THE APPLICATION OF PUBLIC RELATION IN INSTITUTE OF MANAGEMENT AND TECHNOLOGY, ENUGU MANAGEMENT OF THE WITHDRAWAL OF COURSE ACCREDITATION BY NATIONAL BOARD OF TECHNICAL EDUCATION IN 2011
ABSTRACT
The aim of this project research work was to know the application of public relations in Institute of Management and Technology, Enugu: A Case study of Enugu Management of the Withdrawal of Course Accreditations by National Board of Technical Education in 2011. The public relation activity of IMT has led to industrial harmony, this is evidenced by the fact that the last admission is moderate. It is also led to impact position on students patronage of the institution. The review of related literatures was done to expose the researcher to what has already been done such as secondary sources of information and also primary source of data. The methods employed in the collection of data are population of the study, sample size, measuring instrument, methods of data collection and methods of data analysis. This was achieved through the aid of research questionnaire. From this, the researcher find out that public relation is potent tool for marketing of goods and services, IMT must embrace its satisfaction of its numerous publics.
CHAPTER ONE:
INTRODUCTION 1
1.1 Background of the Study 1
1.2 Statement of the Problem 3
1.3 Objective of the Study 4
1.4 Significance of the Study 5
1.5 Research Questions 6
1.6 Research Hypothesis 7
1.7 Theoretical Framework 8
1.8 Scope of the Study 10
1.9 Limitation of the Study 10
1.10 Definition of Terms 12
References 14
CHAPTER TWO: LITERATURE REVIEW 14
2.1 Source of Literature 15
2.2 Review of Relevant Literature 15
2.3 Summary of Literature Review 31
References 32
CHAPTER THREE: DESIGN OF THE STUDY 33
3.1 Research Method 33
3.2 Research Design 33
3.3 Area of the Study 34
3.4 Population of the Study 34
3.5 Determination of Sample Size 36
3.6 Instrument for Data Collection 36
3.7 Method of Data Collection 37
3.8 Method of Data Analysis 37
CHAPTER FOUR: PRESENTATION AND
ANALYSIS OF DATA
4.1 Presentation and Analysis of Data 38
4.2 Test of Hypothesis 53
CHAPTER FIVE: SUMMARY, RECOMMENDATIONS
AND CONCLUSIONS 60
5.1 Summary of Findings 60
5.2 Conclusion 61
5.3 Recommendations 62
Bibliography 64
Appendix 66
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including tertiary institutions to understand its potential and limitations.
Nwokoye (1984:212) defined public relations as the activities of co – operations, union, government or other organizations in building and marketing sound and productive relations with special public such as customers, relations employees or stock holders and with public at large so as to adopt itself to its environment and interpret itself to the society.
Bush and Houston (1995:200) noted that public relations is management functions which evaluate public attitude, identifies policies and procedures of an individuals or an organisations with the public interest and execute a programme of action to earn public understanding and acceptance.
Chukwu (2000:3 – 4) stated that public relations practice is a management philosophy aimed at doing everything possible to create good relationship between one organization and its publics. Public Relations is aimed at making friends for the organization and building internal and external good will on the reasonable assumption that these are strongly needed for an organization to remain in business and make profit with the increase in the activities of an organization. The need for an adequate communication between the organization and those who in one way or the other are affected by these activities of the organization becomes more imperative. An organization while wanting to remain liable, need to have good relations with its employees, consumers of its products and services, future investors, stock – holders and infact that is the general public.
1.2 STATEMENT OF THE PROBLEM
Over the years, there is evidence that institute of management and technology (IMT) Enugu, have been experiencing the ugly situations. It was degenerated to the extent that students, especially class representatives were selling admission to candidates, while admissions were also influenced by members of house of assembly, government functionaries and party stalwarts. This led to over bloating of students enrollment, without corresponding increase in facilities at the institute. This resulted in gross inadequate infrastructures, under finding, poor facilities. To this end, hostel facilities which become grossly inadequate was a great problems to the institute as most students have live off campus, while various forms of social vices including cultism, examination malpractices, violence, indecent dressing and prostitution becomes the order of the campus.
How will the institute not face these challenges when the students are no longer living on campus, when admission are cash and carry, or when majority of the students stay on the corridors to receive lecturers for lack of shortage of classrooms.
To ensure that this ugly situation come to an end, Iloeje led management took off on a clean slate, a panel of inquiry was raised by the government to take a critical look at the immediate and remote causes of rot at the institute of management and technology (IMT) Enugu with a view to restoring the institution to its past glory which every Igbo man and woman will be proud of.
1.3 OBJECTIVES OF THE STUDY
The objectives or aims of this research work are as following:
- To identify the problems which leads to course withdrawal accreditation in institute of management and Technology.
- To know how public relations help in improving communication between people and the organization.
- To recommend solution to problems on public relations identified.
- 6. To determined the impact of public relations on consumers (students) patronage
- To appraise the public relations activities of IMT Enugu
1.4 SIGNIFICANCE OF THE STUDY
The most outstanding hope of this study is that, its finding will be of immense benefit to students, lecturers and staff of management of tertiary institutions. These will help to minimize conflicts in these institutions.
