATIONS AS ATOOL FOR ERADICATING CULTISM IN NIGERIAN   TERTIARY INSTITUTIONS (A CASE STUDY OF THE INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT), ENUGU

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ABSTRACT

Evaluation is a prelude to strategic action. Strategies once identified must definitely be evaluated, so as to determine whether it is serving the required purpose.

However, this topic is based on “The use of public relation as a tool for eradicating cultism in Nigeria tertiary institutions; A case study of Institute of Management and Technology. I.M.T Enugu”

The main data-gathering instruments were questionnaire questions. Frequency and percentages were also utilized in the analysis of data. The major findings of the study were; Cultism activities are spreading like wild in all the institutions in the country. Immediate implantation of strategies has to be put in place to control the spread.

Government should assist school authority in fighting the war. Any identifies members should be expected from school with out concession. Cultism is a crime to man and. so should be avoided.

 

TABLE OF CONTENT

Title page

Approval page

Dedication

Acknowledgement

Abstract

 

CHAPTER ONE

INTRODUCTION

•    Background of study
•    Statement of research problem
•    Objective of the studies
•    Significance of the study
•   Research question
•    Research hypothesis
•    Conceptual and operational definition
•    Limitation of the study
• Theoretical frame work

CHAPTER TWO

REVIEW OF THE LITERATURE

•   Sources of literature
•   Literature review
•   Summary of literature review

 

CHAPTER THREE

METHODOLOGY

3.1     Research method

3.2     Research design

3.3     Research sample

3.4     Measuring instrument

3.5     Data collection

3.6     Data analysis

3.7     Expected Result

 

CHAPTER FOUR

DATA ANALYSES AND RESULT

4.1     Data analysis

4.2     Results

4.3     Discussion

 

CHAPTER FIVE

SUMMARY AND RECOMMENDATION FOR FURTHER STUDY

• Summary
• Recommendation

References

Appendices.

 

CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

The study is on public relations as veritable tools for eradicating cultism in Nigerians tertiary institutions having the institute of management and technology, IMT Enugu as a case study. To see how public relations could achieve this fact, examining its history becomes inevitable. This is justified in George santayama’s quotation when he said, “Those who cannot remember the past are doomed to repeat it’. As long as this study focuses on public relations as tools for eradicating of secret cult in Nigerian tertiary institutions especially in I.M.T, It is then essentially to examine the history of secret cult their mode of operations, their aims and objectives, their methods of recruitment and their names and headquarters in Nigeria. It is when all these facts about secret cult and public relations are being taken into consideration that solution could be recommended in I.M. T using public relations as its chief tool.

Public relation is as old as mankind. Public relations affect almost every one who has a contact with other human beings. All of us, in one –way or the other practice or experience public relations daily.

In the ancient times, priests served as public relations advisers to their kings. They were experts in public opinion and persuasions .The kings consulted them before any major decision or important ceremonial event were under taken. Also the priest conducted literature, poems of praises and lamentation and edicts to govern the people.

Julius caesar was a master of persuasive techniques, faced with an imminent battle; Caesar would rally public support through assorted publication and staged events. There were also the establishment of the daily news-paper called the ‘ACTA BLURINA’ or daily record containing government decrees and other information.

The public relation in Nigeria has become a long way, its beginning has been linked with the second world war.

As presented by Nigeria institute of public relation (NIPR) 1988 Anniversary publication ‘25years of public relation in Nigeria’. The colonial government before the World War II was concerned with collection of taxies and the running of a police force to maintain law and order in three protectorates amalgamated into Nigeria in 1914 . if there was any public relations practice before the world war 11 , It was merely maintenance of relationship with the traditional rulers world war. However, the need arose for the colonial government to set up an information officer, which was later known as the public relations officer of the government. (According to Adebola 1992) “The public relations office was primarily set up to publicize the colonial war and to encourage the youth to join the war. Mike Okereke, one of the pioneers of modern public relations in Nigeria, declared reliantly in a speech that the profession is about 30 years old.

In the post independence era however, there was significant development in government public relations activities. The N I P R (1988) anniversary publications reveals that government took the advantage of the information ministry and utilize effectively the machinery of the federal level to build its image. Since political culture allowed autonomous country of information channel at the state level, the party in power effectively utilized the machinery to promote its image. There was liaison officer in each state and dewing the Shagar administration (1973 –83) the ministry of information became a part of the officer of the resident. Even with the advert of the military in 1983 the federal government believed in the power of public relations in the act of governance.

In the private sector many organization have contributed to the growth of modern public relations practice in Nigeria. For instance, in 1949 the united African company, UAC, established its public relations department and thus became the pioneer of pubic relations practice in the private sector in Nigeria. It basic objectives were to inform business and commerce about business activities as well as to project UAC as a major Nigerian industrial, technical and commercial company involved in the stability of the economic life and progress in Nigeria.