THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT)

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ABSTRACT
          The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu.
To guide this study, three hypotheses were formulated. A review of related literature was done to expose the researcher to what has already been done to ensure solid conclusion for the study. A structural questionnaire was developed and administered by the researcher to respondents comprising of the students and staff/management of the institution. The data collected were from both primary and secondary sources and were duly analysed and presented in a manner in which they could be easily be understood and applied by whosoever may be interested in the work and its findings.
From the analysis, the following findings emerged

1. Majority of the students are not aware of the services provided by the public relation school of the institution.
2. Public relations activities of ESTU has led do industrial harmony, this is evidenced by the fact that there has not been major strikes that lasted for a long time.
3. Public relations activities of ESTU also led to impact positions on student’s patronage of the institution.

Based on the above findings, the researcher made the following recommendations that:

1. ESUT public relations department should be well funded to enable them acquire more sophisticated equipments to improve public relations activities.
2. ESUT should up grade the quality of the service they provide by creating awareness so that all may know about them.
3. Public relations functions should be clearly defined to avoid confusion in the institution. From this, the researcher concluded that public relations is a potent tool for marketing of goods and services, ESUT must embrace it for the satisfaction of its numerious publics.

TABLE OF CONTENT

CHAPTER ONE:         INTRODUCTION
Background of the study
Statement of the problem
Objective of the study
Research Hypothesis
Significance of the study
Scope of the study
CHAPTER TWO:        LITERATURE REVIEW
CHAPTER THREE:    DESIGN OF THE STUDY
Population of the study
Determination of sample size
Sample size for staff/management
Sample size for students
Instrument and method of data collection
Questionnaire design
Method of data analysis
Administration of Questionnaire

CHAPTER FOUR:       PRESENTATION AND ANALYSIS OF DATA
Test of Hypothesis

CHAPTER FIVE:        SUMMARY, RECOMMENDATIONS
AND CONCLUSIONS
Summary of findings
Recommendations
Conclusions
Bibliography
Appendix
CHAPTER ONE

INTRODUCTION
BACKGROUND OF THE STUDY
Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including tertiary institutions to understand its potential and limitations.
Nwokoye (1984:212) defined public relations as the activities of co – operations, union, government or other organisations in building and marketing sound and productive relations with special public such as customers, relations employees or stock holders and with public at large so as to adopt itself to its environment and interpret itself to the society. Bush and Houston (1995:200) noted that public relations is management functions which evaluate public attitude, identifies policies and procedures of an individuals or an organisations with the public interest and execute a programme of action to earn public understanding and acceptance. Chukwu (2000:3 – 4) stated that public relations practice is a management philosophy aimed at doing everything possible to create good relationship between one organization and its publics.
Public Relations is aimed at making friends for the organization and building internal and external good will on the reasonable assumption that these are strongly needed for an organization to remain in business and make profit with the increase in the activities of an organization. The need for an adequate communication between the organization and those who in one way or the other are affected by these activities of the organization becomes more imperative. An organization while wanting to remain liable, need to have good relations with its employees, consumers of its products and services, future investors, stock – holders and infact that is the general public. As an organization specialized in manufacturing to potential customers that is up to date, forward looking concerned to produce and offer the best goods and services for the rice it charges and make sure that its customers are really satisfied. Edoga and Ani (2001:287) noted that a company should deliberately plan and execute a continuous public relations programme to develop a good relation between it and that various publics, amongst sought with public relations. Stressing the position of public relations in the country, Olakunori (1999:194) noted that most officials occupying the public relations of various organizations in the country today are not professionals; they generally have a fair knowledge of what they are supposed to do.
Enugu State University of Science and Technology (ESUT) as an institution or organization has the students, members of its staff, parents- teachers association, the management, the host society, the state and the federal government, Nigerian Universities commission (NUC) etc. as its relevant publics. This implies that the activities performed by ESUT in one way or the other affect those aforementioned various public. Therefore, in order to maintain its public relations with those bodies, ESUT must at all time try to create a rapport and understanding or goodwill with all those bodies. This it will do through proper information circulation between itself and those various relevant publics to it. This can be done by allowing the free flows of information, paying of salaries as and when due to its staff, engaging in proper and standard academic work, abiding by the rules and regulations of NUC in the performance of its activities.
Manufacturers and producers of goods and service are now aware that public relations does not only ensure good relations with the public but can strive towards profit making through increased customers patronage. It is in the light of the importance attached to public relations that the researcher seeks to appraise the effectiveness of public relations in service industries in Enugu State University of Science and Technology (ESUT) as a case study.