The study also gives an insight into the problem and practice of public relations in Nigeria Institutions of higher learning. This study by its objectives will not only assess the effectiveness of classified public relations, but all its application and uses generally. Therefore, when successfully carried out and documented, this study will serve as a source of relevant information to many institutions and organizations on ways of using public relations. public relations practitioners have been deprived of excellent performance in the operations because of scanty and insufficient data and adequate literature availability in this area. This successfully completed and adequately supervised will be an addition to the essentials literature needed in public relations. Practitioners and consultants will therefore use it extensively.
1.5 REEARCH QUESTIONS
- How public relations help in improving communication between people and the organization?
- What are the effectiveness of public relations activities towards course withdrawal accreditation in institute of management and Technology?
- Is there any solution to problems on public relations identified?
- What are the impacts of public relations towards course withdrawal accreditation in institute of management and Technology?
- What are the implication of course withdrawal accreditation in institute of management and Technology?
1.6 RESEARCH HYPOTHESIS
Ho: Public relations has effective activities towards course withdrawal accreditation in institute of management and Technology
H1: Public relations has no effective activities towards course withdrawal accreditation in institute of management and Technology Ho: public relations has impacts towards course withdrawal accreditation in institute of management and Technology
H2: public relations has no impacts towards course withdrawal accreditation in institute of management and Technology
Ho: There is solution to problems on public relations identified.
H3: There is no solution to problems on public relations identified
Ho. There is implication of course withdrawal accreditation in institute of management and Technology.
H4: There is implication of course withdrawal accreditation in institute of management and Technology.
1.7 THEORETICAL FRAMEWORK
The basic premise of the agenda setting theory examines how public relations activities reports on particular issue and influences or shapes public awareness and debate (Farnklin et al 2005). Editors act as gatekeeper of mass mediated message. The promote a public relations by prioritizing certain issues. They can provide sustained and prominent coverage and reports an issue while other are marginalized or ignored.
Earlier propositions about the agenda setting theory suggested that while public relation do not tell us what to think or what they intended to do, they may tell us what to think about. This suggests that public relations has the potential to draw peoples attention to certain issues, and allows for conclusions already raised in the public agenda, Griffin (2011) notes that the agenda setting theory reaffirms the powers of the press, while still maintaining the individuals freedom to choose. The theory assures that individuals members of society reflect on such issues already raised, and then make personal submission based on their subjective reasoning.
Based on the agenda setting theory, we sought to examine the Nigerian NBTE’S contribution to achieving the public relations activities. We also examine whether the press has been able to raise public relations-related issues to the public agenda.
1.8 SCOPE OF THE STUDY
The study covers public relations activities in institute of management and technology (IMT) Enugu. It is equally covers an overviews of public relations in service industries. The role of public relations activities in improving the image of service industries especially tertiary institutions.
The researcher’s emphasis was placed on institute of management and technology because it is used as a reference point to collect adequate information for the research problem.
1.9 LIMITATIONS OF THE STUDY
A lot of circumstances dismounted the extent of this research work. This circumstances based on lack of time, inadequate fund, and inability to get relevant materials in time.
- Lack of Time: One of the major limitations of this project is lack of time. The researcher had limited time to carryout the research had limited time to carryout the research work due to the fact that the researcher has been engaged in many activity or other basically academic.
- Inadequate Fund: Research work involves a lot of capital out lay. Most people who are interested in research work cannot afford to finance the project work. The government and the business sectors of the economic do not provide enough funds to support research.
- Inability to get relevant materials: Most of the data required by the researcher were not readily available and current. Some vital information were regarded as classified data and are hardly made available for the use of researcher.
1.10 DEFINITION OF TERMS
The researcher use both conceptual and operational definitions in define the terms.
Conceptual Definition:
Accreditation: This is official approval given by an organization stating that something or somebody has achieved a required standard.
Withdrawal: This is the act of moving or taking something away or back. It is also the act of no longer taking part or being a member of an organization.
Management: This is the act of running and controlling an organization or institutions.
Institution: This is a large important organization that has a particular purpose such as university, polytechnics, etc.
OPERATIONAL DEFINITION
Public Relations: This is the act of examine, enquiry, or investigate the activities of the on organization, institutions, or business co-operatives to know if their activities influence the people’s life or not.
Withdrawal Accreditation: This is the act of stopping an organization or institution from being functioning for the main time due to mismanagement of the institution or organization.
Registration: This is the act of bring back the past glory of an organization or institution which have being not functioning to function properly.
REFERENCES
Nwokoye, N.G. (1984), Modern Marketing for Nigerian, London, Macmillan Publishers Ltd, .212.
Chukwu, I. (2000), Public Relation; its Role in Marketing, Enugu: Meltin Publishers, p:3-4.
Bush and Houston (1995); Public Relations, Role and Evaluation; New York, Macolle Publisher, p. 200.
Lawrence, N. (2011), How IMT Enugu Regained Full Accreditation, Guardian Newspaper, Wednesday, Nov 28th.
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