STATEMENT OF THE PROBLEM
A good corporate image is usually regarded to be essentials for the existence of an organization. The success or failure of a corporation depends on its relationship with its publics, consumers, employees, stock-holders, government, community, distributions, supplies and others. A favourable corporate image create confidence in an organisations or institution.
There has been occupational troubles in tertiary institutions as become the order of the day. But ESUT as always remained in sector despite the occasional occurrence of these ugly incidents. The questions that called for answer are:-
Why has this problem of internal wrangle in our tertiary institutions?
Why has ESUT not witness the major break down of law and order despite the increase in school fees?
Why has ESUT been able to maintained peace despites the facts that there are some polities that do not go down well with the staff, lecturers and the students of the institute?
To what extent has public relations contributed in maintenance of peace and harmony in the institutions these and many more are the central task of this research work.

THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES
(A CASE STUDY OF NIGERIA BREWERIES PLC.)

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CHAPTER ONE
Introduction
Background of the study
Statement of the problem
Objectives of the study
Significance of the study
Scope of the study
Research hypothesis
Scope and limitation of study
Definition of terms
CHAPTER TWO
LITERATURE REVIEW

CHAPTER THREE
Research methodology and design
Population
Determination of sample size
Data collection
Chi-square
Decision rule

CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
CHAPTER FIVE
Summary of finding, recommendation and conclusion
Summary of findings
Recommendation
Conclusion
Bibliography
                                CHAPTER ONE
INTRODUCTION
BACKGROUND OF STUDY
Cost control is a vital instrument for the survival of any business organization.  The aim of this work the impact of cost control in a Brewing Industry a case study of Nigeria Breweries Plc. 9th  Mile Enugu metropolis is to x-ray the conceptual insight of cost control techniques and ascertain whether in practical situation those techniques in the literature are operational and also the effect it has on the organization. In furtherance of these however, similarities and dissimilarities would be examined and observation made.  The control of cost is very necessary to the successful operation of different business organization.  Business entity is set up as an economic institution with profit making as a primary business objective.  Achievement of profitability objectives is a concern of every business for no matter the argument for the pace of profitability in modern business it still remain the primary and the only measure of corporate efficiency and vehicle for survival in competitive are turbulent business environment.
To achieve this profitability objective, attempts are made by various business concerns to bring cost to its bearest minimum and the essence of this cost awareness has been further amplified by the current high cost of raw material are other production cost.
Since the introduction of austerity measure in 1982 as a result of declined countries foreign exchange earning, this gave rise to the high cost of raw material sourced outside the country.  In line to maintain reasonable cost many industries resonated to finding means of sourcing raw material locally which is cheaper comparatively to foreign sourced.  This drive most of these industries into agriculture in other to produce their own raw material.  For instance, the malt which was used by brewing industries has such replaced by the use of maize, a result of research employed by these brewing industries.
STATEMENT OF PROBLEM
The control of cost in any organization is not an easy task, efforts are made to limited cost to the level which can be sustained by the organization.
It therefore become a truism to state that three exist a problem in an organization where the cost method in operation is either not relevant or is not effectively applied to.  Business organization are facing some drawn down in profit as a result of tributary allocation of cost to products and cost centre. This has been rise to:

1. High product cost
2. high product price
3. low turnover rate
4. costing method as usually adopted by an organization

In order to generate adequate cost information which would be
useful to management in the area of planning decision making are control with the price aim of reducing cost while optimizing revenue.

THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES)

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ABSTRACT
The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem.  Questionnaires were used as research instrument.  The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu metropolis.  In order to carry out the work effectively the following objectives were formulated.

1. To determine whether Nigerian Breweries Plc Ama socially responsible in its operation.
2. To identify whether Nigerian Breweries Plc contribute to social causes.
3. To determine whether Nigerian Breweries Plc came about the environment which it operates.

In organizing and presenting the data collected, tables, frequencies and percentages were used while the hypotheses tested with chi – square.  Based on this, the researcher recorded the following findings.
Customers in Enugu metropolis indicated that Nigerian Breweries Plc contributes to social causes.
                                      TABLE OF CONTENTS
CHAPTER ONE:
1.0     INTRODUCTION

1. 1. Statement of the problem
   2. Objectives of the study
   3. Significance of the study
   4. Scope of the study
   5. Research hypothesis
   6. Definition of terms

CHAPTER TWO

1. THE PRACTICE OF SOCIAL RESPONSIBILITIES IN NIGERIA

2.1     Criticisms of social responsibilities

1. 1. What is social responsibility and ethic marketing
   2. Areas of social responsibility
   3. Factors affecting social ethical standard
   4. Consumerism
   5. Company’s profile

CHAPTER THREE
3.0     RESEARCH METHODOLOGY

1. 1. Source of data collection
   2. Population of the study
   3. Determination of sample size
   4. Sampling techniques
   5. Research instrument used
   6. Method of data collection
   7. Method of analysis
   8. Limitation of the study

CHAPTER FOUR
4.0     Data presentation and

1. 1. Analysis of data
   2. Test of hypothesis

CHAPTER FIVE
5.0     Summary of findings

1. 1. Recommendation
   2. Conclusion
   3. Bibliography

                                     CHAPTER ONE
1.0     INTRODUCTION
Marketers should not only think of customers satisfaction as the key to profitability.  The marketer operates in an environment.  Where several forces are in a state of dynamic tension and these forces must never be under estimated by the marketer.  Socially responsible marketing recognizes that the organization is part of a larger society and as a result should be accountable to that larger society for its actions.

Okonkwo (2000:128) noted that social possibilities is the concerted efforts of business operators to initiate, formulate and implement policies and decision concerning the well being of the society by studying how their business actions and inactions affect the numbers of the society and taking corrective measures.

In the view of Adirika, Ebue and Nnolim (2001:29 – 292) some scholars argue that the responsibility of business is to make profit.  By doing so, the society benefits and peoples material needs are met.  However, other scholars are the opinion that the responsibility of a business is to satisfy the society.  Te firm belongs to the people and thus has an obligation to the different section of the society, suppliers, consumers, stock brokers, employees, local community, government and the general public.  The social responsibility of business is a logical extension of the societal marketing concept and social marketing.   Marketers social responsibilities flow out of their conception of business ethic.  Ethics is the study of right or wrong.  The conduct of most business people are highly unethical.  There are practices such as false or misleading advertisements, overpriced, shoddy goods, bribes to win business, industrial pollution and defective, dangerous and harmful products. Berkowitz et al (1997:110) are of the opinion that social responsibility as meaning that organizations are part of a larger society and are accountable to that society for their actions even though like ethics agreement on the nature and scope of social responsibility is difficult to come by, given the diversity of values present in different societal business and organizational culture.

To Berkowitz et al there are three vasic concept of social responsibility.

1. Profit responsibility: It holds that companies have a single responsibility and that is to maximize fit provided they operate within the rules of the game.

Those companies which charge very high prices for new HIV drugs believe so much on this

1. Stakeholders responsibility; This is a fallout of criticisms of the profit responsibility.  It focuses on the obligation an organization has to those who can affect achievement of its objectives, viz. customers, employees, suppliers and distributor.  Many companies have recalled products which they found defective, industrious or harmful, because they felt that inspite or the high cost of such recall, it was in the best interest of the stakeholder to do so and that doing otherwise would have negatively impacted on the image of the product and the companies concerned.
2. Societal responsibility: this is a much broader concept of social responsibility and refers to the obligation that organizations have to the preservation of the ecological environment and interest of master marketers (Enligned self interest) to be societally responsible, such companies win the trust, patronage and support of the larger public welfare have led to the formation such international organizations like coreen peace (Berkowitz et al 1997:111 0 112).

The role of business including brewery industry is to act within the frame work established by ethics and by government to satisfy the demands of the public.  Guided by this framework, more and more business are becoming increasingly more socially responsible.  It is because of the importance of social responsibility in business that the researcher takes a critical look at the practice of corporate social responsibilities in brewery industry with reference to Nigerian brewery industry Ana Enugu.

1.1     STATEMENT OF PROBLEM
Many organization including brewery industry pursue the profit objective relentlessly.  Some take cognizance of the needs of the customers but most do not as they operate under an environment to their customers.

Many brewery industries are only interested on only those that can help them make profit even at the erthlement the concept of social responsibility require companies to consider the implication of their action within the whole social system and the system hold the company responsible for any damage the company’s action will have any where in that system.

Social responsibility is the responsiveness of a business to the problem and interest of the society.  It is carrying out the moral obligation of business to the society most of this brewery companies.  It is because of the importance of social responsibility improving customers  welfare and improve company’s performance that there searcher take in critical look at the practice of corporate social responsibilities in the brewery industry.